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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: August, 2018
Aug 28, 2018

How can you expand your network and reach new people?

Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that.

But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain?

My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals.

In this episode, Baily and I talk about:

  • Tips for attending networking events, even if you’re an introvert
  • Specific strategies and examples you can use to identify partners and reach out to them
  • How to improve the likelihood that a potential partner will say “yes”
  • Ideas for doing promotional partnerships that benefit both of you AND both of your communities
  • The pros and cons (mostly cons) of being an affiliate for others
  • The 20 speaking gigs Baily has done this year - why she does them and what she gets out of them

 

You’ll love Baily’s obvious passion and energy for collaboration and you’ll learn exactly what to do to get started.


Your homework is to identify someone in your network you can collaborate with and reach out to them to get the conversation started.

 

I met Baily through a mutual friend, Mia Scharphie, who introduced us (the power of collaboration!). Mia was on the podcast in episode 46 (We All Need a Wingwoman), which is an excellent companion episode to this one.

About My Guest: Baily Hancock is a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals, whether that's making a career change or growing their business.  A natural-born connector, Baily has spent her career growing and nurturing her network and finding ways to collaborate along the way. She works with entrepreneurs to help them amplify their company's reach and influence with partnerships, and with professionals to help them find happiness and fulfillment in their careers. A self-described, "Type-A with a dash of woo", Baily is equal parts strategic and supportive. Whether you're coming to her in need of direction in your career or you're looking for ways to make more revenue in your business, she's got your back.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/83

Get the free Partnership Outreach Email Template.

Connect with Baily on her website, Instagram, and Facebook.

Check out Baily’s program at http://www.expertiseforexposure.com/

Listen to Baily’s podcast "The Baily Hancock Show".

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and People Mentioned:

Aug 21, 2018

How can you create an emotional connection with your audience?

Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in.

Creating an emotional connection:

  • Engages the audience and keeps them interested
  • Builds trust with you and with each other by being vulnerable and relatable
  • Helps them to remember what you’re teaching
  • Gives them a way to apply what you’re sharing to themselves

 

In this on-air coaching call, my guest Leanne Kabat and I brainstorm about how she can create an emotional connection with her audience in her presentations.

We also talk about:

  • What happened in 2006 when Leanne was given 5 years to live
  • Why Leanne needs to evolve her current business model to include speaking
  • How Leanne can use her new book at speaking engagements
  • Creating a story bank
  • Leanne’s “a-ha” moment during our conversation
  • Speaking packages and how to structure and price them
  • A must-have: Why you should provide your audience with a worksheet and feedback form

 

Get the free PDF download that has the story structure framework, sample workbook and feedback form I share with Leanne that she - and you - can use in your presentations.

About My Guest: Leanne Kabat is the CEO and Main Mama at MamaConnects and the award-winning conference for moms called MamaCon. Each year, MamaCon celebrates the journey of motherhood by offering community, inspiration and education at events around the Pacific Northwest. A strong community is a lifeline for women raising children and balancing the complexity of life, which Leanne knows too well as she faced a medical diagnosis that gave her five years to live in 2006. Through events and her podcast called MamaConnects, Leanne nurtures a strong and vibrant community of women who support each other as they stand strong, rise up and take on life’s challenges together. Leanne’s forthcoming book is called “The 5 Seasons of Connection for Parents.”

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Why and how to create an emotional connection with your audience
  • What happened in 2006 when Leanne was given 5 years to live
  • Why Leanne needs to evolve her current business model to include speaking
  • How Leanne can use her new book at speaking engagements
  • Creating a story bank
  • Leanne’s “a-ha” moment during our conversation
  • Speaking packages and how to structure and price them
  • A must-have: Why you provide your audience with a worksheet and feedback form

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/82

Leanne’s website: http://www.mamaconnects.com/

Leanne’s podcast “MamaConnects”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts and Episodes Mentioned:

Aug 14, 2018

What separates a great speaker from a so-so one and how can you be a great one?

I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations.

Although it was a conference for podcasters, this episode is not about podcasting - it’s about how you can be a better speaker and presenter. (But, if you are a podcaster, it will help with that too!)

You’ll learn:

  • Top takeaways from watching presenters at Podcast Movement that you can apply to your own presentations
  • What the best speakers had in common
  • What Pat Flynn did in his opening keynote
  • The worst session I attended - what went wrong and how it could have been better
  • The best sessions I attended - and what the speakers did well
  • How a panel was structured as a 3-person presentation: Did it work?
  • What Terry Gross of NPR’s Fresh Air did in her closing keynote that was incredibly brave

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/81

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts, People, and Episodes Mentioned:

Aug 7, 2018

Do you know what makes your approach and process unique?

As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do.

In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client.

We go deep to dig out what’s important to Anne and to find her why, which carries over into the work she does with her clients and why her clients like working with her.

You’ll hear us brainstorm to come up with Anne’s brand statement: “I help [target audience] do [this] so they can [get these results].”

As you listen, think about your why and what your brand statement could be.

Need help clarifying your message and brand statement? Book a strategy session with me at https://www.speakingyourbrand.com/strategy.

 

About My Guest: After completing her first triathlon as a way to improve her health, Coach Anne Torrez was hooked for the long haul. Finding a sport she was passionate about changed not only Anne’s physical health, but also drastically improved her mental and emotional outlook. Today, Anne helps runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne loves working with both beginners to help them enter the racing world confidently, as well as with experienced athletes who want to achieve the next level of competitive performance. As a wife, mom of two young kids, athlete and business owner, Anne understands how to juggle serious training with a busy lifestyle and works with each athlete to create an individualized program that will bring success in the context of real life.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/80

Anne’s website = https://www.triityourway.com/

Connect with Anne on Instagram @triityourway and Facebook and Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and Podcasts Mentioned:

1