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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: October, 2018
Oct 30, 2018

Two years ago, right before the November 2016 U.S. presidential election, I gave a talk at a small, local TEDxWomen chapter.

Until now, I’ve never shared it publicly (beyond the audience that was there).

Why? There are several reasons, which you’ll hear about in this episode.

It was the most challenging speaking experience I’ve ever had. Not because of the format or the short length (8 minutes), but because of the topic I chose to talk about and the pressure I put on myself.

The talk was called “It’s About Time We Really Talk About Women and Power” (the theme of the event was “It’s About Time”).

As a society, why are we so ambivalent and uncomfortable about women in power? My TEDx talk examined our deep-rooted fears about women striving for powerful positions, our myths through the ages about powerful women, and how this came to a head in the 2016 U.S. presidential election.

In this episode:

  • You’ll hear me give the talk (as I originally wrote it - I was tempted to update it with what’s gone on during the past 2 years, but decided to keep it as is)
  • You’ll learn how I wrote the talk as I deconstruct the structure, pacing, specific elements, and the opening and closing
  • You’ll hear why it was the most challenging talk I’ve given, what I learned, and how you can apply these lessons to your own speaking journey

I’d love to hear your thoughts: Have you had a challenging speaking experience? What is your biggest fear? How have you overcome it? Email me at carol@speakingyourbrand.com or share in the free Speaking Your Brand community - you can get access at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/92

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

  • Episode 3: How I Created My Podfest Presentation
  • Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
  • Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng
  • Episode 56: How to Become a TEDx Speaker with Tamsen Webster
  • Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement
  • Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally
Oct 23, 2018

How does a visibility strategy actually work?

What does it look like to grow your business and your personal brand through speaking? What are the steps you can take?

This episode is truly a case study in what happens when you show up consistently and put yourself out there with courage and conviction.

Over the course of the past couple of years, my guest and client Tammy Lally went from speaking for free at local groups and the library to sharing her message on a TEDx stage to the national TED organization posting her talk on the TED.com home page (which is huge - it has over a million views now!) to writing a book that she recently published.

The results? Knowing that her message is reaching more people, an influx of clients, and new opportunities for collaboration and bigger, paid speaking engagements.

If you know people can benefit from your message and content but you’re feeling uncertain as to what to do next, tap into your local community for both visibility and support. Tammy and I talk about how she did that and you’ll get ideas you can use too.

Do you need help figuring out your visibility steps to achieve your speaking and business goals? Sign up for a strategy session.

If you want to give a TEDx talk and need help putting together the idea to apply to speak or if you’ve already been selected and need to create the talk itself, my team is here for you. We help you find your one core idea that’s an idea worth spreading and then we work with you to create the talk, word by word, line by line. It’s an intense process but incredibly rewarding, as you’ll hear Tammy talk about in this episode. Email me at carol@speakingyourbrand.com to learn more.

Right now, I’m coaching several of the speakers for the TEDxOrlando event that’s at the end of October 2018. We’re busily editing and finalizing the scripts (8 minutes is not a lot of time so we really have to stay on the core idea). It’s a lot of fun for me, not so sure for the speakers right now, but I know they’ll have fun once they’re done. :-)


About My Guest: Tammy Lally is a Certified Money Coach, TED speaker, and author of “Money Detox.” She helps others master their finances by first conquering their emotions around money, then by creating a comprehensive financial plan. Tammy has over 17 years of experience in the financial industry and 27 years of study in psychology, addiction, recovery, and spirituality. Tammy brings a distinctive blend of financial industry experience, psychological knowledge, and spiritual consciousness to her work. She offers a compassionate approach to money and money shame, which is truly powerful in helping her clients achieve transformative outcomes. Tammy created her signature "Money Detox" process, a seven-step journey that allows anyone to achieve financial freedom and joy.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/91

Visit Tammy’s website at TammyLally.com.

Check out Tammy's book "Money Detox" on Amazon.

Watch Tammy's TEDx talk.

Check out Amber De La Garza’s entrepreneur’s success program at http://www.theproductivityspecialist.com/stop.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

  • Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
  • Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
  • Episode 50: The 3 C’s of Visibility: What It Takes to Get Known
  • Episode 56: How to Become a TEDx Speaker with Tamsen Webster
  • Episode 83: Collaborating to Expand Your Reach with Baily Hancock
  • Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza
Oct 16, 2018

Speaking at someone else’s event is great, but hosting your own workshop or retreat can be even better.

You get to control the content and you’re center stage as the host and presenter.

But, there’s also a lot that goes into planning a successful workshop or retreat that’s a full day or even two days.

My guest, Blair Green Thielemier, recently hosted her first one-day retreat (combination workshop and mastermind) at a hotel venue in Nashville.

Blair shares with us:

  • Why she decided to have an in-person event when the rest of her (very successful) business has been entirely online
  • How far in advance she started planning
  • The marketing and sales strategies she used
  • Why she selected that particular city and hotel
  • How she planned the content
  • Getting sponsors
  • Lessons learned
  • What she’s planning for her next retreat

About My Guest: Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and two children. Her latest project is hosting and producing pharmacy’s first virtual conference, the Elevate Pharmacy Virtual Summit in partnership with the NCPA Innovation Center.  She is the founder of Pharmapreneur Academy, an online e-Course and Membership Community where she guides hundreds of pharmacist-entrepreneurs through the process and barriers of building advanced clinical services. She is the author of How to Build a Pharmacy Consulting Business and facilitates in-person Business Planning Workshops and Mastermind Retreats for female Pharmapreneurs across the country.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/90

Visit Blair’s website at https://www.btpharmacyconsulting.com/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

  • Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez
  • Episode 44: The Ins and Outs of Virtual Summits with Jaime Slutzky
  • Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack
Oct 9, 2018

“My dream is bigger than my fear.”

Have you ever felt like that?

My guest today, Debbie Gonzales, heard that from a guest she interviewed on her brand new podcast and she said it’s what pushed her forward to launch.

In this on-air coaching call, Debbie asks me questions about launching her podcast, including:

  • Creating a community of listeners
  • The magic number for a Facebook group
  • Tips for working with a podcast editor/team
  • Imposter syndrome
  • How I felt when I published my first episode
  • Promotion strategy when launching
  • And more

If you are thinking of or in the midst of launching a podcast, you’ll definitely want to listen to this episode as well as episode 87 on Launching a Podcast: What’s Important and What’s Not.


About My Guest: Debbie Gonzales is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter. Deb currently devotes her time to writing middle grade novels, crafting teacher guides for new releases and hosting The Debcast, a podcast celebrating the tenacity of the female athlete and authors who have written about them. She's the author of the forthcoming non-fiction picture book Girls with Guts: The Road to Breaking Barriers and Bashing Records (Charlesbridge, 2019). Deb earned her MFA in writing for children and young adults from the Vermont College of Fine Arts.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/89

Go to www.debbiegonzales.com and/or www.guidesbydeb.com to keep up with Deb and her many projects.

Listen to Debbie’s new podcast “The Deb Cast: Books, Buzz, and Girls with Guts”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

  • Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos
  • Episode 86: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden
  • Episode 87: Launching a Podcast: What’s Important and What’s Not

 

Oct 2, 2018

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram.

But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say.

These are all things I’ve said to myself.

Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting.

However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us.

My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content.

In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!).

Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do.

We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style.

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live.

My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do.

The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.”

You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

===================== 

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!  

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

 

=====================  

 

Highlights:

  • The benefits of doing Facebook Live (more reasons than you think)
  • What platforms to do live broadcasting on
  • The difference between Instagram video and IGTV
  • The recommended length for live videos
  • Why you need to have a consistent date and time
  • Broadcasting to your Facebook page vs. group
  • How to get engagement from viewers
  • What you get out of doing live broadcasting as a speaker
  • Jenny’s visibility strategy

 

Links:

Show notes at https://www.speakingyourbrand.com/88

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live

Visit Jenny’s website at https://jennymelrose.com/

Follow Jenny on Instagram @jenny_melrose

Listen to Jenny’s podcast “Influencer Entrepreneurs”

“Like” the Speaking Your Brand Facebook page for Facebook Live videos

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Links and Related Podcast Episodes Mentioned:

  • BeLive.tv
  • Episode 53: What It’s Like to be an Influencer with Jeanette Johnson
  • Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement
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