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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: June, 2018
Jun 26, 2018

In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements.

My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals.

April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can.

We talk about:

  • How to make the audience feel comfortable and build trust when dealing with a vulnerable topic like money
  • The importance of including client stories and successes
  • Integrating April’s process/framework into her presentation
  • Using the story structure framework to outline the flow of her presentation
  • Being sure to give the audience next steps they can do
  • How to get more people to fill out the feedback form

 

About My Guest: April Caldwell is passionate about helping women manage their money. Personally, she saw the impact money had on the women in her life. She knows first hand what it is like to have been affluent and then to have lost everything due to poor financial planning. April rebuilt her finances through education and financial literacy which she now uses to help others to reach financial freedom. She has successfully built a community, the Trail Blazers network. Every month 40-50 women gather and April teaches them a financial concept to take and implement. April received an MBA from Franklin University and has over 20 years experience in the financial industry. April is an Army Veteran who served during Operation Enduring Freedom and a Jacksonville native.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/74

Check out April’s book and website at https://aprilcaldwell.me.

Connect with April on Instagram @TrailblazersRise and Twitter @AprilCaldwellFL.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

 

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this page
Jun 19, 2018

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation.

How can you pitch podcasters the right way so they want to have you on their show?

In this episode, I talk with Nicole Holland of Interviews That Convert on:

  • what to do and, just as importantly, what *not* to do in your podcast pitches
  • how to turn listeners into leads
  • specific tips on how to be a good podcast guest

Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/  

About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What *not* to do in your podcast pitches
  • The right way to pitch a podcaster
  • How to get on a podcaster’s radar
  • Permission-based pitching
  • Questions to ask yourself before pitching
  • Why being on a big podcast isn’t necessarily going to give you what you want
  • The importance of being part of a podcaster’s community
  • Converting listeners to leads
  • Specific tips on how to be a good podcast guest

 

Links:

Show notes at https://www.speakingyourbrand.com/73

Check out Nicole’s website at https://interviewsthatconvert.com/

Connect with Nicole on Twitter: @niczthename

Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall
Jun 12, 2018

Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals.

Have you been getting the results you want from the speaking engagements you’ve been doing?

What you need is a clear and intentional speaking strategy and a powerful signature talk.

Consider:

  • Are you speaking in front of the right audiences?
  • Are you talking in the right settings based on your natural and preferred communication style?
  • Are you sharing the right information based on the audience’s prior knowledge and worldview related to your topic?
  • Are you presenting the right offer for that audience?

What you’ll learn on this episode:

  • Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
  • How to identify the best speaking engagements - and which to say no to
  • How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals

You’ll hear success stories of other women speakers and how they’ve used speaking strategically to grow their business.

→ Download the free Speaking Strategy PDF workbook for this episode at https://www.speakingyourbrand.com/72.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
  • How to identify the best speaking engagements - and which to say no to
  • How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals
  • Success stories of other women speakers and how they’ve used speaking strategically to grow their business

 

Links:

Show notes and free PDF workbook at https://www.speakingyourbrand.com/72

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

  • Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
  • Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl of BizChix
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this episode
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known
  • Anna Seewald of Authentic Parenting
Jun 5, 2018

You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements.

I don’t mean you have to add a stand-up comedy routine to your presentations (leave that for the comedians!).

Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques:

  • Makes you more relatable to your audience
  • Allows you to be present and in the moment
  • Provides for a richer learning experience for the audience

The results?

  • You’re more confident and comfortable on stage.
  • The audience enjoys it (great reviews!).
  • Event organizers are more likely to ask you back and refer you to others.
  • You’re more likely to get paid speaking engagements.

Kathy and I have a fun, and at times deep, conversation about what practicing improv means not only for your presentations but also for your business and life, as well as what it’s going to take to get women speakers at parity with men (in numbers and in pay).

About My Guest: Kathy Klotz-Guest is a keynote speaker, author, workshop leader, and improv comedian. With an MBA and MA, she has 20 years in communication and innovation strategy and storytelling on business and comedy stages in the San Francisco Bay Area. Her career is a story of using play as creative fuel. How does your culture focus on making people’s lives better?  It can run like an improv group with a collaborative “yes and” mentality.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast (episode 65).

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has a hands-on workshop coming up June 21-23 in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to walk you step by step from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months!

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.


Links:

Show notes at https://www.speakingyourbrand.com/71

Check out Kathy’s website and speaker videos at https://www.keepingithuman.com/

Connect with Kathy on Twitter @KathyKlotzGuest

My appearance on Kathy’s show SHEnanigans: When brands get political

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 66: Mastering Your Speaking Style and Stage Presence
  • Episode 68: Getting Paid to Speak and Negotiating Speaker Fees
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