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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: February, 2018
Feb 27, 2018

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be?

For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well.

The downside is that this is costing us - and in more ways than you may think.

In this episode, my guest Belinda Brown, an executive and leadership coach, shares how she helps her clients, many of whom are executives at large companies, reach their potential as individuals, as teams, and as an organization.

We take the three key areas Belinda focuses on - Uniqueness, Potential, and Equity - and apply it to you as a speaker and entrepreneur.

About My Guest: Belinda Brown brings extensive experience across multiple industries to her work in executive and leadership coaching. Her passion lies in empowering women and diverse leaders to BE who they are wherever they are so corporate cultures can shift and embrace feminine  leadership and diversity development as powerful skills. She also consults with companies in the areas of organizational development, talent development and diversity management. Prior to her coaching and consulting work, Belinda spent over 15 years in roles in management and leadership roles European and American multinational organizations such as Carrefour, Renault, Brambles and Walt Disney Worldwide.

 

Highlights:

  • Why Belinda decided she needed to create a signature talk for her business and why the VIP Day was a perfect fit for her personality
  • The challenges Belinda sees that entrepreneurs face, especially in today’s social media world
  • The pitfalls of focusing on trying to improve your weaknesses
  • Assessments you can take to identify your strengths and unique traits
  • Every person in a team and organization has a different potential level, but self-limitations often hold us back
  • What happens when we try to use someone else’s speaking style
  • If you would rate yourself as a 7 now for potential, what would it take to get to a 10: identify your goals, amplify your unique traits, be intentional, invest in improving your skills
  • The difference between equity and equality - and why one is better than the other
  • How you can get started today identifying your strengths and unique traits

 

Links:

Show notes at https://www.speakingyourbrand.com/58

Learn more about Belinda at http://www.belindamjbrown.com

Connect with Belinda on LinkedIn and Twitter

Belinda’s podcast “Planting the Seeds for Change”

Assessments you can take to identify your strengths and unique traits (some are free and some have a fee):

 

Diane Diaz of The Brand Teacher (personal branding services and assessments)

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 20, 2018

Why use story structure? Simple: It’s what makes us human.

You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.

Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies.

Like a good movie or book, the content we create should have a beginning, middle, and end that takes the audience from the setup of the situation with tension (Act I) to the big idea/angle/process/solution (Act II) and finally to the resolution, reward, and next steps (Act III).

The framework I’ve created and describe in this episode is based on classic 3-act story structure and the hero’s journey but - this is key - applied in a business and marketing context, so that your audience understands what’s in it for them and the transformation you can help them achieve.

You can use this framework when:

  • Outlining solo podcast episodes
  • Interviewing guests
  • Knowing which stories to share when you’re being interviewed
  • Speaking at groups, conferences, and workshops

 

→ Get the free PDF of the story structure framework at https://www.speakingyourbrand.com/57.

 

This episode also marks my 1-year anniversary podcasting! I’ve enjoyed it tremendously, greatly appreciate all of you listeners, and am excited to continue to provide you with interesting and relevant content to help you on your speaking journey.

 

Highlights:

  • A straightforward step-by-step framework on how to use 3-Act story structure in your presentations, podcast episodes, and interviews
  • How to select the best kinds of stories to share and to ask your guests
  • How to tell stories in a way that advance the content and the points you’re making
  • Understanding why it’s crucial to realize and convey that you are not the hero of the story
  • How to create a story bank

 

Links:

Show notes and PDF at https://www.speakingyourbrand.com/57

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 13, 2018

If you’ve been wanting to do a TEDx talk, this episode is perfect for you.

My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk and how to know if you have a TED-worthy idea (“an idea worth spreading”).

Tamsen was the Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world, so she shares how she found speakers and what she looked for in TEDx applications (this may surprise you!).

You definitely don’t have to be a professional speaker to be selected for TEDx, but you do need to have authority and passion.

About My Guest: Tamsen Webster is an acclaimed keynote speaker, “idea whisperer,” and message strategist. She combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world into a simple structure for understanding, talking about, and creating lasting change. As a result, she is an in-demand consultant on finding the ideas that move people to action.

The Speaking Your Brand podcast is hosted by Carol Cox.

 

Highlights:

  • The 3 key elements of a great TEDx talk
  • Examples of universalizing your personal story
  • How to know if you have a TED-worthy idea
  • What TEDx organizers look for in applications
  • How some TEDx organizers find speakers
  • Why you should not do a TEDx talk as a business booster or marketing effort
  • How to rehearse and the pros and cons of memorizing your talk

 

Links:

Show notes at https://www.speakingyourbrand.com/56

Visit Tamsen’s website at http://tamsenwebster.com/

Tammy Lally on What It Takes to Do a TEDx Talk - Episode 24

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk or TEDx talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 6, 2018

Should you give an instructional or an inspirational talk?

You probably think I’m going to say that the answer is “It depends,” but I’m not.

I think the real question behind this question is you want to know what kind of content to present to the audience.

You’re not sure if they want to learn specific strategies and tactics and how-to’s (instructional) or if they want what we would call a motivational speaker (inspirational).

You want to make sure the audience is happy and has their expectations met, and, yes, you need to provide relevant content that’s valuable to them.

But, I also want the speaking engagement to have an ROI for you - to clearly connect to your business so that the audience understands what you do, who you do it for, and how you help them get specific results.

In this episode, I share what many speakers and workshop facilitators are missing and how you can integrate this critical piece into your presentations.

I also explain 6 types of presentations and what goes into each one.

→ Get the free PDF with the step-by-step presentation guide with the overview of the 6 types of presentations at https://www.speakingyourbrand.com/55.  

The Speaking Your Brand podcast is hosted by Carol Cox. 

Links:

Show notes and free PDF guide at https://www.speakingyourbrand.com/55

Clients mentioned:

Other episodes mentioned:

  • Episode 50 on The 3 C's of Visibility: What It Takes to Get Known
  • Episode 30 on How to Become a Sought-After, Stand-Out Speaker
  • Episode 25 on Why You Need a Signature Talk for Your Business

Amy Cuddy’s TED Talk

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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