Dec 28, 2021
This is the final episode in the series we’ve been doing called “The Medium is the Message”.
In this series, we’ve covered the mediums of podcasting, public speaking, video, TV, email, and social media - what makes each one unique and how to make the most of them.
This episode is all about the medium of the...
Dec 21, 2021
This is one of the best conversations I’ve had about how to use social media effectively as a thought leader.
My guest is Tyrona (Ty) Heath, who is Director, Market Engagement, at The B2B Institute at LinkedIn.
You’re getting the inside scoop of the big picture of how to make the most of LinkedIn.
We get past the...
Dec 14, 2021
We’re taking you behind the scenes to share what worked, what didn’t, and what’s next for us in the areas of speaking, visibility, and the business in general.
Diane Diaz and I talk about:
🎉 10 things we’re celebrating that went well this year
❌ 3 things we tried that did not go as well as we had wanted
Dec 7, 2021
What does the *medium* of email want in order to be the most effective?
What do *we* want when we look through our inboxes?
The answers surprised me!
We’ve heard for years that it's important to build our email list.
Unlike social media platforms, you own your email list and can communicate with the people on...
Nov 30, 2021
If you’ve ever thought that you’d like to be on TV as a contributing expert - or if you think you’re not qualified (you are!) - you’ll get so much out of this episode.
We’re continuing our series “The Medium is the Message” and in this episode we’re focusing on TV as a platform that can quickly propel...