Info

Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
RSS Feed
Speaking Your Brand
2019
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: November, 2017
Nov 28, 2017

This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone.

I’m going to share with you 4 different roadmaps depending on where you’re at in your business and what your goals are.

Whether you want to do more public speaking, give a keynote, do a TEDx talk, create your own workshops or events, launch a podcast or video show or virtual summit, appear on TV, write a book, serve in a leadership position in a community or industry organization, or run for office, you need to identify the stepping stones to get you from where you are to where you want to be.

Get the free PDF download of the visibility roadmaps and additional resources at https://www.speakingyourbrand.com/45.

You’ll also hear about a recent tough decision I had to make about a visibility opportunity. I had to keep in mind what was going to grow my business vs. potentially derail it.

 

Highlights:

  • Visualizing where you want to be and what you want to do, whether it’s a keynote, TEDx talk, launching a podcast, hosting a live event, writing a book, going on TV, even running for office
  • What visibility gets you and your business
  • Identifying the stepping stones to get you from where you are to where you want to be.
  • Questions to consider when deciding what areas to focus on for visibility
  • The 4 Visibility Roadmaps - depending on what stage you’re at in your business and what your goals are

 

Links:

Get the show notes and free PDF download of the visibility roadmaps at https://www.speakingyourbrand.com/45

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 21, 2017

Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue.

My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018!

In this episode, we talk about the reasons to participate on a virtual summit, what you should know as a participant and the questions to ask the host, and whether you should host your own.

About My Guest: Jaime Slutzky was born a techie. She knew by the age of 7 that she wanted to spend her life working on computers. She obtained her Bachelor's in Computer Science, spent over a decade in corporate IT and then she started a WordPress freelancing business. Jaime is now the Principal at Virtual Summit TECH, a virtual summit production company. She and her team perform all the behind-the-scenes tech wizardry to deliver their clients content to their audience.

 

Highlights:

  • What exactly a virtual summit is, and how it can grow your business and connect you with other industry leaders
  • How participating in or hosting your own virtual summit can help you become an influencer in your field.
  • How long it takes to create a virtual summit and the three main components of one
  • Questions to ask yourself if you’re thinking of hosting your own virtual summit
  • How to make sure you’re getting the most out of the summit as an interviewee

 

Links:

Show notes at https://www.speakingyourbrand.com/44

Register for Jaime’s Biz BFF Summit: https://thebizbffsummit.com/

Learn about Jamie’s services at https://virtualsummittech.com/

Strong Jewish Women’s Summit hosted by Edie Berg: http://thestrongjewishwomenssummit.com/ . Edie was on the Speaking Your Brand podcast in episode 5.

Elevate Pharmacy Summit hosted by Blair Thielemier: https://elevatepharmacysummit.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 14, 2017

Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach  your goals and grow your business vs. derailing you.

My guest Amber De La Garza is a productivity specialist, so we also talk about productivity tips for us as speakers and entrepreneurs. I even ask her to help me with a productivity struggle - and you’ll be surprised by her recommendation (I was!).

Amber shares with us what the National Speakers Association does and how it has helped her in her speaking journey.

We also talk about what it takes to get paid big money for keynotes - and why you may not want to go down that path.

About My Guest: Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, and the host of the Productivity Straight Talk podcast. She helps entrepreneurs take consistent, massive, focused action in business and equips them with the specific techniques needed to reduce stress, increase profits, make more time for what matters most, and achieve their vision of success.

Highlights:

  • How you can reach your business goals without being a keynote speaker (and why it may even be better)
  • How being involved with her local chapter of the National Speakers Association has helped Amber on her speaking journey
  • Why content isn’t received the same way in all audiences and how important it is to know your audience
  • The difference between organization and productivity
  • How to create a calendar that supports natural energy flows for ultimate productivity
  • The right way to network at networking events to create opportunities (like being a podcast guest)
  • Productivity tips, and why it’s ok to say no

 

Links:

Show notes at https://www.speakingyourbrand.com/43

Amber’s website: http://www.theproductivityspecialist.com

Amber’s podcast: Productivity Straight Talk

Amber’s Facebook group: https://www.facebook.com/groups/ProductivityStraightTalk/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 7, 2017

What kind of content should you create when you want to start a movement (or launch a product)?

In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails.

Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol.

We talk about what kinds of videos to create, who to target, and how she can incorporate her story into her content.

About My Guest: Marnie Clark is a business owner who has played an integral role for the past 27-years in the multi-million-dollar construction company that she has helped build alongside her husband. Marnie is also the founder of Marnie Rae, a lifestyle brand that spotlights handcrafted, soft cocktails. Nestled near Hood Canal in the beautiful Pacific Northwest, Marnie loves to enjoy the outdoors - hiking, running, paddle-boarding and boating. Traveling and family are high on her list but you can’t leave off the Seahawks or coffee! Being sober has led Marnie to explore a new passion and she is excited to share this with others. Marnie is recognized as a founder of the Dine and Dream Dinner and a past producer of The Inspired You Event.

Highlights:

  • How Marnie found her niche and is filling a void for her audience
  • How sharing your story is important because that’s what your audience will relate to
  • How large the market is for handcrafted non-alcoholic beverages
  • The importance of visual imagery when creating our content and user generated content
  • How working with local restaurants and TV channels can help spark a movement

Links:

Show notes at https://www.speakingyourbrand.com/42

Marnie’s website

Connect with Marnie on Instagram @MarnieRaeC

My interview on the Food Blogger Pro podcast #106

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

1