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Speaking Your Brand: A Public Speaking Podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand, a podcast about public speaking.
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Now displaying: Category: speaking
Jan 21, 2020

What does “being visible” mean?

It means being seen and being in public view. 

As entrepreneurs, we want to be seen, so people know what we do and how we can help them.

Visibility strategies, including being a panelist and speaker, posting on LinkedIn, and writing for publications, is what my guest Janice Gassam has successfully done over the past few years (even as an introvert - and we talk about this).

From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Writer to Forbes, Janice has quickly elevated her visibility.

But, “visible” also means something that’s apparent or obvious (from dictionary.com).

It seems obvious that companies should improve diversity among their employees - and many are working towards this.

But, they have blindspots and tend to be reactive rather than proactive, particularly when it comes to inclusion, leadership, and retention.

Janice works with companies on diversity, inclusion, and equity, so we talk about this important topic too. 

About My Guest: Janice Gassam, Ph.D. is a consultant, who created BWG Business Solutions, LLC, to help organizations create environments that are equitable for all employees. Janice facilitates workshops, delivers keynote speeches and “Awareness Talks” to spark important dialogue and develop strategies for more workplace inclusion. She is the host of the Diversity Dinner Dialogue in New York City, which is a free workshop on diversity, equity, and inclusion-related issues that companies and individuals are facing. She is a senior contributing writer for Forbes and a contributing writer for Fast Company. Janice is a TEDx speaker, having delivered a talk on emotional intelligence. Janice has a Ph.D. in Organizational Psychology and she is a professor of Business Management.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/156

Forbes article: “How Carol Cox Is Helping Women Speakers Get Paid What They Deserve”

 

Connect on LinkedIn:

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery



Related Podcast Episodes:

Jan 7, 2020

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them?

How can you improve your presentations so the audience raves about you and you get invited to do more (including paid speaking)?

How can you be memorable as a speaker?

In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact.

After having worked with over 150 clients during the past 4 years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’m keenly attuned to what sets apart good speakers from great ones - those who’ve mastered speaking as a communication medium.

What I mean by trends are not fads or cliches or gimmicks. 

Trends are like currents or waves of energy that move through our society and affect everything from business and the economy to popular culture and media as well as our politics.

As speakers and leaders, our talks have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them.

Curious what these 3 big trends are? Listen in!

Are you ready to master your speaking?

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com



About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/154

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

Connect on LinkedIn:

 

Book “The Art of Gathering” by Priya Parker.

 

Related Podcast Episodes:

Dec 31, 2019

Do you feel like you have too much content in your presentations? Too many good things you can share with your audiences and you’re not sure how to select what to include?

Most of us feel this way - and it’s our job as speakers to identify the most essential elements and convey them in a way the audience can understand and apply.

One way to do this is to thread a story throughout your talk, where the people (could be you, a client, or someone else) in the story, the situation they’re in, the challenges they face, and how they overcome them becomes the lessons the audience learns.

In this on-air coaching call, my guest Amber Hawley and I do exactly this as we go through her signature talk.

We identify a client story Amber can use and then play with the timeline to keep it interesting.

Amber recently graduated from our Master Your Speaking program.

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com



About My Guest: Amber Hawley is a Licensed Marriage and Family Therapist and owner of a group private practice. Amber is also co-host of the My Biz Bestie Podcast, Founder of CouplesFix, which provides relationship support to high achieving couples, and is a speaker.



About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/153

Connect with Amber: http://www.amberhawley.com 

Listen to Amber’s podcasts “Couples Fix” and “My Biz Bestie.”

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery



Related Podcast Episodes:

Dec 24, 2019

Remember the VH1 series from the late 1990s called “Where are they now?” 

The show would look back at artists, bands, and actors (mostly from the 1980s) and see what happened to them.

It was captivating television because we’re curious to see what happens to people, especially famous people, after they’ve had their big success.

My guests today, Teresa McCloy and Anne Torrez, aren’t 80s pop stars and they're not famous (yet!), but they have been on this podcast previously in on-air coaching calls.

Both Teresa and Anne also recently graduated from our Master Your Speaking online coaching program.

I figured it would be a great opportunity to catch up with them to see what they’ve been doing since we last heard from them and what goals they have for the new year.

Do you have doing more speaking - and making revenue from it - as one of your goals for 2020?

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com

 

About My Guests: 

Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. Teresa is the host of the podcast “The Enneagram in your REALIFE.”

Anne Torrez was hooked for the long haul after completing her first triathlon as a way to improve her health. Today, Anne coaches runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne speaks to groups about how to make changes, both in ourselves and in the culture of sport, in order to impact future of women in the world.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/152

Connect with Teresa: https://teresamccloy.com/.

Listen to Teresa’s podcast “The Enneagram in your REALIFE.”

Connect with Anne: http://triityourway.com/ and http://annetorrez.com/.

ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery

 

Related Podcast Episodes:

Dec 17, 2019

What stage do you dream to be standing on, looking out at the audience, sharing your message?

What kind of speaker do you want to be?

This month on the podcast, we’re talking about goals and planning, so I thought it would be fun to bring on some women entrepreneurs and have them share with us what their big speaking dreams are.

Hopefully, they will inspire you as much as they’ve inspired me.



Appearing in order in this episode:

  • Angela Hosking is the owner and CEO of Her One Tribe and author of the book “Woman on Top: Lead Like a Lady Boss.”
  • Brenda Reiss is a Forgiveness Coach and CEO of Brenda Reiss Coaching. 
  • Tanea Smith is an Inspirational Speaker & Transition Expert for women who are transitioning from welfare to work. She’s also the founder of She’s Got Papers, a witty & empowering stationery collection.
  • Amanda J. Hill is the founder of MaesAwyr, LLC, which provides communities, aviation businesses, and consultants with airport and airspace planning, program management, and funding expertise.
  • Isabel Varela is an eco-friendly fashion designer, environmental activist and sustainability advocate.
  • Tori Boats is a business strategy and peak performance expert who helps high-achieving leaders to become visionary business leaders while experiencing more joy, ease, and freedom.

All of these women have worked with us here at Speaking Your Brand and five out of the six just graduated from our online coaching program.

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/151

ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery



Related Podcast Episodes:

Dec 3, 2019

Before you ask yourself *what* goals you want to achieve as a speaker, ask yourself *who* do you want to *be* as a speaker and then what do you need to do to become that?

Taking on that identity is what will make the goals real to you.

This has been so helpful to me because traditional goal setting has never worked that well.

I’d make a goal, like guesting on 2 podcasts a month or doing 1 speaking engagement a month.

But, I never felt truly motivated to keep pursuing them. I’d give a bit of an effort and then it would fizzle out.

Until I read a book earlier this year about a different way of setting and achieving goals: WHO you want to be comes first. Then, the goals and habits follow.

In this episode, you’ll learn a different way of setting goals:

  • First, we go through specific questions to reflect on the speaking and visibility you did this year (Diane shares hers)
  • Visualizing the big picture of what you want with a journaling exercise
  • Stepping back and thinking about WHO you want to become as a speaker
  • Identifying what you’ll need to do to make that happen, using a handy acronym S.E.A.M. we came up with

 

→ Download the prompts we go through and the S.E.A.M. acronym in the free PDF guide at https://www.speakingyourbrand.com/149

This episode is the first in our new series on Goals & Planning.

 

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program that begins in mid-January: https://www.speakingyourbrand.com/mastery/.

You get the best of one-on-one work with us on your signature talk (Virtual VIP Day) + a 3-month online group coaching program so you learn how to position, market, and promote yourself as a paid speaker.

Spots are limited to 10-12 women, so secure your spot today at https://www.speakingyourbrand.com/mastery/.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our top speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Download the FREE PDF guide for this episode at https://www.speakingyourbrand.com/149

Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery

Get instant access to our LinkedIn for Speakers online masterclass = https://www.speakingyourbrand.com/linkedin 

Brainy Business podcast episode 70 on goals = https://thebrainybusiness.com/podcast/70-how-to-set-achieve-exceed-brainy-goals/

Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear

 

Related Podcast Episodes:

Nov 12, 2019

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it. 

In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework.

My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world.

Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework.

You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results.

We then turn that process into an acronym, so it’s easy for her and her audiences to remember.

What do we end up with for the acronym? Listen in to find out. 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

 

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor


SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/146 

Connect with Cha’Lea on her website at https://www.goflipthescript.com/.

Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.”

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with me on LinkedIn.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Nov 5, 2019

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind?

How about “sales funnel?”

These are both examples of frameworks.

Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations.

Frameworks help us to organize information, visualize a process, and remember it.

A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s).

In this episode, you’ll learn:

  • What a framework is
  • The multiple benefits of having one
  • How to create yours
  • The many places you can use your framework
  • Lots and lots of examples

 

This episode is the first in our new series on Frameworks.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

 

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 


SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/145

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with us on LinkedIn:

 

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Oct 29, 2019

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself.

In this episode, I share key lessons I’ve learned, including around a recent business decision.

To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action. 

As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”).

At times, this serves us well.

However, progress, innovation, and success require change.

And it’s leaders like you who make it happen.

Listen in for strategies you can use to be a more impactful speaker and leader.

This episode is part of our podcast series on Leadership, episodes 141-145.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/144

Connect with us on LinkedIn:

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!



Related Podcast Episodes:

Oct 22, 2019

We all have blindspots. 

As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas.

How do you know what your blindspots are? 

My guest is Rhonda Peterson, who works with business owners and executive teams on leadership and delegation, to help them bridge the gap between the leader they currently are and the leader they want to be. 

In this episode, Rhonda and I talk about:

  • Where business owners and leaders should be focusing their time and attention
  • The difference between managing time and managing energy
  • How to uncover your blindspots
  • 2 key questions to ask yourself
  • The benefits of deadlines and constraints for getting things done

 


This episode is part of our podcast series on Leadership, episodes 141-145.

About My Guest: Rhonda Peterson, ACC guides financial services leaders and entrepreneurs to lean into their Return on Energy (ROE) to increase their ROI, both professionally and personally. This opens space for their highest priorities. Rhonda spent her corporate career in Consumer Affairs and Marketing, working for Fortune 500 companies, including Borden Foods, International Paper, and Abbott Labs.  She describes herself as moving from marketing products to marketing people as she transitioned from consumer product brands into coaching leaders on developing their personal brand for marketplace impact through executive coaching.

Along with coaching individual clients, Rhonda is an engaging speaker and an accomplished facilitator. Her audiences and clients love her high energy, her sense of humor, and ability to connect to their struggles while helping them grow.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/143

Connect with Rhonda on her website at https://rhondapeterson.com/ and on LinkedIn at https://www.linkedin.com/in/rhondapetersoncoach/.

Books mentioned:

 


Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

 

Oct 8, 2019

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself.

You’re going to love the stories and strategies that my guest, Nicole Tisdale, shares.

Her story of literally running down a Congressman to ask him for a job is incredible - and shows the power of an “elevator pitch” (or, in this case, the Capitol Hill subway pitch).

I had to ask Nicole where she got the confidence to go after what she wants - and you’ll hear what she answers.

Nicole first contacted me earlier this year after listening to episode 98 with Dr. Nicole Rochester and her work that she’s doing to improve the doctor-patient-caregiver relationship.

Nicole said she wanted to shout through the podcast during that episode to tell Dr. Nicole what she could do to get policies enacted, something most of us never think about doing.

We also talk about women in politics, how Nicole approaches her speaking engagements, and why she decided to write a book.

Nicole has a fascinating and impressive background: she worked on Capitol Hill for 10 years as a high-ranking staffer, with a focus on issues related to national security. 

Nicole recently started her own company to help organizations and individuals learn how to advocate for themselves, whether it’s in Congress, your state legislature, or local city council.


About My Guest: Nicole Tisdale, principal of Advocacy Blueprints, works with individuals and organizations who are eager to accelerate policy issues, increase advocacy efforts, and create changes in their organizations and communities. Nicole’s passion is making government accessible to all. During her ten-year tenure on the US House Committee on Homeland Security, Nicole developed a strong proficiency in handling congressional investigations of the Executive Branch and the private sector by mastering congressional process and procedure. 

Serving as the former Director of Intelligence and Counterterrorism and the Director of Outreach and Coalitions for members and staff, she helped to advance the Committee’s outreach efforts by creating strategic partnerships between the private sector and the Committee in an effort to harness support for legislation and oversight for national security efforts. Her book, “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips,” is already a political reference bestseller and has received numerous excellent reviews, as the first of its kind. 

Nicole received both her Juris Doctorate (’09) and Bachelors of Art (’06) from the University of Mississippi. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/141

Connect with Nicole on her websites at https://nicoletisdale.com/ and https://advocacyblueprints.com/

Nicole’s book “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips.”

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Oct 1, 2019

What can we learn from political speeches to apply to our own presentations?

Quite a bit!

For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC).

I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including:

  • Understanding who their real audience is
  • Using certain stories and historical references to relate to their audience
  • The impact of visual imagery when telling a story
  • Repetition of key phrases
  • The change in tone and content between Michelle Obama’s 2008 and 2016 DNC speeches - and why
  • The role authenticity plays
  • Stereotypes that women leaders have to overcome
  • The generational differences we see with Alexandria Ocasio-Cortez’s speaking style

 

This episode is part of our Storytelling series, episodes 137-140.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Speeches:


Links:

Show notes at https://www.speakingyourbrand.com/140

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Sep 17, 2019

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general.

What about if you're presenting on topics that are more data-driven or research-based?

You should definitely include stories as well.

My guest in this episode is Karen Corbin, PhD, RD, who's a scientist herself and has a company with a great name called Geeks That Speak® to inspire and empower scientists to become powerful storytellers.

Incorporating storytelling into their presentations is crucial, whether they’re presenting at conferences to peers or to the general public. 

Stories can help spark curiosity, give context to facts and data, and make the information being presented more memorable.

You don’t have to be a scientist to learn a lot in this episode. What Karen and I talk about applies to any topic.

This episode is part of our Storytelling series, episodes 137-140.

 

About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Investigator at the AdventHealth Orlando Translational Research Institute for Metabolism and Diabetes. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert is scientific storytelling. After spending years traversing the worlds of healthcare and science, she realized that a fundamental gap exists for translating ideas into solutions: the common inability of scientists and other “geeks” to deliver information in a way that is impactful, relevant and inspires action. This led Dr. Corbin to an important conviction: by helping scientists translate complex scientific information in a way that is accessible to a broad range of audiences, she could help advance the innovation that will solve many of society’s most pressing problems So, she created the movement “Geeks That Speak®” to inspire and empower scientists to become powerful storytellers. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/138

Connect with Karen on her website at https://www.geeksthatspeak.com/

New York Times article: “N.I.H. Head Calls for End to All-Male Panels of Scientists.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

 

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Sep 10, 2019

We’ve all heard to use stories in our presentations.

Stories make our content more interesting and memorable for the audience and can aid in learning.

What I’ve seen is that we’re good at providing a *summary* of the story.

But, what we’re not doing is *telling* a story.

What’s the difference?

5 key ingredients that will spice up your stories.

How do you go about telling a good story? Make it an I.D.E.A.L. story.

You know I love acronyms and alliterations, so I came up with the acronym I.D.E.A.L.

In this episode, we go through each letter - each ingredient - for a great story.

 

→ Download the free PDF with the I.D.E.A.L. story ingredients at https://www.speakingyourbrand.com/137.  

 

This episode is the first of our new series on Storytelling, episodes 137-140.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes and free PDF at https://www.speakingyourbrand.com/137

 

Book “Storycraft: The Complete Guide to Writing Narrative Nonfiction” by Jack Hart.

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

 

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

 

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

 

Say hi to me on Instagram and Twitter: @CarolMorganCox.

 

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Sep 3, 2019

How can you increase leads and sales at your presentations? By asking for them!

Having a feedback form that the audience fills out is one of the best ways to generate leads, especially if you don’t feel comfortable making a hard sales pitch in your presentation or if the place you’re speaking at forbids “selling from the stage.”

Since I first started talking about the feedback form on this podcast in 2017, I get asked regularly which episode someone can listen to specifically about it.

I haven’t had one specific episode - until now.

In this episode, I describe what the feedback form is, what’s included on it, and how to use it.

And then you’ll hear from six women in the Speaking Your Brand community who have used the feedback form at their presentations and the results they’ve received.

Be sure to listen until the end - I have a bonus tip that you won’t want to miss.

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

Appearing in order in this episode:

Janna Lundquist is founder of Janna Lundquist Consulting and is known as the Team Whisperer. 

Karen Wilson is a clinical neuropsychologist, founder of ChildNEXUS.com, and owner of West LA Neuropsychology, PC.

Annette Adamska is your Small Business Stage Manager.

Lorena Klingel is founder of Learn to Flourish. Lorena was on in episode 117: Turning Your Signature Talk into a Lead Generation Webinar.

Kathy McEwan is a certified professional organizer and owner of a home organizing company called Second Set of Hands. She’s host of the podcast Organize for Success.

Pam Andrews is founder of The Scholarship Shark and host of the podcast of the same name. Pam was on in episode 48: Strategies to Get Visible.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/136

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

 

Aug 27, 2019

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales.

Have you thought about putting on your own live, in-person event as another way to monetize your speaking and business?

Notice that the title of this episode is “profits” (plural). That’s because, as you’ll hear, there are multiple benefits for you of putting on a live event.

My guest is Anna Seewald, who has built a community from her own podcast and Facebook group.

She decided at the end of 2018 that she was going to put on a live event in 2019.

In this episode, Anna and I talk about:

  • Why she decided to host an in-person, one-day event
  • The reality of breaking even on the event itself
  • The profits you can make that are more than the money
  • How Anna decided on her ticket prices
  • Anna paid her speakers (yay!)
  • Where most of her ticket sales came from - and the surprising role social media played
  • Revenue streams from the event besides ticket sales
  • Lessons learned for next time, including you being the keynote speaker

 

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

About My Guest:  Anna Seewald, M.Ed is a Parent Educator, Keynote Speaker, Author and Host of The Authentic Parenting Podcast. With background in psychology and education, having worked with children for 18 years, today she helps conscious moms and dads to become calm and connected to themselves and their children through trauma-informed education. She believes in helping children by helping parents. She has a private practice that specializes in parent education, where she provides one-on-one parent coaching, parenting, court ordered, and co-parenting classes. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/135

Connect with Anna on her website: http://www.authenticparenting.com.

Listen to Anna’s podcast “Authentic Parenting”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Aug 20, 2019

How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking?

For many companies, the gender pay gap is one of those issues that they want to be seen as making progress on, yet having real conversations around it, that lead to action, can be challenging.

This is the situation that my guest, Michelle Gyimah, finds herself in regularly. Michelle lives in the U.K. and works with companies to improve the pay and leadership gap between men and women.

Michelle faced this issue herself when she went back to work after having children and what she found was frustrating: resistance by companies to part-time and remote work for women at her skill level who should be paid equitably but aren’t.

In this episode, Michelle and I talk about:

  • The gender pay gap is more than money
  • The way the world of work is structured is putting up barriers
  • Michelle’s personal story
  • How Michelle gets people at all levels of a company to open up and have these difficult conversations about the gender pay and leadership gap
  • The solutions are found when you come to the table
  • The kind of company culture that’s open to this
  • The workshop activities Michelle uses
  • Bringing people’s objections out into the open (this is for any topic you speak on)
  • Women speakers not getting paid, especially ones like Michelle who speak on the gender pay gap {rant}

 

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

About My Guest: Michelle Gyimah is the Director of Equality Pays, a gender equality consultancy dedicated to closing workplace pay gaps. In addition to working with employers, Michelle is also a passionate advocate for enabling women to get equal pay and close their pay gaps. She does this by supporting their equal pay investigations and teaching women workplace negotiation skills to allow them to get more of what they want. Michelle has over 10 years’ experience of working at the Equality and Human Rights Commission and holds a Masters in Human Rights from The University of Manchester. Michelle is a regular contributor to numerous national business magazines, international conferences and lives in Manchester, UK.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/134

Connect with Michelle on her website: http://www.equalitypays.co.uk 

Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michellegyimah/ 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Aug 13, 2019

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation.

However, many conferences and groups explicitly forbid “selling from the stage.”

I’ve never liked that phrase because it conjures up images of a pitchman on stage hawking their wares like on an infomercial. It’s a turn off to the audience and for many of us speakers it feels awkward and inauthentic.

But, there IS a way to sell who you are and what you do in your presentations authentically and by providing value to your audience.

My guest is Nikki Rausch, who is my sales coach and who last appeared on the podcast in episode 34 in September 2017.

In this episode, Nikki and I talk about:

  • How to sell from the stage in an authentic and genuine way
  • How to prime people in the audience to want more
  • Why you should pre-frame your offer at the beginning of your presentation
  • Planting seeds throughout your presentation by telling stories
  • Transitioning to your offer and how to determine what price point the offer should be for that audience
  • What to do after your presentation is over to get consult calls scheduled right then and there
  • Nikki’s Selling Staircase framework (5 steps)
  • Negotiating your speaking fees


This is the second episode in our new podcast series on Money, episodes 132-136.

Nikki was a guest speaker in our Master Your Speaking group coaching program and the women were blown away by her feedback to them.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

About My Guest: 

Founder and CEO of “Sales Maven”, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.  

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”

An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/133

Connect with Nikki on her website at https://yoursalesmaven.com

Get Nikki’s free ebook gift “Closing the Sale” at https://www.yoursalesmaven.com/ebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Aug 6, 2019

As we gain more experience as speakers and build our platforms, many of us want to get paid to speak.

But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget."

In this episode, I’m joined by one of our speaking coaches Diane Diaz to talk about 7 reasons why you aren’t getting paid to speak - and what to do to change it.

A few of the reasons may seem obvious (not knowing to ask to be paid in the first place), but some of them may surprise you and be ones you haven’t considered.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, get on the interest list for our upcoming Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

This is the first episode in our new series on Money.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our one-on-one and group coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/132

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Jul 30, 2019

Have you held back from pitching yourself for bigger speaking engagements?

Or have you not raised your speaking fees even after you’ve been speaking for a while?

Or have you not asked to be paid at all?

Just like in our businesses, we need to develop confidence in the value, expertise, and experience we provide as speakers at an event.

And sometimes having an outside perspective, like a coach, can be the push you need.

My guest is Maureen Taylor, known as The Photo Detective.

Maureen has been a speaker for years and has appeared on national TV programs like The View and The Today Show.

As a member of our Master Your Speaking group coaching program, Maureen has been encouraged by me and the other women in the group to go after bigger speaking opportunities and to raise her fees.

In this on-air coaching call, Maureen and I talk about:

  • How nerves can appear even when you’ve been speaking for years (and oftentimes it’s because of a certain type of audience)
  • What to do when you’re hit with a bundle of nerves to gain your confidence back
  • The energy you have as a speaker and the energy and personality of the audience
  • How to handle hecklers in the audience
  • Negotiating your speaker fees
  • Pitching yourself, including what to write in the introductory email
  • Strategies to make it easier to promote yourself

 

Whether you’ve been speaking for years or have started more recently, you’ll learn a lot from this episode.

This episode is part of our Confidence Series, episodes 127-131.


About My Guest: Maureen Taylor is a frequent keynote speaker on photo identification, photograph preservation, and family history at historical and genealogical societies, museums, conferences, libraries, and other organizations across the U.S., London and Canada.  She’s the author of several books and hundreds of articles and her television appearances include The View and The Today Show (where she researched and presented a complete family tree for host Meredith Vieira).  She’s been featured in The Wall Street Journal, Better Homes and Gardens, The Boston Globe, Martha Stewart Living, Germany’s top newspaper Der Spiegel, American Spirit, and The New York Times. Maureen was recently a spokesperson and photograph expert for MyHeritage.com, an internationally known family history website and also writes guidebooks, scholarly articles and online columns for such media as Smithsonian.com. 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/131

Connect with Maureen on her website at https://maureentaylor.com/.

Listen to Maureen’s podcast “The Photo Detective.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Jul 23, 2019

We all know that non-verbal communication can be as important as our words, whether we're talking with a person one-on-one or speaking in front of an audience.

Did you know that our body movement - our kinetic energy - is something different from what we traditionally think of regarding body language and it has an impact too?

My guest is Ritu Chander, the founder of The Next Move LLC, which is a decision-making consultancy.

In this episode, Ritu and I talk about:

  • How she became interested in body movement
  • The history of movement analysis
  • The subconscious behaviors we do
  • How our body movement reflects our cognitive processing and how we make decisions
  • The difference between looking at body language and kinetic energy
  • As speakers, how our body movement can impact the audience subconsciously
  • Why it’s important to change up our body movement, gestures, and voice when we’re speaking
  • Why we want to come across as approachable and warm - and what to do if we feel like that’s not our natural personality



This episode is part of our Confidence Series, episodes 127 through 131.

 

About My Guest: Ritu Chander is the Founder of The Next Move LLC, with offices in Chicago, Illinois. The Next Move is a leading decision-making consultancy in the United States. Ritu is passionate about the transformative results that occur as her clients break through the roadblocks of their ingrained decision-making patterns. Ritu employs an analytical technique of correlating subconscious behaviors to cognitive strengths and weaknesses, a technique scientifically proven as 99% accurate. 

Ritu expands her services to speaker training, jury selection, witness preparation, mediation and more, integrating her expertise in cognitive patterns with Laban Movement Analysis for thorough mind-body integrated analysis and coaching.

Ritu’s international client base reaches entrepreneurs, politicians, scientists, physicians, corporate leaders, teams and attorneys. As a leading expert in her field, she is an engaging speaker and trainer and is passionate about sharing her knowledge to maximize the potential of her clients. Ritu is an Associate Lecturer at the University of Wisconsin in Madison, and previously was Adjunct Faculty in the graduate school at Columbia College Chicago in the MPA Certification Program. Along with her training and expertise in decision-making studies, Ritu has a background in genetics, molecular biology and a career in intellectual property, with her own patent firm specializing in biotechnology and pharmaceutical patents.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/130

Connect with Ritu on her website at http://www.thenextmovellc.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Jul 16, 2019

If you have a fear of public speaking, this episode is for you.

If you’re confident when speaking but have a fear in a different area of your life, this episode is for you.

My guest’s story of how she went from a self-described fear of public speaking to being an in-demand paid keynote speaker in just 2 years is incredibly inspiring. 

Charmaine Gregory, M.D. is an emergency room doctor and speaks to professional groups about burnout.

You’ll hear:

  • How Charmaine’s fearlessness and love of the stage as a child transformed into fear
  • How the fear of speaking presented itself when she had to do it
  • Why she decided to conquer this fear
  • What she did first
  • Her journey to becoming a speaker
  • Strategies she used and still uses today to feel more confident and comfortable when speaking

 


Charmaine is a member of our Master Your Speaking group coaching program. Want to know when enrollment opens again? Sign up for the interest list at https://www.speakingyourbrand.com/mastery

 

→ Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

 

This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Charmaine Gregory, M.D. has served countless patients and taught resident doctors and medical students for 13 years as Clinical Faculty at St. Joseph Mercy Ann Arbor in Michigan, following Emergency Medicine Residency training at Duke University Medical Center. She has been honored as a nominee for the Golden Apple teaching award by the resident doctors she teaches several years in a row. She is an active member of the Clinical Practice Committee for the Emergency Medicine Physician Group, PC. She serves as a Peer Coach providing feedback on communication techniques for Emergency providers and facilitates talks with healthcare providers about burnout, wellness, and work-life balance/integration. Most recently, Dr. Gregory has had the honor of being a contributing author of the books, The Chronicles of Women in White Coats and Thinking About Quitting Medicine Volume 2 and Doctoring Better. Dr. Gregory faces her fear of public speaking by speaking publicly on topics of burnout, wellness, fitness, work life integration, and night shift life.

Outside of medicine, Charmaine’s passion to pursue wellness and work-life balance led to the establishment of the virtual greatness and wellness coaching company Fervently Fit with Charmaine, LLC. Wellness coaching and health content sharing serve as an extension of clinical service by focusing on preventative methods for health and wellness maintenance. She is also a trained Physician Coach, helping colleagues find meaning and direction when most needed. She is the host of the Women in White Coats and Fearless Freedom with Dr. G podcasts.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/129

Connect with Charmaine on her website at https://www.ferventlyfitwithcharmaine.com/.

Listen to Charmaine’s podcast “Fearless Freedom with Dr. G.”

Book: “The Chronicles of Women in White Coats”

Book: “Alter Ego” by Todd Herman

Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

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Jul 9, 2019

This conversation is one I’ll be listening to again, especially the end (!).

Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a stage in front of an audience?

You’re far from alone.

As women, we’ve grown up with societal and cultural messages (some subtle and subconscious, others not) that can influence us to keep quiet, not share our strong opinions, or even feel fearful of being seen.

My guest is Eleanor Beaton, a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization and a podcast of the same name.

This is a powerful and enlightening conversation on the mindset shifts and strategies we can use to be willing to be seen and heard - and why as women it’s so important for us to do so.

Eleanor and I talk about:

  • The mixed messages she received growing up about being bold
  • Her work as a journalist and the distance that provided by not having to have an opinion on the story being covered
  • In contrast, my work as a political commentator on TV and having to share my opinions
  • Eleanor’s story of being interviewed for the first time and feeling like it was life and death
  • Why sharing a deeper message feels so vulnerable
  • The 4 mindset shifts Eleanor recommends
  • We both share practical strategies we use to deal with criticism from strangers
  • The importance of living life vividly so you have rich material to work with as a speaker
  • Embodying your message as a speaker, like musicians and performers do


This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious women develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made. Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women's Executive Exchange Program at the Yale School of Management. She currently sits on the boards of Innovacorp and Invest Nova Scotia.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/128

Eleanor’s website: https://eleanorbeaton.com/

Listen to Eleanor’s podcast Fierce Feminine Leadership: http://www.eleanorbeatonpodcast.com/

Connect with Eleanor on LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jul 2, 2019

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage and delivering your talks with presence and poise.

This episode kicks off this series by talking about what confidence is, my own ups and downs with confidence, and specific strategies you can use to increase your confidence.

Although power posing is great (I recommend it!), we’re going deeper than that - much deeper to discuss:

  • Why we lack confidence in the first place
  • Why confidence is attractive
  • What we gain by being confident
  • More importantly, what our audience gains from our confidence
  • How we can develop confidence
  • Examples from my own experience and from some of our clients


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/127

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Resources Mentioned:


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Jun 25, 2019

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network.

Plus, representation matters: not only to the performance of the companies and organizations who have more women on their boards, but to women who see other women on boards and can then imagine it for themselves (“If you can see it, you can be it”).

I’ve served on several boards over the years and the relationships I’ve made have been such an important part of building Speaking Your Brand.

My guest is Shireen Motara, who consults with companies and agencies like the United Nations on gender equality and women’s rights, including board diversity.

This is a deep conversation about:

  • How Shireen became interested in gender equality at a young age
  • Why companies benefit from having more women on their boards
  • Why there are so few women on boards
  • What it looks like to serve on a board
  • How to let organizations know you’re interested
  • The skills you gain by serving on a board

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

About My Guest: Shireen Motara is deeply passionate about the potential of Women, Entrepreneurs and Africa, and has a lifelong commitment to social change. For over two decades, Shireen has been working and volunteering for social justice. She’s held roles in management, coaching, executive leadership and consulting in South Africa, SADC and the United Kingdom. She volunteers her time to serve as a non-executive director on various boards and as a mentor to entrepreneurs. Her background qualifications include coaching, law, HR and business administration.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/126

Shireen’s website: https://taratransform.com/

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

Connect with Shireen on LinkedIn: https://www.linkedin.com/in/shireenmotara/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Authors/books mentioned:

Catalyst research on women on boards: https://www.catalyst.org/research/women-on-corporate-boards/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

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