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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: February, 2017
Feb 28, 2017

Go behind the scenes as I deconstruct the key elements of the presentation I recently gave at Podfest Multimedia Expo, which is a podcasting conference.

I do the speech for you (it's less than 7 minutes) and then I deep dive into why I chose this topic, explain the structure I used, and describe how and why I connected the opening and closing.

You'll learn about 3-act structure, the rule of 3, using humor and inspiration, and the call back.

The presentation I gave is called a Pecha Kucha talk. The format for a Pecha Kucha is 20 slides x 20 seconds each (so the entire presentation is only 6 minutes and 40 seconds).

The title of the presentation is "Zebras, Chameleons, and Peacocks: Speaking Your Brand in Our New Media Age." Which are you? Which should you be? (You may be surprised!)

You can view the slides and get the free PDF on the show notes page at https://www.speakingyourbrand.com/3

Let me know if you found this episode useful and I'll do more of them in the future. The best way is by joining the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Finally, I have two requests:

First, if you haven’t yet, be sure to subscribe to the podcast.

Second, share this podcast with a friend. Do you know another entrepreneur who's looking to do more speaking for her business? Let her know about this show.

Links:

I coach Natalie Eckdahl on her Biz Chix podcast = http://bizchix.com/231/

Need help creating your presentation? Schedule a free call at https://www.speakingyourbrand.com/contact/.

Feb 23, 2017

Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and branding and now teaches branding classes at the same university where I teach, which is how I met Diane 8 years ago.

Diane has been doing speaking engagements during the past year at local networking groups and is now ready to take her speaking to the next level. In this episode, Diane and I strategize about how she - and you - can do that.

We talk about:

  • How branding is different from marketing
  • How Diane helps people understand what their brand says about them
  • The speaking engagements Diane did in her first year in business
  • Applying lean startup methodology to speaking
  • The results she got and the lessons she learned
  • What Diane is looking to do with speaking in her second year in business
  • Finding speaking engagements that fit with her target clients
  • Ideas for revenue streams from speaking

Links:

You can connect with Diane on her website at http://www.thebrandteacher.com/. Be sure to download her free personal brand workbook.

Diane’s upcoming workshop = http://www.thebrandteacher.com/events

Twitter = https://twitter.com/thedianediaz

Facebook = https://www.facebook.com/thebrandteacher/

LinkedIn = https://www.linkedin.com/in/dianediaz

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Feb 19, 2017

Heather Ryan looks like an elementary school teacher, but for 14 years she served as a Special Agent with NCIS (no wonder she was so effective under cover and as an interrogator!). Now, she teaches effective safety techniques for women and offers innovative prevention education for men, from college campuses to organizations and corporations. Heather has a book called “Special Agent Mom” coming out soon, with stories from her days as an agent plus safety tips.

I first met Heather in a mastermind we were in together in the fall of 2015 and we have been business BFF’s ever since. Heather worked with me to create her signature talk on safety and intuition and she was in my Stand-Out Speakers group coaching program in the fall of 2016.

In this episode, Heather and I strategize ways for her to reach out to organizations, universities, and companies to hire her as an expert speaker and trainer.

We talk about:

  • The eye-opening experience that led Heather to join NCIS
  • What it was like to be a manager in a male-dominated work environment
  • The qualities that made her a good leader and interrogator
  • The work Heather does now in her business
  • My recommendations for what to include in pitch letters
  • What works better than sending emails to get booked as a speaker
  • Putting together speaking packages
  • How to get momentum and buzz for you as a speaker, especially when you’re starting out
  • Whether to contact conference organizers after submitting a speaking proposal

Links:

You can connect with Heather on her website at http://www.specialagentheather.me. Be sure to download her free PDF with safety tips for you and your family.

Twitter = https://twitter.com/SpclAgntHeather

Facebook = https://www.facebook.com/SpecialAgentHeather/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Be sure to click subscribe on the podcast, so you don’t miss out on future episodes!

Show notes at https://www.speakingyourbrand.com/1/

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