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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: March, 2017
Mar 28, 2017

If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this.

We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one.

So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and worldview, and then identify the type of people who are attracted to who we are and what we stand for and who are ready and eager to hear our message and use our product or service.

In this coaching call you’re about to hear, my guest Susanna Barkataki and I work on defining who exactly her target market is.

Susanna is a gifted writer, speaker, educator, and yoga teacher trainer and recently founded the Ignite Yoga and Wellness Institute in Orlando, Florida.

Susanna and I talk about how her approach to yoga, meditation, and mindfulness is different from others and why that’s a big attraction for the clients who come to her.

If you’d like to work together on identifying your core message, unique angle, and target market, book a 90-minute strategy session with me. It’s virtually impossible for you to do this work in your own head. You really need someone to walk you through the process and to see what you can’t see for yourself. It’s not because you’re not smart and brilliant and capable - you very much are! It’s just that we’re too close to ourselves, so our unique strengths become invisible to us. I’ll help you uncover them. You can learn more about the strategy session and sign up on my website at https://www.speakingyourbrand.com/strategy-session/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

  • The power of local events for creating community and building brand awareness
  • Susanna’s elevator pitch for her new wellness institute
  • We want to make sure we’re attracting the right clients to us, because we want them to be successful.
  • I help Susanna define her target market for the institute, including selecting one of her two avatars to focus on.
  • Why Susanna’s clients come to her and how aspiration fits in
  • Susanna’s energy secrets (these are really good!)
  • What does Susanna do differently from others in her field?
  • What problems/needs are Susanna’s target clients experiencing and where are they in their journey of self development?
  • Don’t spend your time and effort trying to convince people they need a solution to their problem. Focus on the ones who are already looking for solutions.
  • We work on Susanna’s brand statement and her unique angle/approach/mindset

 

What do you think of the brand statement we came up with for Susanna? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Susanna on her website at http://susannabarkataki.com/

Facebook = https://www.facebook.com/susanna.barkataki

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 22, 2017

You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR.

This episode is part coaching - I give Donna feedback on her presentation content and how she should position herself.

And then it leads into training. Donna is so good at what she does with social media that I couldn’t help but ask her questions I have and that I knew you would benefit from.

Donna gives us some fantastic tips and tools for how to use social media, as speakers and thought leaders, to build our personal brands and connect with fans and influencers - without spending a lot of time or getting distracted.

Highlights:

  • The importance of listening on social media
  • Donna pivoting her business from a volume-based business to a handful of clients
  • All of her new clients came from speaking engagements she did in the fall of 2016 and what had changed
  • Audiences wanted less training and detail and more focus on story and what’s possible
  • The framework I use for presentations
  • My recommendations for Donna for her presentations and her unique angle
  • What Donna sees that people are missing about social media
  • Donna’s recommended tools for social media management
  • Make sure your social media marketing aligns with your business objectives
  • Having a balance between automated posts and real-time interactions
  • Donna’s social media tips for speakers

 

Links:

You can connect with Donna on her website at https://socialpivotpr.com/

LinkedIn = http://www.linkedin.com/in/donnacravotta

Twitter = @DonnaCravotta

Facebook = https://www.facebook.com/SocialPivotPR

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Get all of the show notes at https://www.speakingyourbrand.com/9

Mar 20, 2017

What kind of topics are worthy of a keynote versus a presentation you would do in a workshop or breakout session? How can you position what you offer so that clients see you as a go-to expert rather than a one-time or infrequent purchase?

Both of these questions are key if you’re looking to expand your business and get paid as a speaker.

My guest, Danielle Liss, is a lawyer, but don’t worry - she’s not like the attorneys you’ve met at your typical chamber of commerce or networking meeting. Instead, Danielle and her partner have been called “cool lawyers”. That’s because they understand online entrepreneurship and the new economy.

In this episode, I help Danielle come up with a messaging strategy to make legal topics less boring and more appealing when she’s pitching to conferences, especially for keynotes, and to podcasts.

I also put my business hat on and help Danielle think about a way she can increase her own company’s revenue by offering a new type of service to entrepreneurs who are in a growth stage.

We end the episode talking about how and why to track and measure the results of your speaking.

About my guest: Danielle Liss is a partner and founder of Hashtag Legal. As former Chief Marketing Officer and General Counsel of FitFluential, an influencer network concentrating on health and wellness initiatives, Danielle has intimate knowledge of the challenges facing influencer networks and social media professionals. Danielle has extensive experience creating and negotiating contracts, interpreting FTC guidelines, and creating website policies. Danielle is also an accomplished speaker and has spoken at dozens of conferences on legal issues related to bloggers and social media professionals.

We talk about:

  • How Danielle works with her clients, who include entrepreneurs, influencers, bloggers, and speakers
  • Two key things that should be included in your contracts as a speaker
  • How to position Danielle and her legal business so that it’s not boring or fear-based
  • The current presentation topics Danielle speaks on
  • The difference in content between a keynote and a workshop or breakout session
  • The value proposition we come up with that Danielle can use to appeal to entrepreneurs as they’re growing their companies
  • Finding the right places to pitch (whether conferences or podcasts) that have the best audience for you
  • My recommendation that Danielle not offer prospects free strategy calls and why
  • How and why to track and measure the results of your speaking

 

Links:

Connect with Danielle on her website at http://hashtag-legal.com

DIY legal forms at http://www.businessese.com/

LinkedIn = https://www.linkedin.com/in/danielleliss/

Facebook = https://www.facebook.com/hashtaglegallc

Twitter = https://twitter.com/danielleliss

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 15, 2017

How can you set yourself apart from others in your field? What makes your approach different? We all have something that is unique to us, but it’s hard for us to see it in ourselves because we take it for granted - it’s with us all the time, after all!

In this episode, I coach my guest Puja Madan to help her find her unique message to stand out, so that’s she’s attracting the right clients and creating content that reflects what’s different about her and her approach to productivity and time management.

Along with hearing the questions I ask my clients (and which you should be asking yourself), you’ll get some excellent tips on how to structure your day and your week for improved productivity and creativity. Here’s a hint - as women, we need to do productivity differently from men.

Let me tell you about Puja Madan: She is the creator of Wild Radiant Woman and coaches high-performing, heart-centered women entrepreneurs to help them create more time and ease in their business by teaching them a system of profitable productivity. Puja’s qualifications include an MBA, 8 years in tech startups, certification in health coaching, and 12+ years of meditation and spiritual development from India.

And, as you’ll hear as we get deeper into the coaching, Puja’s approach is very unique.

If you’d like to work together on identifying your core message, book a strategy session with me. We spend 90 minutes together on a call, as I pull out your experience and expertise, using a framework I created. This can then become the foundation for your signature talk or the messaging you use on your website. Learn more at https://www.speakingyourbrand.com/strategy/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

  • Puja’s double life when she was working at a tech start during the week and going on meditation retreats on the weekends
  • Puja’s turning point that caused her to shift her career
  • Purpose-driven women have a lot of fuel and they don’t realize when they’re empty, which can lead to burnout
  • Strategizing on Puja’s unique message
  • What’s working well in Puja’s current business
  • Productivity systems have been designed by men for men, so women oftentimes have a hard time plugging into them.
  • Why are these systems not working for women?
  • When people are searching for help with productivity, what’s missing from what they’re finding?
  • What are your prospects’ “buy now” moments? What are the benefits to them starting working with you now rather than waiting?
  • Puja’s approach to time and why she’s a bit resistant to owning it as part of her brand
  • My recommendations for Puja and her message

 

What do you think of Puja’s approach and message? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Puja on her website at http://wildradiantwoman.com/

Discover your productivity archetype at http://wildradiantwoman.com/assessment/

Facebook = https://www.facebook.com/pujamadan11

Twitter = https://twitter.com/pujamadan

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 13, 2017

Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It’s important to be aware of the diversity (or lack thereof) in our businesses and in our networks - it's good for us as people and it's good for our company's bottom line. As we sum up at the end, "It all starts with people."

We cover a lot in this conversation, from imposter syndrome to what it means to be approachable as a leader to how diversity of both people and ideas impacts your workplace and your business’s bottom line.

About my guest: Loren Margolis established her expertise at Columbia Business School in New York City as a leadership coach and career strategist for global leaders in Investment Banking, Management Consulting, Consumer Goods, and Technology.

Loren then led executive coaching and large-scale management development programs in the healthcare sector before launching her own company, Training & Leadership Success. She is a contributor for Forbes.com and themuse.com.

We talk about:

  • The social media channel we use to connect with influencers
  • What Loren was like as a little girl that led her to her profession
  • The 3 pillars of career happiness
  • Amy Cuddy’s work on body language, taking up space, and presence
  • Imposter syndrome and “flexing” rather than “faking” til you make it
  • How face-to-face interactions, including speaking in front of a group, builds trust
  • What it means to be approachable as a leader
  • How diversity of both people and ideas impacts your workplace and your business
  • How businesses can really increase diversity and inclusion and not just pay lip service to it
  • Why “blind” hiring and promotion is not the answer to increasing diversity
  • Why we’ve seen a stagnation in getting more women and people of color into upper-level positions
  • A way you can make your network more diverse
  • With the increasing speed of technology, globalization and change, as a business you need diversity to be competitive and innovative
  • Tips for public speaking from Loren

 

Links:

You can connect with Loren Margolis at:

LinkedIn = https://www.linkedin.com/in/talentdevelopmentexpert

Twitter = @LorenMargolis

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 8, 2017

It seems counter-intuitive, but it's true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in making this change, and why she ultimately decided to do it.

We cover a lot, including:

  • Why you need to niche down in your business
  • Why Edie decided to shift from talking to all business women to focusing on Jewish women
  • One of the reasons that almost kept Edie from making this shift
  • How being open about your identity and what matters to you gives validation and permission to others
  • How Edie’s online summit is set up and her business model for it
  • What Edie looks for in selecting podcast guests
  • When pitching for podcasts or speaking engagements, why what you do isn’t as important as your bigger message
  • The angle I used to get on podcasts last fall and why it worked
  • How Edie can pitch sponsors for her online summit
  • My advice for creating an elevator speech

 

Edie Berg is the founder of The Strong Women’s Club, whose mission is to promote Jewish women’s leadership and to build a community of Jewish women who support one another, through workshops and masterminds. As she says on her website, “No politics, no judgement. Each member celebrates her Judaism in her own wonderful way.”

Edie is the creator of the Strong Jewish Women’s online summit, which is The World’s Largest Online Symposium for Jewish Women, which is coming up soon. It’s entirely free to participate: 5 days, 2 live panels, over 40 interviews and practical sessions. You’ll hear stories from Jewish women leaders and learn practical and useful tools and tips to grow your business.

This summit grew out of Edie’s podcast, The Strong Women’s Club, which highlights the behind-the-scenes stories of successful Jewish women.

I met Edie because we’re currently in a mastermind together and I’ve been on her podcast (episode 66), before her decision to niche down from strong women to strong Jewish women, which is part of what we discuss in this episode.

Links:

You can connect with Edie on her website at http://www.thestrongwomensclub.com.

Register for Edie’s free online summit for Jewish women = http://thestrongjewishwomenssummit.com/

Facebook = https://www.facebook.com/pages/The-Strong-Womens-Club/717444848336523

Twitter = https://twitter.com/edieberg

LinkedIn = https://www.linkedin.com/in/edieberg/

I was on Edie’s Strong Women’s Club podcast episode 66 = http://www.thestrongwomensclub.com/066-tv-democratic-analyst-and-speaking-mentor/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 3, 2017

Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so impressed with her wisdom and her fierce advocacy for women. Shelli is particularly good at creating local events to connect women with each other.

In this episode, Shelli and I strategize ways she can leverage podcasts as well as local speaking engagements and events to build her following and get more clients.

We talk about:

  • Shelli’s career and why she decided to leave and start her own business
  • The differences Shelli has seen between men and women getting promoted
  • How Shelli helps her clients see the skills they have as transferable and marketable
  • Shelli’s focus on local clients and speaking engagements
  • Why Shelli should branch out from speaking to all women’s groups to co-ed groups too
  • Shelli’s two different client avatars but the common need they share (and how that impacts her presentation content)
  • What to hand out at speaking engagements (not your business card!)
  • How to most effectively pitch podcasters

Links:

You can connect with Shelli on her website at http://www.sheconnex.com. Be sure to sign up for her free SheLeads Success video series.

Facebook = https://www.facebook.com/sheconnex

Instagram = https://www.instagram.com/iamsheconnex/

Twitter = https://twitter.com/SheConnex

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

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