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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: Category: marketing
May 28, 2019

Have you heard the term “call and response”?

When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room.

As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.)

But, have you thought about using this idea of “call and response” on social media?

I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of.

Here’s what’s interesting about Tara’s idea:

We assume we’re creating the “call” with our social media posts and content.

However, what if our posts are the response to the question that’s already in the minds of our audience.

Our goal is to seek out the call from our audience and respond to it, not the other way around.

Mind-shifting, isn’t it?

In this episode, Tara and I talk about:

  • The business model of her What Works community and how it evolved from what she had before
  • How this idea of call and response is influencing what Tara is doing on social media
  • The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram
  • As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have
  • What I’m currently doing on social media
  • How Tara approaches the content she creates for speaking engagements

 

I was curious about where the phrase "call and response" originated, so I did some searching:

“Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/)

 


This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.

She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/122

Explore the What Works network and podcast: https://explorewhatworks.com/

Follow Tara on Instagram: @Tara_McMullin

Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email hello@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Jun 13, 2017

There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content?

My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out.

Jay and I also talk how Jay approaches his speaking engagements and the importance of storytelling in business and presentations. 

About my guest: Jay Acunzo is an award-winning show host and keynote speaker. Working as a digital media strategist at Google convinced him that the tried-and-true often leads to stale work. As head of content at HubSpot, he developed a passion to see marketing as a craft-driven profession. Now, as the host of the audio documentary series Unthinkable, Jay spends each week telling the stories of people and companies who break from the convention to do exceptional things.

Links:

Jay’s website and podcast "Unthinkable" = http://unthinkable.fm/

Jay’s Twitter = @JayAcunzo

Jay Acunzo on Mitch Joel's podcast Six Pixels of Separation.

A Well-Designed Business podcast episode 189 with Jan Bowen and LuAnn Nigara on intuition.

Article on thought leadership, sales, and content.

“Deep Work” book = https://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B00X47ZVXM/

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

May 16, 2017

If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me.

My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs and digital presence through email marketing, SEO, content marketing, ecommerce, and online advertising to amplify their message, reach more of their customers, and sell more of their products.

In this episode, you get a peek inside the marketing and technology I’m currently using for my business and for this podcast, and Carolyn asks me insightful questions that you should be asking yourself and gives recommendations you can use as well.

Highlights:

  • The danger of the DIY entrepreneurial movement in technology and marketing
  • Being intentional about technology and making sure it’s the right tool for what you need
  • Working in your zone of genius and hiring experts to work in theirs
  • Carolyn asks me what lights me up in my business, the outcomes my clients get, and who my target audience is
  • The technology I’m currently using for my online group program
  • How I’m using my Facebook group, what social media platforms I use, and what SEO and online advertising I’ve done
  • The value of testing hypotheses and assumptions in our marketing
  • The pros and cons of automated posting to social media
  • What is the ROI we’re getting from social media - know your goal and the results you’re getting
  • What has been working for me to get clients
  • Content I should add to my website for SEO
  • How Carolyn works with her clients for their marketing and technology

How you can support this podcast:

  • Share it with a friend
  • Leave a review on iTunes (this is how iTunes knows that people like this podcast and will show it to others when people search, plus it’s nice to know that you’re listening and enjoying the content!)
  • Click on the Subscribe button in iTunes or Stitcher (this is also how podcasts are ranked, so this helps more people find the podcast, plus you’ll automatically see new episodes in your podcast queue)

Links:

Carolyn’s website = http://www.ourcraft.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 11, 2017

How many of us wouldn't rather market and grow our businesses with heart rather than hustle?

It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.

But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead.

The place to start is by defining your value proposition: the unique combination of your attributes, your values, and the outcomes you get for your clients. Listen in for some examples of good and not-so-good value propositions.

Let me tell you about my guest Lisa Princic: I know Lisa because she was my business coach. I hired her back in 2015 when I was starting Speaking Your Brand and needed to make sense of and prioritize all of the ideas I had. As I tell people, you can’t do this all in your own head. Even though I teach entrepreneurship, business models, and marketing and started my first business 15 years ago, I realized I needed someone else to verbalize my thoughts to and get feedback to keep me moving forward. Lisa helped me to articulate the value I bring to my clients.

Through her one-on-one coaching and group programs, Lisa helps impact-driven business owners dive deep into their truth and unique value and build a highly compelling brand around it so they can attract their best clients, create more powerful offers, and build more profit into their business models. She does this in a way that allows them to meet their growth goals with more heart than hustle.

In this episode, Lisa and I talk about the importance of having a clear value proposition and a business model that works for you, so you can be intentional with your marketing to get better results.

 

Highlights:

  • What exactly is a business model and how it’s different from a business plan
  • Why having a skill set is not necessarily enough to have a business
  • The core of a business model is the value proposition
  • Why “hoping for the best and hustling” is not a sustainable business model
  • Lisa’s business model evolving from exclusively one-on-one coaching to adding group programs
  • The benefits of doing a small pilot program first
  • Your value proposition is a combination of your personality and the outcomes you can get for people
  • Making your outcomes tangible (buy now) combined with visionary goals (buy in)
  • Nurture your current and past clients - see how you can serve them again
  • Focus first on the marketing strategies that are already working for you

 

Links:

Connect with Lisa on her website: https://lisaprincic.com/speaking-your-brand/

Facebook = https://www.facebook.com/groups/soulstrategy/

Twitter = @LisaPrincic

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

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