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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: March, 2018
Mar 27, 2018

Ever since I started my first business over 15 years ago, I was told to make it a habit to ask for referrals: from my current clients, past clients, and network.

I never did make it a habit, but in all three of the businesses I’ve started, including Speaking Your Brand, referrals have been a key component of getting new clients.

My guest today, Stacey Brown Randall, believes we should *not* ask for referrals. Instead, she advocates a better way.

Listen in as Stacey and I talk about why she believes this, the system she teaches her clients for getting referrals (without asking!), and as speakers, how we can approach getting referrals for speaking engagements.

About My Guest: Stacey Brown Randall’s online programs and live coaching provide a blueprint to follow to take control of your referrals, your client experience, and your business.  Stacey is a contrarian when it comes to typical referral advice and believes the best way to unleash a referral explosion is to do it WITHOUT asking for referrals. Stacey is a three-time entrepreneur, author of Generating Business Referrals…Without Asking (Fall 2018 release date), certified productivity and time efficiency coach, and has a background in sales and marketing.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Stacey’s approach to referrals and what she teaches her clients
  • The importance of client experience lifecycle
  • As speakers, how we can approach getting referrals for other speaking engagements
  • The impact Stacey’s weekly Facebook Live video show has had on her business

 

Links:

Show notes at https://www.speakingyourbrand.com/62

Connect with Stacey on her Facebook page for her weekly show at https://www.facebook.com/StaceyBrownRandall/, her Facebook group at https://www.facebook.com/groups/referralswithoutasking/, and on her website at http://growthbyreferrals.com/ .

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Episodes mentioned:

Mar 20, 2018

Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

What is a framework, why do you need one,  and how can you find yours?

It’s not an internal system or process; it’s how you work with your clients to get them results.

Listen to this episode to learn how to identify your framework and how to use it in your presentations.

To see framework examples, visit the show notes page at https://www.speakingyourbrand.com/61.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What a framework is, including examples you’ll recognize
  • What kinds of businesses a framework is good for
  • How having a framework for your business and presentations can increase sales
  • How to identify your framework
  • How to use your framework in your presentations
  • The #1 thing your framework needs to convey

 

Links:

Show notes at https://www.speakingyourbrand.com/61

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Mar 13, 2018

Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it?

Or, are you afraid that you’re giving away too much valuable information?

In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s more useful for her audience AND gets her better results for her business.

Your presentation needs a spine, a clear focus that you can hang all of your points and examples onto. Otherwise, your audience can get confused and overwhelmed, leaving them less likely to want to buy from you.

Your presentation content - the spine - should reflect your unique approach and how you work with your clients.

Listen in to this coaching call as I dig into who Joanna’s clients are, what they need the most help with, and the a-ha moment when we identify her presentation’s spine.

Joanna is an expert at what she does and has a deep background in sales, so you’ll not only hear how we pinpoint exactly what she can center her presentation content around, but you’ll also get some sales tips you can use.

We’re doing something a little different with this coaching call episode. You’ll hear me pop in from time to time to point out key things you can do for your own presentations, so let me know what you think of this format.

About My Guest: Joanna Sapir has been a teacher and coach her whole life from the classroom to the gym floor and now to small businesses across the world as a Business Strategist and Coach. After founding, growing, and then selling a fitness and health coaching business, she shifted her focus to helping other service-providers - like consultants, coaches, and health/wellness professionals -  with the structure, support and actionable steps to build successful and sustainable businesses. She is a competitive Olympic-style Weightlifter, the mother of two redheaded teenagers, and lives in a co-housing community in Northern California.

 

→ Get the free PDF download with the sample feedback form you can use in your speaking engagements at https://www.speakingyourbrand.com/60.

 

Do you need help with your presentations and speaking questions? Sign up for a strategy session - it’s all focus, no fluff. As a client said to me, “I’ve done more in one session with you than I have by myself in the past year.” That’s how powerful it is to work out your ideas with someone else.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in your communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/60

Connect with Joanna at http://joannasapir.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Mar 6, 2018

Episode 59: Have you heard the phrase “sell from the stage”?

The idea is that you pitch your programs and products to the audience at the end of your presentations.

If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it.

However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach - and I’m going to explain why in this episode.

Many of my clients tell me that they don’t want to come across as salesy. It can feel especially icky if you’re not comfortable doing it and the audience can tell, so it’s not going to work that well. You’ll end up feeling awkward, your audience will feel awkward, and you’ll lose the opportunity to create a real connection.

On the other end of the spectrum, clients come to me who are scared of selling and end up including nothing in their presentations about what they do and how the audience can work with them, missing out on opportunities to get clients and referrals.

How can you find a happy medium between the awkward pitch and not selling at all?

In this episode, I’m sharing with you 5 things you can and should do in your presentations to get leads, clients, and referrals.

→ Get the free PDF that includes the key points and examples from this episode at https://www.speakingyourbrand.com/59.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What the phrase “sell from the stage” means
  • Why I believe it’s the wrong approach - any many event and conference organizers feel the same way
  • Finding the happy medium between the awkward pitch and not selling at all in your presentations
  • 5 key things you can and should do in your presentations to get leads, clients, and referrals.

 

Links:

Show notes at https://www.speakingyourbrand.com/59

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

 

People and episodes mentioned:

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