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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: 2019
Oct 15, 2019

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth?

When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements.

My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition.

In this episode, Lisa and I talk about:

  • What it means to have a strong personal brand
  • The difference between marketing and positioning
  • Most people *think* they have a marketing problem, but really they have a positioning problem
  • 3 ways to figure out your positioning
  • The impact of having a signature offering on your business growth


About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/142

Connect with Lisa on her website at https://lisaprincic.com/.

Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4).

Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.)

Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.)

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


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Oct 8, 2019

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself.

You’re going to love the stories and strategies that my guest, Nicole Tisdale, shares.

Her story of literally running down a Congressman to ask him for a job is incredible - and shows the power of an “elevator pitch” (or, in this case, the Capitol Hill subway pitch).

I had to ask Nicole where she got the confidence to go after what she wants - and you’ll hear what she answers.

Nicole first contacted me earlier this year after listening to episode 98 with Dr. Nicole Rochester and her work that she’s doing to improve the doctor-patient-caregiver relationship.

Nicole said she wanted to shout through the podcast during that episode to tell Dr. Nicole what she could do to get policies enacted, something most of us never think about doing.

We also talk about women in politics, how Nicole approaches her speaking engagements, and why she decided to write a book.

Nicole has a fascinating and impressive background: she worked on Capitol Hill for 10 years as a high-ranking staffer, with a focus on issues related to national security. 

Nicole recently started her own company to help organizations and individuals learn how to advocate for themselves, whether it’s in Congress, your state legislature, or local city council.


About My Guest: Nicole Tisdale, principal of Advocacy Blueprints, works with individuals and organizations who are eager to accelerate policy issues, increase advocacy efforts, and create changes in their organizations and communities. Nicole’s passion is making government accessible to all. During her ten-year tenure on the US House Committee on Homeland Security, Nicole developed a strong proficiency in handling congressional investigations of the Executive Branch and the private sector by mastering congressional process and procedure. 

Serving as the former Director of Intelligence and Counterterrorism and the Director of Outreach and Coalitions for members and staff, she helped to advance the Committee’s outreach efforts by creating strategic partnerships between the private sector and the Committee in an effort to harness support for legislation and oversight for national security efforts. Her book, “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips,” is already a political reference bestseller and has received numerous excellent reviews, as the first of its kind. 

Nicole received both her Juris Doctorate (’09) and Bachelors of Art (’06) from the University of Mississippi. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/141

Connect with Nicole on her websites at https://nicoletisdale.com/ and https://advocacyblueprints.com/

Nicole’s book “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips.”

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


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Oct 1, 2019

What can we learn from political speeches to apply to our own presentations?

Quite a bit!

For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC).

I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including:

  • Understanding who their real audience is
  • Using certain stories and historical references to relate to their audience
  • The impact of visual imagery when telling a story
  • Repetition of key phrases
  • The change in tone and content between Michelle Obama’s 2008 and 2016 DNC speeches - and why
  • The role authenticity plays
  • Stereotypes that women leaders have to overcome
  • The generational differences we see with Alexandria Ocasio-Cortez’s speaking style

 

This episode is part of our Storytelling series, episodes 137-140.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Speeches:


Links:

Show notes at https://www.speakingyourbrand.com/140

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Sep 24, 2019

We're continuing our series on storytelling with this on-air coaching call episode about what stories you should select to include in your signature talk, whether it's a business presentation, a conference session, or, in this case, a keynote.

My guest is Marie Fiebach, who is a speaker and a regular contributor on her local TV station.

Marie is part of our Master Your Speaking online group coaching program and she’s been working on her keynote talk.

I invited her to come on the podcast to share with us how she selected the main story that was going to be the thread throughout her talk, as well as some of the other stories that she chose, including ones that showcase her credibility and her experience.

This is a fun episode! We cover a lot, from call backs that comedians like Whitney Cummings use, to adding props and funny memes, to incorporating music and songs in your talks.  

This episode is part of our Storytelling series, episodes 137-140.

 

About My Guest: Marie Fiebach has been working with non-profits for more than 20 years. Through her work in strategic planning and fundraising leadership, she has helped many organizations break through the status quo and achieve goals once thought to be impossible.

Marie has helped organizations plan and execute fundraisers with revenues in excess of $100,000, developed a food program for at-risk teens, designed and executed a process for recruiting and hiring a new executive director, and so much more. She currently sits on two local non-profit boards and is a weekly guest on KAKE TV's Good Morning Kansas. She lives, works, and volunteers in Wichita, Kansas. When she is not helping others dream bigger you may find her pursuing her passion for helping busy families at FeedYourFamilyTonight.com.

 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/139

Connect with Marie on her websites: https://mariefiebach.com/ and https://feedyourfamilytonight.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!



Related Podcast Episodes:

 

Sep 17, 2019

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general.

What about if you're presenting on topics that are more data-driven or research-based?

You should definitely include stories as well.

My guest in this episode is Karen Corbin, PhD, RD, who's a scientist herself and has a company with a great name called Geeks That Speak® to inspire and empower scientists to become powerful storytellers.

Incorporating storytelling into their presentations is crucial, whether they’re presenting at conferences to peers or to the general public. 

Stories can help spark curiosity, give context to facts and data, and make the information being presented more memorable.

You don’t have to be a scientist to learn a lot in this episode. What Karen and I talk about applies to any topic.

This episode is part of our Storytelling series, episodes 137-140.

 

About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Investigator at the AdventHealth Orlando Translational Research Institute for Metabolism and Diabetes. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert is scientific storytelling. After spending years traversing the worlds of healthcare and science, she realized that a fundamental gap exists for translating ideas into solutions: the common inability of scientists and other “geeks” to deliver information in a way that is impactful, relevant and inspires action. This led Dr. Corbin to an important conviction: by helping scientists translate complex scientific information in a way that is accessible to a broad range of audiences, she could help advance the innovation that will solve many of society’s most pressing problems So, she created the movement “Geeks That Speak®” to inspire and empower scientists to become powerful storytellers. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/138

Connect with Karen on her website at https://www.geeksthatspeak.com/

New York Times article: “N.I.H. Head Calls for End to All-Male Panels of Scientists.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Sep 10, 2019

We’ve all heard to use stories in our presentations.

Stories make our content more interesting and memorable for the audience and can aid in learning.

What I’ve seen is that we’re good at providing a *summary* of the story.

But, what we’re not doing is *telling* a story.

What’s the difference?

5 key ingredients that will spice up your stories.

How do you go about telling a good story? Make it an I.D.E.A.L. story.

You know I love acronyms and alliterations, so I came up with the acronym I.D.E.A.L.

In this episode, we go through each letter - each ingredient - for a great story.

 

→ Download the free PDF with the I.D.E.A.L. story ingredients at https://www.speakingyourbrand.com/137.  

 

This episode is the first of our new series on Storytelling, episodes 137-140.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes and free PDF at https://www.speakingyourbrand.com/137

 

Book “Storycraft: The Complete Guide to Writing Narrative Nonfiction” by Jack Hart.

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

 

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

 

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

 

Say hi to me on Instagram and Twitter: @CarolMorganCox.

 

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Sep 3, 2019

How can you increase leads and sales at your presentations? By asking for them!

Having a feedback form that the audience fills out is one of the best ways to generate leads, especially if you don’t feel comfortable making a hard sales pitch in your presentation or if the place you’re speaking at forbids “selling from the stage.”

Since I first started talking about the feedback form on this podcast in 2017, I get asked regularly which episode someone can listen to specifically about it.

I haven’t had one specific episode - until now.

In this episode, I describe what the feedback form is, what’s included on it, and how to use it.

And then you’ll hear from six women in the Speaking Your Brand community who have used the feedback form at their presentations and the results they’ve received.

Be sure to listen until the end - I have a bonus tip that you won’t want to miss.

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

Appearing in order in this episode:

Janna Lundquist is founder of Janna Lundquist Consulting and is known as the Team Whisperer. 

Karen Wilson is a clinical neuropsychologist, founder of ChildNEXUS.com, and owner of West LA Neuropsychology, PC.

Annette Adamska is your Small Business Stage Manager.

Lorena Klingel is founder of Learn to Flourish. Lorena was on in episode 117: Turning Your Signature Talk into a Lead Generation Webinar.

Kathy McEwan is a certified professional organizer and owner of a home organizing company called Second Set of Hands. She’s host of the podcast Organize for Success.

Pam Andrews is founder of The Scholarship Shark and host of the podcast of the same name. Pam was on in episode 48: Strategies to Get Visible.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/136

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

 

Aug 27, 2019

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales.

Have you thought about putting on your own live, in-person event as another way to monetize your speaking and business?

Notice that the title of this episode is “profits” (plural). That’s because, as you’ll hear, there are multiple benefits for you of putting on a live event.

My guest is Anna Seewald, who has built a community from her own podcast and Facebook group.

She decided at the end of 2018 that she was going to put on a live event in 2019.

In this episode, Anna and I talk about:

  • Why she decided to host an in-person, one-day event
  • The reality of breaking even on the event itself
  • The profits you can make that are more than the money
  • How Anna decided on her ticket prices
  • Anna paid her speakers (yay!)
  • Where most of her ticket sales came from - and the surprising role social media played
  • Revenue streams from the event besides ticket sales
  • Lessons learned for next time, including you being the keynote speaker

 

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

About My Guest:  Anna Seewald, M.Ed is a Parent Educator, Keynote Speaker, Author and Host of The Authentic Parenting Podcast. With background in psychology and education, having worked with children for 18 years, today she helps conscious moms and dads to become calm and connected to themselves and their children through trauma-informed education. She believes in helping children by helping parents. She has a private practice that specializes in parent education, where she provides one-on-one parent coaching, parenting, court ordered, and co-parenting classes. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/135

Connect with Anna on her website: http://www.authenticparenting.com.

Listen to Anna’s podcast “Authentic Parenting”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Aug 20, 2019

How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking?

For many companies, the gender pay gap is one of those issues that they want to be seen as making progress on, yet having real conversations around it, that lead to action, can be challenging.

This is the situation that my guest, Michelle Gyimah, finds herself in regularly. Michelle lives in the U.K. and works with companies to improve the pay and leadership gap between men and women.

Michelle faced this issue herself when she went back to work after having children and what she found was frustrating: resistance by companies to part-time and remote work for women at her skill level who should be paid equitably but aren’t.

In this episode, Michelle and I talk about:

  • The gender pay gap is more than money
  • The way the world of work is structured is putting up barriers
  • Michelle’s personal story
  • How Michelle gets people at all levels of a company to open up and have these difficult conversations about the gender pay and leadership gap
  • The solutions are found when you come to the table
  • The kind of company culture that’s open to this
  • The workshop activities Michelle uses
  • Bringing people’s objections out into the open (this is for any topic you speak on)
  • Women speakers not getting paid, especially ones like Michelle who speak on the gender pay gap {rant}

 

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

About My Guest: Michelle Gyimah is the Director of Equality Pays, a gender equality consultancy dedicated to closing workplace pay gaps. In addition to working with employers, Michelle is also a passionate advocate for enabling women to get equal pay and close their pay gaps. She does this by supporting their equal pay investigations and teaching women workplace negotiation skills to allow them to get more of what they want. Michelle has over 10 years’ experience of working at the Equality and Human Rights Commission and holds a Masters in Human Rights from The University of Manchester. Michelle is a regular contributor to numerous national business magazines, international conferences and lives in Manchester, UK.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/134

Connect with Michelle on her website: http://www.equalitypays.co.uk 

Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michellegyimah/ 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Aug 13, 2019

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation.

However, many conferences and groups explicitly forbid “selling from the stage.”

I’ve never liked that phrase because it conjures up images of a pitchman on stage hawking their wares like on an infomercial. It’s a turn off to the audience and for many of us speakers it feels awkward and inauthentic.

But, there IS a way to sell who you are and what you do in your presentations authentically and by providing value to your audience.

My guest is Nikki Rausch, who is my sales coach and who last appeared on the podcast in episode 34 in September 2017.

In this episode, Nikki and I talk about:

  • How to sell from the stage in an authentic and genuine way
  • How to prime people in the audience to want more
  • Why you should pre-frame your offer at the beginning of your presentation
  • Planting seeds throughout your presentation by telling stories
  • Transitioning to your offer and how to determine what price point the offer should be for that audience
  • What to do after your presentation is over to get consult calls scheduled right then and there
  • Nikki’s Selling Staircase framework (5 steps)
  • Negotiating your speaking fees


This is the second episode in our new podcast series on Money, episodes 132-136.

Nikki was a guest speaker in our Master Your Speaking group coaching program and the women were blown away by her feedback to them.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

About My Guest: 

Founder and CEO of “Sales Maven”, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.  

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”

An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/133

Connect with Nikki on her website at https://yoursalesmaven.com

Get Nikki’s free ebook gift “Closing the Sale” at https://www.yoursalesmaven.com/ebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Aug 6, 2019

As we gain more experience as speakers and build our platforms, many of us want to get paid to speak.

But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget."

In this episode, I’m joined by one of our speaking coaches Diane Diaz to talk about 7 reasons why you aren’t getting paid to speak - and what to do to change it.

A few of the reasons may seem obvious (not knowing to ask to be paid in the first place), but some of them may surprise you and be ones you haven’t considered.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, get on the interest list for our upcoming Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

This is the first episode in our new series on Money.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our one-on-one and group coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/132

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Jul 30, 2019

Have you held back from pitching yourself for bigger speaking engagements?

Or have you not raised your speaking fees even after you’ve been speaking for a while?

Or have you not asked to be paid at all?

Just like in our businesses, we need to develop confidence in the value, expertise, and experience we provide as speakers at an event.

And sometimes having an outside perspective, like a coach, can be the push you need.

My guest is Maureen Taylor, known as The Photo Detective.

Maureen has been a speaker for years and has appeared on national TV programs like The View and The Today Show.

As a member of our Master Your Speaking group coaching program, Maureen has been encouraged by me and the other women in the group to go after bigger speaking opportunities and to raise her fees.

In this on-air coaching call, Maureen and I talk about:

  • How nerves can appear even when you’ve been speaking for years (and oftentimes it’s because of a certain type of audience)
  • What to do when you’re hit with a bundle of nerves to gain your confidence back
  • The energy you have as a speaker and the energy and personality of the audience
  • How to handle hecklers in the audience
  • Negotiating your speaker fees
  • Pitching yourself, including what to write in the introductory email
  • Strategies to make it easier to promote yourself

 

Whether you’ve been speaking for years or have started more recently, you’ll learn a lot from this episode.

This episode is part of our Confidence Series, episodes 127-131.


About My Guest: Maureen Taylor is a frequent keynote speaker on photo identification, photograph preservation, and family history at historical and genealogical societies, museums, conferences, libraries, and other organizations across the U.S., London and Canada.  She’s the author of several books and hundreds of articles and her television appearances include The View and The Today Show (where she researched and presented a complete family tree for host Meredith Vieira).  She’s been featured in The Wall Street Journal, Better Homes and Gardens, The Boston Globe, Martha Stewart Living, Germany’s top newspaper Der Spiegel, American Spirit, and The New York Times. Maureen was recently a spokesperson and photograph expert for MyHeritage.com, an internationally known family history website and also writes guidebooks, scholarly articles and online columns for such media as Smithsonian.com. 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/131

Connect with Maureen on her website at https://maureentaylor.com/.

Listen to Maureen’s podcast “The Photo Detective.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Jul 23, 2019

We all know that non-verbal communication can be as important as our words, whether we're talking with a person one-on-one or speaking in front of an audience.

Did you know that our body movement - our kinetic energy - is something different from what we traditionally think of regarding body language and it has an impact too?

My guest is Ritu Chander, the founder of The Next Move LLC, which is a decision-making consultancy.

In this episode, Ritu and I talk about:

  • How she became interested in body movement
  • The history of movement analysis
  • The subconscious behaviors we do
  • How our body movement reflects our cognitive processing and how we make decisions
  • The difference between looking at body language and kinetic energy
  • As speakers, how our body movement can impact the audience subconsciously
  • Why it’s important to change up our body movement, gestures, and voice when we’re speaking
  • Why we want to come across as approachable and warm - and what to do if we feel like that’s not our natural personality



This episode is part of our Confidence Series, episodes 127 through 131.

 

About My Guest: Ritu Chander is the Founder of The Next Move LLC, with offices in Chicago, Illinois. The Next Move is a leading decision-making consultancy in the United States. Ritu is passionate about the transformative results that occur as her clients break through the roadblocks of their ingrained decision-making patterns. Ritu employs an analytical technique of correlating subconscious behaviors to cognitive strengths and weaknesses, a technique scientifically proven as 99% accurate. 

Ritu expands her services to speaker training, jury selection, witness preparation, mediation and more, integrating her expertise in cognitive patterns with Laban Movement Analysis for thorough mind-body integrated analysis and coaching.

Ritu’s international client base reaches entrepreneurs, politicians, scientists, physicians, corporate leaders, teams and attorneys. As a leading expert in her field, she is an engaging speaker and trainer and is passionate about sharing her knowledge to maximize the potential of her clients. Ritu is an Associate Lecturer at the University of Wisconsin in Madison, and previously was Adjunct Faculty in the graduate school at Columbia College Chicago in the MPA Certification Program. Along with her training and expertise in decision-making studies, Ritu has a background in genetics, molecular biology and a career in intellectual property, with her own patent firm specializing in biotechnology and pharmaceutical patents.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/130

Connect with Ritu on her website at http://www.thenextmovellc.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Jul 16, 2019

If you have a fear of public speaking, this episode is for you.

If you’re confident when speaking but have a fear in a different area of your life, this episode is for you.

My guest’s story of how she went from a self-described fear of public speaking to being an in-demand paid keynote speaker in just 2 years is incredibly inspiring. 

Charmaine Gregory, M.D. is an emergency room doctor and speaks to professional groups about burnout.

You’ll hear:

  • How Charmaine’s fearlessness and love of the stage as a child transformed into fear
  • How the fear of speaking presented itself when she had to do it
  • Why she decided to conquer this fear
  • What she did first
  • Her journey to becoming a speaker
  • Strategies she used and still uses today to feel more confident and comfortable when speaking

 


Charmaine is a member of our Master Your Speaking group coaching program. Want to know when enrollment opens again? Sign up for the interest list at https://www.speakingyourbrand.com/mastery

 

→ Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

 

This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Charmaine Gregory, M.D. has served countless patients and taught resident doctors and medical students for 13 years as Clinical Faculty at St. Joseph Mercy Ann Arbor in Michigan, following Emergency Medicine Residency training at Duke University Medical Center. She has been honored as a nominee for the Golden Apple teaching award by the resident doctors she teaches several years in a row. She is an active member of the Clinical Practice Committee for the Emergency Medicine Physician Group, PC. She serves as a Peer Coach providing feedback on communication techniques for Emergency providers and facilitates talks with healthcare providers about burnout, wellness, and work-life balance/integration. Most recently, Dr. Gregory has had the honor of being a contributing author of the books, The Chronicles of Women in White Coats and Thinking About Quitting Medicine Volume 2 and Doctoring Better. Dr. Gregory faces her fear of public speaking by speaking publicly on topics of burnout, wellness, fitness, work life integration, and night shift life.

Outside of medicine, Charmaine’s passion to pursue wellness and work-life balance led to the establishment of the virtual greatness and wellness coaching company Fervently Fit with Charmaine, LLC. Wellness coaching and health content sharing serve as an extension of clinical service by focusing on preventative methods for health and wellness maintenance. She is also a trained Physician Coach, helping colleagues find meaning and direction when most needed. She is the host of the Women in White Coats and Fearless Freedom with Dr. G podcasts.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/129

Connect with Charmaine on her website at https://www.ferventlyfitwithcharmaine.com/.

Listen to Charmaine’s podcast “Fearless Freedom with Dr. G.”

Book: “The Chronicles of Women in White Coats”

Book: “Alter Ego” by Todd Herman

Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Jul 9, 2019

This conversation is one I’ll be listening to again, especially the end (!).

Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a stage in front of an audience?

You’re far from alone.

As women, we’ve grown up with societal and cultural messages (some subtle and subconscious, others not) that can influence us to keep quiet, not share our strong opinions, or even feel fearful of being seen.

My guest is Eleanor Beaton, a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization and a podcast of the same name.

This is a powerful and enlightening conversation on the mindset shifts and strategies we can use to be willing to be seen and heard - and why as women it’s so important for us to do so.

Eleanor and I talk about:

  • The mixed messages she received growing up about being bold
  • Her work as a journalist and the distance that provided by not having to have an opinion on the story being covered
  • In contrast, my work as a political commentator on TV and having to share my opinions
  • Eleanor’s story of being interviewed for the first time and feeling like it was life and death
  • Why sharing a deeper message feels so vulnerable
  • The 4 mindset shifts Eleanor recommends
  • We both share practical strategies we use to deal with criticism from strangers
  • The importance of living life vividly so you have rich material to work with as a speaker
  • Embodying your message as a speaker, like musicians and performers do


This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious women develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made. Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women's Executive Exchange Program at the Yale School of Management. She currently sits on the boards of Innovacorp and Invest Nova Scotia.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/128

Eleanor’s website: https://eleanorbeaton.com/

Listen to Eleanor’s podcast Fierce Feminine Leadership: http://www.eleanorbeatonpodcast.com/

Connect with Eleanor on LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jul 2, 2019

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage and delivering your talks with presence and poise.

This episode kicks off this series by talking about what confidence is, my own ups and downs with confidence, and specific strategies you can use to increase your confidence.

Although power posing is great (I recommend it!), we’re going deeper than that - much deeper to discuss:

  • Why we lack confidence in the first place
  • Why confidence is attractive
  • What we gain by being confident
  • More importantly, what our audience gains from our confidence
  • How we can develop confidence
  • Examples from my own experience and from some of our clients


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/127

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Resources Mentioned:


Related Podcast Episodes:

Jun 25, 2019

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network.

Plus, representation matters: not only to the performance of the companies and organizations who have more women on their boards, but to women who see other women on boards and can then imagine it for themselves (“If you can see it, you can be it”).

I’ve served on several boards over the years and the relationships I’ve made have been such an important part of building Speaking Your Brand.

My guest is Shireen Motara, who consults with companies and agencies like the United Nations on gender equality and women’s rights, including board diversity.

This is a deep conversation about:

  • How Shireen became interested in gender equality at a young age
  • Why companies benefit from having more women on their boards
  • Why there are so few women on boards
  • What it looks like to serve on a board
  • How to let organizations know you’re interested
  • The skills you gain by serving on a board

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

About My Guest: Shireen Motara is deeply passionate about the potential of Women, Entrepreneurs and Africa, and has a lifelong commitment to social change. For over two decades, Shireen has been working and volunteering for social justice. She’s held roles in management, coaching, executive leadership and consulting in South Africa, SADC and the United Kingdom. She volunteers her time to serve as a non-executive director on various boards and as a mentor to entrepreneurs. Her background qualifications include coaching, law, HR and business administration.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/126

Shireen’s website: https://taratransform.com/

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

Connect with Shireen on LinkedIn: https://www.linkedin.com/in/shireenmotara/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Authors/books mentioned:

Catalyst research on women on boards: https://www.catalyst.org/research/women-on-corporate-boards/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jun 18, 2019

You may not be talking about politics at your speaking engagements, but you may be discussing issues that are controversial or where people have a distinct point of view.

Or, you may get a question from an audience member that throws you off.

How can you handle hard conversations, whether it’s at events, panels, media interviews, or even with your family and friends?

Joining me in this episode are Sarah Stewart (from the left) and Beth Silvers (from the right) of the Pantsuit Politics podcast.

Along with their strategies for handling hard conversations, we get into why companies don’t seem to value training on these “soft skills” as much as they should, why they tend to bucket it as a “women’s issue”, and how we can position these topics differently.

About My Guests:

On the Pantsuit Politics podcast, two friends on opposite sides of the aisle have real conversations about politics and policy.

Sarah Stewart Holland (from the left) has always loved politics, although her political opinions have changed drastically over the years. As the creator and cohost of Pantsuit Politics, she has turned that passion into a career. When she's not opining about policy or the latest political firestorm from behind the mic, Sarah is raising her three young song with her husband in her hometown of Paducah, KY, where she served on the Paducah City Commission. Before turning to the mic, Sarah wrote about parenting and politics on her blog bluegrass redhead. Her writing has also been published on the Atlantic, Huffington Post, Scary Mommy, and BlogHer.

Beth Silvers (from the right) owns and operates Checking In with Beth Silvers, a life and business coaching practice. Drawing on her eleven years of experience with a large midwestern law firm as an attorney and human resources executive, Beth helps individuals clarify and realize their goals. She has been recognized as one of Ohio’s Most Powerful and Influential Women by the Ohio Diversity Council, a Human Resources GameChanger by Workforce Magazine, and one of Cincinnati’s Forty Under 40 business leaders. A graduate of Leadership Northern Kentucky, Beth lives in Union with her husband, two daughters, and miniature schnauzer. She loves people, politics, poetry, and watermelon.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/125

Listen to the Pantsuit Politics podcast: http://www.pantsuitpoliticsshow.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jun 11, 2019

Have you ever been asked to give an important talk or presentation with a very short time frame?

You knew that saying “yes” would be beneficial, but then you had to scramble to put it together, which meant pushing aside your other work, stressing about it, and creating a presentation that wasn’t as good as it could have been?

What if, instead, you’re prepared when great speaking opportunities present themselves?

My guest today is Karen Briscoe, the author of several books, highly successful in real estate, and an action taker.

In this episode, Karen and I talk about:

  • Why she decided it was time to create her signature talk
  • Her inspiring story of being turned down for a speaking engagement - and then getting the opportunity again
  • How she took her signature talk and turned it into a book (and found the time to do so!)
  • Her writing routine
  • Flipping the pyramid to achieve your goals
  • The importance of goals and milestones in your life

 

This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.

About My Guest: Karen Briscoe has been on a heroine's journey from being too busy and overwhelmed to love the life she has, much less to make time to create and co-create the life of her dreams. In her real estate career, she experienced several major obstacles: her business partner passed away in September 2008, the same month as the financial markets crashed. That crisis was the beginning of the great recession. For the next 5 years, she set about to re-build the business with her new business partner. By my mid-50's she had achieved a high level of success in her profession, ranking in the top 250 agents WSJ list. In her personal life, she enjoys good health for her age, a happy marriage, and 2 healthy, well-established kids. She still felt as though there was something more that was hers to do. And yet there never seemed to be enough time or money. Busy had become a competitive arena, a badge of honor. What she found is the only one truly stopping her was her. How she "flipped" time to focus on meaningful activities and work. If she can do it, you can too! Karen's book, FLIP TIME: LOVE LIFE is based on this heroine's journey. Her books are available on Amazon and in bulk on the 5 Minute Success website.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/124

Karen’s website and podcast: http://www.5minutesuccess.com/

Karen’s book: https://www.amazon.com/Flip-Time-Love-Life-Heroines/dp/1936961423/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for a Virtual VIP Day to create your signature talk: https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jun 4, 2019

You’re going to love this episode, so much so that you may want to listen to it more than once.

It’s packed with what you need in order to get paid speaking engagements.

There are 5 key elements that event planners look for in speakers they hire.

In this episode, you’ll learn what these key elements are and how to position yourself as a paid speaker.

My guest is Li Hayes, who is a speaker manager and also facilitates speakers’ exchange groups.

Li has been on both sides: helping event planners find speakers and helping speakers get paid gigs, so she knows exactly what speakers need - and what they’re lacking that’s preventing them from getting paid engagements.

Li and I talk about:

  • “Famous is relative”
  • Finding your inner dominatrix (well, *you* don’t have to find your inner dominatrix, but this is a great example of an interesting topic)
  • Why there are very few women keynote speakers who make more than $10,000
  • How to promote yourself as a premium speaker
  • The importance of video clips
  • The difference between a PR person, a speaker manager, an agent, and a bureau
  • Tips for speaking for lead generation
  • Speaker fees and how much associations tend to pay
  • Tips for negotiating your fees

 

This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Li Hayes is a professional Speaker Liaison who facilitates the business communications and contracts between top quality business speakers and great events. Prior to founding GoLeeward, the un-agency for business speakers, she spent over 15 years in Human Resources on the other side of the speaker industry – planning conferences and business meetings first in the service and hospitality industries and then in Big Dia/Pharma. Li planned national conferences, as well as leadership retreats, and employee training events utilizing professional speakers, consultants and agencies. She has worked with speaker bureaus and directly with speakers and learned the ins and outs of hiring speakers, from the client’s point of view. She proudly supports a small stable of top business speakers and helps clients create successful, engaging events.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/123

Li’s website: https://goleeward.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Need help identifying your topic and audience? Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

 

May 28, 2019

Have you heard the term “call and response”?

When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room.

As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.)

But, have you thought about using this idea of “call and response” on social media?

I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of.

Here’s what’s interesting about Tara’s idea:

We assume we’re creating the “call” with our social media posts and content.

However, what if our posts are the response to the question that’s already in the minds of our audience.

Our goal is to seek out the call from our audience and respond to it, not the other way around.

Mind-shifting, isn’t it?

In this episode, Tara and I talk about:

  • The business model of her What Works community and how it evolved from what she had before
  • How this idea of call and response is influencing what Tara is doing on social media
  • The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram
  • As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have
  • What I’m currently doing on social media
  • How Tara approaches the content she creates for speaking engagements

 

I was curious about where the phrase "call and response" originated, so I did some searching:

“Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/)

 


This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.

She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/122

Explore the What Works network and podcast: https://explorewhatworks.com/

Follow Tara on Instagram: @Tara_McMullin

Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email hello@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 21, 2019

How does your website impact your speaking opportunities and the fees you can charge?

More than you may think.

If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that.

This includes your website, your marketing materials, your graphics, and your content.

This may be controversial, but I’m going to say it:

DIY is not your BFF.

When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you.

As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers.

You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert.

I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist.

My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company.

I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com.

This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites.

But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided.

Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker.

In this episode, you’ll learn:

  • How Mel got interested in design (and what a 4-ton printing press has to do with it)
  • What elements make a great website that works for you
  • How your website can be your most powerful marketing and sales tool
  • Where to start when working on your website (this may surprise you)
  • What to look for when hiring a designer
  • What the impact has been on my business since launching the new site
  • How we decided on the branding for the new website (this can help you with yours too)


About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/121

Visit Mel’s website: https://moderntraction.com/

Schedule a consult call with Mel: https://moderntraction.com/chat/

Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

May 14, 2019

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share?

To figure this out, start with these two questions:

#1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer.

#2: Who is your ideal client and what do they need to know to make a decision / take action?

This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk.

Layne is brilliant at numbers and data analysis - and her clients love her for that.

However, we decided to go in a slightly different direction for her signature talk.

The content we ended up with may surprise you.

You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients.

About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/120

Visit Layne’s website: https://www.theprojectbooth.com/

Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/

Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 7, 2019

In the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau.

That’s where my guest today, Diane Diaz, was in her speaking journey.

You may recognize Diane - she’s been on the podcast a couple times this year and she’s one of the speaking coaches here at Speaking Your Brand.

Diane does quite a bit of speaking for her business, The Brand Teacher - about once a month for the past few years, mostly to build brand awareness and for lead generation.

She’s gotten really good at - audiences love her presentations and she gets clients from them.

And then Diane was asked to give the luncheon keynote at a women’s conference here in Orlando where we both live.

Like most of us would be, she was both excited and nervous about it - and she knew saying yes was going to help propel her to the next level in her speaking journey, which is what we talk about in today’s episode.

You’ll hear how we decided on the content for her keynote, how she practiced and prepared for it, including handling the roller coaster of emotions leading up to it, and how it went.

Pushing past your speaking plateau and going after bigger opportunities and bigger stages, like keynotes, is why I created our new Master Your Speaking online group coaching program.

The program starts May 16, 2019, and applications are currently open.

The program combines 1:1 coaching and expert guidance from both me and Diane, group calls, peer feedback and support, and accountability.

We will challenge you and gently push you out of your comfort zone so you can become a Master Speaker.

You’ll work on creating or refining your signature talk and adding layers to it - emotion, humor, video and audio clips, audience experience, and stories with visual scenes and dialogue.

You’ll create your speaker promotional materials so you can position and market yourself as a speaker to get those bigger opportunities, including paid ones.

You can get all the details and apply online today at www.speakingyourbrand.com/mastery.

Diane’s speaking highlights: https://youtu.be/hASGMpco62A

About My Guest: Diane Diaz is founder of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal

branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two

decades of combined branding, marketing, and teaching experience to teach

professionals and entrepreneurs how to define and build personal brands that attract

their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching and training programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/119

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Apr 30, 2019

In today’s episode, we’re talking about hitting a plateau, why it happens, the danger of staying there, and how to get past one. I’m going to be sharing some of my own experiences plus giving you specific strategies you can use.

The definition of plateau is to reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off (from Dictionary.com).

Notice the word “achievement”.

Just because you’re at a plateau doesn’t mean you’re not a good speaker - or entrepreneur or writer or podcaster. You’re achieving - getting speaking engagements, getting good feedback.

But, you’re not getting the same results you used to for the same effort.

You’re at a place where there’s little to no growth, you’re no longer progressing, you’ve hit a point that you’re not going beyond.

It’s ok to be here for a little while - sometimes we need to coast a little on our achievements, take a breather.

But, not for too long because we can lose momentum and motivation, get stagnant, and not achieve what IS possible for us.

In this episode, you’ll hear:

  • Why we plateau and get stuck
  • Times when I’ve reached a plateau
  • Strategies you can use to get past your plateau to uplevel your skillset and mindset
  • What I believe is necessary for us to shift to get past a plateau


How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

Get all the details and apply online at https://www.speakingyourbrand.com/mastery.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/118

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

 

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