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Speaking Your Brand: A Public Speaking Podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand, a podcast about public speaking.
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Now displaying: November, 2019
Nov 26, 2019

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden.

This can certainly happen, but in a business, innovation and creativity can - and should - be harnessed regularly to understand your customers, create new products, and find new market opportunities.

My guest is Sura Al-Naimi, who is a former Disney Global Innovation Officer at their internal think tank and now has her own company that helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente.

In her workshops and consulting, Sura helps teams get out of silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity to solve problems.

And she does so using a framework.

Sura and I talk about:

  • Why we (individually and in teams) get stuck creatively
  • The innovation framework Sura uses with her clients
  • How having this framework helps get buy-in from various stakeholders in the sales process
  • Key mindsets that help in creative sessions
  • How to set up a creative session

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Since 2001, Sura Al-Naimi has been in the world of innovation and creativity. She is a former Disney Global Innovation Officer at their internal think tank, B2B tech and luxury jewelry entrepreneur, and challenger strategist at the What If Innovation Group, Synectics and EatBigFish. Sura has bridged the worlds of startups and Fortune 100 organizations. Disney, Hyperloop, Facebook, Chick-Fil-A, Levis, Kaiser Permanente, Barilla to name a few. She is the co-founder and Chief Co-Creation Officer of WeOverMe, an innovation network, founder of HiHelloSura, and an adjunct at Ray Kurzweil and Peter Diamandis Singularity University.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/148

Connect with Sura on her website at https://www.hihellosura.com/.

Book recommendation “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to create your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Nov 19, 2019

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book.

My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability.

How do they help companies do this? With what they call Radical Customer Empathy.

What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies.

 Shea and I talk about:

  • What Radical Customer Empathy is (you can use this in your business too)
  • Examples of 3 different stages of companies with which Shea has used her framework
  • How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities
  • How she came up with and tested the framework, including their Ideal Customer Journey

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40. 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/147

Connect with Shea on her website at https://www.fervorworks.com/.

Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with me on LinkedIn.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Nov 12, 2019

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it. 

In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework.

My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world.

Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework.

You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results.

We then turn that process into an acronym, so it’s easy for her and her audiences to remember.

What do we end up with for the acronym? Listen in to find out. 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

 

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor


SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/146 

Connect with Cha’Lea on her website at https://www.goflipthescript.com/.

Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.”

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with me on LinkedIn.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Nov 5, 2019

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind?

How about “sales funnel?”

These are both examples of frameworks.

Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations.

Frameworks help us to organize information, visualize a process, and remember it.

A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s).

In this episode, you’ll learn:

  • What a framework is
  • The multiple benefits of having one
  • How to create yours
  • The many places you can use your framework
  • Lots and lots of examples

 

This episode is the first in our new series on Frameworks.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

 

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 


SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/145

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with us on LinkedIn:

 

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

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