Nov 9, 2023
We’re continuing our new podcast series on thought leadership.
Today we’re going to take a look at what exactly a signature talk is and what it should be doing for you.
Any presentation you give *should* be a signature talk.
Why?
Because any presentation you deliver should be a combination of your expertise + your thought leadership + your personal brand.
Your signature talk isn’t a bunch of information on your topic.
Your signature talk has a specific purpose for you and for your audience; it should be doing something for you.
You’re not there to pass along information and to train your audience, unless you’re doing a workshop, which if you are, that’s great and you should be getting paid for that.
This is where I see speakers get stuck in what I call the expert trap.
They think they have to train and teach in order to provide value; but when you’re speaking at a conference or at a local group or as a keynote, you’re there to share an experience with the audience, to get them to think about something in a new or different way.
In this episode, you’ll hear:
Determining what you want your signature talk to do for you
The elements that make a transformative signature talk
How to put your signature talk together using our Signature Talk Canvas® framework
Ways you can repurpose your signature talk
Whether you can have more than one signature talk
The signature talk I’m working on
Get our Signature Talk Canvas® framework and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.
Links:
Show notes at https://www.speakingyourbrand.com/355/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
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