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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: Category: business
Oct 15, 2019

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth?

When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements.

My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition.

In this episode, Lisa and I talk about:

  • What it means to have a strong personal brand
  • The difference between marketing and positioning
  • Most people *think* they have a marketing problem, but really they have a positioning problem
  • 3 ways to figure out your positioning
  • The impact of having a signature offering on your business growth


About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/142

Connect with Lisa on her website at https://lisaprincic.com/.

Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4).

Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.)

Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.)

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Mar 12, 2019

I’m obsessed with the book “Clockwork” by Mike Michalowicz (who also wrote “Profit First”). I read it the first weekend it came out last fall and it has revolutionized the way I look at my business.

When a mutual colleague offered to connect me with Adrienne Dorison, the co-founder of Run Like Clockwork™, I jumped at the chance to have her on the podcast.

As an entrepreneur, one of your most important roles is being the face and voice of your business, which means speaking at conferences and events, being a guest on podcasts and in other people’s groups, and appearing in the media.

However, I see this a lot with colleagues and clients: When they started their business, they had time for speaking and visibility.

Then, as as they approach years 2, 3, 4 in their business, they are incredibly busy doing the work as their sales grow (those visibility seeds they planted in the beginning are paying off!).

The problem is that now they’re neck deep in the business so they don’t have much time for speaking and visibility, which means they’re losing out on this proven marketing channel.

In this episode, you’ll learn about:

  • Designing your business with operational efficiency
  • How you as the business owner are oftentimes the bottleneck
  • Specific tips on how to hand off work to others → this will give you more time for speaking and visibility
  • Giving team members ownership for decision making
  • How to do a time analysis so you can see where you’re spending your time and how to improve it
  • The kinds of speaking engagements Adrienne does

 


About My Guest: Adrienne Dorison is the Co-Founder of Run Like Clockwork™ alongside of author + speaker, Mike Michalowicz. Run Like Clockwork equips CEO's to design a business + team that can run itself. Adrienne has helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to expand their profit margins, cut their costs + take an unplugged vacation. She's personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more. Adrienne lives in St. Petersburg, Florida with her husband + their 2 dogs.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/111

Learn about Run Like Clockwork’s resources and programs at https://www.runlikeclockwork.com/.

Purchase the book “Clockwork” (I can’t recommend it highly enough!).

Get the free time tracking spreadsheet Adrienne mentioned.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

 

Feb 26, 2019

This episode is jam-packed with what you need to know to put on your own paid workshop.

I recently co-hosted a workshop on Personal Branding and Visibility with Diane Diaz, founder of The Brand Teacher and a Speaking Your Brand coach.

From deciding on the topic and price to selling seats to determining the agenda, we lay it all out for you, so you can successfully put on your own paid workshop.

We talk about:

  • Deciding on the topic and content based on who your ideal clients are and your offer
  • Determining the best pricing for the workshop
  • Partnering with a local business for the venue
  • Selling: What works - and what doesn’t work - when selling workshops
  • Why we chose to do a 1/2-day (not full day) workshop and have it in the morning
  • The results we got

 

→ Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109.

Need help with your workshop topic, offer, price, sales strategy, or content? Sign up for a strategy session.

 

About My Guest: Diane Diaz is Founder & CEO of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that attract their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/109

Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Our EventBrite page for the workshop we did: https://visibilitymasterclass.eventbrite.com (click on “View Details” in the upper right of the page to see it).

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Nov 6, 2018

One of the most popular episodes of this podcast is episode 61 on developing your own framework.

I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations.

Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business.

In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use!


About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Highlights:

  • Why Jessica wanted to develop a framework and how she went about doing it
  • What happened that Jessica decided to turn her framework into an online course
  • How she has set up the course
  • Why she started with a beta program
  • How she initially tested interest in the course
  • Which social media platform she has found to be most effective for marketing the course
  • Tools and platforms Jessica uses

Links:

Show notes at https://www.speakingyourbrand.com/93

Check out Jessica’s website at http://sohuis.com/ and her online course at

http://sohuis.com/startupblueprint/.

Slide deck software: https://www.beautiful.ai/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Sep 18, 2018

Do you have a podcast - or video series or blog - but aren’t getting leads from it as you had expected?

You know your content is good - you’re getting listeners and viewers and readers - but, when it comes to making money as a result of that content, it’s crickets (and an empty inbox).

What can you do?

This is the question my guest today, Stacey Ogden of Busy Mom Collective, had.

In this on-air coaching call, you’ll hear as we dissect what’s going on with her podcast (if you don’t have a podcast, you can apply it to the content you’re creating).

We come up with specific strategies she - and you - can use to generate leads, including:

  • what to do on her podcast to talk about what she does
  • what kinds of calls to action to include and how many
  • where to promote her podcast
  • what to do when people sign up for her email list.

 

One thing Stacey told me is that she doesn’t want her podcast to come off as a sales pitch. And, I totally get it. I did an entire episode on why you shouldn’t sell from the stage - and what to do instead (episode 59). The same premise applies to your podcast and other content.

If you need help strategizing your podcast, video series, or messaging in general, you can book a strategy session. Strategy sessions are great for specific questions or challenges you have. We dig deep and you walk away with a concrete action plan, much like you’ll hear here with Stacey.

 

This episode is the second in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.

 

About My Guest: Stacey Ogden is the founder and owner of the Busy Mom Collective. Through her podcast of the same name, and working one-on-one with clients, she helps working moms and mompreneurs master their schedules, own their time, and conquer their out of control to-do lists. She lives in western Connecticut with her husband, 7 year old daughter, and German Shepherd puppy where she teaches middle school music and runs a local chapter of Business Among Moms.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Having a focused niche for your podcast
  • The kinds of episodes you can do on your podcast (guest interviews, coaching calls, solo episodes)
  • Why you should do on-air coaching calls on your podcast
  • The calls to action Stacey currently has on her podcast and what she could change them to
  • Should you should have only *one* call to action or is it ok to have multiple ones?
  • How Stacey is using her Facebook page
  • Specific strategies to get more leads from the podcast
  • What to do when someone joins your email list
  • Where to place your calls to action within your podcast
  • How to connect your call to action to your on-air coaching call

 

Links:

Show notes at https://www.speakingyourbrand.com/86

Stacey’s website: https://busymomcollective.com/

Check out Stacey’s podcast “The Busy Mom Collective”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
  • Episode 34: Relationship Selling with Nikki Rausch
  • Nikki Rausch on Stacey’s podcast episode 29
Sep 11, 2018

When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?”

And then what happens if the business you’ve been building is not quite the right answer.

You can either ignore the answer and try to go down the same road, bumping into obstacles along the way.

Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see.

This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently did.

She has built a very successful business (and podcast) coaching women entrepreneurs one-on-one, in masterminds, and at small retreats.

But, then something happened earlier this year that caused Katie to realize she needed to make some changes.

The result? A pretty big pivot in her business model from niche to mass.

In this episode, we talk about:

  • What happened and why Katie decided to make this shift
  • Her new business model of a podcast network and how that aligns with her mission and lifestyle
  • The benefits of having a podcast network vs. a single podcast
  • The specific phases Katie has laid out for marketing and revenue
  • How the change from niche/one-on-one marketing to relying on the masses/volume is both scary and exciting
  • How imposter syndrome shows up and what Katie does to combat it

 

Katie is very open and real and you’ll learn a lot from our conversation about honoring our multi-dimensional selves.

This episode is the first in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.

 

About My Guest: Katie Krimitsos, founder of Biz Women Rock!, is a passionate community builder who empowers women to succeed in business. She’s the host of the Biz Women Rock podcast as well as the new Meditation for Women podcast, the first in the Meditation for Women podcast network.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.



Links:

Show notes at https://www.speakingyourbrand.com/85

Visit Katie’s website at http://bizwomenrock.com/

Listen to Katie’s podcast Biz Women Rock

Listen to Katie’s new podcast Meditation for Women

Carol on the Biz Women Rock Podcast (April 23, 2018): http://bizwomenrock.com/amplify-message-signature-talk-carol-cox-speaking-brand/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Aug 28, 2018

How can you expand your network and reach new people?

Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that.

But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain?

My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals.

In this episode, Baily and I talk about:

  • Tips for attending networking events, even if you’re an introvert
  • Specific strategies and examples you can use to identify partners and reach out to them
  • How to improve the likelihood that a potential partner will say “yes”
  • Ideas for doing promotional partnerships that benefit both of you AND both of your communities
  • The pros and cons (mostly cons) of being an affiliate for others
  • The 20 speaking gigs Baily has done this year - why she does them and what she gets out of them

 

You’ll love Baily’s obvious passion and energy for collaboration and you’ll learn exactly what to do to get started.


Your homework is to identify someone in your network you can collaborate with and reach out to them to get the conversation started.

 

I met Baily through a mutual friend, Mia Scharphie, who introduced us (the power of collaboration!). Mia was on the podcast in episode 46 (We All Need a Wingwoman), which is an excellent companion episode to this one.

About My Guest: Baily Hancock is a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals, whether that's making a career change or growing their business.  A natural-born connector, Baily has spent her career growing and nurturing her network and finding ways to collaborate along the way. She works with entrepreneurs to help them amplify their company's reach and influence with partnerships, and with professionals to help them find happiness and fulfillment in their careers. A self-described, "Type-A with a dash of woo", Baily is equal parts strategic and supportive. Whether you're coming to her in need of direction in your career or you're looking for ways to make more revenue in your business, she's got your back.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/83

Get the free Partnership Outreach Email Template.

Connect with Baily on her website, Instagram, and Facebook.

Check out Baily’s program at http://www.expertiseforexposure.com/

Listen to Baily’s podcast "The Baily Hancock Show".

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and People Mentioned:

Mar 27, 2018

Ever since I started my first business over 15 years ago, I was told to make it a habit to ask for referrals: from my current clients, past clients, and network.

I never did make it a habit, but in all three of the businesses I’ve started, including Speaking Your Brand, referrals have been a key component of getting new clients.

My guest today, Stacey Brown Randall, believes we should *not* ask for referrals. Instead, she advocates a better way.

Listen in as Stacey and I talk about why she believes this, the system she teaches her clients for getting referrals (without asking!), and as speakers, how we can approach getting referrals for speaking engagements.

About My Guest: Stacey Brown Randall’s online programs and live coaching provide a blueprint to follow to take control of your referrals, your client experience, and your business.  Stacey is a contrarian when it comes to typical referral advice and believes the best way to unleash a referral explosion is to do it WITHOUT asking for referrals. Stacey is a three-time entrepreneur, author of Generating Business Referrals…Without Asking (Fall 2018 release date), certified productivity and time efficiency coach, and has a background in sales and marketing.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Stacey’s approach to referrals and what she teaches her clients
  • The importance of client experience lifecycle
  • As speakers, how we can approach getting referrals for other speaking engagements
  • The impact Stacey’s weekly Facebook Live video show has had on her business

 

Links:

Show notes at https://www.speakingyourbrand.com/62

Connect with Stacey on her Facebook page for her weekly show at https://www.facebook.com/StaceyBrownRandall/, her Facebook group at https://www.facebook.com/groups/referralswithoutasking/, and on her website at http://growthbyreferrals.com/ .

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Episodes mentioned:

Mar 20, 2018

Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

What is a framework, why do you need one,  and how can you find yours?

It’s not an internal system or process; it’s how you work with your clients to get them results.

Listen to this episode to learn how to identify your framework and how to use it in your presentations.

To see framework examples, visit the show notes page at https://www.speakingyourbrand.com/61.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What a framework is, including examples you’ll recognize
  • What kinds of businesses a framework is good for
  • How having a framework for your business and presentations can increase sales
  • How to identify your framework
  • How to use your framework in your presentations
  • The #1 thing your framework needs to convey

 

Links:

Show notes at https://www.speakingyourbrand.com/61

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 27, 2018

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be?

For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well.

The downside is that this is costing us - and in more ways than you may think.

In this episode, my guest Belinda Brown, an executive and leadership coach, shares how she helps her clients, many of whom are executives at large companies, reach their potential as individuals, as teams, and as an organization.

We take the three key areas Belinda focuses on - Uniqueness, Potential, and Equity - and apply it to you as a speaker and entrepreneur.

About My Guest: Belinda Brown brings extensive experience across multiple industries to her work in executive and leadership coaching. Her passion lies in empowering women and diverse leaders to BE who they are wherever they are so corporate cultures can shift and embrace feminine  leadership and diversity development as powerful skills. She also consults with companies in the areas of organizational development, talent development and diversity management. Prior to her coaching and consulting work, Belinda spent over 15 years in roles in management and leadership roles European and American multinational organizations such as Carrefour, Renault, Brambles and Walt Disney Worldwide.

 

Highlights:

  • Why Belinda decided she needed to create a signature talk for her business and why the VIP Day was a perfect fit for her personality
  • The challenges Belinda sees that entrepreneurs face, especially in today’s social media world
  • The pitfalls of focusing on trying to improve your weaknesses
  • Assessments you can take to identify your strengths and unique traits
  • Every person in a team and organization has a different potential level, but self-limitations often hold us back
  • What happens when we try to use someone else’s speaking style
  • If you would rate yourself as a 7 now for potential, what would it take to get to a 10: identify your goals, amplify your unique traits, be intentional, invest in improving your skills
  • The difference between equity and equality - and why one is better than the other
  • How you can get started today identifying your strengths and unique traits

 

Links:

Show notes at https://www.speakingyourbrand.com/58

Learn more about Belinda at http://www.belindamjbrown.com

Connect with Belinda on LinkedIn and Twitter

Belinda’s podcast “Planting the Seeds for Change”

Assessments you can take to identify your strengths and unique traits (some are free and some have a fee):

 

Diane Diaz of The Brand Teacher (personal branding services and assessments)

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 26, 2017

Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth.

That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she grew the organization from an idea to a seven-figure budget and she now coaches changemaking entrepreneurs. She was even mentioned (by name!) by Seth Godin in one of his TED talks.

In this episode, Geraldine and I discuss her background and early adventures traveling the world, the impetus for creating Climate Ride, the struggles she sees changemaking entrepreneurs go through, and much more.

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward.

Highlights:

  • Geraldine’s travels around the world
  • Trusting your idea as a pioneer
  • Needing a map to point you in the right direction for your business
  • The money blocks many socially-minded entrepreneurs face and what to do about it

Links:

Learn more on Geraldine’s website

Free PDF for listeners

Connect with Geraldine on Facebook and LinkedIn

Seth Godin TED talk “The tribes we lead”

Book “The Soul of Money”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 12, 2017

How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say?

In this mini-training, my guest Nikki Rausch, founder of the Sales Maven, walks us through how to do the sales process, from prospecting to closing, in a way that feels good for both you and the other person and builds a relationship, not a transaction.

We talk about what to say so you can get to the next step with a prospect, why you need to take the lead, and why you should offer clients several options for your product or service (you’ll hear why this works so well!).

About My Guest: Sales Maven founder and bestselling author, Nikki Rausch, is an award-winning sales executive with 23+ years of sales experience selling to organizations such as Bill & Melinda Gates Foundation, Johnson & Johnson, Hewlett Packard, Seattle Public Schools, & NASA. By combining her sales experience with her master certification in Neuro-Linguistic Programming, Nikki teaches simple, yet powerful techniques anyone can use. Entrepreneurs hire Nikki to learn how to sell in an authentic way without being pushy so they build relationships and close more deals. Her two books, Six-Word Lessons on Influencing with Grace: 100 Lessons to Genuinely Connect with Colleagues, Friends, Family, and Lovers and Buying Signals, How To Spot The Green Light & Increase Your Sales are both available on Amazon.

Highlights:

  • Why many of us don’t like selling
  • A better way of looking at selling
  • Prospecting and setting up the first call
  • Phone vs video vs in-person
  • Getting to the next step with the prospect
  • Ways to close without feeling icky
  • Why you need to take the lead in the sales process

 

Links:

Sign up for Nikki’s newsletter (it’s one of my favorites) at http://yoursalesmaven.com/sales-resources/

Connect with Nikki on Twitter, LinkedIn, and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 5, 2017

Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone.

But, there’s a catch. Interns come with responsibilities for you as the business owner (as well as legal regulations).

My guest Isabella Johnston is known as the “intern whisperer.” She has trained dozens of interns in her company and is now getting ready to release a software program that will make it easier for businesses to find interns and for interns to find opportunities.

What should you look for in an intern? What are realistic expectations? What do you as the business owner need to have in place before you’re ready for an intern? Isabella and I talk all about this and more in this podcast episode.

About My Guest: Isabella Johnston owns Pivot Business Consulting where she consults in process innovation and improvement, onboarding, and servant leadership. She facilitates workshops and training in leadership, team building and 360 communication. She is called the intern whisperer because of the customized intern programs that help businesses and nonprofits bridge their process gaps.  She is the creator of Intern Pursuit, a software program that is an end-to-end recruitment and management program to help business owners manage the intern process with ease.

Highlights:

  • Paid vs unpaid interns
  • What you need to have as a business owner before you bring on an intern
  • What you can realistically expect interns to be able to do
  • Your role as a mentor
  • The differences between an intern and a virtual assistant (VA)

 

Links:

Isabella’s website = https://www.pivotbusinessconsulting.com/

Intern Pursuit software platform = http://www.internpursuit.com

Connect with Isabella on LinkedIn and Twitter

Isabella’s articles on LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 22, 2017

Creating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marketing messaging, and speaking strategy.

In this on-air coaching call, I talk with my client C S Wurzberger about how our work together to create her signature talk (using my storyboard method) helped her narrow her niche, design her business model, and align her product offerings with what she is most passionate about: empowering kids who love animals to create real-world projects that make a difference and teach them valuable skills.

About My Guest: C S Wurzberger, The Green Up Girl is a Podcaster, Green Movement Marketing Advisor, Sustainability Consultant with 25 years of experience and extensive training in helping animal/nature organizations showcase their green initiatives and conservation efforts for the world to see, experience, and unite.

C S focuses on today’s strategies and tools to help youth map out a smart, actionable plan for saving species and improving our world. Her specialty is to help youth take charge of the “overwhelm” and manage effective campaigns. Plus, she provides organizations with engaging sessions that keep attendees coming back for more.

 

Highlights:

  • How your signature talk and business model are connected
  • Narrowing your niche and product offer
  • Using your signature talk outline for email sequences and sales conversations
  • Creating your dream list of where you want to speak
  • Strategies for connecting with event and conference organizers

 

Links:

Connect with C S on her website at http://thegreenupgirl.com/

Learn about the Green Up Kids Academy at http://www.greenupkids.org

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jun 20, 2017

Community has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a part of to local women’s business groups I’ve joined.

In this episode, my guest Kat Mendenhall shares how community and mentors have been instrumental in helping her with her businesses.

We also talk about how to turn passion into a profitable business (and what the key ingredient is).

Kat is the creator of a company that makes gorgeous cruelty-free cowboy boots and she recently opened a boutique in Dallas called Mend RT vegan retail therapy.

Highlights:

  • Turning passion into a profitable business
  • The value of taking risks
  • Saying yes to everything
  • The different types of mentors you should have
  • The importance of knowing your values and standards 

Links:

Kat's website = http://katmendenhall.com

Kat's Instagram = @KatMendenhallBoots

Kat's Twitter = @KickButtVegan

Main Street Vegan Academy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

May 23, 2017

As solopreneurs and small business owners, we often get stuck doing tasks that we really need to delegate or hire someone else to do. We tell ourselves that it only takes a few minutes, or we don’t have time to train someone, or we’ll do it later. The problem is that a bottleneck occurs (us!) that limits our business growth. As the business owner, we should be focusing on doing the activities that drive revenue.  

My guest, Jamara Wilson, has a great insight into this and helps me through some of my own thinking on this topic.

Jamara is CEO & President of Tuxedo Impressions LLC, a company whose mission is to help small businesses create efficiency in their daily operations to sustain growth by using technology that will support your company values and culture.

In this episode, we talk about:

  • When businesses come to Jamara (what are they facing)
  • Symptoms vs problems in your business (this is a really key point)
  • Resistance to change
  • Finding the time to create processes
  • As business owners, we need to focus on what we do that drives revenue
  • Technology isn’t enough
  • Hiring VA’s and other team members
  • The software and apps Jamara uses in her own business and why she chose them

 

Apps we mention:

 

Links:

Jamara's website = https://www.tuxedoimpressions.com/

Jamara's Instagram = @JamaraWilson

Jamara's Twitter = @TrulyJamara

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

Mar 13, 2017

Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It’s important to be aware of the diversity (or lack thereof) in our businesses and in our networks - it's good for us as people and it's good for our company's bottom line. As we sum up at the end, "It all starts with people."

We cover a lot in this conversation, from imposter syndrome to what it means to be approachable as a leader to how diversity of both people and ideas impacts your workplace and your business’s bottom line.

About my guest: Loren Margolis established her expertise at Columbia Business School in New York City as a leadership coach and career strategist for global leaders in Investment Banking, Management Consulting, Consumer Goods, and Technology.

Loren then led executive coaching and large-scale management development programs in the healthcare sector before launching her own company, Training & Leadership Success. She is a contributor for Forbes.com and themuse.com.

We talk about:

  • The social media channel we use to connect with influencers
  • What Loren was like as a little girl that led her to her profession
  • The 3 pillars of career happiness
  • Amy Cuddy’s work on body language, taking up space, and presence
  • Imposter syndrome and “flexing” rather than “faking” til you make it
  • How face-to-face interactions, including speaking in front of a group, builds trust
  • What it means to be approachable as a leader
  • How diversity of both people and ideas impacts your workplace and your business
  • How businesses can really increase diversity and inclusion and not just pay lip service to it
  • Why “blind” hiring and promotion is not the answer to increasing diversity
  • Why we’ve seen a stagnation in getting more women and people of color into upper-level positions
  • A way you can make your network more diverse
  • With the increasing speed of technology, globalization and change, as a business you need diversity to be competitive and innovative
  • Tips for public speaking from Loren

 

Links:

You can connect with Loren Margolis at:

LinkedIn = https://www.linkedin.com/in/talentdevelopmentexpert

Twitter = @LorenMargolis

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 8, 2017

It seems counter-intuitive, but it's true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in making this change, and why she ultimately decided to do it.

We cover a lot, including:

  • Why you need to niche down in your business
  • Why Edie decided to shift from talking to all business women to focusing on Jewish women
  • One of the reasons that almost kept Edie from making this shift
  • How being open about your identity and what matters to you gives validation and permission to others
  • How Edie’s online summit is set up and her business model for it
  • What Edie looks for in selecting podcast guests
  • When pitching for podcasts or speaking engagements, why what you do isn’t as important as your bigger message
  • The angle I used to get on podcasts last fall and why it worked
  • How Edie can pitch sponsors for her online summit
  • My advice for creating an elevator speech

 

Edie Berg is the founder of The Strong Women’s Club, whose mission is to promote Jewish women’s leadership and to build a community of Jewish women who support one another, through workshops and masterminds. As she says on her website, “No politics, no judgement. Each member celebrates her Judaism in her own wonderful way.”

Edie is the creator of the Strong Jewish Women’s online summit, which is The World’s Largest Online Symposium for Jewish Women, which is coming up soon. It’s entirely free to participate: 5 days, 2 live panels, over 40 interviews and practical sessions. You’ll hear stories from Jewish women leaders and learn practical and useful tools and tips to grow your business.

This summit grew out of Edie’s podcast, The Strong Women’s Club, which highlights the behind-the-scenes stories of successful Jewish women.

I met Edie because we’re currently in a mastermind together and I’ve been on her podcast (episode 66), before her decision to niche down from strong women to strong Jewish women, which is part of what we discuss in this episode.

Links:

You can connect with Edie on her website at http://www.thestrongwomensclub.com.

Register for Edie’s free online summit for Jewish women = http://thestrongjewishwomenssummit.com/

Facebook = https://www.facebook.com/pages/The-Strong-Womens-Club/717444848336523

Twitter = https://twitter.com/edieberg

LinkedIn = https://www.linkedin.com/in/edieberg/

I was on Edie’s Strong Women’s Club podcast episode 66 = http://www.thestrongwomensclub.com/066-tv-democratic-analyst-and-speaking-mentor/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

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