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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: May, 2019
May 28, 2019

Have you heard the term “call and response”?

When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room.

As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.)

But, have you thought about using this idea of “call and response” on social media?

I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of.

Here’s what’s interesting about Tara’s idea:

We assume we’re creating the “call” with our social media posts and content.

However, what if our posts are the response to the question that’s already in the minds of our audience.

Our goal is to seek out the call from our audience and respond to it, not the other way around.

Mind-shifting, isn’t it?

In this episode, Tara and I talk about:

  • The business model of her What Works community and how it evolved from what she had before
  • How this idea of call and response is influencing what Tara is doing on social media
  • The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram
  • As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have
  • What I’m currently doing on social media
  • How Tara approaches the content she creates for speaking engagements

 

I was curious about where the phrase "call and response" originated, so I did some searching:

“Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/)

 


This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.

She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/122

Explore the What Works network and podcast: https://explorewhatworks.com/

Follow Tara on Instagram: @Tara_McMullin

Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email hello@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 21, 2019

How does your website impact your speaking opportunities and the fees you can charge?

More than you may think.

If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that.

This includes your website, your marketing materials, your graphics, and your content.

This may be controversial, but I’m going to say it:

DIY is not your BFF.

When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you.

As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers.

You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert.

I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist.

My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company.

I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com.

This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites.

But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided.

Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker.

In this episode, you’ll learn:

  • How Mel got interested in design (and what a 4-ton printing press has to do with it)
  • What elements make a great website that works for you
  • How your website can be your most powerful marketing and sales tool
  • Where to start when working on your website (this may surprise you)
  • What to look for when hiring a designer
  • What the impact has been on my business since launching the new site
  • How we decided on the branding for the new website (this can help you with yours too)


About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/121

Visit Mel’s website: https://moderntraction.com/

Schedule a consult call with Mel: https://moderntraction.com/chat/

Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

May 14, 2019

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share?

To figure this out, start with these two questions:

#1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer.

#2: Who is your ideal client and what do they need to know to make a decision / take action?

This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk.

Layne is brilliant at numbers and data analysis - and her clients love her for that.

However, we decided to go in a slightly different direction for her signature talk.

The content we ended up with may surprise you.

You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients.

About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/120

Visit Layne’s website: https://www.theprojectbooth.com/

Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/

Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 7, 2019

In the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau.

That’s where my guest today, Diane Diaz, was in her speaking journey.

You may recognize Diane - she’s been on the podcast a couple times this year and she’s one of the speaking coaches here at Speaking Your Brand.

Diane does quite a bit of speaking for her business, The Brand Teacher - about once a month for the past few years, mostly to build brand awareness and for lead generation.

She’s gotten really good at - audiences love her presentations and she gets clients from them.

And then Diane was asked to give the luncheon keynote at a women’s conference here in Orlando where we both live.

Like most of us would be, she was both excited and nervous about it - and she knew saying yes was going to help propel her to the next level in her speaking journey, which is what we talk about in today’s episode.

You’ll hear how we decided on the content for her keynote, how she practiced and prepared for it, including handling the roller coaster of emotions leading up to it, and how it went.

Pushing past your speaking plateau and going after bigger opportunities and bigger stages, like keynotes, is why I created our new Master Your Speaking online group coaching program.

The program starts May 16, 2019, and applications are currently open.

The program combines 1:1 coaching and expert guidance from both me and Diane, group calls, peer feedback and support, and accountability.

We will challenge you and gently push you out of your comfort zone so you can become a Master Speaker.

You’ll work on creating or refining your signature talk and adding layers to it - emotion, humor, video and audio clips, audience experience, and stories with visual scenes and dialogue.

You’ll create your speaker promotional materials so you can position and market yourself as a speaker to get those bigger opportunities, including paid ones.

You can get all the details and apply online today at www.speakingyourbrand.com/mastery.

Diane’s speaking highlights: https://youtu.be/hASGMpco62A

About My Guest: Diane Diaz is founder of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal

branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two

decades of combined branding, marketing, and teaching experience to teach

professionals and entrepreneurs how to define and build personal brands that attract

their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching and training programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/119

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

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