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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: Category: branding
May 21, 2019

How does your website impact your speaking opportunities and the fees you can charge?

More than you may think.

If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that.

This includes your website, your marketing materials, your graphics, and your content.

This may be controversial, but I’m going to say it:

DIY is not your BFF.

When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you.

As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers.

You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert.

I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist.

My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company.

I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com.

This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites.

But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided.

Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker.

In this episode, you’ll learn:

  • How Mel got interested in design (and what a 4-ton printing press has to do with it)
  • What elements make a great website that works for you
  • How your website can be your most powerful marketing and sales tool
  • Where to start when working on your website (this may surprise you)
  • What to look for when hiring a designer
  • What the impact has been on my business since launching the new site
  • How we decided on the branding for the new website (this can help you with yours too)


About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/121

Visit Mel’s website: https://moderntraction.com/

Schedule a consult call with Mel: https://moderntraction.com/chat/

Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Nov 7, 2017

What kind of content should you create when you want to start a movement (or launch a product)?

In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails.

Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol.

We talk about what kinds of videos to create, who to target, and how she can incorporate her story into her content.

About My Guest: Marnie Clark is a business owner who has played an integral role for the past 27-years in the multi-million-dollar construction company that she has helped build alongside her husband. Marnie is also the founder of Marnie Rae, a lifestyle brand that spotlights handcrafted, soft cocktails. Nestled near Hood Canal in the beautiful Pacific Northwest, Marnie loves to enjoy the outdoors - hiking, running, paddle-boarding and boating. Traveling and family are high on her list but you can’t leave off the Seahawks or coffee! Being sober has led Marnie to explore a new passion and she is excited to share this with others. Marnie is recognized as a founder of the Dine and Dream Dinner and a past producer of The Inspired You Event.

Highlights:

  • How Marnie found her niche and is filling a void for her audience
  • How sharing your story is important because that’s what your audience will relate to
  • How large the market is for handcrafted non-alcoholic beverages
  • The importance of visual imagery when creating our content and user generated content
  • How working with local restaurants and TV channels can help spark a movement

Links:

Show notes at https://www.speakingyourbrand.com/42

Marnie’s website

Connect with Marnie on Instagram @MarnieRaeC

My interview on the Food Blogger Pro podcast #106

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Mar 28, 2017

If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this.

We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one.

So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and worldview, and then identify the type of people who are attracted to who we are and what we stand for and who are ready and eager to hear our message and use our product or service.

In this coaching call you’re about to hear, my guest Susanna Barkataki and I work on defining who exactly her target market is.

Susanna is a gifted writer, speaker, educator, and yoga teacher trainer and recently founded the Ignite Yoga and Wellness Institute in Orlando, Florida.

Susanna and I talk about how her approach to yoga, meditation, and mindfulness is different from others and why that’s a big attraction for the clients who come to her.

If you’d like to work together on identifying your core message, unique angle, and target market, book a 90-minute strategy session with me. It’s virtually impossible for you to do this work in your own head. You really need someone to walk you through the process and to see what you can’t see for yourself. It’s not because you’re not smart and brilliant and capable - you very much are! It’s just that we’re too close to ourselves, so our unique strengths become invisible to us. I’ll help you uncover them. You can learn more about the strategy session and sign up on my website at https://www.speakingyourbrand.com/strategy-session/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

  • The power of local events for creating community and building brand awareness
  • Susanna’s elevator pitch for her new wellness institute
  • We want to make sure we’re attracting the right clients to us, because we want them to be successful.
  • I help Susanna define her target market for the institute, including selecting one of her two avatars to focus on.
  • Why Susanna’s clients come to her and how aspiration fits in
  • Susanna’s energy secrets (these are really good!)
  • What does Susanna do differently from others in her field?
  • What problems/needs are Susanna’s target clients experiencing and where are they in their journey of self development?
  • Don’t spend your time and effort trying to convince people they need a solution to their problem. Focus on the ones who are already looking for solutions.
  • We work on Susanna’s brand statement and her unique angle/approach/mindset

 

What do you think of the brand statement we came up with for Susanna? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Susanna on her website at http://susannabarkataki.com/

Facebook = https://www.facebook.com/susanna.barkataki

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 15, 2017

How can you set yourself apart from others in your field? What makes your approach different? We all have something that is unique to us, but it’s hard for us to see it in ourselves because we take it for granted - it’s with us all the time, after all!

In this episode, I coach my guest Puja Madan to help her find her unique message to stand out, so that’s she’s attracting the right clients and creating content that reflects what’s different about her and her approach to productivity and time management.

Along with hearing the questions I ask my clients (and which you should be asking yourself), you’ll get some excellent tips on how to structure your day and your week for improved productivity and creativity. Here’s a hint - as women, we need to do productivity differently from men.

Let me tell you about Puja Madan: She is the creator of Wild Radiant Woman and coaches high-performing, heart-centered women entrepreneurs to help them create more time and ease in their business by teaching them a system of profitable productivity. Puja’s qualifications include an MBA, 8 years in tech startups, certification in health coaching, and 12+ years of meditation and spiritual development from India.

And, as you’ll hear as we get deeper into the coaching, Puja’s approach is very unique.

If you’d like to work together on identifying your core message, book a strategy session with me. We spend 90 minutes together on a call, as I pull out your experience and expertise, using a framework I created. This can then become the foundation for your signature talk or the messaging you use on your website. Learn more at https://www.speakingyourbrand.com/strategy/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

  • Puja’s double life when she was working at a tech start during the week and going on meditation retreats on the weekends
  • Puja’s turning point that caused her to shift her career
  • Purpose-driven women have a lot of fuel and they don’t realize when they’re empty, which can lead to burnout
  • Strategizing on Puja’s unique message
  • What’s working well in Puja’s current business
  • Productivity systems have been designed by men for men, so women oftentimes have a hard time plugging into them.
  • Why are these systems not working for women?
  • When people are searching for help with productivity, what’s missing from what they’re finding?
  • What are your prospects’ “buy now” moments? What are the benefits to them starting working with you now rather than waiting?
  • Puja’s approach to time and why she’s a bit resistant to owning it as part of her brand
  • My recommendations for Puja and her message

 

What do you think of Puja’s approach and message? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Puja on her website at http://wildradiantwoman.com/

Discover your productivity archetype at http://wildradiantwoman.com/assessment/

Facebook = https://www.facebook.com/pujamadan11

Twitter = https://twitter.com/pujamadan

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

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