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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: September, 2017
Sep 26, 2017

Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth.

That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she grew the organization from an idea to a seven-figure budget and she now coaches changemaking entrepreneurs. She was even mentioned (by name!) by Seth Godin in one of his TED talks.

In this episode, Geraldine and I discuss her background and early adventures traveling the world, the impetus for creating Climate Ride, the struggles she sees changemaking entrepreneurs go through, and much more.

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward.

Highlights:

  • Geraldine’s travels around the world
  • Trusting your idea as a pioneer
  • Needing a map to point you in the right direction for your business
  • The money blocks many socially-minded entrepreneurs face and what to do about it

Links:

Learn more on Geraldine’s website

Free PDF for listeners

Connect with Geraldine on Facebook and LinkedIn

Seth Godin TED talk “The tribes we lead”

Book “The Soul of Money”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 20, 2017

Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an expert and you get to know and network with the other panelists.

But, as the moderator if you’re not careful, panels can quickly become unruly or go off on tangents or end up with one person dominating the conversation.

My guest Natalie Eckdahl has moderated several high-profile panels over the past year, including at Social Media Marketing World and Podcast Movement. Along the way, she’s learned strategies and lessons that she shares in this episode.

We also talk about her decision to create her own live event, coming up in mid-October in Southern California, as she saw how much she connected with others at conferences she was attending.

About My Guest: Natalie Eckdahl is a Business Strategist and High Performance Coach, who helps high-achieving women entrepreneurs across industries and time zones build, grow, and scale their business while avoiding overwhelm. She’s the Founder of the BizChix Community and Podcast, and has been recognized as “One of the Top Women in Business to Listen to.” She has also been featured in Inc, Fast Company, Huffington Post and Entrepreneur.

 

Highlights:

  • How Natalie got to be a panel moderator
  • How to select good panelists
  • How to steer the conversation
  • How to get panelists to bond with each other beforehand
  • Checking out the room beforehand and how panelists should sit
  • Introducing panelists
  • Why attending conferences has become key to increasing Natalie's visibility
  • Why host your own live event

 

Links:

Natalie’s website and podcast Biz Chix

Biz Chix Live event

Connect with Natalie on Facebook, Instagram, LinkedIn, and Twitter

My recent episode on the Biz Chix Podcast #278

High-quality royalty-free music at premiumbeat.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 12, 2017

How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say?

In this mini-training, my guest Nikki Rausch, founder of the Sales Maven, walks us through how to do the sales process, from prospecting to closing, in a way that feels good for both you and the other person and builds a relationship, not a transaction.

We talk about what to say so you can get to the next step with a prospect, why you need to take the lead, and why you should offer clients several options for your product or service (you’ll hear why this works so well!).

About My Guest: Sales Maven founder and bestselling author, Nikki Rausch, is an award-winning sales executive with 23+ years of sales experience selling to organizations such as Bill & Melinda Gates Foundation, Johnson & Johnson, Hewlett Packard, Seattle Public Schools, & NASA. By combining her sales experience with her master certification in Neuro-Linguistic Programming, Nikki teaches simple, yet powerful techniques anyone can use. Entrepreneurs hire Nikki to learn how to sell in an authentic way without being pushy so they build relationships and close more deals. Her two books, Six-Word Lessons on Influencing with Grace: 100 Lessons to Genuinely Connect with Colleagues, Friends, Family, and Lovers and Buying Signals, How To Spot The Green Light & Increase Your Sales are both available on Amazon.

Highlights:

  • Why many of us don’t like selling
  • A better way of looking at selling
  • Prospecting and setting up the first call
  • Phone vs video vs in-person
  • Getting to the next step with the prospect
  • Ways to close without feeling icky
  • Why you need to take the lead in the sales process

 

Links:

Sign up for Nikki’s newsletter (it’s one of my favorites) at http://yoursalesmaven.com/sales-resources/

Connect with Nikki on Twitter, LinkedIn, and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 5, 2017

Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone.

But, there’s a catch. Interns come with responsibilities for you as the business owner (as well as legal regulations).

My guest Isabella Johnston is known as the “intern whisperer.” She has trained dozens of interns in her company and is now getting ready to release a software program that will make it easier for businesses to find interns and for interns to find opportunities.

What should you look for in an intern? What are realistic expectations? What do you as the business owner need to have in place before you’re ready for an intern? Isabella and I talk all about this and more in this podcast episode.

About My Guest: Isabella Johnston owns Pivot Business Consulting where she consults in process innovation and improvement, onboarding, and servant leadership. She facilitates workshops and training in leadership, team building and 360 communication. She is called the intern whisperer because of the customized intern programs that help businesses and nonprofits bridge their process gaps.  She is the creator of Intern Pursuit, a software program that is an end-to-end recruitment and management program to help business owners manage the intern process with ease.

Highlights:

  • Paid vs unpaid interns
  • What you need to have as a business owner before you bring on an intern
  • What you can realistically expect interns to be able to do
  • Your role as a mentor
  • The differences between an intern and a virtual assistant (VA)

 

Links:

Isabella’s website = https://www.pivotbusinessconsulting.com/

Intern Pursuit software platform = http://www.internpursuit.com

Connect with Isabella on LinkedIn and Twitter

Isabella’s articles on LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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