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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: October, 2017
Oct 31, 2017

In this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs.

The title was “Your Visibility Roadmap: Growing Your Business, Brand, and Influence.”

I talk about how I created the presentation itself, an overview of the content, how I prepared, and the feedback and results I got.

You’ll hear about the nightmare I had 2 nights before I was to speak (and what I learned from it!).

You’ll also hear the feedback I received from one of the attendees that stopped me in my tracks - something you need to hear too.

In a future episode, I’ll go over the visibility roadmaps from this presentation, so be sure to subscribe to the podcast and share with a friend!

 

Highlights:

  • How I got this speaking opportunity
  • How I decided on the content for my talk and what to include in it
  • The process I went through to create my talk (that you can use too)
  • Slide designs
  • How I prepared
  • Getting to know the audience beforehand
  • The importance of feeling comfortable in the venue
  • Customizing the presentation for the audience
  • The feedback and results I received

 

Links:

Show notes at https://www.speakingyourbrand.com/41

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

BizChix podcast

My webinar on How to Become a Sought-After, Stand-Out Speaker at https://www.speakingyourbrand.com/training

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 24, 2017

Have you ever felt scared to say or publish something, but you knew you had to do it?

That’s what my guest Sophia Eng did a few months ago when she wrote and published Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if she wanted other women to speak up, she had to do it herself.

Sophia is a Growth Advisor and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been the driving force behind the revenue and user growth at Autodesk, Workday, and now InVision, as well as her own consulting agency using buyer psychology as the backbone of her strategies and insights.

Sophia champions female and minority inclusion in Silicon Valley, as one of the leaders of Women Supporting Women. Sophia has a special focus on empowering female entrepreneurs, as well as pushing the agenda for more in-depth studies on the unique psychology of female consumers.

In this episode, we talk about how men and women buy differently; what growth hacking is and how we can use it to grow our businesses; the need for more women to speak up in companies and on stages; finding allies; and much more.

Highlights:

  • How you should be targeting men and women customers differently
  • The importance of split testing your landing pages and Facebook ads for men and women
  • Tips for using growth hacking strategies, no matter what kind of business you have
  • How community is a key element of growth hacking and word of mouth is the best marketing
  • Finding allies to support you
  • The importance of speaking up, even if it’s frightening, in order to start a conversation that will elicit change

 

Links:

Sophia’s website

Join Sophia’s Facebook group “Women in Growth”

Connect with Sophia on Twitter

Sophia’s article Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities”

InVisionApp.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 17, 2017

What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to share something?

My guest Lisa Woodruff, founder of Organize 365, and I talk about how and why she shares personal stories on her podcast and blog and how that has impacted her business growth.

We also get into how Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media.

About My Guest: Lisa Woodruff is a home organization expert, productivity specialist and author of The Mindset of Organization, Take Back Your House One Phase at a Time, & How ADHD Affects Home Organization. Lisa believes organization is not a skill you are born with. It is a skill that is developed over time and changes with each season of life.  Lisa has helped thousands of women reclaim their homes and finally get organized with her practical tips, encouragement and humor through her blog and podcast at Organize365.com.

 

Highlights:

  • Why Lisa started her business Organize 365 in 2012
  • How Lisa uses personal stories in her business, blog, and podcast to connect with her audience
  • How Lisa handles the fear of sharing personal stories
  • How Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media

 

Links:

Lisa’s website Organize365.com

Lisa’s podcast Organize 365

Connect with Lisa on Facebook, Pinterest, Instagram, LinkedIn, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 10, 2017

Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further.

My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part of her business through local workshops, partnering with the chamber of commerce and SBA in her town.

We talk about how Valentina markets her workshops, how far in advance to advertise them, tips for effectively targeting Facebook ads, and using Twitter to connect with influencers and podcasters.

One of the workshops that Valentina offers is on social media for introverts. As an introvert and someone who doesn’t like to post a lot on social media, that really piqued my interest, so I have Valentina share some of her strategies with us.

About My Guest: Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement: Social Media Solutions in January 2012 and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing. Valentina regularly speaks to business groups, associations, and organizations on using social media effectively.

 

Highlights:

  • How to use Twitter and Instagram to connect with influencers and thought leaders in your field
  • How long your workshop should be
  • Importance of identifying your target market audience for workshops and Facebook ads
  • How much to spend on Facebook ads and when to start promoting your event
  • How local workshops can lead to higher paying on-site consultations
  • Importance of doing old school things like sending thank you cards, birthday cards, and presents to clients - keeps you in the front of their mind
  • Always be engaging with your current clients because most of your new clients will come from them

 

Links:

Valentina’s website = http://beyond-engagement.com/

Connect with Valentina on Twitter, Facebook, and LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 3, 2017

We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!).

In this episode, I help professional makeup artist Samantha Agostino with the content of her webinar. We review her past webinar and how to improve it to make a stronger connection with her audience and get them interested in her program.

We talk about getting clear on your goal as well as the audience’s goal, how to structure your webinar content by focusing on 3 (yes, only 3!) main points and keeping them simple to understand, the power of sharing your personal stories and experiences as well as client examples, tips for engaging attendees, and how many slides to use.

About My Guest: Samantha Agostino is a professional makeup artist for high-end bridal and event clients. Samantha’s work has graced numerous covers such as IAN and NJ Bride and been featured by top publications including Grace Ormonde, Carats & Cake and The Knot. A celebrated bridal fashion specialist – she recently collaborated with international luxury wedding planner Jean-Charles Vaneck and Ellie Youseff Couture for The Villa Casa Casuarina in Miami – Samantha also regularly leads beauty teams for NY Fashion Week, where her work has been highlighted on WWD and Vogue Brazil pages. In addition, Samantha mentors and coaches other makeup artists who are building their businesses.

Highlights:

  • Getting clear on your goal - and your audience’s goal - for the webinar
  • Understanding the obstacles that are preventing your audience/target market from achieving their goal and how you help them
  • How to structure your webinar content
  • Why you should only have 3 main points and keep them simple, especially on a webinar
  • The power of sharing your personal stories and experiences and client examples
  • Tips for engaging your audience throughout the webinar
  • How many slides you may have for a webinar vs an in-person presentation
  • How much text to include on your slides

 

Links:

Learn more on Samantha’s website

Connect with Samantha on Instagram

Free PDF of my presentation framework you can use for your webinars

Watch my recent webinar or listen to episode 30 which is the audio from the webinar

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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