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Speaking Your Brand: A Public Speaking Podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand, a podcast about public speaking.
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Now displaying: Page 6
Jul 18, 2017

We’re back with a coaching episode, so you can take the strategies we talk about and apply them to your own presentations.

My guest Jodi Flynn of Women Taking the Lead and I go over an upcoming presentation she has, including why your presentation should only have 3 key points (less is more!), how to poll the audience so you can tailor your content and examples, how to transition between points, and rituals to help you before and after you go on stage.

Jodi is already an accomplished speaker and podcaster, and with this presentation she’s melding her core message for type A entrepreneurial women (hand raised!) with a podcasting topic for a more general audience. Listen in to see how she’s going about doing that.

About My Guest: Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with Type-A women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients to see how extraordinary they are and then set priorities, get organized, in action so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to Doing.

Highlights:

  • How Jodi used her coaching system for type A entrepreneurial women for the content of her book and her presentations
  • Finding the right audience
  • How to test your ideas
  • The virtuous circle of podcasting, book writing, and speaking to grow your business
  • The importance of having a specific niche and one core message
  • Why your presentation should only have 3 key points (less is more!)
  • Engaging and polling the audience so you can tailor your content and examples
  • Transitions between points in your presentation
  • Rituals before and after going on stage
  • Integrating your offer into your presentation (without “selling from the stage”)

Links:

Connect with Jodi on her website and podcast “Women Taking the Lead” at https://womentakingthelead.com

My interview on Jodi’s podcast (episode 189): https://womentakingthelead.com/carol-cox/

Jodi’s networking tips episode: https://womentakingthelead.com/networkingtips/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jul 12, 2017

What opportunities are you missing out on because you don’t have a signature talk?

In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

With a signature talk, you become the go-to expert and thought leader for your topic and industry.

You establish your personal brand and business reputation.

You’re ready to accept speaking opportunities when they come your way, because you’re always prepared with a presentation that you can tweak and repurpose based on the particular audience, event, venue, and length of time.

When you sincerely and authentically empower others, they’ll want to share and refer you to others, and they will come to you to buy your product or service when they need help.

Having a signature talk, a presentation that you are comfortable with, that provides value to those in the audience, that you get better at each time you give it, will give you the confidence to get out there and share your message.

 

Highlights:

  • What a signature talk is and what it isn't
  • Why you need a signature talk for your business and your personal brand
  • How to figure out what your signature talk topic is
  • The difference between a training and a signature talk
  • Taking your personal story and universalizing it
  • Getting booked and paid to speak

 

Links:

Download the free PDF guide to start creating your signature talk: https://www.speakingyourbrand.com/25

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jul 5, 2017

What does it take to do a TEDx talk? In short, a lot of work!

But, as my guest and client Tammy Lally talks about in this episode, the process was tremendously rewarding and transformational.

Tammy and I talk about the process we went through to create the talk, how she prepared for it, what it was like to be on the TEDx stage, what she learned about herself, how she opened the talk, and much more.

About My Guest: In her work as a Certified Money Coach and Financial Planner, Tammy Lally helps couples and individuals achieve financial health and freedom. Since 2009, her ability to help clients succeed is based on her leading edge knowledge and unique approach. She assists them in digging in, questioning, and owning their money beliefs and behaviors and the impact they have on their financial, social, emotional and spiritual well-being.

 

Highlights:

  • Tammy had the intention to do a TEDx talk in 2017
  • The importance of finding a good coach
  • Determining what part of your story to tell
  • Learning about yourself through the preparation process
  • Tammy’s opening line and powerful story
  • How your money autobiography determines your spending habits
  • The benefits of meditation
  • The process of preparation
  • What it feels like to deliver a TEDx talk

 

Links:

Tammy’s website = http://tammylally.com/

Connect with Tammy on LinkedIn and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in working together on your signature talk or TEDx talk? Visit www.speakingyourbrand.com and contact me. I would love to hear from you.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jun 28, 2017

If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss.

I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training.

In this episode, Kerry and I talk about how she got started speaking, how she approaches creating her presentations and engaging the audience, what makes a great podcast guest, and much more.

About my guest: Kerry Gorgone is the host of the Marketing Smarts podcast and Director of Product Strategy for Training at MarketingProfs. She trained as a lawyer and is now a speaker, educator, and contributing writer to Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

 

Highlights:

  • Repurposing content from Q&A sessions at speaking engagements
  • The value of meeting people in person to build relationships
  • The process Kerry took to get speaking engagements in the beginning
  • Tailoring your presentation for the audience
  • The kinds of stories Kerry uses in her presentations
  • Tips for engaging the audience
  • What to put on your slides and what to include in handouts
  • How showing up at conferences can lead to speaking engagements
  • What makes a great podcast guest
  • What to put in your podcast pitch email
  • What Kerry sees companies doing that they shouldn’t regarding content marketing
  • Marketing trends, including marketing automation and personalization

 

Links:

Connect with Kerry on LinkedIn

Kerry’s Twitter = @KerryGorgone

Marketing Smarts podcast hosted by Kerry

StitchFix

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jun 20, 2017

Community has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a part of to local women’s business groups I’ve joined.

In this episode, my guest Kat Mendenhall shares how community and mentors have been instrumental in helping her with her businesses.

We also talk about how to turn passion into a profitable business (and what the key ingredient is).

Kat is the creator of a company that makes gorgeous cruelty-free cowboy boots and she recently opened a boutique in Dallas called Mend RT vegan retail therapy.

Highlights:

  • Turning passion into a profitable business
  • The value of taking risks
  • Saying yes to everything
  • The different types of mentors you should have
  • The importance of knowing your values and standards 

Links:

Kat's website = http://katmendenhall.com

Kat's Instagram = @KatMendenhallBoots

Kat's Twitter = @KickButtVegan

Main Street Vegan Academy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jun 13, 2017

There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content?

My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out.

Jay and I also talk how Jay approaches his speaking engagements and the importance of storytelling in business and presentations. 

About my guest: Jay Acunzo is an award-winning show host and keynote speaker. Working as a digital media strategist at Google convinced him that the tried-and-true often leads to stale work. As head of content at HubSpot, he developed a passion to see marketing as a craft-driven profession. Now, as the host of the audio documentary series Unthinkable, Jay spends each week telling the stories of people and companies who break from the convention to do exceptional things.

Links:

Jay’s website and podcast "Unthinkable" = http://unthinkable.fm/

Jay’s Twitter = @JayAcunzo

Jay Acunzo on Mitch Joel's podcast Six Pixels of Separation.

A Well-Designed Business podcast episode 189 with Jan Bowen and LuAnn Nigara on intuition.

Article on thought leadership, sales, and content.

“Deep Work” book = https://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B00X47ZVXM/

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

Jun 6, 2017

What’s wrong with being a good girl? What does striving for perfectionism and people pleasing cost us as women in leadership? How does it affect our message and our ability to have a greater impact?

In this episode, my guest Regena Garrepy shares with us her journey to reclaim her essence - and the gremlins that keep us from doing the valuable work we should be doing.

We also talk about the process Regena and I used to create her new presentation and when you need to mature your message to have a greater impact.

I’ve gotten to know Regena over the past year as we’ve worked together on two of her presentations and she is a truly beautiful soul. I admire and respect her tremendously and love the power of her story and her message.

About my guest: Regena Garrepy is a mentor for messengers, transformational facilitator, superwoman sanity saver and leadership coach. After working with hundreds of women and leading over 30 transformational events, she mentors and empowers women to reclaim, embody and express their essence and become the red hot leader of their lives and businesses without guilt or apology. Regena leads her signature 9-month transformational program called Red Hot Visionista Sacred Circle and now leads the 10-month Leadership level.   

In this episode, we talk about:

  • Perfectionism, the archetype of the good girl, and how it affects women as leaders
  • The sisterhood wound and why we both crave it and resist it
  • Regena’s journey and the cost of not claiming our essence
  • The gremlins that keep us from doing the valuable work we should be doing
  • The process Regena and I used to create her new presentation
  • When you need to mature your message to have a greater impact
  • Keeping your presentation spacious and focusing on a single theme
  • How Regena prepared for her presentation
  • The importance of having fun on stage
  • What the olive has to do with your message
  • Regena’s programs and retreats and how she structures them as a hybrid of both online and in person

Links:

Connect with Regena on her websites and learn about her programs = http://regenagarrepy.com/ and http://byebyegoodgirlgetaway.com/

Regena’s Facebook = https://www.facebook.com/regena.garrepy

Regena’s Instagram = @RegenaGarrepy

Regena’s Twitter = @RegenaGarrepy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.  

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

May 30, 2017

Have you thought about writing a book to boost your personal brand, your business, or your speaking career (or probably all three!)? I know I have, which is why I got a lot out of my conversation with author, executive coach, and keynote speaker Jan Bowen.

In this episode, we talk about why Jan chose to write her book "It’s Not That Complicated", how she selected her publisher, what hybrid publishing is, and whether the book has helped Jan’s speaking opportunities.

We also get into a meaningful discussion about Jan’s signature talk topic and what happens when we don’t live our life purpose. As Jan says, "If we deny what we’re born to do, we just won’t thrive."

I’ve gotten to know Jan over the past year and really admire her wisdom and focus and her authentic desire to spotlight the work that others do. Check out her Instagram and YouTube videos to see what I mean.

Jan has been a high-level consultant and coach since 2003, leveraging her experience, skills, and knowledge to help executives and enterprises transform their businesses. As founder and principal of Strategic Solutions Services, LLC, Jan has leveraged her over 30 years of corporate and personal experience, skills, and knowledge to help leaders reach the next level of their creative aspirations.

Highlights:

  • The genesis of Jan’s book
  • The importance of having a methodology when working with clients
  • Process of writing her book
  • Why Jan chose not to self-publish her book
  • What hybrid publishing is and how it works
  • How having a book has impacted Jan’s speaking opportunities
  • The importance of your book being meaningful and authentic
  • What Jan’s book is about and what her life purpose is
  • The difference between your life purpose, vision, mission, and values
  • Jan’s signature talk topic
  • What happens when we don’t live our life purpose and what we can do about it

Links:

Connect with Jan on her website = https://janlbowen.com/

Jan’s book “It’s Not That Complicated” = https://www.amazon.com/Its-Not-That-Complicated-Personalized/dp/1599326582/

Jan’s writings = https://janlbowen.com/private-musings/

Jan’s Instagram = @JLBowen13

Jan’s Twitter = @JanLBowen

Advantage Media/Book Publishing = http://advantagefamily.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

May 23, 2017

As solopreneurs and small business owners, we often get stuck doing tasks that we really need to delegate or hire someone else to do. We tell ourselves that it only takes a few minutes, or we don’t have time to train someone, or we’ll do it later. The problem is that a bottleneck occurs (us!) that limits our business growth. As the business owner, we should be focusing on doing the activities that drive revenue.  

My guest, Jamara Wilson, has a great insight into this and helps me through some of my own thinking on this topic.

Jamara is CEO & President of Tuxedo Impressions LLC, a company whose mission is to help small businesses create efficiency in their daily operations to sustain growth by using technology that will support your company values and culture.

In this episode, we talk about:

  • When businesses come to Jamara (what are they facing)
  • Symptoms vs problems in your business (this is a really key point)
  • Resistance to change
  • Finding the time to create processes
  • As business owners, we need to focus on what we do that drives revenue
  • Technology isn’t enough
  • Hiring VA’s and other team members
  • The software and apps Jamara uses in her own business and why she chose them

 

Apps we mention:

 

Links:

Jamara's website = https://www.tuxedoimpressions.com/

Jamara's Instagram = @JamaraWilson

Jamara's Twitter = @TrulyJamara

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

May 16, 2017

If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me.

My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs and digital presence through email marketing, SEO, content marketing, ecommerce, and online advertising to amplify their message, reach more of their customers, and sell more of their products.

In this episode, you get a peek inside the marketing and technology I’m currently using for my business and for this podcast, and Carolyn asks me insightful questions that you should be asking yourself and gives recommendations you can use as well.

Highlights:

  • The danger of the DIY entrepreneurial movement in technology and marketing
  • Being intentional about technology and making sure it’s the right tool for what you need
  • Working in your zone of genius and hiring experts to work in theirs
  • Carolyn asks me what lights me up in my business, the outcomes my clients get, and who my target audience is
  • The technology I’m currently using for my online group program
  • How I’m using my Facebook group, what social media platforms I use, and what SEO and online advertising I’ve done
  • The value of testing hypotheses and assumptions in our marketing
  • The pros and cons of automated posting to social media
  • What is the ROI we’re getting from social media - know your goal and the results you’re getting
  • What has been working for me to get clients
  • Content I should add to my website for SEO
  • How Carolyn works with her clients for their marketing and technology

How you can support this podcast:

  • Share it with a friend
  • Leave a review on iTunes (this is how iTunes knows that people like this podcast and will show it to others when people search, plus it’s nice to know that you’re listening and enjoying the content!)
  • Click on the Subscribe button in iTunes or Stitcher (this is also how podcasts are ranked, so this helps more people find the podcast, plus you’ll automatically see new episodes in your podcast queue)

Links:

Carolyn’s website = http://www.ourcraft.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

May 9, 2017

This idea of empathy and sharing our stories, especially our deep and vulnerable ones, has been coming up a lot for me lately, from panel discussions on politics and social media I’ve participated in to podcasts I’ve been on talking about the power of public speaking to build trust and empathy.

Empathy is defined as the ability to understand and share the feelings of another. I would add to that not just feelings, but their life situation and what brought them to where they are today.

My guest today is Karen Millsap, the founder of The Grief Consultant, which helps organizations implement practical empathy in the workplace to strengthen engagement and improve overall performance.

In this episode, we talk about:

  1. Why Karen started her company
  2. The impact of vulnerability in sharing your story
  3. What kinds of speaking engagements Karen has done and how she’s used them to build her business and network
  4. How Karen has gotten speaking engagements
  5. Her new podcast Invest Human and how she sees it aligning with her business goals
  6. What it’s like to be a woman in her field
  7. What she wants to be known for

Karen also founded Well Now Global Retreats, wellness-inspired retreats to help you navigate complex or suppressed emotional baggage and also teach you how to implement simple healthy habits that will change, and can often save, your life.

Karen has a book coming out soon called “Now What?”, in which Karen shares her journey of healing and personal development and gives you guidance on how to pick yourself up, grow through any hardship, and ultimately unleash the best version of yourself.

Links:

Karen’s website = http://www.karenmillsap.com/

Karen’s podcast Invest Human = https://www.investhuman.co/

Karen’s book = http://www.karenmillsap.com/nowwhat

Sheryl Sandberg article = http://time.com/sheryl-sandberg-option-b/

Main Street Vegan podcast I was recently on = http://mainstreetvegan.net/msv-show-notes-april-19-2017-romance-vegans-speaking-cause/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

May 3, 2017

As speakers, we want to use our voices effectively, feel confident, and project confidence on stage. In this episode, professional singer and vocal coach Freya Casey shares exercises we can do to improve and warm up our voices and how to reduce stage fright and project confidence.

What I love about Freya is that she helps people discover the awesomeness in their voice and that she emphasizes mindset and personality as much as physiology and technique.

We talk about using the energy of the audience, the benefits of being an introvert as a performer and speaker, what to do if we think our voices are too high pitched or low pitched, and much more.

About my guest: Freya Casey is a professional singer and vocal coach from Germany. She studied opera at Southern Methodist University and at the Musikhochschule Stuttgart in Germany, has performed lead roles in opera productions in the United States and Europe, and has been a performing artist on cruise ships all around the world. Freya is also a composer and songwriter and has produced music for commercials, movies, and CD productions.

Besides having a very active career on stage, Freya has a passion for helping other singers find the beauty in their voice. With her tutorials on YouTube, Freya has reached tens of thousands of people and enjoys creating opportunities for ambitious singers to work with her. In her weekly podcast "Freya's Singing Tips", she gives valuable advice for anyone who wants to learn how to use their voice in a healthy way for the rest of their lives.

Freya has an online course called "Conquer Your Stage Fright", which is for singers and speakers alike, anyone who presents on stage.

Highlights:

  • Freya's background as a performer and singer
  • The benefits of being an introvert as a performer and speaker
  • Using the energy of the audience
  • What to do if you have a higher or lower pitched voice (can you change it?)
  • Symptoms of vocal fatigue and what to do about it
  • Vocal exercises to do to warm up your voice
  • How to reduce stage fright and dry mouth
  • The importance of projecting confidence as a speaker

 

Links:

Connect with Freya on her website: http://www.freyas-singing-tips.com/

Freya's online course = http://freyas-singing-tips.thinkific.com/courses/conquer-your-stage-fright

Facebook = https://www.facebook.com/Freya-Casey-Singer-Vocal-Coach-235591456456207

YouTube = https://www.youtube.com/user/foundmydestiny74

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 25, 2017

If you’ve been giving presentations for awhile that are the typical 30-60 minutes in length, but you’re curious as to how to condense your idea into a speech that’s less than 10 minutes (it is possible!), you’re going to learn a lot in this episode.

My guest, Tara Lynn Foster, is a leadership speaker and coach for women professionals and entrepreneurs. She spent her career in corporate America, dutifully climbing the ladder, until she realized she was on the wrong ladder.

Earlier this year, Tara was invited to give a TED-style lightning talk at a conference for women entrepreneurs in Denver, so in this episode, I help Tara with putting that together. Since this call was recorded, Tara delivered her speech and I just watched the video. She did great, as I knew she would!

We cover how to open and close the speech, what to cut to stay on theme with an 8-minute speech, what slides Tara should use, and how to prepare.

I also go over my presentation framework and how it relates to Tara’s talk. You can download the free PDF by going to https://www.speakingyourbrand.com/framework/.

If you’d like to hear more episodes on creating presentations, be sure to listen to episode 11 on creating and preparing for a keynote, and episode 3, where I deconstruct a short speech I gave at a conference.

Highlights:

  • Who Tara works with and the speaking engagements she’s been doing
  • Shifting your presentation from practical to inspirational, from trainer to thought leader
  • How to grab the audience at the beginning
  • Have to stay on theme and cut everything that’s not on theme, especially for short speeches
  • How to end the speech
  • An overview of my presentation framework and how Tara’s speech fits into it
  • What slides Tara should have
  • How to write the speech, memorize it, and prepare for it

 

Links:

Connect with Tara on her website: http://www.taralynnfoster.com/

Facebook = https://www.facebook.com/taralynnfosterllc

Instagram = @TaraLynnFoster

Twitter = @TaraLynnFoster

Download the free PDF of my presentation framework I describe in the podcast: https://www.speakingyourbrand.com/framework/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 18, 2017

How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing.

My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

Christina now has her own company called Media Maven and helps businesses with their marketing, PR, and publicity, through consulting as well as by teaching business owners how to do it themselves through her online course.

Highlights:

  • What got Christina interested in being a TV reporter and how she got started
  • What to put in your demo reel
  • The reasons to start small and local before looking for national media coverage
  • How to get more comfortable talking about your business and your message
  • Common mistakes business owners make when trying to get media coverage
  • What to put in your pitches
  • How to show that you are an expert
  • How the media landscape is changing
  • Whether it’s better for a pitch to come from the business owner or a publicist

Links:

Connect with Christina on her website: http://www.mediamavenandmore.com/

Facebook = https://www.facebook.com/mediamavenandmore/

Instagram = https://www.instagram.com/christinaallday/

Twitter = @ChristinaAllDay

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 11, 2017

How many of us wouldn't rather market and grow our businesses with heart rather than hustle?

It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.

But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead.

The place to start is by defining your value proposition: the unique combination of your attributes, your values, and the outcomes you get for your clients. Listen in for some examples of good and not-so-good value propositions.

Let me tell you about my guest Lisa Princic: I know Lisa because she was my business coach. I hired her back in 2015 when I was starting Speaking Your Brand and needed to make sense of and prioritize all of the ideas I had. As I tell people, you can’t do this all in your own head. Even though I teach entrepreneurship, business models, and marketing and started my first business 15 years ago, I realized I needed someone else to verbalize my thoughts to and get feedback to keep me moving forward. Lisa helped me to articulate the value I bring to my clients.

Through her one-on-one coaching and group programs, Lisa helps impact-driven business owners dive deep into their truth and unique value and build a highly compelling brand around it so they can attract their best clients, create more powerful offers, and build more profit into their business models. She does this in a way that allows them to meet their growth goals with more heart than hustle.

In this episode, Lisa and I talk about the importance of having a clear value proposition and a business model that works for you, so you can be intentional with your marketing to get better results.

 

Highlights:

  • What exactly is a business model and how it’s different from a business plan
  • Why having a skill set is not necessarily enough to have a business
  • The core of a business model is the value proposition
  • Why “hoping for the best and hustling” is not a sustainable business model
  • Lisa’s business model evolving from exclusively one-on-one coaching to adding group programs
  • The benefits of doing a small pilot program first
  • Your value proposition is a combination of your personality and the outcomes you can get for people
  • Making your outcomes tangible (buy now) combined with visionary goals (buy in)
  • Nurture your current and past clients - see how you can serve them again
  • Focus first on the marketing strategies that are already working for you

 

Links:

Connect with Lisa on her website: https://lisaprincic.com/speaking-your-brand/

Facebook = https://www.facebook.com/groups/soulstrategy/

Twitter = @LisaPrincic

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 4, 2017

We're going behind-the-scenes to look at what it’s really like to prepare and deliver a keynote.

Keynotes are meant to be inspirational and aspirational, which is different from a standard business presentation or breakout session where you’re sharing tactical, step-by-step things that people can do.

In a keynote, you want to take the audience on a journey, weaving in your own stories and experiences, and sharing with them your big idea.

In this episode, I talk with one of my clients, LuAnn Nigara, and we do a debrief of the keynote she recently gave at a large industry conference.

You’ll hear about the process we went through to create the speech, how LuAnn felt on stage, and LuAnn shares with us some things she would do differently. I knew she would nail her keynote - and she did!

You’ll love LuAnn’s energy - she was a lot of fun to work with and to have on the show.

Let me tell you about LuAnn’s background: She is an award-winning window treatment authority, host of one of the most popular podcasts for the design industry, A Well-Designed Business, and overall business dynamo. She has a multi-million-dollar window treatment business in New Jersey, which has serviced over 24,000 customers over the past 35 years.

Be sure to subscribe to the show if you haven’t already. I have more training and coaching calls coming up, including on TEDx talks and pitching the media, so this way you’ll automatically get the new episodes.

And share this episode with a friend, especially if you know someone who will be doing a keynote or wants to in the future.

Highlights:

  • Why LuAnn was invited to do a keynote
  • How LuAnn prepared for the keynote, starting 3 months ahead of time until a few days before
  • What LuAnn felt like she needed the most help
  • How LuAnn and I worked together to create her message and keynote speech
  • How LuAnn decided to start her keynote
  • Lessons she learned and what she would do differently next time
  • LuAnn’s decision to memorize her talk and how she went about doing that
  • The importance of really knowing your transitions between sections
  • The feedback she received after her keynote
  • The core message from LuAnn’s keynote

 

Links:

Connect with LuAnn on her website at http://windowworks-nj.com

LuAnn’s podcast A Well-Designed Business = http://windowworks-nj.com/podcasts/

Instagram = https://www.instagram.com/luannnigara/

Twitter = https://twitter.com/WindowWorks_NJ  

I was on LuAnn’s podcast, A Well-Designed Business, in episode 140, to celebrate her 1 year podcast anniversary: http://windowworks-nj.com/luann-nigara-2/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 28, 2017

If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this.

We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one.

So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and worldview, and then identify the type of people who are attracted to who we are and what we stand for and who are ready and eager to hear our message and use our product or service.

In this coaching call you’re about to hear, my guest Susanna Barkataki and I work on defining who exactly her target market is.

Susanna is a gifted writer, speaker, educator, and yoga teacher trainer and recently founded the Ignite Yoga and Wellness Institute in Orlando, Florida.

Susanna and I talk about how her approach to yoga, meditation, and mindfulness is different from others and why that’s a big attraction for the clients who come to her.

If you’d like to work together on identifying your core message, unique angle, and target market, book a 90-minute strategy session with me. It’s virtually impossible for you to do this work in your own head. You really need someone to walk you through the process and to see what you can’t see for yourself. It’s not because you’re not smart and brilliant and capable - you very much are! It’s just that we’re too close to ourselves, so our unique strengths become invisible to us. I’ll help you uncover them. You can learn more about the strategy session and sign up on my website at https://www.speakingyourbrand.com/strategy-session/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

  • The power of local events for creating community and building brand awareness
  • Susanna’s elevator pitch for her new wellness institute
  • We want to make sure we’re attracting the right clients to us, because we want them to be successful.
  • I help Susanna define her target market for the institute, including selecting one of her two avatars to focus on.
  • Why Susanna’s clients come to her and how aspiration fits in
  • Susanna’s energy secrets (these are really good!)
  • What does Susanna do differently from others in her field?
  • What problems/needs are Susanna’s target clients experiencing and where are they in their journey of self development?
  • Don’t spend your time and effort trying to convince people they need a solution to their problem. Focus on the ones who are already looking for solutions.
  • We work on Susanna’s brand statement and her unique angle/approach/mindset

 

What do you think of the brand statement we came up with for Susanna? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Susanna on her website at http://susannabarkataki.com/

Facebook = https://www.facebook.com/susanna.barkataki

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 22, 2017

You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR.

This episode is part coaching - I give Donna feedback on her presentation content and how she should position herself.

And then it leads into training. Donna is so good at what she does with social media that I couldn’t help but ask her questions I have and that I knew you would benefit from.

Donna gives us some fantastic tips and tools for how to use social media, as speakers and thought leaders, to build our personal brands and connect with fans and influencers - without spending a lot of time or getting distracted.

Highlights:

  • The importance of listening on social media
  • Donna pivoting her business from a volume-based business to a handful of clients
  • All of her new clients came from speaking engagements she did in the fall of 2016 and what had changed
  • Audiences wanted less training and detail and more focus on story and what’s possible
  • The framework I use for presentations
  • My recommendations for Donna for her presentations and her unique angle
  • What Donna sees that people are missing about social media
  • Donna’s recommended tools for social media management
  • Make sure your social media marketing aligns with your business objectives
  • Having a balance between automated posts and real-time interactions
  • Donna’s social media tips for speakers

 

Links:

You can connect with Donna on her website at https://socialpivotpr.com/

LinkedIn = http://www.linkedin.com/in/donnacravotta

Twitter = @DonnaCravotta

Facebook = https://www.facebook.com/SocialPivotPR

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Get all of the show notes at https://www.speakingyourbrand.com/9

Mar 20, 2017

What kind of topics are worthy of a keynote versus a presentation you would do in a workshop or breakout session? How can you position what you offer so that clients see you as a go-to expert rather than a one-time or infrequent purchase?

Both of these questions are key if you’re looking to expand your business and get paid as a speaker.

My guest, Danielle Liss, is a lawyer, but don’t worry - she’s not like the attorneys you’ve met at your typical chamber of commerce or networking meeting. Instead, Danielle and her partner have been called “cool lawyers”. That’s because they understand online entrepreneurship and the new economy.

In this episode, I help Danielle come up with a messaging strategy to make legal topics less boring and more appealing when she’s pitching to conferences, especially for keynotes, and to podcasts.

I also put my business hat on and help Danielle think about a way she can increase her own company’s revenue by offering a new type of service to entrepreneurs who are in a growth stage.

We end the episode talking about how and why to track and measure the results of your speaking.

About my guest: Danielle Liss is a partner and founder of Hashtag Legal. As former Chief Marketing Officer and General Counsel of FitFluential, an influencer network concentrating on health and wellness initiatives, Danielle has intimate knowledge of the challenges facing influencer networks and social media professionals. Danielle has extensive experience creating and negotiating contracts, interpreting FTC guidelines, and creating website policies. Danielle is also an accomplished speaker and has spoken at dozens of conferences on legal issues related to bloggers and social media professionals.

We talk about:

  • How Danielle works with her clients, who include entrepreneurs, influencers, bloggers, and speakers
  • Two key things that should be included in your contracts as a speaker
  • How to position Danielle and her legal business so that it’s not boring or fear-based
  • The current presentation topics Danielle speaks on
  • The difference in content between a keynote and a workshop or breakout session
  • The value proposition we come up with that Danielle can use to appeal to entrepreneurs as they’re growing their companies
  • Finding the right places to pitch (whether conferences or podcasts) that have the best audience for you
  • My recommendation that Danielle not offer prospects free strategy calls and why
  • How and why to track and measure the results of your speaking

 

Links:

Connect with Danielle on her website at http://hashtag-legal.com

DIY legal forms at http://www.businessese.com/

LinkedIn = https://www.linkedin.com/in/danielleliss/

Facebook = https://www.facebook.com/hashtaglegallc

Twitter = https://twitter.com/danielleliss

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 15, 2017

How can you set yourself apart from others in your field? What makes your approach different? We all have something that is unique to us, but it’s hard for us to see it in ourselves because we take it for granted - it’s with us all the time, after all!

In this episode, I coach my guest Puja Madan to help her find her unique message to stand out, so that’s she’s attracting the right clients and creating content that reflects what’s different about her and her approach to productivity and time management.

Along with hearing the questions I ask my clients (and which you should be asking yourself), you’ll get some excellent tips on how to structure your day and your week for improved productivity and creativity. Here’s a hint - as women, we need to do productivity differently from men.

Let me tell you about Puja Madan: She is the creator of Wild Radiant Woman and coaches high-performing, heart-centered women entrepreneurs to help them create more time and ease in their business by teaching them a system of profitable productivity. Puja’s qualifications include an MBA, 8 years in tech startups, certification in health coaching, and 12+ years of meditation and spiritual development from India.

And, as you’ll hear as we get deeper into the coaching, Puja’s approach is very unique.

If you’d like to work together on identifying your core message, book a strategy session with me. We spend 90 minutes together on a call, as I pull out your experience and expertise, using a framework I created. This can then become the foundation for your signature talk or the messaging you use on your website. Learn more at https://www.speakingyourbrand.com/strategy/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

  • Puja’s double life when she was working at a tech start during the week and going on meditation retreats on the weekends
  • Puja’s turning point that caused her to shift her career
  • Purpose-driven women have a lot of fuel and they don’t realize when they’re empty, which can lead to burnout
  • Strategizing on Puja’s unique message
  • What’s working well in Puja’s current business
  • Productivity systems have been designed by men for men, so women oftentimes have a hard time plugging into them.
  • Why are these systems not working for women?
  • When people are searching for help with productivity, what’s missing from what they’re finding?
  • What are your prospects’ “buy now” moments? What are the benefits to them starting working with you now rather than waiting?
  • Puja’s approach to time and why she’s a bit resistant to owning it as part of her brand
  • My recommendations for Puja and her message

 

What do you think of Puja’s approach and message? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Puja on her website at http://wildradiantwoman.com/

Discover your productivity archetype at http://wildradiantwoman.com/assessment/

Facebook = https://www.facebook.com/pujamadan11

Twitter = https://twitter.com/pujamadan

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 13, 2017

Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It’s important to be aware of the diversity (or lack thereof) in our businesses and in our networks - it's good for us as people and it's good for our company's bottom line. As we sum up at the end, "It all starts with people."

We cover a lot in this conversation, from imposter syndrome to what it means to be approachable as a leader to how diversity of both people and ideas impacts your workplace and your business’s bottom line.

About my guest: Loren Margolis established her expertise at Columbia Business School in New York City as a leadership coach and career strategist for global leaders in Investment Banking, Management Consulting, Consumer Goods, and Technology.

Loren then led executive coaching and large-scale management development programs in the healthcare sector before launching her own company, Training & Leadership Success. She is a contributor for Forbes.com and themuse.com.

We talk about:

  • The social media channel we use to connect with influencers
  • What Loren was like as a little girl that led her to her profession
  • The 3 pillars of career happiness
  • Amy Cuddy’s work on body language, taking up space, and presence
  • Imposter syndrome and “flexing” rather than “faking” til you make it
  • How face-to-face interactions, including speaking in front of a group, builds trust
  • What it means to be approachable as a leader
  • How diversity of both people and ideas impacts your workplace and your business
  • How businesses can really increase diversity and inclusion and not just pay lip service to it
  • Why “blind” hiring and promotion is not the answer to increasing diversity
  • Why we’ve seen a stagnation in getting more women and people of color into upper-level positions
  • A way you can make your network more diverse
  • With the increasing speed of technology, globalization and change, as a business you need diversity to be competitive and innovative
  • Tips for public speaking from Loren

 

Links:

You can connect with Loren Margolis at:

LinkedIn = https://www.linkedin.com/in/talentdevelopmentexpert

Twitter = @LorenMargolis

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 8, 2017

It seems counter-intuitive, but it's true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in making this change, and why she ultimately decided to do it.

We cover a lot, including:

  • Why you need to niche down in your business
  • Why Edie decided to shift from talking to all business women to focusing on Jewish women
  • One of the reasons that almost kept Edie from making this shift
  • How being open about your identity and what matters to you gives validation and permission to others
  • How Edie’s online summit is set up and her business model for it
  • What Edie looks for in selecting podcast guests
  • When pitching for podcasts or speaking engagements, why what you do isn’t as important as your bigger message
  • The angle I used to get on podcasts last fall and why it worked
  • How Edie can pitch sponsors for her online summit
  • My advice for creating an elevator speech

 

Edie Berg is the founder of The Strong Women’s Club, whose mission is to promote Jewish women’s leadership and to build a community of Jewish women who support one another, through workshops and masterminds. As she says on her website, “No politics, no judgement. Each member celebrates her Judaism in her own wonderful way.”

Edie is the creator of the Strong Jewish Women’s online summit, which is The World’s Largest Online Symposium for Jewish Women, which is coming up soon. It’s entirely free to participate: 5 days, 2 live panels, over 40 interviews and practical sessions. You’ll hear stories from Jewish women leaders and learn practical and useful tools and tips to grow your business.

This summit grew out of Edie’s podcast, The Strong Women’s Club, which highlights the behind-the-scenes stories of successful Jewish women.

I met Edie because we’re currently in a mastermind together and I’ve been on her podcast (episode 66), before her decision to niche down from strong women to strong Jewish women, which is part of what we discuss in this episode.

Links:

You can connect with Edie on her website at http://www.thestrongwomensclub.com.

Register for Edie’s free online summit for Jewish women = http://thestrongjewishwomenssummit.com/

Facebook = https://www.facebook.com/pages/The-Strong-Womens-Club/717444848336523

Twitter = https://twitter.com/edieberg

LinkedIn = https://www.linkedin.com/in/edieberg/

I was on Edie’s Strong Women’s Club podcast episode 66 = http://www.thestrongwomensclub.com/066-tv-democratic-analyst-and-speaking-mentor/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Mar 3, 2017

Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so impressed with her wisdom and her fierce advocacy for women. Shelli is particularly good at creating local events to connect women with each other.

In this episode, Shelli and I strategize ways she can leverage podcasts as well as local speaking engagements and events to build her following and get more clients.

We talk about:

  • Shelli’s career and why she decided to leave and start her own business
  • The differences Shelli has seen between men and women getting promoted
  • How Shelli helps her clients see the skills they have as transferable and marketable
  • Shelli’s focus on local clients and speaking engagements
  • Why Shelli should branch out from speaking to all women’s groups to co-ed groups too
  • Shelli’s two different client avatars but the common need they share (and how that impacts her presentation content)
  • What to hand out at speaking engagements (not your business card!)
  • How to most effectively pitch podcasters

Links:

You can connect with Shelli on her website at http://www.sheconnex.com. Be sure to sign up for her free SheLeads Success video series.

Facebook = https://www.facebook.com/sheconnex

Instagram = https://www.instagram.com/iamsheconnex/

Twitter = https://twitter.com/SheConnex

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Feb 28, 2017

Go behind the scenes as I deconstruct the key elements of the presentation I recently gave at Podfest Multimedia Expo, which is a podcasting conference.

I do the speech for you (it's less than 7 minutes) and then I deep dive into why I chose this topic, explain the structure I used, and describe how and why I connected the opening and closing.

You'll learn about 3-act structure, the rule of 3, using humor and inspiration, and the call back.

The presentation I gave is called a Pecha Kucha talk. The format for a Pecha Kucha is 20 slides x 20 seconds each (so the entire presentation is only 6 minutes and 40 seconds).

The title of the presentation is "Zebras, Chameleons, and Peacocks: Speaking Your Brand in Our New Media Age." Which are you? Which should you be? (You may be surprised!)

You can view the slides and get the free PDF on the show notes page at https://www.speakingyourbrand.com/podfest-pecha-kucha-presentation/.

Let me know if you found this episode useful and I'll do more of them in the future.

Finally, I have two requests:

First, if you haven’t yet, be sure to subscribe to the podcast.

Second, share this podcast with a friend. Do you know another entrepreneur who's looking to do more speaking for her business? Let her know about this show.

Links:

I coach Natalie Eckdahl on her Biz Chix podcast = http://bizchix.com/231/

Need help creating your presentation? Schedule a free call at https://www.speakingyourbrand.com/contact/.

Feb 23, 2017

Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and branding and now teaches branding classes at the same university where I teach, which is how I met Diane 8 years ago.

Diane has been doing speaking engagements during the past year at local networking groups and is now ready to take her speaking to the next level. In this episode, Diane and I strategize about how she - and you - can do that.

We talk about:

  • How branding is different from marketing
  • How Diane helps people understand what their brand says about them
  • The speaking engagements Diane did in her first year in business
  • Applying lean startup methodology to speaking
  • The results she got and the lessons she learned
  • What Diane is looking to do with speaking in her second year in business
  • Finding speaking engagements that fit with her target clients
  • Ideas for revenue streams from speaking

Links:

You can connect with Diane on her website at http://www.thebrandteacher.com/. Be sure to download her free personal brand workbook.

Diane’s upcoming workshop = http://www.thebrandteacher.com/events

Twitter = https://twitter.com/thedianediaz

Facebook = https://www.facebook.com/thebrandteacher/

LinkedIn = https://www.linkedin.com/in/dianediaz

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

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