Info

Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
RSS Feed
Speaking Your Brand
2019
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Category: coaching
May 14, 2019

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share?

To figure this out, start with these two questions:

#1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer.

#2: Who is your ideal client and what do they need to know to make a decision / take action?

This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk.

Layne is brilliant at numbers and data analysis - and her clients love her for that.

However, we decided to go in a slightly different direction for her signature talk.

The content we ended up with may surprise you.

You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients.

About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/120

Visit Layne’s website: https://www.theprojectbooth.com/

Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/

Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Apr 23, 2019

How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course?

Much of the content from your presentation can be easily repurposed for a webinar, but there are some considerations and constraints when you have attendees online vs. in person.

Hosting a webinar before giving your presentation in person is also a great way to practice and get comfortable with the content and get feedback from a real audience.

In this episode, my guest Lorena Klingel of Learn to Flourish and I talk about how we approached repurposing her signature talk into a webinar to promote her online program, Video Fundamentals.

You’ll learn:

  • Why we started with her offer when deciding on the content for her signature talk
  • How and why we chose the opening of her presentation
  • The changes we made for the webinar version
  • The results Lorena got from the webinar she recently did

 

Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?

How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

I’m still working out all the details, but the program will start in May 2019.

Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.

About My Guest: Learn to Flourish was born from Lorena’s desire to share her enthusiasm for creating online courses that actually TEACH – a skill that she’s mastered after more than 20 years of experience in corporate learning. Now, Learn to Flourish is a team of eLearning and tech experts dedicated to taking your message to your audience in a way that is effective, engaging, innovative, and ultimately, successful.

About Lorena: When Lorena is not helping her clients create beautiful and engaging online courses and communication videos, she can also be found hitting the slopes, hiking the trails, finding her next favorite hand-pottered mug, or mothering her three girls.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links for Our Guest Lorena Klingel:

 

Links for Speaking Your Brand:

 

Related Podcast Episodes:

Apr 2, 2019

What are the elements of being a thought leader?

What does it mean to be a thought leader?

How can you build your thought leadership platform?

As a speaker, you are seen as a leader, an authority, an expert in your space, which is why many of us want to speak to share our big idea to larger audiences.

In this episode, my guest Lisa Zawrotny and I talk about how she’s going to be putting herself out there with her new message and signature talk, including in speaking engagements, workshops, webinars, a book, and potentially a TEDx talk.

Lisa is a holistic productivity coach, so you’ll also hear Lisa’s unique perspective, framework, and approach to decluttering and organization.  

→ Get the FREE Strategic Speaking Guide and Visibility Framework to help you start building your thought leadership platform at https://www.speakingyourbrand.com/strategic-speaking/.


About My Guest: Lisa Zawrotny created Positively Productive Systems after a deeply overwhelming time in her life juggling multiple roles as a caregiver for her Mom (who had Alzheimer’s) as well as wife, mother (to kids & cats) and as a business owner. After being trapped in her own clutter and chaos, she took back her health and sanity through a combination of renewed self-care, personal development, and a customized combination of organizing and productivity approaches. The process was so healing for her and her family, she knew immediately she wanted to guide others in the same way. As a holistic productivity coach certified in time management and life coaching, Lisa helps constantly multi-tasking, chronically overwhelmed clients embrace simplicity and find success by decluttering their lives (inside & out) and designing systems and habits that honor their personalities and values.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes and free Strategic Speaking Guide and Visibility Framework at https://www.speakingyourbrand.com/114

Visit Lisa’s website at https://positivelyproductive.com/.

Connect with Lisa on Facebook and Instagram.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Jan 22, 2019

You may have a twinkling of an idea for your topic for your signature talk, keynote, or TEDx talk, but perhaps you’re not sure where to go from there.

How can you take your idea, expand upon it, and make it your own?

In this on-air coaching call, you’ll hear the key questions I ask my clients to help find their core message, including the one question that tends to be the most useful.

My guest, Nettye Johnson, a certified health educator and coach, sent me a lovely email after I posted in the Speaking Your Brand Facebook group asking for on-air coaching call guests. (A great reason to join the group and check in every few days! Not a member? It’s free. Go to https://www.speakingyourbrand.com/join or text SPEAKING to 444-999.)

She wrote to me: “The idea I want to share goes against the popular position that we are all the same, and should be considered and treated equally. When we try not to see differences in people we actually hinder progress because differences beg for understanding and equitable action - not equal action.

“The root of this is a short 5-minute talk I did shortly after the Alton Sterling killing in my town 2 years ago. I was at a speaker training session about to have my prepared talk on faith-based fitness (my professional niche) coached in a small group. My heart was so heavy, that morning I went with my heart and instead spoke on race relations to a group of white women - trying to get us all to see the different people and perspectives of this divisive issue, and how leaning into differences can help. A video of it is at

https://youtu.be/C-HGr8UDvWs.”

I watched the video and was impressed by Nettye’s passion, poise, presence, and empathy, so I invited her to come on the podcast to talk about this idea of “the value of labels” or “one size doesn’t and can’t fit all” and how that can be turned into a signature talk or TEDx talk.

In this on-air coaching call, you’ll hear the questions I ask and how, through digging deeper and reflecting back, we get to the root of her idea - and from there the seed of the talk can grow.

You’ll also hear the key question I ask my clients to help get to the root of their core message, which I encourage you to ask yourself and journal about or, even better, talk to someone about There’s tremendous value in hearing your ideas spoken out loud, which is why coaching can be so powerful.

Need a coach to help you make your idea your own and turn it into a signature talk, keynote, or TEDx talk? That’s what we love to do!

Review our coaching packages and schedule a consultation call with us at https://www.speakingyourbrand.com/contact.

About My Guest: Nettye Johnson is a wife, mom, author, speaker, trainer, certified health educator and health coach. Wholeheartedly believing apart from God we can do nothing, Nettye combined health education and coaching knowledge with 25 years of Christian education study and experience and founded Nettye Johnson Faith and Fitness Services LLC, (NJFFS), that provides curated holistic solutions that help women find balance and live well.   

Nettye began her career in technology as a software engineer for Eastman Kodak. Career changes to IT Training for Jacobs Engineering and Corporate Training for Weight Watchers International, shifted her focus from programs to people, and helped Nettye find her voice and passion in speaking and teaching. During her decade tenure with the nation’s leading weight loss company, Nettye’s work in training, business development, and operations management on local, state and national levels impacted thousands. In this work, she was struck by the decline of health, wellness, and wholeness in our nation, moved by African-American health disparities and focused to develop and deliver holistic education, resources and support to effectively address this problem.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/104

Visit Nettye Johnson’s website at http://nettyejohnson.com/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

 

Dec 18, 2018

You’ve heard their on-air coaching calls - and now you get to hear what they’ve been up to since their coaching call.

You know that I love leaving my guests and clients with action items and homework.

As a speaking coach, I want you to take what we do together and get results, so you can gain more confidence, get better results from speaking, and someday soon stand on your dream stage and deliver the message you know will have an impact.

Putting yourself out there isn’t easy and doing an on-air coaching call isn’t either! A huge thank you and congratulations to these women for sharing their updates with us.

See if you can spot the themes - I’ll pull them together in the outro, along with some action items for you (of course!).

Say hello to these women and let us know what your visibility goals are in the free Speaking Your Brand community.

Appearing in order in this episode:

Jodi Flynn is founder of Women Taking the Lead and host of the “Women Taking the Lead” podcast. Jodi was on episode 26: Specific Strategies to Improve Your Presentations.

Dr. Carmen Landrau is a cardiologist and sought-after speaker. Carmen was on episode 29: Networking the Right Way to Find Speaking Opportunities.

Pam Andrews is founder of The Scholarship Shark and host of “The Scholarship Shark” podcast. Pam was on in episode 48: Strategy Session to Get Visible.

Kimberly O’Brien is founder of Quirky Kid and host of the “Impressive” podcast for parents. Kimberley was on in episode 64: Show, Don’t Just Tell, Your Audience How You’re Different.

April Caldwell is a Money Coach and Financial Planner. April was on in episode 74: Increase Conversions at Your Speaking Engagements.

Anne Torrez is founder of Tri It Your Way, coaching for athletes. Anne was on in episode 80: Connecting Your Why with What Makes Your Approach Unique.

Wendy Zanders is a professional home organizer and founder of Functional Organizing with Wendy. Wendy was on in episode 84: Less Is More: Developing Your Visibility Strategy.

Stacey Ogden is founder of Side Hustle Moms and host of the “Side Hustle Moms” podcast. Stacey was on in episode 86: How to Generate Leads From Your Podcast.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/99

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Dec 11, 2018

You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed.

Your personal story can have a powerful impact on an audience.

But, for it to spark a movement, to cause others to change, to cause systems to change, you need to expand your personal story into a universal message.

This is especially true for TEDx talks and keynotes.

I had posted in the Speaking Your Brand Facebook group about a month ago looking for some willing participants to do on-air coaching calls. (Not a member? Join for free.)

My guest today, Dr. Nicole Rochester, sent me an email with her idea for a TEDx talk and I loved it.

Nicole is a physician (pediatrician by training) who left clinical medicine a year ago to launch a health advocacy and consulting company.

You’ll hear in this episode what prompted her to start her company and how that has led to her idea for a TEDx talk.

It was a pleasure talking with Nicole and you’ll hear the process we went through to take her personal story and expand it into a universal message.

We come up with a really clear spine for her talk - and a single word that serves as a powerful metaphor for the change she wants to see and how it can happen.

About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, Clinical Assistant Professor, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system through education, empowerment, advocacy, speaking, and consulting. While helping to care for her late father, who had multiple chronic illnesses including dementia, Dr. Rochester witnessed the disjointed healthcare system from the other side of the stethoscope and gained invaluable insight into the plight of patients and their caregivers. On many occasions, it was only because of her medical expertise that her father received the care he needed and deserved. She realizes that most patients and families do not have access to this “inside knowledge” and has made it her personal mission to make this information widely available.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/98

Visit Nicole’s website at http://www.yourgpsdoc.com/.

Connect with Nicole on LinkedIn, Facebook, Instagram, and Twitter.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Dec 4, 2018

Whew, this episode was much harder than I had anticipated.

You’ve heard me coach my clients and members of the Speaking Your Brand community on this podcast.

On-air coaching calls are some of the most popular episodes because we go deep and you get to hear what it’s like to be in a coaching session.

After hearing Geraldine Carter be interviewed by Jodi Flynn on Geraldine’s podcast (flipping roles), I had the bright idea to have Geraldine interview me. (Both of these amazing women have been on this podcast: Geraldine in episode 36 and Jodi in episode 26.)

Except I decided to go beyond a standard interview and asked Geraldine to coach me on “thinking bigger” for myself and for Speaking Your Brand (the name of her podcast is “She Thinks Big” and Geraldine is great at drawing that out of her guests and clients).

Well, little did I know that by the end of the conversation, I would feel so incredibly raw and vulnerable. (I have a new-found appreciation for those of you who do on-air coaching calls!)

It took a lot for me to record and release episode 92, where I deconstructed my TEDx talk from 2016 and talked about, for the first time, how I had messed it up.

Now, you’ll hear in this episode:

  • Your “why” may become clear after you start doing something
  • Why it matters when women aren’t visible and don’t have a seat at the table
  • What I see in the women I’ve had as clients - you may not recognize this about yourself either
  • Where I get stuck when “thinking bigger” (you may do this too)
  • How Geraldine gently nudges me out of my default process-driven mind and into my heart - and the a-ha moments that come from this
  • Questions you can ask yourself to think bigger
  • The clarity that happens when we go deep and have a guide/coach to help us

 

If you're in need of a business coach to help you think bigger about your business and plan strategically, I highly recommend scheduling a consult call with Geraldine: https://focusedbizcoaching.com/


Of course, if you're in need of a speaking coach to help you create your signature talk and achieve your speaking goals, schedule a call with me: https://www.speakingyourbrand.com/contact 

 

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward. Geraldine is also the host of the She Thinks Big podcast.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/97

Learn more on Geraldine’s website.

Listen to Geraldine’s podcast She Thinks Big, especially episode 6 with Jodi Flynn interviewing Geraldine.

Join Geraldine’s Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

1