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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: 2018
Dec 25, 2018

When I launched this podcast in February 2017, I committed to myself that I was going to do it for one year.

No matter what, I was going to make the time to release a weekly episode (and there were weeks when I was up until midnight getting the podcast done for the next morning’s release!).

We’re now at episode 100 (woohoo!) and in a couple of months, the podcast will be 2 years old.

My tendency is to breeze past this milestone. After all, it’s just one more episode.

That’s my Type-A personality: going from achievement to achievement and not taking the time to reflect and celebrate.

It’s like when we run off the stage after we’ve finished our talk instead of receiving the applause and celebrating (ahem, yes, I’ve done this in the past).

Now, you don’t need to applaud me for episode 100.

Rather, I want to thank you and tell you how grateful I am that you listen to the podcast, share it on social media, let your friends and colleagues know about it, and post in the Speaking Your Brand community. (Not a member? Join today for free.)

In the Facebook group, I asked which were your favorite episodes.

There were a few that many of you said, like episode 61 on frameworks and episode 82 (and others) on using feedback forms at your speaking engagements to collect leads.

There was also a few that came up more than once - and I saw a pattern.

So, this episode is *not* a collection of clips from past episodes.

Rather, I’m highlighting which episodes were your favorites - based on your responses and download numbers - and WHY I think they are.

The WHY is what you can apply to your own speaking engagements, whether you’re standing on a stage, facilitating a workshop, or being interviewed on or hosting a podcast.

Curious to hear what these are? Listen in.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/100

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

 

Related Podcast Episodes:

Dec 18, 2018

You’ve heard their on-air coaching calls - and now you get to hear what they’ve been up to since their coaching call.

You know that I love leaving my guests and clients with action items and homework.

As a speaking coach, I want you to take what we do together and get results, so you can gain more confidence, get better results from speaking, and someday soon stand on your dream stage and deliver the message you know will have an impact.

Putting yourself out there isn’t easy and doing an on-air coaching call isn’t either! A huge thank you and congratulations to these women for sharing their updates with us.

See if you can spot the themes - I’ll pull them together in the outro, along with some action items for you (of course!).

Say hello to these women and let us know what your visibility goals are in the free Speaking Your Brand community.

Appearing in order in this episode:

Jodi Flynn is founder of Women Taking the Lead and host of the “Women Taking the Lead” podcast. Jodi was on episode 26: Specific Strategies to Improve Your Presentations.

Dr. Carmen Landrau is a cardiologist and sought-after speaker. Carmen was on episode 29: Networking the Right Way to Find Speaking Opportunities.

Pam Andrews is founder of The Scholarship Shark and host of “The Scholarship Shark” podcast. Pam was on in episode 48: Strategy Session to Get Visible.

Kimberly O’Brien is founder of Quirky Kid and host of the “Impressive” podcast for parents. Kimberley was on in episode 64: Show, Don’t Just Tell, Your Audience How You’re Different.

April Caldwell is a Money Coach and Financial Planner. April was on in episode 74: Increase Conversions at Your Speaking Engagements.

Anne Torrez is founder of Tri It Your Way, coaching for athletes. Anne was on in episode 80: Connecting Your Why with What Makes Your Approach Unique.

Wendy Zanders is a professional home organizer and founder of Functional Organizing with Wendy. Wendy was on in episode 84: Less Is More: Developing Your Visibility Strategy.

Stacey Ogden is founder of Side Hustle Moms and host of the “Side Hustle Moms” podcast. Stacey was on in episode 86: How to Generate Leads From Your Podcast.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/99

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Dec 11, 2018

You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed.

Your personal story can have a powerful impact on an audience.

But, for it to spark a movement, to cause others to change, to cause systems to change, you need to expand your personal story into a universal message.

This is especially true for TEDx talks and keynotes.

I had posted in the Speaking Your Brand Facebook group about a month ago looking for some willing participants to do on-air coaching calls. (Not a member? Join for free.)

My guest today, Dr. Nicole Rochester, sent me an email with her idea for a TEDx talk and I loved it.

Nicole is a physician (pediatrician by training) who left clinical medicine a year ago to launch a health advocacy and consulting company.

You’ll hear in this episode what prompted her to start her company and how that has led to her idea for a TEDx talk.

It was a pleasure talking with Nicole and you’ll hear the process we went through to take her personal story and expand it into a universal message.

We come up with a really clear spine for her talk - and a single word that serves as a powerful metaphor for the change she wants to see and how it can happen.

About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, Clinical Assistant Professor, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system through education, empowerment, advocacy, speaking, and consulting. While helping to care for her late father, who had multiple chronic illnesses including dementia, Dr. Rochester witnessed the disjointed healthcare system from the other side of the stethoscope and gained invaluable insight into the plight of patients and their caregivers. On many occasions, it was only because of her medical expertise that her father received the care he needed and deserved. She realizes that most patients and families do not have access to this “inside knowledge” and has made it her personal mission to make this information widely available.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/98

Visit Nicole’s website at http://www.yourgpsdoc.com/.

Connect with Nicole on LinkedIn, Facebook, Instagram, and Twitter.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Dec 4, 2018

Whew, this episode was much harder than I had anticipated.

You’ve heard me coach my clients and members of the Speaking Your Brand community on this podcast.

On-air coaching calls are some of the most popular episodes because we go deep and you get to hear what it’s like to be in a coaching session.

After hearing Geraldine Carter be interviewed by Jodi Flynn on Geraldine’s podcast (flipping roles), I had the bright idea to have Geraldine interview me. (Both of these amazing women have been on this podcast: Geraldine in episode 36 and Jodi in episode 26.)

Except I decided to go beyond a standard interview and asked Geraldine to coach me on “thinking bigger” for myself and for Speaking Your Brand (the name of her podcast is “She Thinks Big” and Geraldine is great at drawing that out of her guests and clients).

Well, little did I know that by the end of the conversation, I would feel so incredibly raw and vulnerable. (I have a new-found appreciation for those of you who do on-air coaching calls!)

It took a lot for me to record and release episode 92, where I deconstructed my TEDx talk from 2016 and talked about, for the first time, how I had messed it up.

Now, you’ll hear in this episode:

  • Your “why” may become clear after you start doing something
  • Why it matters when women aren’t visible and don’t have a seat at the table
  • What I see in the women I’ve had as clients - you may not recognize this about yourself either
  • Where I get stuck when “thinking bigger” (you may do this too)
  • How Geraldine gently nudges me out of my default process-driven mind and into my heart - and the a-ha moments that come from this
  • Questions you can ask yourself to think bigger
  • The clarity that happens when we go deep and have a guide/coach to help us

 

If you're in need of a business coach to help you think bigger about your business and plan strategically, I highly recommend scheduling a consult call with Geraldine: https://focusedbizcoaching.com/


Of course, if you're in need of a speaking coach to help you create your signature talk and achieve your speaking goals, schedule a call with me: https://www.speakingyourbrand.com/contact 

 

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward. Geraldine is also the host of the She Thinks Big podcast.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/97

Learn more on Geraldine’s website.

Listen to Geraldine’s podcast She Thinks Big, especially episode 6 with Jodi Flynn interviewing Geraldine.

Join Geraldine’s Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Nov 27, 2018

How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them?

In this episode, my guest Louise Brogan, a social media expert and trainer, and I talk about:

  • The topics her corporate clients want training on
  • The topics she speaks about when she gives free presentations at local groups
  • The importance of having a system/framework in your presentations
  • Using the feedback form at your presentations for lead generation
  • How Louise gets paid workshops
  • Creating a database of organizations and companies to pitch to
  • The importance of following up with leads and tips for doing so

 

Download the free PDF with the feedback form template you can use at https://www.speakingyourbrand.com/96.

 

About My Guest: Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through online marketing. The aim of Social Bee is to explain how to do things online in a simple, straightforward way. Louise has been working with small businesses and professionals for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was listed as one of the Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is also N.Ireland’s only accredited Facebook and Instagram trainer.   

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/96

Check out Louise’s website at http://www.socialbeeni.com/.

Listen to Louise’s podcast “Social Bee.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Nov 20, 2018

If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.”

How do you know if you have a *really good* idea for a speech, one that’s going to make an impact, whether it’s for TEDx or a keynote?

In this episode, my guest Lori DiGuardi, a TEDx and professional speaker, and I discuss:

  • What makes a great talk
  • How an “idea” is different from a “topic”
  • How Lori came up with her TEDx idea
  • Why people are chosen and aren’t chosen as TEDx speakers
  • Questions to ask yourself as you work through your idea
  • How to handle nerves when giving an important talk, including what happened to Lori during dress rehearsal (you’ve already heard my story of TEDx nerves in episode 92)
  • And more.

 

About My Guest: Lori DiGuardi is a visionary leader. She is a TEDx and professional speaker, and a TEDx and certified life coach. Courageous women hire Lori to reconnect and give voice to their inner-truth. The foundation of her work is based on a life of poverty and abuse as a child and young woman, to becoming an international empowerment leader for over 22 years. Her audiences have included business professionals, educators, students, entrepreneurs, dignitaries and royalty. She was awarded an MS in Leadership, a Black Belt in Karate, and Service Above Self for her humanitarian work in Uganda. She is author of Anger 101: The Healthy Approach to Being a Bitch.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/95

Speaking Your Brand Facebook page and Facebook Live show

Check out Lori’s website: https://www.loridiguardi.com/

Free PDF guide: https://www.loridiguardi.com/tedx/

Watch Lori’s TEDx talk: https://youtu.be/2rhYlDKO_2U

Subscribe to Lori’s YouTube channel: https://www.youtube.com/LeadWithPersonalPower/

Marianne Williamson’s speech at the Washington Cathedral: https://youtu.be/e7ZV0REbpkQ

Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Nov 13, 2018

When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast.

Molly McPherson is a PR professional and speaker, with a focus on communicating in the digital age and crisis communication, helping her clients protect their reputations with proactive plans and messaging.

In this episode, Molly and I talk about specific strategies we can use as women to come across more powerfully, whether it’s in person or in how we write.

We also talk about the Kavanaugh hearings and the contrast between how Dr. Christine Blasey Ford and Brett Kavanaugh showed up and what that indicates about the emotional range women in public are expected and permitted to have vs. what men can do and what that means going forward.

About My Guest: Molly Baker McPherson is an accredited PR professional with 20 years of experience in corporate and cooperative crisis communications and social media. She served as Director of Communications for the Cruise Line International Association, helped launch FEMA’s first social media program and worked in post-Hurricane Katrina’s FEMA Office of External Affairs. Molly speaks regularly about best practices for communicating in the digital age and crisis communication, helping clients protect their reputations with proactive plans and messaging.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/94

Connect with Molly on her website at https://mollymcpherson.com/.

Check out Molly’s free PDF at https://www.mollymcpherson.com/speakingyourbrand.

Listen to Molly’s new podcast “Communicate with Confidence”.

 

Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister

Emma Gonzalez speech at March for Our Lives rally

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Nov 6, 2018

One of the most popular episodes of this podcast is episode 61 on developing your own framework.

I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations.

Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business.

In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use!


About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Highlights:

  • Why Jessica wanted to develop a framework and how she went about doing it
  • What happened that Jessica decided to turn her framework into an online course
  • How she has set up the course
  • Why she started with a beta program
  • How she initially tested interest in the course
  • Which social media platform she has found to be most effective for marketing the course
  • Tools and platforms Jessica uses

Links:

Show notes at https://www.speakingyourbrand.com/93

Check out Jessica’s website at http://sohuis.com/ and her online course at

http://sohuis.com/startupblueprint/.

Slide deck software: https://www.beautiful.ai/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Oct 30, 2018

Two years ago, right before the November 2016 U.S. presidential election, I gave a talk at a small, local TEDxWomen chapter.

Until now, I’ve never shared it publicly (beyond the audience that was there).

Why? There are several reasons, which you’ll hear about in this episode.

It was the most challenging speaking experience I’ve ever had. Not because of the format or the short length (8 minutes), but because of the topic I chose to talk about and the pressure I put on myself.

The talk was called “It’s About Time We Really Talk About Women and Power” (the theme of the event was “It’s About Time”).

As a society, why are we so ambivalent and uncomfortable about women in power? My TEDx talk examined our deep-rooted fears about women striving for powerful positions, our myths through the ages about powerful women, and how this came to a head in the 2016 U.S. presidential election.

In this episode:

  • You’ll hear me give the talk (as I originally wrote it - I was tempted to update it with what’s gone on during the past 2 years, but decided to keep it as is)
  • You’ll learn how I wrote the talk as I deconstruct the structure, pacing, specific elements, and the opening and closing
  • You’ll hear why it was the most challenging talk I’ve given, what I learned, and how you can apply these lessons to your own speaking journey

I’d love to hear your thoughts: Have you had a challenging speaking experience? What is your biggest fear? How have you overcome it? Email me at carol@speakingyourbrand.com or share in the free Speaking Your Brand community - you can get access at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/92

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

  • Episode 3: How I Created My Podfest Presentation
  • Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
  • Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng
  • Episode 56: How to Become a TEDx Speaker with Tamsen Webster
  • Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement
  • Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally
Oct 23, 2018

How does a visibility strategy actually work?

What does it look like to grow your business and your personal brand through speaking? What are the steps you can take?

This episode is truly a case study in what happens when you show up consistently and put yourself out there with courage and conviction.

Over the course of the past couple of years, my guest and client Tammy Lally went from speaking for free at local groups and the library to sharing her message on a TEDx stage to the national TED organization posting her talk on the TED.com home page (which is huge - it has over a million views now!) to writing a book that she recently published.

The results? Knowing that her message is reaching more people, an influx of clients, and new opportunities for collaboration and bigger, paid speaking engagements.

If you know people can benefit from your message and content but you’re feeling uncertain as to what to do next, tap into your local community for both visibility and support. Tammy and I talk about how she did that and you’ll get ideas you can use too.

Do you need help figuring out your visibility steps to achieve your speaking and business goals? Sign up for a strategy session.

If you want to give a TEDx talk and need help putting together the idea to apply to speak or if you’ve already been selected and need to create the talk itself, my team is here for you. We help you find your one core idea that’s an idea worth spreading and then we work with you to create the talk, word by word, line by line. It’s an intense process but incredibly rewarding, as you’ll hear Tammy talk about in this episode. Email me at carol@speakingyourbrand.com to learn more.

Right now, I’m coaching several of the speakers for the TEDxOrlando event that’s at the end of October 2018. We’re busily editing and finalizing the scripts (8 minutes is not a lot of time so we really have to stay on the core idea). It’s a lot of fun for me, not so sure for the speakers right now, but I know they’ll have fun once they’re done. :-)


About My Guest: Tammy Lally is a Certified Money Coach, TED speaker, and author of “Money Detox.” She helps others master their finances by first conquering their emotions around money, then by creating a comprehensive financial plan. Tammy has over 17 years of experience in the financial industry and 27 years of study in psychology, addiction, recovery, and spirituality. Tammy brings a distinctive blend of financial industry experience, psychological knowledge, and spiritual consciousness to her work. She offers a compassionate approach to money and money shame, which is truly powerful in helping her clients achieve transformative outcomes. Tammy created her signature "Money Detox" process, a seven-step journey that allows anyone to achieve financial freedom and joy.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/91

Visit Tammy’s website at TammyLally.com.

Check out Tammy's book "Money Detox" on Amazon.

Watch Tammy's TEDx talk.

Check out Amber De La Garza’s entrepreneur’s success program at http://www.theproductivityspecialist.com/stop.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

  • Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
  • Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
  • Episode 50: The 3 C’s of Visibility: What It Takes to Get Known
  • Episode 56: How to Become a TEDx Speaker with Tamsen Webster
  • Episode 83: Collaborating to Expand Your Reach with Baily Hancock
  • Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza
Oct 16, 2018

Speaking at someone else’s event is great, but hosting your own workshop or retreat can be even better.

You get to control the content and you’re center stage as the host and presenter.

But, there’s also a lot that goes into planning a successful workshop or retreat that’s a full day or even two days.

My guest, Blair Green Thielemier, recently hosted her first one-day retreat (combination workshop and mastermind) at a hotel venue in Nashville.

Blair shares with us:

  • Why she decided to have an in-person event when the rest of her (very successful) business has been entirely online
  • How far in advance she started planning
  • The marketing and sales strategies she used
  • Why she selected that particular city and hotel
  • How she planned the content
  • Getting sponsors
  • Lessons learned
  • What she’s planning for her next retreat

About My Guest: Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and two children. Her latest project is hosting and producing pharmacy’s first virtual conference, the Elevate Pharmacy Virtual Summit in partnership with the NCPA Innovation Center.  She is the founder of Pharmapreneur Academy, an online e-Course and Membership Community where she guides hundreds of pharmacist-entrepreneurs through the process and barriers of building advanced clinical services. She is the author of How to Build a Pharmacy Consulting Business and facilitates in-person Business Planning Workshops and Mastermind Retreats for female Pharmapreneurs across the country.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/90

Visit Blair’s website at https://www.btpharmacyconsulting.com/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

  • Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez
  • Episode 44: The Ins and Outs of Virtual Summits with Jaime Slutzky
  • Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack
Oct 9, 2018

“My dream is bigger than my fear.”

Have you ever felt like that?

My guest today, Debbie Gonzales, heard that from a guest she interviewed on her brand new podcast and she said it’s what pushed her forward to launch.

In this on-air coaching call, Debbie asks me questions about launching her podcast, including:

  • Creating a community of listeners
  • The magic number for a Facebook group
  • Tips for working with a podcast editor/team
  • Imposter syndrome
  • How I felt when I published my first episode
  • Promotion strategy when launching
  • And more

If you are thinking of or in the midst of launching a podcast, you’ll definitely want to listen to this episode as well as episode 87 on Launching a Podcast: What’s Important and What’s Not.


About My Guest: Debbie Gonzales is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter. Deb currently devotes her time to writing middle grade novels, crafting teacher guides for new releases and hosting The Debcast, a podcast celebrating the tenacity of the female athlete and authors who have written about them. She's the author of the forthcoming non-fiction picture book Girls with Guts: The Road to Breaking Barriers and Bashing Records (Charlesbridge, 2019). Deb earned her MFA in writing for children and young adults from the Vermont College of Fine Arts.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/89

Go to www.debbiegonzales.com and/or www.guidesbydeb.com to keep up with Deb and her many projects.

Listen to Debbie’s new podcast “The Deb Cast: Books, Buzz, and Girls with Guts”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

  • Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos
  • Episode 86: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden
  • Episode 87: Launching a Podcast: What’s Important and What’s Not

 

Oct 2, 2018

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram.

But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say.

These are all things I’ve said to myself.

Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting.

However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us.

My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content.

In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!).

Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do.

We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style.

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live.

My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do.

The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.”

You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

===================== 

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!  

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

 

=====================  

 

Highlights:

  • The benefits of doing Facebook Live (more reasons than you think)
  • What platforms to do live broadcasting on
  • The difference between Instagram video and IGTV
  • The recommended length for live videos
  • Why you need to have a consistent date and time
  • Broadcasting to your Facebook page vs. group
  • How to get engagement from viewers
  • What you get out of doing live broadcasting as a speaker
  • Jenny’s visibility strategy

 

Links:

Show notes at https://www.speakingyourbrand.com/88

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live

Visit Jenny’s website at https://jennymelrose.com/

Follow Jenny on Instagram @jenny_melrose

Listen to Jenny’s podcast “Influencer Entrepreneurs”

“Like” the Speaking Your Brand Facebook page for Facebook Live videos

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Links and Related Podcast Episodes Mentioned:

  • BeLive.tv
  • Episode 53: What It’s Like to be an Influencer with Jeanette Johnson
  • Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement
Sep 25, 2018

Have you been thinking of launching your own podcast?

It’s been a game-changer for my business and personal brand - and it can be for yours too.

But, it can seem overwhelming and daunting:

What to do first, then next, what equipment and software do you need, much less thinking about the format and interviewing guests, and so on.

In this episode, you’ll learn what’s important - and what’s not - when launching your podcast.

I’ll also share with you the #1 reason for podcasting success.

This is from a presentation I gave recently to the Orlando Podcasters Meetup group, so you’ll also see how I use my story structure framework when creating my own presentations. See if you can spot the different elements.

No need to take notes - you can download the slides, including specifics of the tools and equipment you need to get started, at https://www.speakingyourbrand.com/87.

Need help identifying your podcast niche, audience, core message, and/or format? Launch with clarity and confidence. Sign up for a 90-minute strategy session at https://www.speakingyourbrand.com/podcast-strategy-session/.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

*************** 

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!  

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

*************** 

 

Links:

Download the FREE PDF for this episode at https://www.speakingyourbrand.com/87.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Podcast Strategy Session at https://www.speakingyourbrand.com/podcast-strategy-session/.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Links and Other Episodes Mentioned:

  • Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
  • Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos
Sep 18, 2018

Do you have a podcast - or video series or blog - but aren’t getting leads from it as you had expected?

You know your content is good - you’re getting listeners and viewers and readers - but, when it comes to making money as a result of that content, it’s crickets (and an empty inbox).

What can you do?

This is the question my guest today, Stacey Ogden of Busy Mom Collective, had.

In this on-air coaching call, you’ll hear as we dissect what’s going on with her podcast (if you don’t have a podcast, you can apply it to the content you’re creating).

We come up with specific strategies she - and you - can use to generate leads, including:

  • what to do on her podcast to talk about what she does
  • what kinds of calls to action to include and how many
  • where to promote her podcast
  • what to do when people sign up for her email list.

 

One thing Stacey told me is that she doesn’t want her podcast to come off as a sales pitch. And, I totally get it. I did an entire episode on why you shouldn’t sell from the stage - and what to do instead (episode 59). The same premise applies to your podcast and other content.

If you need help strategizing your podcast, video series, or messaging in general, you can book a strategy session. Strategy sessions are great for specific questions or challenges you have. We dig deep and you walk away with a concrete action plan, much like you’ll hear here with Stacey.

 

This episode is the second in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.

 

About My Guest: Stacey Ogden is the founder and owner of the Busy Mom Collective. Through her podcast of the same name, and working one-on-one with clients, she helps working moms and mompreneurs master their schedules, own their time, and conquer their out of control to-do lists. She lives in western Connecticut with her husband, 7 year old daughter, and German Shepherd puppy where she teaches middle school music and runs a local chapter of Business Among Moms.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Having a focused niche for your podcast
  • The kinds of episodes you can do on your podcast (guest interviews, coaching calls, solo episodes)
  • Why you should do on-air coaching calls on your podcast
  • The calls to action Stacey currently has on her podcast and what she could change them to
  • Should you should have only *one* call to action or is it ok to have multiple ones?
  • How Stacey is using her Facebook page
  • Specific strategies to get more leads from the podcast
  • What to do when someone joins your email list
  • Where to place your calls to action within your podcast
  • How to connect your call to action to your on-air coaching call

 

Links:

Show notes at https://www.speakingyourbrand.com/86

Stacey’s website: https://busymomcollective.com/

Check out Stacey’s podcast “The Busy Mom Collective”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
  • Episode 34: Relationship Selling with Nikki Rausch
  • Nikki Rausch on Stacey’s podcast episode 29
Sep 11, 2018

When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?”

And then what happens if the business you’ve been building is not quite the right answer.

You can either ignore the answer and try to go down the same road, bumping into obstacles along the way.

Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see.

This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently did.

She has built a very successful business (and podcast) coaching women entrepreneurs one-on-one, in masterminds, and at small retreats.

But, then something happened earlier this year that caused Katie to realize she needed to make some changes.

The result? A pretty big pivot in her business model from niche to mass.

In this episode, we talk about:

  • What happened and why Katie decided to make this shift
  • Her new business model of a podcast network and how that aligns with her mission and lifestyle
  • The benefits of having a podcast network vs. a single podcast
  • The specific phases Katie has laid out for marketing and revenue
  • How the change from niche/one-on-one marketing to relying on the masses/volume is both scary and exciting
  • How imposter syndrome shows up and what Katie does to combat it

 

Katie is very open and real and you’ll learn a lot from our conversation about honoring our multi-dimensional selves.

This episode is the first in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.

 

About My Guest: Katie Krimitsos, founder of Biz Women Rock!, is a passionate community builder who empowers women to succeed in business. She’s the host of the Biz Women Rock podcast as well as the new Meditation for Women podcast, the first in the Meditation for Women podcast network.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.



Links:

Show notes at https://www.speakingyourbrand.com/85

Visit Katie’s website at http://bizwomenrock.com/

Listen to Katie’s podcast Biz Women Rock

Listen to Katie’s new podcast Meditation for Women

Carol on the Biz Women Rock Podcast (April 23, 2018): http://bizwomenrock.com/amplify-message-signature-talk-carol-cox-speaking-brand/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Sep 4, 2018

There are many, many ways you can get visibility for yourself and your business:

  • Speaking to local groups
  • Presenting at conferences
  • Being a member or officer of a local organization
  • Guesting on podcasts or hosting your own podcast
  • Doing Facebook Live and YouTube videos
  • Hosting webinars
  • Being active in Facebook groups and other online communities

 

But, you can’t do all of these at the same time.

You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. (Listen to Episode 45 on Your Visibility Roadmap: Build Your Business, Brand, and Influence for more.)

In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts.

Our conclusion: Less is more.


We also talk about the importance of having email opt-ins for tracking purposes, but why selling one-on-one services via email marketing doesn’t usually work and what to do instead once they’ve signed up for your list.

I’d love to hear from you! What’s been working for your visibility strategy?

Share in the *free* Speaking Your Brand Facebook group. Join by going to  https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

About My Guest: Wendy Zanders is Professional Home Organizer based in Maryland and the Founder of Functional Organizing with Wendy. Drawing upon her 17+ years as a Unit Supply Specialist and Unit Armorer in the United State Army and experiences as an Executive Assistant, Project Manager, and mother, Wendy has honed her organizational abilities and reclaimed her passion to help others by providing professional home organizing services to help professional moms, particularly those with ADD or depression, with their decluttering efforts, by involving the entire family. Wendy wants to give you time back so you can collect memories and not things.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/84

Visit Wendy’s website: https://www.functionalorganizingwithwendy.com/

Connect with Wendy on her Facebook page and Facebook group.

Book recommendation: “The Prosperous Coach”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.


Join our Monetize Your Speaking group coaching program at
https://www.speakingyourbrand.com/group


Sign up for a Strategy Session at
https://www.speakingyourbrand.com/strategy.


Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Related Podcast Episodes:

  • Episode 39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff
  • Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews
  • Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known


Aug 28, 2018

How can you expand your network and reach new people?

Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that.

But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain?

My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals.

In this episode, Baily and I talk about:

  • Tips for attending networking events, even if you’re an introvert
  • Specific strategies and examples you can use to identify partners and reach out to them
  • How to improve the likelihood that a potential partner will say “yes”
  • Ideas for doing promotional partnerships that benefit both of you AND both of your communities
  • The pros and cons (mostly cons) of being an affiliate for others
  • The 20 speaking gigs Baily has done this year - why she does them and what she gets out of them

 

You’ll love Baily’s obvious passion and energy for collaboration and you’ll learn exactly what to do to get started.


Your homework is to identify someone in your network you can collaborate with and reach out to them to get the conversation started.

 

I met Baily through a mutual friend, Mia Scharphie, who introduced us (the power of collaboration!). Mia was on the podcast in episode 46 (We All Need a Wingwoman), which is an excellent companion episode to this one.

About My Guest: Baily Hancock is a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals, whether that's making a career change or growing their business.  A natural-born connector, Baily has spent her career growing and nurturing her network and finding ways to collaborate along the way. She works with entrepreneurs to help them amplify their company's reach and influence with partnerships, and with professionals to help them find happiness and fulfillment in their careers. A self-described, "Type-A with a dash of woo", Baily is equal parts strategic and supportive. Whether you're coming to her in need of direction in your career or you're looking for ways to make more revenue in your business, she's got your back.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/83

Get the free Partnership Outreach Email Template.

Connect with Baily on her website, Instagram, and Facebook.

Check out Baily’s program at http://www.expertiseforexposure.com/

Listen to Baily’s podcast "The Baily Hancock Show".

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and People Mentioned:

Aug 21, 2018

How can you create an emotional connection with your audience?

Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in.

Creating an emotional connection:

  • Engages the audience and keeps them interested
  • Builds trust with you and with each other by being vulnerable and relatable
  • Helps them to remember what you’re teaching
  • Gives them a way to apply what you’re sharing to themselves

 

In this on-air coaching call, my guest Leanne Kabat and I brainstorm about how she can create an emotional connection with her audience in her presentations.

We also talk about:

  • What happened in 2006 when Leanne was given 5 years to live
  • Why Leanne needs to evolve her current business model to include speaking
  • How Leanne can use her new book at speaking engagements
  • Creating a story bank
  • Leanne’s “a-ha” moment during our conversation
  • Speaking packages and how to structure and price them
  • A must-have: Why you should provide your audience with a worksheet and feedback form

 

Get the free PDF download that has the story structure framework, sample workbook and feedback form I share with Leanne that she - and you - can use in your presentations.

About My Guest: Leanne Kabat is the CEO and Main Mama at MamaConnects and the award-winning conference for moms called MamaCon. Each year, MamaCon celebrates the journey of motherhood by offering community, inspiration and education at events around the Pacific Northwest. A strong community is a lifeline for women raising children and balancing the complexity of life, which Leanne knows too well as she faced a medical diagnosis that gave her five years to live in 2006. Through events and her podcast called MamaConnects, Leanne nurtures a strong and vibrant community of women who support each other as they stand strong, rise up and take on life’s challenges together. Leanne’s forthcoming book is called “The 5 Seasons of Connection for Parents.”

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Why and how to create an emotional connection with your audience
  • What happened in 2006 when Leanne was given 5 years to live
  • Why Leanne needs to evolve her current business model to include speaking
  • How Leanne can use her new book at speaking engagements
  • Creating a story bank
  • Leanne’s “a-ha” moment during our conversation
  • Speaking packages and how to structure and price them
  • A must-have: Why you provide your audience with a worksheet and feedback form

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/82

Leanne’s website: http://www.mamaconnects.com/

Leanne’s podcast “MamaConnects”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts and Episodes Mentioned:

Aug 14, 2018

What separates a great speaker from a so-so one and how can you be a great one?

I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations.

Although it was a conference for podcasters, this episode is not about podcasting - it’s about how you can be a better speaker and presenter. (But, if you are a podcaster, it will help with that too!)

You’ll learn:

  • Top takeaways from watching presenters at Podcast Movement that you can apply to your own presentations
  • What the best speakers had in common
  • What Pat Flynn did in his opening keynote
  • The worst session I attended - what went wrong and how it could have been better
  • The best sessions I attended - and what the speakers did well
  • How a panel was structured as a 3-person presentation: Did it work?
  • What Terry Gross of NPR’s Fresh Air did in her closing keynote that was incredibly brave

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/81

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts, People, and Episodes Mentioned:

Aug 7, 2018

Do you know what makes your approach and process unique?

As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do.

In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client.

We go deep to dig out what’s important to Anne and to find her why, which carries over into the work she does with her clients and why her clients like working with her.

You’ll hear us brainstorm to come up with Anne’s brand statement: “I help [target audience] do [this] so they can [get these results].”

As you listen, think about your why and what your brand statement could be.

Need help clarifying your message and brand statement? Book a strategy session with me at https://www.speakingyourbrand.com/strategy.

 

About My Guest: After completing her first triathlon as a way to improve her health, Coach Anne Torrez was hooked for the long haul. Finding a sport she was passionate about changed not only Anne’s physical health, but also drastically improved her mental and emotional outlook. Today, Anne helps runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne loves working with both beginners to help them enter the racing world confidently, as well as with experienced athletes who want to achieve the next level of competitive performance. As a wife, mom of two young kids, athlete and business owner, Anne understands how to juggle serious training with a busy lifestyle and works with each athlete to create an individualized program that will bring success in the context of real life.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/80

Anne’s website = https://www.triityourway.com/

Connect with Anne on Instagram @triityourway and Facebook and Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and Podcasts Mentioned:

Jul 31, 2018

In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations.

In episode 61, you learned how developing your own framework can be a game changer for not only your presentations but also your business.

Many listeners have told me how impactful that episode was for them. They’ve even shared sketches of their frameworks in the Speaking Your Brand Facebook group (get access at https://www.speakingyourbrand.com/join).

In this episode, you are truly a fly on the wall as you’ll hear Coryne and I brainstorm what her framework should look like (a circle, triangle, rectangle, etc.) based on how she helps her coaching clients. We come up with a really unique shape that at a glance shows the key elements and outcomes.

Want to know what her framework ends up looking like? Listen until the end!

Need help developing your framework? This is part of what we work on together when creating your signature talk. Get the details, sign up, or schedule a free consult call with me at https://www.speakingyourbrand.com/coaching.

 

About My Guest: Coryne Forest is the Deputy Director for Organization Development for an Army R&D Center and the owner of Forest Leadership Solutions. She is a writer, speaker, workshop facilitator and coach for women with STEM careers. With over 30 years of tech and leadership experience, Coryne’s vision is to change the technical landscape the technical landscape so that there are more women in senior leadership positions that are rockin’ it in all aspects of their life.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/79

Coryne’s website = https://coryneforest.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework

Jul 24, 2018

What is it like to travel around the world, from Europe to China, to speak - and get paid for it?

My guest is Annie Mori, a licensed pediatric occupational therapist and founder of playSense, based in California.

Annie is paid to travel internationally several times a year to conduct trainings and workshops and to be a keynote speaker at conferences.

In this episode, Annie and I talk about:

  • How she became an international speaker
  • How she negotiates contracts with conferences and organizations
  • Challenges with speaking to an international audience, including language and cultural differences
  • What happens when things don’t go as planned
  • How she balances travel, business, and family
  • Her tips for becoming a paid speaker

 

About My Guest: As a licensed pediatric occupational therapist and founder of playSense, Dr. Annie Mori has led individual and group sessions in a variety of settings including clinics, preschools, schools (K – 12th grade), homes and in the community. In 2000, she earned her Doctoral and Master’s degrees in Occupational Therapy at the University of Southern California. She further pursued advanced training in sensory integration, which she uses to guide her therapeutic approach and treatment planning. When not treating children and adolescents, Annie lectures, nationally and internationally, on topics related to theory and application of sensory integration.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/78

Annie’s website = https://www.playsensekids.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

  • Episode 68: Getting Paid to Speak and Negotiating Speaker Fees
Jul 17, 2018

In this on-air coaching call, you’ll hear how to distinguish and balance the WHAT, the WHY, and the HOW of what you teach related to your business and your offer.

My guest is Libby Rothschild, a registered dietitian who helps other registered dietitians build their businesses and use social media, especially Instagram, effectively. With her partner, Libby offers an online course and masterminds.

We talk about how she can tweak the content of her presentation to focus on the WHAT and WHY so that people in the audience are interested in taking her course or mastermind for the HOW.

We also brainstorm audience engagement activities, whether the audience is 60-70 people to audiences of 300-500.

About My Guest: Libby Rothschild, MS, RD, CDN, is a social media influencer and academic content creator. Libby creates an authentic and highly engaging dialogue on social media reaching more than 12 thousand individuals, mainly registered dietitians and nutrition students, as well as creates content for health-care settings and corporate wellness institutions. She monetizes her brand by coaching, speaking and creating online courses which are approved for Continuing Education. Libby co-created an online course and she co-facilitates a regular mastermind with a focus on Instagram. Libby received her Masters of Science in Clinical Nutrition at New York University and Bachelor of Science in Nutrition at Hunter College.  


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/77

Libby’s websites = https://www.libbyrothschild.com/ and https://www.nutritionmasterminds.com/.

Connect with Libby on Instagram: @nutrition_business

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this episode
Jul 10, 2018

I’ve talked before about how sharing stories in your talks helps the audience to better understand and remember what you’re teaching.

In this episode, we’re going deeper into why stories matter - not just for our presentations, but for understanding ourselves, our place in the world, and our identity - who gets included and who is excluded in the stories we hear and the stories we tell.

My guest is Leena Nasser, who is Executive Director of The Chopra Institute in NYC.

Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior.

I met Leena this past March when I was in NYC. We hit it off immediately - Leena is incredibly smart and passionate and I knew I had to invite her on the podcast to share some of the research she’s done, including when she was in graduate school at Harvard.

About My Guest: Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior. She is the Executive Director of The Chopra Institute, a global social enterprise aiming to build the next wave of preventative health care. Prior to this role, Leena served as one of two experts in the education sector of the global consulting firm Boston Consulting Group (BCG).

Leena has a graduate degree in Mind Brain and Education from the Harvard Graduate School of Education. Her research explored how the design of informal and formal learning spaces contribute to sense of identity and residual mind brain lifelong impact. Leena was specifically investigating the power of stories—told explicitly through words, or implicitly through orchestrated spaces--on the brain and behavior. Leena remains currently involved in this research, specifically looking at less represented communities and the impact of empowering identity stories on performance, societal contribution and health and wellbeing. Leena is fluent in Arabic and English and was born and raised in Saudi Arabia, while spending much of her time in Syria. Leena now lives in New York City.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/76

The Chopra Foundation

Check out Debbie Gonzalez and her upcoming book “Girls with Guts: The Road to Breaking Barriers and Bashing Records”.

Carol Cox on the BizChix podcast #323: How to Create a High End Offer/VIP Day.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

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