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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: December, 2017
Dec 26, 2017

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do.

It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath.

The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same.

More than simply helping to calm your nerves or speak more clearly (which it definitely does as well!), using your breath properly and intentionally can connect you on a deeper level with your audience and make your words more powerful and impactful.

My guest Janice Rous is an expert on the breath and the body. In this episode, she shares specific techniques you can use on the stage and in preparation to tune your breath and your body.

We also talk about why we’re often reluctant to have silence in our conversations and presentations, but why it’s crucial for our listeners.


About My Guest: Janice Stieber Rous has been dancing since she was five and attended the Martha Graham School until the age of 21. She graduated from the American Center of the Alexander Technique in 1981 and has been teaching classes in Stough Breathing Coordination, Yoga and the Alexander Technique in New York City, Orlando, Florida, Ireland and Israel ever since. She is a Sarah Lawrence College graduate and has a master’s degree from Bank St. College in museum leadership, education and administration. Janice created Body Dialogue because she was in search of a practice to integrate all of her different studies, thereby effectively combining Alexander Technique, breathing and yoga.

 

Highlights:

  • The importance of breath, tone, resonance, vibration, and grounding the body
  • How to let your breath guide the voice so your words are powerful and impactful
  • How pauses and silences are necessary so your audience see you as the authority on your topic
  • Techniques to invite your audience into your speech
  • The importance of physical and vocal warmups before a speaking engagement
  • The importance of oxygen for our thinking

 

Links:

Show notes at https://www.speakingyourbrand.com/49

Check out Janice’s website, workshops, and retreats at http://bodydialogues.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 19, 2017

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too.

You’ll learn the questions to ask yourself to determine where you should focus your time and energy.

Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the same people who would purchase her services - they are two very different types of customers. You may have the same thing in your business and not realize it.

I encourage you to go back and listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in.

About My Guest: Pam Andrews is a College Admissions Coach and Scholarship Strategist.  Pam helps high school students get into their dream college and secure scholarships that will pay for it. Pam is known for helping her son win over $700,000 in scholarship money that pays for his undergraduate and graduate school. More importantly, she has helped her clients win over $1,000,000 in scholarships.  Because of her success, Pam is often asked, “How do you do it?” To answer this question she launched, The Scholarship Shark, a coaching company that offers parents and students a roadmap to maximizing their efforts to getting into college as well as finding and winning scholarship money.

If you’d like to schedule a visibility strategy session with me to create your own personalized visibility roadmap and plan, go to https://www.speakingyourbrand.com/getvisible.

 

Highlights:

  • The two different types of customers Pam has and how this will influence the visibility areas to focus on
  • What Pam has been doing so far for visibility and the results she’s seen
  • Specific strategies - both online and offline - you can use to build awareness for what you do
  • The power of teaming up with complementary service providers
  • How often you should do public speaking and podcast interviews
  • How to put your visibility roadmap into action

 

Links:

Show notes at https://www.speakingyourbrand.com/48

Check out Pam’s website, books, and board game at https://www.thescholarshipshark.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 12, 2017

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning.

My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories and humor to flipcharts and breathing breaks, to engage adult learners.

We also talk about how to manage introverted and extroverted workshop participants, how Amy got her first speaking gigs when she was starting her business, and our mutual love for alliteration and acronyms.

This is a very lively conversation that I know you’ll enjoy!

About My Guest: A nationally-known sexuality educator, speaker and author, Amy Lang helps both parents and professionals who work with kids discover talking about sexuality, bodies and safety doesn’t have to be scary or overwhelming. Her engaging, humorous and inspiring style shows adults how to turn conversations and situations they dread into something they can handle like a pro. Her clients include the US Air Force Youth and Family Services programs, Boys & Girls Clubs and thousands of parents around the world. Amy holds an MA in Applied Behavioral Science and her focus was in adult education and group facilitation. She decided to combine her love of sex talking and her love of working with adults and started Birds & Bees & Kids in 2006.

 

Highlights:

  • Getting referrals from current and previous clients, and how important they are to grow your business
  • How to get your first speaking gigs
  • Keeping your presentation content fresh
  • Specific strategies for connecting with and engaging introverts AND extroverts in your audience
  • How to connect to your audience with real stories, humor, and wacky teaching styles
  • Holding space for your audience and being their guide
  • The importance of tweaking your content to different audiences so they are engaged and actively learning

 

Links:

Show notes at https://www.speakingyourbrand.com/47

Check out Amy’s website at http://birdsandbeesandkids.com/

Amy’s Facebook Group Birds and Bees and Kids

Find Amy’s book Dating Smarts on Amazon

Interested in working together to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 5, 2017

As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind).

How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing?

We need a wingwoman (or two or three)!

In this episode, my guest Mia Scharphie shares what she has named “the wingwoman effect” and how as women entrepreneurs and professionals we can use it to advocate for others, foster collaboration, and gain more visibility.

We talk about the difference between having a mentor and a sponsor, creating a recommendation circle, and a better approach to networking events.

We also need your input! During our conversation, we talk about how we all need to have a coach, a cheerleader, and a challenger in our lives. Mia came up with an idea for a fourth archetype and we need a good “C” name for it! (I love alliteration.) After you listen, pop into the Speaking Your Brand Facebook group and share with us your ideas.

About My Guest: Mia Scharphie is a creative agent of change, a do-er and big-picture thinker. She founded Build Yourself to help women in creative fields move past the obstacles that hold them back in the workplace, and to make those workplaces better places for their women’s often underutilized talent.

Mia is a trained facilitator and has worked on women’s advocacy for over fifteen years. She’s run a research effort on women in social impact design for the Harvard Business School, is a founding member of the Equity Roundtable at the Boston Society of Architects, and was named as one of Impact Design Hub’s Social Impact Design 40 under 40. She has spoken extensively across the country including at the Association of Community Designers, and A Better World by Design, as well as the University of Pennsylvania and UT Austin. Mia received degrees from the Harvard Graduate School of Design and Brown University. Her writings on issues of equity in design have been published in the Christian Science Monitor and GOOD.

 

Highlights:

  • How succeeding in school and the workplace are different, and what actions to take to make yourself memorable
  • Why hearing ‘no’ is sometimes a really good thing to hear
  • How people pleasing and needing approval hinder us from reaching our goals
  • The difference between having a mentor and a sponsor
  • How to start building your visibility today and why you shouldn’t wait to do it
  • The importance of collaboration over competition
  • What it means to have and to be a wingwoman
  • How to take advantage of the opportunities you have to be creative and stand out

 

Links:

Show notes at https://www.speakingyourbrand.com/46

Get Mia’s free brainstorming guide to help you create more unique content: http://www.buildyourselfworkshop.com/speakingyourbrand

Visit Mia’s website at http://buildyourselfworkshop.com/ and http://buildyourselfworkshop.com/double-vision-coming-soon/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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