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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: November, 2018
Nov 27, 2018

How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them?

In this episode, my guest Louise Brogan, a social media expert and trainer, and I talk about:

  • The topics her corporate clients want training on
  • The topics she speaks about when she gives free presentations at local groups
  • The importance of having a system/framework in your presentations
  • Using the feedback form at your presentations for lead generation
  • How Louise gets paid workshops
  • Creating a database of organizations and companies to pitch to
  • The importance of following up with leads and tips for doing so

 

Download the free PDF with the feedback form template you can use at https://www.speakingyourbrand.com/96.

 

About My Guest: Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through online marketing. The aim of Social Bee is to explain how to do things online in a simple, straightforward way. Louise has been working with small businesses and professionals for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was listed as one of the Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is also N.Ireland’s only accredited Facebook and Instagram trainer.   

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/96

Check out Louise’s website at http://www.socialbeeni.com/.

Listen to Louise’s podcast “Social Bee.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Nov 20, 2018

If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.”

How do you know if you have a *really good* idea for a speech, one that’s going to make an impact, whether it’s for TEDx or a keynote?

In this episode, my guest Lori DiGuardi, a TEDx and professional speaker, and I discuss:

  • What makes a great talk
  • How an “idea” is different from a “topic”
  • How Lori came up with her TEDx idea
  • Why people are chosen and aren’t chosen as TEDx speakers
  • Questions to ask yourself as you work through your idea
  • How to handle nerves when giving an important talk, including what happened to Lori during dress rehearsal (you’ve already heard my story of TEDx nerves in episode 92)
  • And more.

 

About My Guest: Lori DiGuardi is a visionary leader. She is a TEDx and professional speaker, and a TEDx and certified life coach. Courageous women hire Lori to reconnect and give voice to their inner-truth. The foundation of her work is based on a life of poverty and abuse as a child and young woman, to becoming an international empowerment leader for over 22 years. Her audiences have included business professionals, educators, students, entrepreneurs, dignitaries and royalty. She was awarded an MS in Leadership, a Black Belt in Karate, and Service Above Self for her humanitarian work in Uganda. She is author of Anger 101: The Healthy Approach to Being a Bitch.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/95

Speaking Your Brand Facebook page and Facebook Live show

Check out Lori’s website: https://www.loridiguardi.com/

Free PDF guide: https://www.loridiguardi.com/tedx/

Watch Lori’s TEDx talk: https://youtu.be/2rhYlDKO_2U

Subscribe to Lori’s YouTube channel: https://www.youtube.com/LeadWithPersonalPower/

Marianne Williamson’s speech at the Washington Cathedral: https://youtu.be/e7ZV0REbpkQ

Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Nov 13, 2018

When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast.

Molly McPherson is a PR professional and speaker, with a focus on communicating in the digital age and crisis communication, helping her clients protect their reputations with proactive plans and messaging.

In this episode, Molly and I talk about specific strategies we can use as women to come across more powerfully, whether it’s in person or in how we write.

We also talk about the Kavanaugh hearings and the contrast between how Dr. Christine Blasey Ford and Brett Kavanaugh showed up and what that indicates about the emotional range women in public are expected and permitted to have vs. what men can do and what that means going forward.

About My Guest: Molly Baker McPherson is an accredited PR professional with 20 years of experience in corporate and cooperative crisis communications and social media. She served as Director of Communications for the Cruise Line International Association, helped launch FEMA’s first social media program and worked in post-Hurricane Katrina’s FEMA Office of External Affairs. Molly speaks regularly about best practices for communicating in the digital age and crisis communication, helping clients protect their reputations with proactive plans and messaging.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/94

Connect with Molly on her website at https://mollymcpherson.com/.

Check out Molly’s free PDF at https://www.mollymcpherson.com/speakingyourbrand.

Listen to Molly’s new podcast “Communicate with Confidence”.

 

Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister

Emma Gonzalez speech at March for Our Lives rally

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Nov 6, 2018

One of the most popular episodes of this podcast is episode 61 on developing your own framework.

I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations.

Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business.

In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use!


About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Highlights:

  • Why Jessica wanted to develop a framework and how she went about doing it
  • What happened that Jessica decided to turn her framework into an online course
  • How she has set up the course
  • Why she started with a beta program
  • How she initially tested interest in the course
  • Which social media platform she has found to be most effective for marketing the course
  • Tools and platforms Jessica uses

Links:

Show notes at https://www.speakingyourbrand.com/93

Check out Jessica’s website at http://sohuis.com/ and her online course at

http://sohuis.com/startupblueprint/.

Slide deck software: https://www.beautiful.ai/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

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