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Speaking Your Brand: A Public Speaking Podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand, a podcast about public speaking.
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Now displaying: October, 2019
Oct 29, 2019

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself.

In this episode, I share key lessons I’ve learned, including around a recent business decision.

To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action. 

As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”).

At times, this serves us well.

However, progress, innovation, and success require change.

And it’s leaders like you who make it happen.

Listen in for strategies you can use to be a more impactful speaker and leader.

This episode is part of our podcast series on Leadership, episodes 141-145.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/144

Connect with us on LinkedIn:

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!



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Oct 22, 2019

We all have blindspots. 

As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas.

How do you know what your blindspots are? 

My guest is Rhonda Peterson, who works with business owners and executive teams on leadership and delegation, to help them bridge the gap between the leader they currently are and the leader they want to be. 

In this episode, Rhonda and I talk about:

  • Where business owners and leaders should be focusing their time and attention
  • The difference between managing time and managing energy
  • How to uncover your blindspots
  • 2 key questions to ask yourself
  • The benefits of deadlines and constraints for getting things done

 


This episode is part of our podcast series on Leadership, episodes 141-145.

About My Guest: Rhonda Peterson, ACC guides financial services leaders and entrepreneurs to lean into their Return on Energy (ROE) to increase their ROI, both professionally and personally. This opens space for their highest priorities. Rhonda spent her corporate career in Consumer Affairs and Marketing, working for Fortune 500 companies, including Borden Foods, International Paper, and Abbott Labs.  She describes herself as moving from marketing products to marketing people as she transitioned from consumer product brands into coaching leaders on developing their personal brand for marketplace impact through executive coaching.

Along with coaching individual clients, Rhonda is an engaging speaker and an accomplished facilitator. Her audiences and clients love her high energy, her sense of humor, and ability to connect to their struggles while helping them grow.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/143

Connect with Rhonda on her website at https://rhondapeterson.com/ and on LinkedIn at https://www.linkedin.com/in/rhondapetersoncoach/.

Books mentioned:

 


Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

 

Oct 15, 2019

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth?

When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements.

My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition.

In this episode, Lisa and I talk about:

  • What it means to have a strong personal brand
  • The difference between marketing and positioning
  • Most people *think* they have a marketing problem, but really they have a positioning problem
  • 3 ways to figure out your positioning
  • The impact of having a signature offering on your business growth


About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/142

Connect with Lisa on her website at https://lisaprincic.com/.

Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4).

Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.)

Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.)

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


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Oct 8, 2019

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself.

You’re going to love the stories and strategies that my guest, Nicole Tisdale, shares.

Her story of literally running down a Congressman to ask him for a job is incredible - and shows the power of an “elevator pitch” (or, in this case, the Capitol Hill subway pitch).

I had to ask Nicole where she got the confidence to go after what she wants - and you’ll hear what she answers.

Nicole first contacted me earlier this year after listening to episode 98 with Dr. Nicole Rochester and her work that she’s doing to improve the doctor-patient-caregiver relationship.

Nicole said she wanted to shout through the podcast during that episode to tell Dr. Nicole what she could do to get policies enacted, something most of us never think about doing.

We also talk about women in politics, how Nicole approaches her speaking engagements, and why she decided to write a book.

Nicole has a fascinating and impressive background: she worked on Capitol Hill for 10 years as a high-ranking staffer, with a focus on issues related to national security. 

Nicole recently started her own company to help organizations and individuals learn how to advocate for themselves, whether it’s in Congress, your state legislature, or local city council.


About My Guest: Nicole Tisdale, principal of Advocacy Blueprints, works with individuals and organizations who are eager to accelerate policy issues, increase advocacy efforts, and create changes in their organizations and communities. Nicole’s passion is making government accessible to all. During her ten-year tenure on the US House Committee on Homeland Security, Nicole developed a strong proficiency in handling congressional investigations of the Executive Branch and the private sector by mastering congressional process and procedure. 

Serving as the former Director of Intelligence and Counterterrorism and the Director of Outreach and Coalitions for members and staff, she helped to advance the Committee’s outreach efforts by creating strategic partnerships between the private sector and the Committee in an effort to harness support for legislation and oversight for national security efforts. Her book, “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips,” is already a political reference bestseller and has received numerous excellent reviews, as the first of its kind. 

Nicole received both her Juris Doctorate (’09) and Bachelors of Art (’06) from the University of Mississippi. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/141

Connect with Nicole on her websites at https://nicoletisdale.com/ and https://advocacyblueprints.com/

Nicole’s book “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips.”

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


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Oct 1, 2019

What can we learn from political speeches to apply to our own presentations?

Quite a bit!

For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC).

I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including:

  • Understanding who their real audience is
  • Using certain stories and historical references to relate to their audience
  • The impact of visual imagery when telling a story
  • Repetition of key phrases
  • The change in tone and content between Michelle Obama’s 2008 and 2016 DNC speeches - and why
  • The role authenticity plays
  • Stereotypes that women leaders have to overcome
  • The generational differences we see with Alexandria Ocasio-Cortez’s speaking style

 

This episode is part of our Storytelling series, episodes 137-140.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Speeches:


Links:

Show notes at https://www.speakingyourbrand.com/140

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

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