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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Jul 16, 2019

If you have a fear of public speaking, this episode is for you.

If you’re confident when speaking but have a fear in a different area of your life, this episode is for you.

My guest’s story of how she went from a self-described fear of public speaking to being an in-demand paid keynote speaker in just 2 years is incredibly inspiring. 

Charmaine Gregory, M.D. is an emergency room doctor and speaks to professional groups about burnout.

You’ll hear:

  • How Charmaine’s fearlessness and love of the stage as a child transformed into fear
  • How the fear of speaking presented itself when she had to do it
  • Why she decided to conquer this fear
  • What she did first
  • Her journey to becoming a speaker
  • Strategies she used and still uses today to feel more confident and comfortable when speaking

 


Charmaine is a member of our Master Your Speaking group coaching program. Want to know when enrollment opens again? Sign up for the interest list at https://www.speakingyourbrand.com/mastery

 

→ Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

 

This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Charmaine Gregory, M.D. has served countless patients and taught resident doctors and medical students for 13 years as Clinical Faculty at St. Joseph Mercy Ann Arbor in Michigan, following Emergency Medicine Residency training at Duke University Medical Center. She has been honored as a nominee for the Golden Apple teaching award by the resident doctors she teaches several years in a row. She is an active member of the Clinical Practice Committee for the Emergency Medicine Physician Group, PC. She serves as a Peer Coach providing feedback on communication techniques for Emergency providers and facilitates talks with healthcare providers about burnout, wellness, and work-life balance/integration. Most recently, Dr. Gregory has had the honor of being a contributing author of the books, The Chronicles of Women in White Coats and Thinking About Quitting Medicine Volume 2 and Doctoring Better. Dr. Gregory faces her fear of public speaking by speaking publicly on topics of burnout, wellness, fitness, work life integration, and night shift life.

Outside of medicine, Charmaine’s passion to pursue wellness and work-life balance led to the establishment of the virtual greatness and wellness coaching company Fervently Fit with Charmaine, LLC. Wellness coaching and health content sharing serve as an extension of clinical service by focusing on preventative methods for health and wellness maintenance. She is also a trained Physician Coach, helping colleagues find meaning and direction when most needed. She is the host of the Women in White Coats and Fearless Freedom with Dr. G podcasts.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/129

Connect with Charmaine on her website at https://www.ferventlyfitwithcharmaine.com/.

Listen to Charmaine’s podcast “Fearless Freedom with Dr. G.”

Book: “The Chronicles of Women in White Coats”

Book: “Alter Ego” by Todd Herman

Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Jul 9, 2019

This conversation is one I’ll be listening to again, especially the end (!).

Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a stage in front of an audience?

You’re far from alone.

As women, we’ve grown up with societal and cultural messages (some subtle and subconscious, others not) that can influence us to keep quiet, not share our strong opinions, or even feel fearful of being seen.

My guest is Eleanor Beaton, a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization and a podcast of the same name.

This is a powerful and enlightening conversation on the mindset shifts and strategies we can use to be willing to be seen and heard - and why as women it’s so important for us to do so.

Eleanor and I talk about:

  • The mixed messages she received growing up about being bold
  • Her work as a journalist and the distance that provided by not having to have an opinion on the story being covered
  • In contrast, my work as a political commentator on TV and having to share my opinions
  • Eleanor’s story of being interviewed for the first time and feeling like it was life and death
  • Why sharing a deeper message feels so vulnerable
  • The 4 mindset shifts Eleanor recommends
  • We both share practical strategies we use to deal with criticism from strangers
  • The importance of living life vividly so you have rich material to work with as a speaker
  • Embodying your message as a speaker, like musicians and performers do


This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious women develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made. Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women's Executive Exchange Program at the Yale School of Management. She currently sits on the boards of Innovacorp and Invest Nova Scotia.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/128

Eleanor’s website: https://eleanorbeaton.com/

Listen to Eleanor’s podcast Fierce Feminine Leadership: http://www.eleanorbeatonpodcast.com/

Connect with Eleanor on LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jul 2, 2019

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage and delivering your talks with presence and poise.

This episode kicks off this series by talking about what confidence is, my own ups and downs with confidence, and specific strategies you can use to increase your confidence.

Although power posing is great (I recommend it!), we’re going deeper than that - much deeper to discuss:

  • Why we lack confidence in the first place
  • Why confidence is attractive
  • What we gain by being confident
  • More importantly, what our audience gains from our confidence
  • How we can develop confidence
  • Examples from my own experience and from some of our clients


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/127

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Resources Mentioned:


Related Podcast Episodes:

Jun 25, 2019

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network.

Plus, representation matters: not only to the performance of the companies and organizations who have more women on their boards, but to women who see other women on boards and can then imagine it for themselves (“If you can see it, you can be it”).

I’ve served on several boards over the years and the relationships I’ve made have been such an important part of building Speaking Your Brand.

My guest is Shireen Motara, who consults with companies and agencies like the United Nations on gender equality and women’s rights, including board diversity.

This is a deep conversation about:

  • How Shireen became interested in gender equality at a young age
  • Why companies benefit from having more women on their boards
  • Why there are so few women on boards
  • What it looks like to serve on a board
  • How to let organizations know you’re interested
  • The skills you gain by serving on a board

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

About My Guest: Shireen Motara is deeply passionate about the potential of Women, Entrepreneurs and Africa, and has a lifelong commitment to social change. For over two decades, Shireen has been working and volunteering for social justice. She’s held roles in management, coaching, executive leadership and consulting in South Africa, SADC and the United Kingdom. She volunteers her time to serve as a non-executive director on various boards and as a mentor to entrepreneurs. Her background qualifications include coaching, law, HR and business administration.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/126

Shireen’s website: https://taratransform.com/

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

Connect with Shireen on LinkedIn: https://www.linkedin.com/in/shireenmotara/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Authors/books mentioned:

Catalyst research on women on boards: https://www.catalyst.org/research/women-on-corporate-boards/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jun 18, 2019

You may not be talking about politics at your speaking engagements, but you may be discussing issues that are controversial or where people have a distinct point of view.

Or, you may get a question from an audience member that throws you off.

How can you handle hard conversations, whether it’s at events, panels, media interviews, or even with your family and friends?

Joining me in this episode are Sarah Stewart (from the left) and Beth Silvers (from the right) of the Pantsuit Politics podcast.

Along with their strategies for handling hard conversations, we get into why companies don’t seem to value training on these “soft skills” as much as they should, why they tend to bucket it as a “women’s issue”, and how we can position these topics differently.

About My Guests:

On the Pantsuit Politics podcast, two friends on opposite sides of the aisle have real conversations about politics and policy.

Sarah Stewart Holland (from the left) has always loved politics, although her political opinions have changed drastically over the years. As the creator and cohost of Pantsuit Politics, she has turned that passion into a career. When she's not opining about policy or the latest political firestorm from behind the mic, Sarah is raising her three young song with her husband in her hometown of Paducah, KY, where she served on the Paducah City Commission. Before turning to the mic, Sarah wrote about parenting and politics on her blog bluegrass redhead. Her writing has also been published on the Atlantic, Huffington Post, Scary Mommy, and BlogHer.

Beth Silvers (from the right) owns and operates Checking In with Beth Silvers, a life and business coaching practice. Drawing on her eleven years of experience with a large midwestern law firm as an attorney and human resources executive, Beth helps individuals clarify and realize their goals. She has been recognized as one of Ohio’s Most Powerful and Influential Women by the Ohio Diversity Council, a Human Resources GameChanger by Workforce Magazine, and one of Cincinnati’s Forty Under 40 business leaders. A graduate of Leadership Northern Kentucky, Beth lives in Union with her husband, two daughters, and miniature schnauzer. She loves people, politics, poetry, and watermelon.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/125

Listen to the Pantsuit Politics podcast: http://www.pantsuitpoliticsshow.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jun 11, 2019

Have you ever been asked to give an important talk or presentation with a very short time frame?

You knew that saying “yes” would be beneficial, but then you had to scramble to put it together, which meant pushing aside your other work, stressing about it, and creating a presentation that wasn’t as good as it could have been?

What if, instead, you’re prepared when great speaking opportunities present themselves?

My guest today is Karen Briscoe, the author of several books, highly successful in real estate, and an action taker.

In this episode, Karen and I talk about:

  • Why she decided it was time to create her signature talk
  • Her inspiring story of being turned down for a speaking engagement - and then getting the opportunity again
  • How she took her signature talk and turned it into a book (and found the time to do so!)
  • Her writing routine
  • Flipping the pyramid to achieve your goals
  • The importance of goals and milestones in your life

 

This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.

About My Guest: Karen Briscoe has been on a heroine's journey from being too busy and overwhelmed to love the life she has, much less to make time to create and co-create the life of her dreams. In her real estate career, she experienced several major obstacles: her business partner passed away in September 2008, the same month as the financial markets crashed. That crisis was the beginning of the great recession. For the next 5 years, she set about to re-build the business with her new business partner. By my mid-50's she had achieved a high level of success in her profession, ranking in the top 250 agents WSJ list. In her personal life, she enjoys good health for her age, a happy marriage, and 2 healthy, well-established kids. She still felt as though there was something more that was hers to do. And yet there never seemed to be enough time or money. Busy had become a competitive arena, a badge of honor. What she found is the only one truly stopping her was her. How she "flipped" time to focus on meaningful activities and work. If she can do it, you can too! Karen's book, FLIP TIME: LOVE LIFE is based on this heroine's journey. Her books are available on Amazon and in bulk on the 5 Minute Success website.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/124

Karen’s website and podcast: http://www.5minutesuccess.com/

Karen’s book: https://www.amazon.com/Flip-Time-Love-Life-Heroines/dp/1936961423/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for a Virtual VIP Day to create your signature talk: https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Jun 4, 2019

You’re going to love this episode, so much so that you may want to listen to it more than once.

It’s packed with what you need in order to get paid speaking engagements.

There are 5 key elements that event planners look for in speakers they hire.

In this episode, you’ll learn what these key elements are and how to position yourself as a paid speaker.

My guest is Li Hayes, who is a speaker manager and also facilitates speakers’ exchange groups.

Li has been on both sides: helping event planners find speakers and helping speakers get paid gigs, so she knows exactly what speakers need - and what they’re lacking that’s preventing them from getting paid engagements.

Li and I talk about:

  • “Famous is relative”
  • Finding your inner dominatrix (well, *you* don’t have to find your inner dominatrix, but this is a great example of an interesting topic)
  • Why there are very few women keynote speakers who make more than $10,000
  • How to promote yourself as a premium speaker
  • The importance of video clips
  • The difference between a PR person, a speaker manager, an agent, and a bureau
  • Tips for speaking for lead generation
  • Speaker fees and how much associations tend to pay
  • Tips for negotiating your fees

 

This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Li Hayes is a professional Speaker Liaison who facilitates the business communications and contracts between top quality business speakers and great events. Prior to founding GoLeeward, the un-agency for business speakers, she spent over 15 years in Human Resources on the other side of the speaker industry – planning conferences and business meetings first in the service and hospitality industries and then in Big Dia/Pharma. Li planned national conferences, as well as leadership retreats, and employee training events utilizing professional speakers, consultants and agencies. She has worked with speaker bureaus and directly with speakers and learned the ins and outs of hiring speakers, from the client’s point of view. She proudly supports a small stable of top business speakers and helps clients create successful, engaging events.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/123

Li’s website: https://goleeward.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Need help identifying your topic and audience? Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

 

May 28, 2019

Have you heard the term “call and response”?

When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room.

As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.)

But, have you thought about using this idea of “call and response” on social media?

I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of.

Here’s what’s interesting about Tara’s idea:

We assume we’re creating the “call” with our social media posts and content.

However, what if our posts are the response to the question that’s already in the minds of our audience.

Our goal is to seek out the call from our audience and respond to it, not the other way around.

Mind-shifting, isn’t it?

In this episode, Tara and I talk about:

  • The business model of her What Works community and how it evolved from what she had before
  • How this idea of call and response is influencing what Tara is doing on social media
  • The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram
  • As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have
  • What I’m currently doing on social media
  • How Tara approaches the content she creates for speaking engagements

 

I was curious about where the phrase "call and response" originated, so I did some searching:

“Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/)

 


This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.

She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/122

Explore the What Works network and podcast: https://explorewhatworks.com/

Follow Tara on Instagram: @Tara_McMullin

Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email hello@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 21, 2019

How does your website impact your speaking opportunities and the fees you can charge?

More than you may think.

If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that.

This includes your website, your marketing materials, your graphics, and your content.

This may be controversial, but I’m going to say it:

DIY is not your BFF.

When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you.

As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers.

You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert.

I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist.

My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company.

I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com.

This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites.

But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided.

Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker.

In this episode, you’ll learn:

  • How Mel got interested in design (and what a 4-ton printing press has to do with it)
  • What elements make a great website that works for you
  • How your website can be your most powerful marketing and sales tool
  • Where to start when working on your website (this may surprise you)
  • What to look for when hiring a designer
  • What the impact has been on my business since launching the new site
  • How we decided on the branding for the new website (this can help you with yours too)


About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/121

Visit Mel’s website: https://moderntraction.com/

Schedule a consult call with Mel: https://moderntraction.com/chat/

Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

May 14, 2019

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share?

To figure this out, start with these two questions:

#1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer.

#2: Who is your ideal client and what do they need to know to make a decision / take action?

This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk.

Layne is brilliant at numbers and data analysis - and her clients love her for that.

However, we decided to go in a slightly different direction for her signature talk.

The content we ended up with may surprise you.

You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients.

About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/120

Visit Layne’s website: https://www.theprojectbooth.com/

Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/

Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 7, 2019

In the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau.

That’s where my guest today, Diane Diaz, was in her speaking journey.

You may recognize Diane - she’s been on the podcast a couple times this year and she’s one of the speaking coaches here at Speaking Your Brand.

Diane does quite a bit of speaking for her business, The Brand Teacher - about once a month for the past few years, mostly to build brand awareness and for lead generation.

She’s gotten really good at - audiences love her presentations and she gets clients from them.

And then Diane was asked to give the luncheon keynote at a women’s conference here in Orlando where we both live.

Like most of us would be, she was both excited and nervous about it - and she knew saying yes was going to help propel her to the next level in her speaking journey, which is what we talk about in today’s episode.

You’ll hear how we decided on the content for her keynote, how she practiced and prepared for it, including handling the roller coaster of emotions leading up to it, and how it went.

Pushing past your speaking plateau and going after bigger opportunities and bigger stages, like keynotes, is why I created our new Master Your Speaking online group coaching program.

The program starts May 16, 2019, and applications are currently open.

The program combines 1:1 coaching and expert guidance from both me and Diane, group calls, peer feedback and support, and accountability.

We will challenge you and gently push you out of your comfort zone so you can become a Master Speaker.

You’ll work on creating or refining your signature talk and adding layers to it - emotion, humor, video and audio clips, audience experience, and stories with visual scenes and dialogue.

You’ll create your speaker promotional materials so you can position and market yourself as a speaker to get those bigger opportunities, including paid ones.

You can get all the details and apply online today at www.speakingyourbrand.com/mastery.

Diane’s speaking highlights: https://youtu.be/hASGMpco62A

About My Guest: Diane Diaz is founder of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal

branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two

decades of combined branding, marketing, and teaching experience to teach

professionals and entrepreneurs how to define and build personal brands that attract

their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching and training programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/119

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Apr 30, 2019

In today’s episode, we’re talking about hitting a plateau, why it happens, the danger of staying there, and how to get past one. I’m going to be sharing some of my own experiences plus giving you specific strategies you can use.

The definition of plateau is to reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off (from Dictionary.com).

Notice the word “achievement”.

Just because you’re at a plateau doesn’t mean you’re not a good speaker - or entrepreneur or writer or podcaster. You’re achieving - getting speaking engagements, getting good feedback.

But, you’re not getting the same results you used to for the same effort.

You’re at a place where there’s little to no growth, you’re no longer progressing, you’ve hit a point that you’re not going beyond.

It’s ok to be here for a little while - sometimes we need to coast a little on our achievements, take a breather.

But, not for too long because we can lose momentum and motivation, get stagnant, and not achieve what IS possible for us.

In this episode, you’ll hear:

  • Why we plateau and get stuck
  • Times when I’ve reached a plateau
  • Strategies you can use to get past your plateau to uplevel your skillset and mindset
  • What I believe is necessary for us to shift to get past a plateau


How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

Get all the details and apply online at https://www.speakingyourbrand.com/mastery.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/118

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

 

Apr 23, 2019

How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course?

Much of the content from your presentation can be easily repurposed for a webinar, but there are some considerations and constraints when you have attendees online vs. in person.

Hosting a webinar before giving your presentation in person is also a great way to practice and get comfortable with the content and get feedback from a real audience.

In this episode, my guest Lorena Klingel of Learn to Flourish and I talk about how we approached repurposing her signature talk into a webinar to promote her online program, Video Fundamentals.

You’ll learn:

  • Why we started with her offer when deciding on the content for her signature talk
  • How and why we chose the opening of her presentation
  • The changes we made for the webinar version
  • The results Lorena got from the webinar she recently did

 

Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?

How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

I’m still working out all the details, but the program will start in May 2019.

Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.

About My Guest: Learn to Flourish was born from Lorena’s desire to share her enthusiasm for creating online courses that actually TEACH – a skill that she’s mastered after more than 20 years of experience in corporate learning. Now, Learn to Flourish is a team of eLearning and tech experts dedicated to taking your message to your audience in a way that is effective, engaging, innovative, and ultimately, successful.

About Lorena: When Lorena is not helping her clients create beautiful and engaging online courses and communication videos, she can also be found hitting the slopes, hiking the trails, finding her next favorite hand-pottered mug, or mothering her three girls.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links for Our Guest Lorena Klingel:

 

Links for Speaking Your Brand:

 

Related Podcast Episodes:

Apr 16, 2019

When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk.

Did you know that there are many more ways - 16 at least! - that you can use your signature talk?

Why can you use it in all these ways?

The work of creating your signature talk becomes the foundation on which everything else stands.

A signature talk is what you want to be known for, your area of expertise, and the insights you want to share.

Your talk reflects your beliefs and values, what you do or believe that’s different or that others aren’t seeing, as well as the way you work, your methodology, process, approach.

Not only do you have your presentation ready to go, but in the process you’ve identified and articulated your core message. You now have Clarity + Conviction + Confidence in your message.

If you want expert help to create your signature talk that you’ll be able to use for multiple purposes, check out our coaching packages at https://www.speakingyourbrand.com/coaching.

The framework I’ve developed that we use when we work with you takes classic 3-act story structure and the hero’s journey and infuses it with savvy marketing and sales techniques, so your signature talk is more than a presentation - it’s your core message: who you are, who you help, what they need, how you help them, and why it matters - both to you and to your audience/potential clients.

Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?

How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

I’m still working out all the details, but the program will start in May 2019.

Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/116

→ Get the FREE Strategic Speaking Guide and Visibility Framework at www.speakingyourbrand.com/strategic-speaking/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

People Mentioned:

1. Maelisa Hall - QA Prep: https://www.qaprep.com/

2.Blair Thielemier: 

Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier

3. Teresa McCloy: https://teresamccloy.com/

Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

4. Lisa Zawrotny: https://positivelyproductive.com/

Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching]

5. Sue Monhait: http://giftbizunwrapped.com/

Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait

6. Sheri Gazitt - Teenwise Seattle: https://www.teenwiseseattle.com/

7. Lorena Klingel: http://lorenaklingel.com/

8. Karen Corbin - Geeks that Speak: https://www.geeksthatspeak.com/

9. Amber De La Garza: https://amberdelagarza.com/

Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

10. Brenda Reiss - Forgiveness Coach: https://brendareisscoaching.com/

11. Karey Northington - Northington Fitness and Nutrition: https://www.northingtonfitnessandnutrition.com/

12. Maureen Taylor - The Photo Detective: https://maureentaylor.com/

13. Karen Briscoe - Five Minute Success / Flip Time" http://www.5minutesuccess.com/flip-time-love-life/

14. William Hung - Professional Speaker / Champion by Choice: https://www.willhung.com/speaking/


Related Podcast Episodes:

Apr 9, 2019

What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry?

You may be tempted to back off your visibility, thinking the organic growth will continue.

However, an even better strategy is to accelerate your visibility and go after bigger opportunities: TV, major publications, speaking at high-profile events.

My guest, Wendy Glaister, talks about why she decided to hire a PR firm to help her grow her visibility through TV appearances, speaking engagements, magazine features, Instagram takeovers, and more.

We also talk about why Wendy reached out to me a few months ago to help her create a talk. However, the talk wasn’t one about interior design (that one’s next), rather it’s related to a cause very close to Wendy that she wants to help other women with, which you’ll hear about in our conversation.

→ Get on the interest list for our brand new “Master Your Speaking” online group coaching + mastermind program, starting in mid-May 2019: https://www.speakingyourbrand.com/mastery.


About My Guest: Typically, the world of luxury interior design is associated with major urban centers and far off vacation destinations, but regional ASID President, interior designer and sought-after speaker, Wendy Glaister has thought fully carved her own niche and fostered a deep connection to California’s agriculturally rich Central Valley. Born and raised among sweeping farmlands and working ranches, Wendy understands families’ need for beautiful, quality design with practical functionality. Her design work is strikingly diverse, ranging from quintessential farmhouse to sleek contemporary honoring each client’s unique design aesthetic. Along with her many public and TV appearances, Wendy is a passionate champion to those suffering from domestic violence.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/115

Visit Wendy’s website at https://wendyglaisterinteriors.com/.

Connect with Wendy on Instagram @wendydesign

Wendy on “Good Day Sacramento” TV talking about wellness in design trends and showcasing a client’s home decorated for the holidays.

LuAnn Niagara’s podcast “A Well-Designed Business”:

  • Carol was on episodes 140 and 307
  • Wendy was on episode 386

 

Forgiveness Coach Brenda Reiss: https://brendareisscoaching.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for our brand new “Master Your Speaking” online group program: https://www.speakingyourbrand.com/mastery.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Apr 2, 2019

What are the elements of being a thought leader?

What does it mean to be a thought leader?

How can you build your thought leadership platform?

As a speaker, you are seen as a leader, an authority, an expert in your space, which is why many of us want to speak to share our big idea to larger audiences.

In this episode, my guest Lisa Zawrotny and I talk about how she’s going to be putting herself out there with her new message and signature talk, including in speaking engagements, workshops, webinars, a book, and potentially a TEDx talk.

Lisa is a holistic productivity coach, so you’ll also hear Lisa’s unique perspective, framework, and approach to decluttering and organization.  

→ Get the FREE Strategic Speaking Guide and Visibility Framework to help you start building your thought leadership platform at https://www.speakingyourbrand.com/strategic-speaking/.


About My Guest: Lisa Zawrotny created Positively Productive Systems after a deeply overwhelming time in her life juggling multiple roles as a caregiver for her Mom (who had Alzheimer’s) as well as wife, mother (to kids & cats) and as a business owner. After being trapped in her own clutter and chaos, she took back her health and sanity through a combination of renewed self-care, personal development, and a customized combination of organizing and productivity approaches. The process was so healing for her and her family, she knew immediately she wanted to guide others in the same way. As a holistic productivity coach certified in time management and life coaching, Lisa helps constantly multi-tasking, chronically overwhelmed clients embrace simplicity and find success by decluttering their lives (inside & out) and designing systems and habits that honor their personalities and values.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes and free Strategic Speaking Guide and Visibility Framework at https://www.speakingyourbrand.com/114

Visit Lisa’s website at https://positivelyproductive.com/.

Connect with Lisa on Facebook and Instagram.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Mar 26, 2019

I gave this presentation on E.P.I.C. content 4 times to 4 different groups in a recent 2-week period. Whew!

In this episode, you'll hear the presentation itself as well as why I decided to include certain things, like video and music clips.

Why this topic?

Business storytelling has been all the rage for the past few years: we’ve been told to share stories in our presentations, on our websites, and on social media about our companies, our customers, and our team members.

But, for the most part, these stories have fallen flat and no longer have the novelty they once did.

A bunch of random stories included here and there or sharing your personal bio or your business origin story isn’t enough.

Too much content that’s created, whether presentations, videos, podcasts, articles, or social media, is uninspired, undifferentiated, and unmemorable.

How can you attract and retain your audience? How can you avoid getting into - or get out of - a rut of routine, unoriginal, and tired content?

Your content and your presentations need to be E.P.I.C.

In this episode, you’ll learn what E.P.I.C. stands for, how to use it for your content and presentations, and the transformation you’ll see for yourself and those you serve.

→ Download the free PDF with the E.P.I.C. Content Model at https://www.speakingyourbrand.com/113.

→ Need help creating your E.P.I.C. presentation? Schedule a free consultation call to learn how we can work together.

 

Clips Mentioned in the Presentation:

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF guide at https://www.speakingyourbrand.com/113

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Mar 19, 2019

If you have multiple aspects of your business or of the work you do with your clients, it can be challenging to figure out what’s the best topic and content to use for your signature talk.

Should you just pick one? Should you have two different signature talks? Should you try to combine them?

The answer could be yes to any of those three questions - it depends on your goals, your audience, and your offer.

In this episode, my guest is Teresa McCloy, who was facing this question when we first spoke a few months ago. We did a Virtual VIP Day together to create her signature talk and decided to select a topic that would have the most use for the types of groups she’ll be speaking to.

You’ll hear why we selected the topic we did (Time Blocking for Productivity), working backwards from her offer and the kinds of clients she works with.

You’ll also learn how Teresa is using the signature talk we created in other ways, including Facebook Live videos, her website content, and a recent challenge she ran to promote her online course.


About My Guest: Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping entrepreneurs, creators, and leaders assess their habits and execute a REALIFETM Process to take their everyday, ordinary life to something extraordinary in their REALIFETM, REALWORKTM & REALSELFTM.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/112

Visit Teresa’s website at https://teresamccloy.com/

Listen to Teresa’s podcast “The Enneagram in your REALIFE”.

Connect with Teresa on her Facebook page.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Mar 12, 2019

I’m obsessed with the book “Clockwork” by Mike Michalowicz (who also wrote “Profit First”). I read it the first weekend it came out last fall and it has revolutionized the way I look at my business.

When a mutual colleague offered to connect me with Adrienne Dorison, the co-founder of Run Like Clockwork™, I jumped at the chance to have her on the podcast.

As an entrepreneur, one of your most important roles is being the face and voice of your business, which means speaking at conferences and events, being a guest on podcasts and in other people’s groups, and appearing in the media.

However, I see this a lot with colleagues and clients: When they started their business, they had time for speaking and visibility.

Then, as as they approach years 2, 3, 4 in their business, they are incredibly busy doing the work as their sales grow (those visibility seeds they planted in the beginning are paying off!).

The problem is that now they’re neck deep in the business so they don’t have much time for speaking and visibility, which means they’re losing out on this proven marketing channel.

In this episode, you’ll learn about:

  • Designing your business with operational efficiency
  • How you as the business owner are oftentimes the bottleneck
  • Specific tips on how to hand off work to others → this will give you more time for speaking and visibility
  • Giving team members ownership for decision making
  • How to do a time analysis so you can see where you’re spending your time and how to improve it
  • The kinds of speaking engagements Adrienne does

 


About My Guest: Adrienne Dorison is the Co-Founder of Run Like Clockwork™ alongside of author + speaker, Mike Michalowicz. Run Like Clockwork equips CEO's to design a business + team that can run itself. Adrienne has helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to expand their profit margins, cut their costs + take an unplugged vacation. She's personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more. Adrienne lives in St. Petersburg, Florida with her husband + their 2 dogs.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/111

Learn about Run Like Clockwork’s resources and programs at https://www.runlikeclockwork.com/.

Purchase the book “Clockwork” (I can’t recommend it highly enough!).

Get the free time tracking spreadsheet Adrienne mentioned.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

 

Mar 5, 2019

When you speak at a conference or trade show, have you thought about how you can invite the audience to continue the conversation with you after your session?

In this episode, my guest Sue Monhait shares strategies she uses when she speaks at trade shows - and she’s done it a lot!

Sue has two different kinds of businesses: one is product-based called The Ribbon Print Company (she sells ribbon printers, software, and ribbon itself - the kind you see on gift packages) and the other is an online program, Makers MBA.

Sue is delightful and you’ll hear her experience come out as we talk about how she makes the most of speaking at trade shows.

Whether you’re a product or service business, you’ll learn:

  • Tips for continuing the conversation with the audience after you speak
  • Doing demos from the stage
  • If you’ve written a book, offering book signing times
  • The pros and cons of paying for a booth
  • Hosting your own meetups while at a conference

Sue lives in Chicago and I was recently there for a business retreat with 7 other women business owners, including Sue. We booked an extra day at the AirBnB we rented and did a VIP Day in person to create Sue’s new signature talk, so you’ll hear a bit about that experience at the end of the episode.

Interested in a Virtual VIP Day to create your signature talk? Schedule a free consult call.

About My Guest: Sue Monhait is a business owner, podcast host, speaker, educator and bestselling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world.

Sue has been working in both the retail and online spaces for over 25 years. After spending time in corporate sales/marketing, working with literally hundreds of boutique shops and larger brands, she went on to open two profitable multi-six-figure businesses of her own. The Ribbon Print Company offers custom ribbon printing systems, supplies and training so businesses can provide product personalization right in their store or craft studio. Gift Biz Unwrapped is a weekly podcast, online training and a membership community for women who have a hobby or creative passion. Sue teaches them, step by step, how to turn their hobby into a profitable business. Her book, “Maker To Master: Find and Fix What’s Not Working in Your Small Business” is available on Amazon in paperback, Kindle and Audible formats.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/110

Visit Sue’s website at http://giftbizunwrapped.com/.

Listen to Sue’s podcast “Gift Biz Unwrapped.”

Listen to my episode #200 on Sue’s podcast.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

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Feb 26, 2019

This episode is jam-packed with what you need to know to put on your own paid workshop.

I recently co-hosted a workshop on Personal Branding and Visibility with Diane Diaz, founder of The Brand Teacher and a Speaking Your Brand coach.

From deciding on the topic and price to selling seats to determining the agenda, we lay it all out for you, so you can successfully put on your own paid workshop.

We talk about:

  • Deciding on the topic and content based on who your ideal clients are and your offer
  • Determining the best pricing for the workshop
  • Partnering with a local business for the venue
  • Selling: What works - and what doesn’t work - when selling workshops
  • Why we chose to do a 1/2-day (not full day) workshop and have it in the morning
  • The results we got

 

→ Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109.

Need help with your workshop topic, offer, price, sales strategy, or content? Sign up for a strategy session.

 

About My Guest: Diane Diaz is Founder & CEO of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that attract their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/109

Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Our EventBrite page for the workshop we did: https://visibilitymasterclass.eventbrite.com (click on “View Details” in the upper right of the page to see it).

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


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Feb 19, 2019

You want to feel more confident and prepared for your speaking engagements, especially if it’s an important one like the first time delivering your signature talk or a big keynote or a TEDx talk.

But, oftentimes, our minds and thoughts get in our own way.

I first heard about NLP a few years ago in a sales context but didn’t know much about it.

Then, I had a pre-chat with my guest, Candice Czaplak, a few months ago when I was on her podcast and she mentioned she uses NLP with her clients to help them achieve their goals.

My ears perked up and I immediately saw how this could be helpful for you as a speaker.

In this episode, Candice shares with us specific techniques we can use to feel more confident and to prepare ourselves for being on stage or in any situation where we want to perform our best.

We talk about:

  • What NLP is
  • Perceptual positions and how to use them (this was really interesting)
  • How we can pre-frame the outcome we want
  • Identifying resources (could be others or ourselves) and creating a circle of excellence that we can bring with us
  • Envisioning potential obstacles and how to do it so it sets us up for ultimate success (and not putting us into a worry spiral)

 

Have you ever tried NLP techniques? Any of the ones that Candice and I talk about appeal to you? Let us know in the Speaking Your Brand community. You can join for free by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.


About My Guest: Candice Czaplak is an NLP Master Practitioner, expert in personality and emotional intelligence, serial entrepreneur, mom, wife, podcast influencer, intuitive, coach, speaker, consultant, teacher and success catalyst. She has two bachelor’s degrees with highest distinction, graduate work in both Counseling and Business Administration, too many certifications to mention and over 25 years of experience. Candice is living her purpose and found her place of positive impact as the Founder and CEO “Chief Epiphany Officer” at Thriverz.com. The mission of Thriverz.com is to connect, inspire and equip growth focused individuals and organizations so they can prosper, profit and more fully thrive by living The Thrive Formula™ and leveraging the power of their unique Personal Genius™. Candice is proud to be a former military spouse, and even more proud to have made giving back to children and families (especially military and veteran) part of her business mission.

 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/108

Visit Candice’s website and schedule a complimentary consultation call at http://thriverz.com/

Listen to Candice’s podcast “Thriverz”.

I was on episode 3 of Candice’s podcast.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

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Feb 12, 2019

I love this line from my guest: “Our brains are lazy.”

That includes your audience’s brains (no offense).

Knowing this, how can you make your presentations more brain-friendly, engaging, and persuasive?

In this episode, Melina Palmer, who has a Master’s degree in Behavioral Economics, shares with us how we can use behavioral economics principles to be better speakers.

Melina breaks it down for us in simple and straightforward strategies we can use right away.

We talk about:

  • What happens when our brains get overwhelmed
  • Why 3 choices are better than more if we want people to buy
  • How much our subconscious brains are doing compared to our conscious (I was surprised by this)
  • How to create high points in your presentations to keep the audience engaged
  • The importance of repetition and reciprocity
  • How many calls to action to have
  • Making the audience feel smart and the dopamine hit that produces
  • Melina’s wardrobe malfunction at her first important speaking engagement (you will laugh with us!)

 

About My Guest: Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help companies and entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue).

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/107

Visit Melina’s website and download her free e-book at http://thebrainybusiness.com/.

Listen to Melina’s podcast “The Brainy Business” at http://thebrainybusiness.com/podcast/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

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Feb 5, 2019

We hear the term “personal brand” a lot, but do we know exactly what it means and how to use our personal brand to get more speaking opportunities?

Imagine getting requests from organizers to speak at their conferences and events without you having to pitch them and, even better, getting paid speaking engagements.

That’s what having a powerful personal brand can do for you.

My guest in this episode, Diane Diaz, has experienced exactly that that as she’s built her personal brand both online and offline.

We talk about:

  • What a personal brand is
  • Ways to figure out what your personal brand is (i.e. how do others see you)
  • How Diane has positioned herself as an expert and as a speaker over the past two years and the results she’s seen
  • Specific strategies you can use to create a powerful personal brand (we even come up with an alliteration of 3 S’s!)
  • Doing webinars for other people’s online communities

 

Be sure to also check out the Facebook Live video replay that Diane and I recently did on Leveraging LinkedIn for Speakers.

Plus, I have an exciting announcement that you’ll hear in this episode!

About My Guest: Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that will attract their dream jobs or clients so they can build careers or businesses they love. Diane also teaches branding classes at Full Sail University.

Diane has spoken on the topic of personal branding to organizations including NAWBO Orlando, International Coaching Federation, FemCity Orlando, Florida Trucking Association, Public Allies, Winter Park Chamber of Commerce, Women in Automotive, Indian American Chamber of Commerce, and Commercial Real Estate Women Orlando. She’s also been interviewed on numerous podcasts on the topic of personal branding.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/106

Check out Diane’s website at http://www.thebrandteacher.com.

Watch the Facebook Live video replay on “Leveraging LinkedIn for Speakers.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

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Jan 29, 2019

Get ready for a whirlwind conversation on all things speaking! I guarantee you will learn something you didn’t know before.

For instance, do you have a walk-on song?

Don’t know what a walk-on song and why you need one? Definitely listen in to hear Mia’s and how to choose a good one.

If you do have one, let us know in the Speaking Your Brand Facebook group. (Join for free at https://www.speakingyourbrand.com/join.)

Want to hear what mine is? I share in the group the week this episode airs.

My guest is Mia Voss, who is a speaker, emcee, and brand ambassador, and we have a lot of fun - and we get real about things like gender pay parity for speakers - during this interview.

We talk about:

  • How Mia seems like an unlikely speaker because of what happened to her in her 20s
  • The work Mia does as an emcee and panel moderator
  • Getting paid to speak
  • The pay disparity between male and female speakers
  • Asking and negotiating with event organizers on your pay
  • What to do when you’re asked to be on a panel or speak at an event and there’s no diversity
  • The importance of having a walk-on song
  • What to wear when speaking
  • How NOT to start your talk
  • Ways to get the audience to tag you on social media


About My Guest: Brand Ambassador, Spokesperson, Social Storyteller, Speaker, Expert Interviewer; Mia connects brands and businesses to their most powerful buying market: Women. She's currently working with brands such as Collette Travel, Lexus, Toyota, BMW and more. Her engaging & energized style showcases businesses with authentic & engaging social content.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/105

Visit Mia’s website at https://miaonthego.com.

Connect with Mia on Instagram and Twitter @miavossonthego.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

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