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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: May, 2018
May 29, 2018

How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event?

My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe.

We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors.

Jennifer uses two words that are crucial for dressing to attract your ideal clients (and I love that they both start with “A” :-).

What do you like to wear when you speak? I’d love to see a photo - share in the Speaking Your Brand Facebook group. Not a member? It’s free - go to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999 to get access.

About My Guest:  Jennifer Mackey-Mary, founder Apple + Pear Wardrobe, is a wardrobe stylist who has a knack for helping entrepreneurs elevate their personal brand by curating a wardrobe that aligns with the personality and energy of their business. She has dressed thousands of women over the last 17 years, has held leadership positions with Chico's, South Moon Under, and Gap Maternity. Jennifer has worked with both business owners and high-level executives to help dress them in a way that reflects the level of success they are aiming to achieve, with pretty incredible results.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What you should and shouldn’t wear on stage
  • How you can use your business branding to decide what to wear
  • Whether or not to wear your brand colors
  • Two words that are crucial for dressing to attract your ideal clients
  • How to curate a good wardrobe
  • What your shoes say about you

 

Links:

Show notes at https://www.speakingyourbrand.com/70

Connect with Jennifer on her website at http://appleandpearwardrobe.com/

Get Jennifer’s free style guide at http://bit.ly/bossbabestyle

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

May 22, 2018

Do you have your eye on a conference or event that you really want to speak at? How can you get selected?

My guest today is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas.

We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker.

Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee.

This conversation was very eye-opening for me and you’ll walk away with a new understanding of how to get selected to speak.

About My Guest: Erin Smith is the founder of The Starters Club, a place for entrepreneurs and new business owners to get on their feet and start making sales. Erin runs the annual Entrepreneur Summit in Dallas, Texas, and is the host of the Epic Live Events podcast. Erin has successfully run and sold two businesses and bought and sold real estate all across the country. She also loves dogs and has rescued a number of them.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What running an event has done for Erin and her business
  • What to do - and what *not* to do - as a speaker for an event
  • What to include in your speaker submissions
  • How to get invited to be a speaker
  • How to get paid to speak and how to negotiate your fee

 

Links:

Show notes at https://www.speakingyourbrand.com/69

Check out Erin’s upcoming summit in Dallas on June 18-19, 2018: https://www.esummitevents.com/

Erin’s business The Starters Club: https://www.thestartersclub.com/

Erin’s podcast Epic Live Events: https://www.epicliveevents.co/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework or sizzle reel? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 61: Developing Your Own Framework
May 15, 2018

How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate?

In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement.

I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news.

There are lots of great reasons to speak for free and I speak for free several times a year for:

  • Brand awareness
  • Credibility builder
  • Lead generation
  • Networking
  • In-kind exchange (ticket to conference)
  • Practice
  • Enjoyment

 

However, it also feels really great to be paid to speak - plus it’s nice to have direct revenue for your time and effort.

As you listen to each speaker, see if you can spot the commonalities in their stories. I’ll share at the end what I see as the top takeaways.

You can connect with the women featured here in the free Speaking Your Brand community. You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Guests Featured:

 

Other Episodes Mentioned:

  • Episode 45: Your Visibility Roadmap
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known
  • Episode 2: [Coaching} Taking Your Speaking to the Next Level with Diane Diaz
  • Episode 14: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster
  • Episode 19: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen
  • Episode 28: [Coaching] Networking the Right Way to Find Speaking Opportunities with Carmen Landrau

 

Links:

Show notes at https://www.speakingyourbrand.com/68

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

May 8, 2018

If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results.

In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business.

If you’ve listened to episode 57 on my story structure framework, you’ll see it put into action here.

There’s a way of integrating what you do through your experiences, client stories, and framework that’s much more effective than “selling from the stage” and you’ll hear how we do that with Melissa’s content.

About My Guest: Melissa Bennett is a writer, artist, seeker, and coach. She lives at The Watershed Farm just outside of Chattanooga, Tennessee, with her two young, energetic, wide-eyed, adventuresome boys (+ another on the way!) & life partner on this incredible journey, her husband David. Alongside her wise herd of equine partners, Melissa supports & empowers women just like YOU to move through fear and live a life of confidence, courage, & creative expression. Melissa also carries this wisdom of the Horse and healing powers of the Earth into her online offerings, which includes a women's circle with highly personalized monthly gift boxes, ritual kits, group and private coaching, and spiritual guidance to women who are dedicated to showing up for themselves, owning their power, and playing bigger in their own lives and in their communities.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • How Melissa can open her presentation to create connection and trust with her audience
  • Understanding the obstacles or objections your audience may have
  • Finding your a-ha moment and teasing it at the beginning of your talk to keep your audience interested
  • Melissa explains her framework (You can see Melissa’s sketch of her framework in the Speaking Your Brand Facebook group at https://www.facebook.com/groups/speakingyourbrand/permalink/1769876323079328/. Not a member? Go to https://www.speakingyourbrand.com/join to get access.)
  • The importance of adding your stories and client examples into your presentations
  • Include the transformation that happens as a result of people working with you
  • What to do if no one in the audience wants to share


Links:

Show notes at https://www.speakingyourbrand.com/67

Connect with Melissa on her website and get her free gifts at http://thewatershedfarm.com/freegifts

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to improve your presentation or create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other episodes mentioned:

  • Episode 57: How to Use Simple Story Structure to Create Compelling Content - Includes the free Story Structure Framework you can download
  • Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead
  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 60: Finding Your Presentation's Spine and Why It Absolutely Needs One - Includes the free Feedback Form PDF you can download
May 2, 2018

I can remember talks I’ve given, especially ones on stages in front of large audiences, where it felt like an out of body experience. I gave my talk, it went really well, but it was a complete blur, like tunnel vision. It all happened so fast and I felt like I was observing myself rather than being truly present and a part of it.

Now, when I do a presentation, I’m in my comfort zone. I feel confident about my material and my stage presence.

That’s what I want for you too, which is what I’m sharing with you in this episode: specific techniques and strategies you can use when preparing for and delivering your talk, including what to do the day-of and on stage.

I also share a few personal stories of how I conquered my nerves and what happened to me in a dress rehearsal and why I’m really glad there weren't cell phone cameras back then.

Remember: Your audience doesn’t want you to be perfect; they want you to be present.

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

NEW! You can now listen to the Speaking Your Brand podcast directly on Amazon’s Echo / Alexa smart speakers. All you have to do is say: “Alexa, enable skill Speaking Your Brand.” After you’ve enabled the skill, you can then play the podcast any time by saying, “Alexa, play Speaking Your Brand.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What information to ask the event organizer ahead of time
  • What to wear and why
  • How to practice
  • What to do the day of when you arrive
  • How to reduce your nerves
  • Using your body, voice, and movement effectively
  • Feeding off the energy of the audience
  • What to do at the end of your presentation

 

Links:

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session to work on your speaking delivery and stage presence at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes and people mentioned:

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