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Speaking Your Brand: A Public Speaking Podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand, a podcast about public speaking.
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Speaking Your Brand: A Public Speaking Podcast
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Jan 9, 2018

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did.

My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including:

  • how to market to cold audiences vs. warm ones;
  • the #1 reason to do Facebook Live videos (it’s probably not what you think);
  • the new Facebook Local (move over, Yelp!);
  • and more.

During our conversation, we hit upon what I believe is THE key to successful marketing nowadays. It’s something you can easily do in your videos, podcasts, interviews, webinars, blogs, and presentations. No fancy tech, no fancy graphics, no fancy lighting required.

Curious what it is? Listen in. :-)

Sandi and I also talk about ways you can practice your presentation and why you absolutely should before giving it “for real.”

About My Guest: Dr. Sandi Eveleth is an Optometrist, Eye Care Practice Consultant, and Digital Marketing Strategist. She loves helping eye care professionals grow their practices using the latest digital marketing and business development strategies. Sandi has been practicing Optometry for over 27 years in just about every setting possible — from owning a thriving private practice for more than 15 years to working inside corporate practices and working for Ophthalmologists. She holds a Doctor of Optometry degree from the New England College of Optometry, where she was the Valedictorian, and a Bachelor of Science degree from Boston College. In 2009, Sandi also founded KISS your Web, LLC (KISS stands for Keeping Internet Solutions Simple) as a web design and digital marketing firm. Sandi is also a WP Elevation Certified Digital Business Consultant.

The Speaking Your Brand podcast is hosted by Carol Cox.   

Highlights:

  • How to utilize webinars as a way to practice new material you will be presenting at a speaking engagement
  • Best practices for your webinar, and why Zoom is a great platform for hosting your webinars
  • How to gear your marketing to cold, warm, and hot audiences
  • The importance of installing the Facebook pixel on your website
  • Why Facebook Live is the most important thing you can be doing on the platform right now and information on the brand new Facebook Local
  • The two things you need to be thinking about now when marketing and speaking

 

Links:

Show notes at https://www.speakingyourbrand.com/51

If you would like to work with Sandi or if you know any eye care professionals that would like to increase their revenues, here is her special offer for listeners: http://www.drsandieveleth.com/specialoffer

Connect with Sandi on Twitter @SandiEveleth

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 2, 2018

What does it take to get known? How can you become the “go to” person for what you do?

You know you need to be more visible in order to grow your business and network and to achieve your goals.

But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them.

What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plus a bonus 4th C).

I share with you the ways to be consistent for it to make an impact; why being an advocate and standing up can get you known (but why it’s scary to do so); and why having support can make all the difference, including places we need to show up where we might not be right now (hand raised).

I do get on a bit of a soap box about why, as a society, we need you as a woman to be more visible and why you’re not the only one who benefits when you do.

At the end of the episode, I share with you the key visibility areas for me that significantly grew my revenue last year.

I’d love to hear your thoughts on this episode and where you’re going to focus in 2018! Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

I encourage you to also listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in, to identify where you should focus your time and efforts.

The Speaking Your Brand podcast is hosted by Carol Cox.    

Highlights:

  • Why you need visibility for your business
  • 3 C’s of Visibility = Consistency, Courage, Community
  • 3 ways you need to be consistent
  • Examples from my own business about the impact of consistency
  • Why putting yourself out there and speaking up feels so vulnerable
  • The physiological effects of vulnerability
  • The ancestral memory we as women have of vulnerability
  • Why we need more women in positions of power and leadership
  • What those around you get from you being visible
  • Having allies and advocates
  • The 4th bonus C
  • The key visibility areas for me that significantly grew my revenue last year

 

Links:

Show notes at https://www.speakingyourbrand.com/50

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Other episodes mentioned:

Dec 26, 2017

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do.

It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath.

The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same.

More than simply helping to calm your nerves or speak more clearly (which it definitely does as well!), using your breath properly and intentionally can connect you on a deeper level with your audience and make your words more powerful and impactful.

My guest Janice Rous is an expert on the breath and the body. In this episode, she shares specific techniques you can use on the stage and in preparation to tune your breath and your body.

We also talk about why we’re often reluctant to have silence in our conversations and presentations, but why it’s crucial for our listeners.


About My Guest: Janice Stieber Rous has been dancing since she was five and attended the Martha Graham School until the age of 21. She graduated from the American Center of the Alexander Technique in 1981 and has been teaching classes in Stough Breathing Coordination, Yoga and the Alexander Technique in New York City, Orlando, Florida, Ireland and Israel ever since. She is a Sarah Lawrence College graduate and has a master’s degree from Bank St. College in museum leadership, education and administration. Janice created Body Dialogue because she was in search of a practice to integrate all of her different studies, thereby effectively combining Alexander Technique, breathing and yoga.

 

Highlights:

  • The importance of breath, tone, resonance, vibration, and grounding the body
  • How to let your breath guide the voice so your words are powerful and impactful
  • How pauses and silences are necessary so your audience see you as the authority on your topic
  • Techniques to invite your audience into your speech
  • The importance of physical and vocal warmups before a speaking engagement
  • The importance of oxygen for our thinking

 

Links:

Show notes at https://www.speakingyourbrand.com/49

Check out Janice’s website, workshops, and retreats at http://bodydialogues.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 19, 2017

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too.

You’ll learn the questions to ask yourself to determine where you should focus your time and energy.

Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the same people who would purchase her services - they are two very different types of customers. You may have the same thing in your business and not realize it.

I encourage you to go back and listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in.

About My Guest: Pam Andrews is a College Admissions Coach and Scholarship Strategist.  Pam helps high school students get into their dream college and secure scholarships that will pay for it. Pam is known for helping her son win over $700,000 in scholarship money that pays for his undergraduate and graduate school. More importantly, she has helped her clients win over $1,000,000 in scholarships.  Because of her success, Pam is often asked, “How do you do it?” To answer this question she launched, The Scholarship Shark, a coaching company that offers parents and students a roadmap to maximizing their efforts to getting into college as well as finding and winning scholarship money.

If you’d like to schedule a visibility strategy session with me to create your own personalized visibility roadmap and plan, go to https://www.speakingyourbrand.com/getvisible.

 

Highlights:

  • The two different types of customers Pam has and how this will influence the visibility areas to focus on
  • What Pam has been doing so far for visibility and the results she’s seen
  • Specific strategies - both online and offline - you can use to build awareness for what you do
  • The power of teaming up with complementary service providers
  • How often you should do public speaking and podcast interviews
  • How to put your visibility roadmap into action

 

Links:

Show notes at https://www.speakingyourbrand.com/48

Check out Pam’s website, books, and board game at https://www.thescholarshipshark.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 12, 2017

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning.

My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories and humor to flipcharts and breathing breaks, to engage adult learners.

We also talk about how to manage introverted and extroverted workshop participants, how Amy got her first speaking gigs when she was starting her business, and our mutual love for alliteration and acronyms.

This is a very lively conversation that I know you’ll enjoy!

About My Guest: A nationally-known sexuality educator, speaker and author, Amy Lang helps both parents and professionals who work with kids discover talking about sexuality, bodies and safety doesn’t have to be scary or overwhelming. Her engaging, humorous and inspiring style shows adults how to turn conversations and situations they dread into something they can handle like a pro. Her clients include the US Air Force Youth and Family Services programs, Boys & Girls Clubs and thousands of parents around the world. Amy holds an MA in Applied Behavioral Science and her focus was in adult education and group facilitation. She decided to combine her love of sex talking and her love of working with adults and started Birds & Bees & Kids in 2006.

 

Highlights:

  • Getting referrals from current and previous clients, and how important they are to grow your business
  • How to get your first speaking gigs
  • Keeping your presentation content fresh
  • Specific strategies for connecting with and engaging introverts AND extroverts in your audience
  • How to connect to your audience with real stories, humor, and wacky teaching styles
  • Holding space for your audience and being their guide
  • The importance of tweaking your content to different audiences so they are engaged and actively learning

 

Links:

Show notes at https://www.speakingyourbrand.com/47

Check out Amy’s website at http://birdsandbeesandkids.com/

Amy’s Facebook Group Birds and Bees and Kids

Find Amy’s book Dating Smarts on Amazon

Interested in working together to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 5, 2017

As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind).

How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing?

We need a wingwoman (or two or three)!

In this episode, my guest Mia Scharphie shares what she has named “the wingwoman effect” and how as women entrepreneurs and professionals we can use it to advocate for others, foster collaboration, and gain more visibility.

We talk about the difference between having a mentor and a sponsor, creating a recommendation circle, and a better approach to networking events.

We also need your input! During our conversation, we talk about how we all need to have a coach, a cheerleader, and a challenger in our lives. Mia came up with an idea for a fourth archetype and we need a good “C” name for it! (I love alliteration.) After you listen, pop into the Speaking Your Brand Facebook group and share with us your ideas.

About My Guest: Mia Scharphie is a creative agent of change, a do-er and big-picture thinker. She founded Build Yourself to help women in creative fields move past the obstacles that hold them back in the workplace, and to make those workplaces better places for their women’s often underutilized talent.

Mia is a trained facilitator and has worked on women’s advocacy for over fifteen years. She’s run a research effort on women in social impact design for the Harvard Business School, is a founding member of the Equity Roundtable at the Boston Society of Architects, and was named as one of Impact Design Hub’s Social Impact Design 40 under 40. She has spoken extensively across the country including at the Association of Community Designers, and A Better World by Design, as well as the University of Pennsylvania and UT Austin. Mia received degrees from the Harvard Graduate School of Design and Brown University. Her writings on issues of equity in design have been published in the Christian Science Monitor and GOOD.

 

Highlights:

  • How succeeding in school and the workplace are different, and what actions to take to make yourself memorable
  • Why hearing ‘no’ is sometimes a really good thing to hear
  • How people pleasing and needing approval hinder us from reaching our goals
  • The difference between having a mentor and a sponsor
  • How to start building your visibility today and why you shouldn’t wait to do it
  • The importance of collaboration over competition
  • What it means to have and to be a wingwoman
  • How to take advantage of the opportunities you have to be creative and stand out

 

Links:

Show notes at https://www.speakingyourbrand.com/46

Get Mia’s free brainstorming guide to help you create more unique content: http://www.buildyourselfworkshop.com/speakingyourbrand

Visit Mia’s website at http://buildyourselfworkshop.com/ and http://buildyourselfworkshop.com/double-vision-coming-soon/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 28, 2017

This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone.

I’m going to share with you 4 different roadmaps depending on where you’re at in your business and what your goals are.

Whether you want to do more public speaking, give a keynote, do a TEDx talk, create your own workshops or events, launch a podcast or video show or virtual summit, appear on TV, write a book, serve in a leadership position in a community or industry organization, or run for office, you need to identify the stepping stones to get you from where you are to where you want to be.

Get the free PDF download of the visibility roadmaps and additional resources at https://www.speakingyourbrand.com/45.

You’ll also hear about a recent tough decision I had to make about a visibility opportunity. I had to keep in mind what was going to grow my business vs. potentially derail it.

 

Highlights:

  • Visualizing where you want to be and what you want to do, whether it’s a keynote, TEDx talk, launching a podcast, hosting a live event, writing a book, going on TV, even running for office
  • What visibility gets you and your business
  • Identifying the stepping stones to get you from where you are to where you want to be.
  • Questions to consider when deciding what areas to focus on for visibility
  • The 4 Visibility Roadmaps - depending on what stage you’re at in your business and what your goals are

 

Links:

Get the show notes and free PDF download of the visibility roadmaps at https://www.speakingyourbrand.com/45

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 21, 2017

Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue.

My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018!

In this episode, we talk about the reasons to participate on a virtual summit, what you should know as a participant and the questions to ask the host, and whether you should host your own.

About My Guest: Jaime Slutzky was born a techie. She knew by the age of 7 that she wanted to spend her life working on computers. She obtained her Bachelor's in Computer Science, spent over a decade in corporate IT and then she started a WordPress freelancing business. Jaime is now the Principal at Virtual Summit TECH, a virtual summit production company. She and her team perform all the behind-the-scenes tech wizardry to deliver their clients content to their audience.

 

Highlights:

  • What exactly a virtual summit is, and how it can grow your business and connect you with other industry leaders
  • How participating in or hosting your own virtual summit can help you become an influencer in your field.
  • How long it takes to create a virtual summit and the three main components of one
  • Questions to ask yourself if you’re thinking of hosting your own virtual summit
  • How to make sure you’re getting the most out of the summit as an interviewee

 

Links:

Show notes at https://www.speakingyourbrand.com/44

Register for Jaime’s Biz BFF Summit: https://thebizbffsummit.com/

Learn about Jamie’s services at https://virtualsummittech.com/

Strong Jewish Women’s Summit hosted by Edie Berg: http://thestrongjewishwomenssummit.com/ . Edie was on the Speaking Your Brand podcast in episode 5.

Elevate Pharmacy Summit hosted by Blair Thielemier: https://elevatepharmacysummit.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 14, 2017

Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach  your goals and grow your business vs. derailing you.

My guest Amber De La Garza is a productivity specialist, so we also talk about productivity tips for us as speakers and entrepreneurs. I even ask her to help me with a productivity struggle - and you’ll be surprised by her recommendation (I was!).

Amber shares with us what the National Speakers Association does and how it has helped her in her speaking journey.

We also talk about what it takes to get paid big money for keynotes - and why you may not want to go down that path.

About My Guest: Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, and the host of the Productivity Straight Talk podcast. She helps entrepreneurs take consistent, massive, focused action in business and equips them with the specific techniques needed to reduce stress, increase profits, make more time for what matters most, and achieve their vision of success.

Highlights:

  • How you can reach your business goals without being a keynote speaker (and why it may even be better)
  • How being involved with her local chapter of the National Speakers Association has helped Amber on her speaking journey
  • Why content isn’t received the same way in all audiences and how important it is to know your audience
  • The difference between organization and productivity
  • How to create a calendar that supports natural energy flows for ultimate productivity
  • The right way to network at networking events to create opportunities (like being a podcast guest)
  • Productivity tips, and why it’s ok to say no

 

Links:

Show notes at https://www.speakingyourbrand.com/43

Amber’s website: http://www.theproductivityspecialist.com

Amber’s podcast: Productivity Straight Talk

Amber’s Facebook group: https://www.facebook.com/groups/ProductivityStraightTalk/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 7, 2017

What kind of content should you create when you want to start a movement (or launch a product)?

In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails.

Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol.

We talk about what kinds of videos to create, who to target, and how she can incorporate her story into her content.

About My Guest: Marnie Clark is a business owner who has played an integral role for the past 27-years in the multi-million-dollar construction company that she has helped build alongside her husband. Marnie is also the founder of Marnie Rae, a lifestyle brand that spotlights handcrafted, soft cocktails. Nestled near Hood Canal in the beautiful Pacific Northwest, Marnie loves to enjoy the outdoors - hiking, running, paddle-boarding and boating. Traveling and family are high on her list but you can’t leave off the Seahawks or coffee! Being sober has led Marnie to explore a new passion and she is excited to share this with others. Marnie is recognized as a founder of the Dine and Dream Dinner and a past producer of The Inspired You Event.

Highlights:

  • How Marnie found her niche and is filling a void for her audience
  • How sharing your story is important because that’s what your audience will relate to
  • How large the market is for handcrafted non-alcoholic beverages
  • The importance of visual imagery when creating our content and user generated content
  • How working with local restaurants and TV channels can help spark a movement

Links:

Show notes at https://www.speakingyourbrand.com/42

Marnie’s website

Connect with Marnie on Instagram @MarnieRaeC

My interview on the Food Blogger Pro podcast #106

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 31, 2017

In this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs.

The title was “Your Visibility Roadmap: Growing Your Business, Brand, and Influence.”

I talk about how I created the presentation itself, an overview of the content, how I prepared, and the feedback and results I got.

You’ll hear about the nightmare I had 2 nights before I was to speak (and what I learned from it!).

You’ll also hear the feedback I received from one of the attendees that stopped me in my tracks - something you need to hear too.

In a future episode, I’ll go over the visibility roadmaps from this presentation, so be sure to subscribe to the podcast and share with a friend!

 

Highlights:

  • How I got this speaking opportunity
  • How I decided on the content for my talk and what to include in it
  • The process I went through to create my talk (that you can use too)
  • Slide designs
  • How I prepared
  • Getting to know the audience beforehand
  • The importance of feeling comfortable in the venue
  • Customizing the presentation for the audience
  • The feedback and results I received

 

Links:

Show notes at https://www.speakingyourbrand.com/41

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

BizChix podcast

My webinar on How to Become a Sought-After, Stand-Out Speaker at https://www.speakingyourbrand.com/training

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 24, 2017

Have you ever felt scared to say or publish something, but you knew you had to do it?

That’s what my guest Sophia Eng did a few months ago when she wrote and published Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if she wanted other women to speak up, she had to do it herself.

Sophia is a Growth Advisor and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been the driving force behind the revenue and user growth at Autodesk, Workday, and now InVision, as well as her own consulting agency using buyer psychology as the backbone of her strategies and insights.

Sophia champions female and minority inclusion in Silicon Valley, as one of the leaders of Women Supporting Women. Sophia has a special focus on empowering female entrepreneurs, as well as pushing the agenda for more in-depth studies on the unique psychology of female consumers.

In this episode, we talk about how men and women buy differently; what growth hacking is and how we can use it to grow our businesses; the need for more women to speak up in companies and on stages; finding allies; and much more.

Highlights:

  • How you should be targeting men and women customers differently
  • The importance of split testing your landing pages and Facebook ads for men and women
  • Tips for using growth hacking strategies, no matter what kind of business you have
  • How community is a key element of growth hacking and word of mouth is the best marketing
  • Finding allies to support you
  • The importance of speaking up, even if it’s frightening, in order to start a conversation that will elicit change

 

Links:

Sophia’s website

Join Sophia’s Facebook group “Women in Growth”

Connect with Sophia on Twitter

Sophia’s article Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities”

InVisionApp.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 17, 2017

What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to share something?

My guest Lisa Woodruff, founder of Organize 365, and I talk about how and why she shares personal stories on her podcast and blog and how that has impacted her business growth.

We also get into how Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media.

About My Guest: Lisa Woodruff is a home organization expert, productivity specialist and author of The Mindset of Organization, Take Back Your House One Phase at a Time, & How ADHD Affects Home Organization. Lisa believes organization is not a skill you are born with. It is a skill that is developed over time and changes with each season of life.  Lisa has helped thousands of women reclaim their homes and finally get organized with her practical tips, encouragement and humor through her blog and podcast at Organize365.com.

 

Highlights:

  • Why Lisa started her business Organize 365 in 2012
  • How Lisa uses personal stories in her business, blog, and podcast to connect with her audience
  • How Lisa handles the fear of sharing personal stories
  • How Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media

 

Links:

Lisa’s website Organize365.com

Lisa’s podcast Organize 365

Connect with Lisa on Facebook, Pinterest, Instagram, LinkedIn, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 10, 2017

Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further.

My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part of her business through local workshops, partnering with the chamber of commerce and SBA in her town.

We talk about how Valentina markets her workshops, how far in advance to advertise them, tips for effectively targeting Facebook ads, and using Twitter to connect with influencers and podcasters.

One of the workshops that Valentina offers is on social media for introverts. As an introvert and someone who doesn’t like to post a lot on social media, that really piqued my interest, so I have Valentina share some of her strategies with us.

About My Guest: Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement: Social Media Solutions in January 2012 and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing. Valentina regularly speaks to business groups, associations, and organizations on using social media effectively.

 

Highlights:

  • How to use Twitter and Instagram to connect with influencers and thought leaders in your field
  • How long your workshop should be
  • Importance of identifying your target market audience for workshops and Facebook ads
  • How much to spend on Facebook ads and when to start promoting your event
  • How local workshops can lead to higher paying on-site consultations
  • Importance of doing old school things like sending thank you cards, birthday cards, and presents to clients - keeps you in the front of their mind
  • Always be engaging with your current clients because most of your new clients will come from them

 

Links:

Valentina’s website = http://beyond-engagement.com/

Connect with Valentina on Twitter, Facebook, and LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 3, 2017

We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!).

In this episode, I help professional makeup artist Samantha Agostino with the content of her webinar. We review her past webinar and how to improve it to make a stronger connection with her audience and get them interested in her program.

We talk about getting clear on your goal as well as the audience’s goal, how to structure your webinar content by focusing on 3 (yes, only 3!) main points and keeping them simple to understand, the power of sharing your personal stories and experiences as well as client examples, tips for engaging attendees, and how many slides to use.

About My Guest: Samantha Agostino is a professional makeup artist for high-end bridal and event clients. Samantha’s work has graced numerous covers such as IAN and NJ Bride and been featured by top publications including Grace Ormonde, Carats & Cake and The Knot. A celebrated bridal fashion specialist – she recently collaborated with international luxury wedding planner Jean-Charles Vaneck and Ellie Youseff Couture for The Villa Casa Casuarina in Miami – Samantha also regularly leads beauty teams for NY Fashion Week, where her work has been highlighted on WWD and Vogue Brazil pages. In addition, Samantha mentors and coaches other makeup artists who are building their businesses.

Highlights:

  • Getting clear on your goal - and your audience’s goal - for the webinar
  • Understanding the obstacles that are preventing your audience/target market from achieving their goal and how you help them
  • How to structure your webinar content
  • Why you should only have 3 main points and keep them simple, especially on a webinar
  • The power of sharing your personal stories and experiences and client examples
  • Tips for engaging your audience throughout the webinar
  • How many slides you may have for a webinar vs an in-person presentation
  • How much text to include on your slides

 

Links:

Learn more on Samantha’s website

Connect with Samantha on Instagram

Free PDF of my presentation framework you can use for your webinars

Watch my recent webinar or listen to episode 30 which is the audio from the webinar

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 26, 2017

Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth.

That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she grew the organization from an idea to a seven-figure budget and she now coaches changemaking entrepreneurs. She was even mentioned (by name!) by Seth Godin in one of his TED talks.

In this episode, Geraldine and I discuss her background and early adventures traveling the world, the impetus for creating Climate Ride, the struggles she sees changemaking entrepreneurs go through, and much more.

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward.

Highlights:

  • Geraldine’s travels around the world
  • Trusting your idea as a pioneer
  • Needing a map to point you in the right direction for your business
  • The money blocks many socially-minded entrepreneurs face and what to do about it

Links:

Learn more on Geraldine’s website

Free PDF for listeners

Connect with Geraldine on Facebook and LinkedIn

Seth Godin TED talk “The tribes we lead”

Book “The Soul of Money”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 20, 2017

Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an expert and you get to know and network with the other panelists.

But, as the moderator if you’re not careful, panels can quickly become unruly or go off on tangents or end up with one person dominating the conversation.

My guest Natalie Eckdahl has moderated several high-profile panels over the past year, including at Social Media Marketing World and Podcast Movement. Along the way, she’s learned strategies and lessons that she shares in this episode.

We also talk about her decision to create her own live event, coming up in mid-October in Southern California, as she saw how much she connected with others at conferences she was attending.

About My Guest: Natalie Eckdahl is a Business Strategist and High Performance Coach, who helps high-achieving women entrepreneurs across industries and time zones build, grow, and scale their business while avoiding overwhelm. She’s the Founder of the BizChix Community and Podcast, and has been recognized as “One of the Top Women in Business to Listen to.” She has also been featured in Inc, Fast Company, Huffington Post and Entrepreneur.

 

Highlights:

  • How Natalie got to be a panel moderator
  • How to select good panelists
  • How to steer the conversation
  • How to get panelists to bond with each other beforehand
  • Checking out the room beforehand and how panelists should sit
  • Introducing panelists
  • Why attending conferences has become key to increasing Natalie's visibility
  • Why host your own live event

 

Links:

Natalie’s website and podcast Biz Chix

Biz Chix Live event

Connect with Natalie on Facebook, Instagram, LinkedIn, and Twitter

My recent episode on the Biz Chix Podcast #278

High-quality royalty-free music at premiumbeat.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 12, 2017

How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say?

In this mini-training, my guest Nikki Rausch, founder of the Sales Maven, walks us through how to do the sales process, from prospecting to closing, in a way that feels good for both you and the other person and builds a relationship, not a transaction.

We talk about what to say so you can get to the next step with a prospect, why you need to take the lead, and why you should offer clients several options for your product or service (you’ll hear why this works so well!).

About My Guest: Sales Maven founder and bestselling author, Nikki Rausch, is an award-winning sales executive with 23+ years of sales experience selling to organizations such as Bill & Melinda Gates Foundation, Johnson & Johnson, Hewlett Packard, Seattle Public Schools, & NASA. By combining her sales experience with her master certification in Neuro-Linguistic Programming, Nikki teaches simple, yet powerful techniques anyone can use. Entrepreneurs hire Nikki to learn how to sell in an authentic way without being pushy so they build relationships and close more deals. Her two books, Six-Word Lessons on Influencing with Grace: 100 Lessons to Genuinely Connect with Colleagues, Friends, Family, and Lovers and Buying Signals, How To Spot The Green Light & Increase Your Sales are both available on Amazon.

Highlights:

  • Why many of us don’t like selling
  • A better way of looking at selling
  • Prospecting and setting up the first call
  • Phone vs video vs in-person
  • Getting to the next step with the prospect
  • Ways to close without feeling icky
  • Why you need to take the lead in the sales process

 

Links:

Sign up for Nikki’s newsletter (it’s one of my favorites) at http://yoursalesmaven.com/sales-resources/

Connect with Nikki on Twitter, LinkedIn, and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 5, 2017

Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone.

But, there’s a catch. Interns come with responsibilities for you as the business owner (as well as legal regulations).

My guest Isabella Johnston is known as the “intern whisperer.” She has trained dozens of interns in her company and is now getting ready to release a software program that will make it easier for businesses to find interns and for interns to find opportunities.

What should you look for in an intern? What are realistic expectations? What do you as the business owner need to have in place before you’re ready for an intern? Isabella and I talk all about this and more in this podcast episode.

About My Guest: Isabella Johnston owns Pivot Business Consulting where she consults in process innovation and improvement, onboarding, and servant leadership. She facilitates workshops and training in leadership, team building and 360 communication. She is called the intern whisperer because of the customized intern programs that help businesses and nonprofits bridge their process gaps.  She is the creator of Intern Pursuit, a software program that is an end-to-end recruitment and management program to help business owners manage the intern process with ease.

Highlights:

  • Paid vs unpaid interns
  • What you need to have as a business owner before you bring on an intern
  • What you can realistically expect interns to be able to do
  • Your role as a mentor
  • The differences between an intern and a virtual assistant (VA)

 

Links:

Isabella’s website = https://www.pivotbusinessconsulting.com/

Intern Pursuit software platform = http://www.internpursuit.com

Connect with Isabella on LinkedIn and Twitter

Isabella’s articles on LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 29, 2017

Your signature talk needs to be useful, interesting, and relatable to your audience - and it needs to be original and uniquely yours.

In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go over key parts of her presentation storyboard.

We also talk the groups Adrienne should reach out to for speaking engagements based on who her target clients are.

Adrienne shares fantastic style and shopping tips and the importance of making conscious choices when we buy.

About My Guest: Adrienne Borgersen is a 25 year veteran of the music industry, a Fashion Institute of Technology certified Image Consultant and a Main Street Vegan Academy Master Certified Vegan Lifestyle Coach & Educator. Wanting to help people thrive no matter what their lifestyle, Adrienne uses her vast experience in marketing A-list recording artists around the world, along with her FIT training, to coach and educate clients on creating their personal style and personal brand.

As a vegan, she wanted to find a way to incorporate her awareness of the plight of animals in the fashion industry, into her work. She began to speak and write about the issues and the solutions, to encourage people to consider compassionate and cruelty-free choices. She is also the co-founder and editor-in-chief of the online magazine La Fashionista Compassionista.

Highlights:

  • What an image consultant does
  • Why Adrienne decided to create a magazine
  • Finding your signature talk topic and angle or hook
  • Integrating your personal story and experience into your presentation
  • How your image ties to your identity and authenticity
  • Adrienne’s style and shopping tips
  • Making conscious choices about what we buy
  • The groups Adrienne should reach out to for speaking engagements based on who her target clients are

 

Links:

Adrienne’s website = http://itfactorimage.nyc/

La Fashionista Compassionista magazine = http://lafcnyc.com/

Connect with Adrienne on Facebook, Instagram, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 22, 2017

Creating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marketing messaging, and speaking strategy.

In this on-air coaching call, I talk with my client C S Wurzberger about how our work together to create her signature talk (using my storyboard method) helped her narrow her niche, design her business model, and align her product offerings with what she is most passionate about: empowering kids who love animals to create real-world projects that make a difference and teach them valuable skills.

About My Guest: C S Wurzberger, The Green Up Girl is a Podcaster, Green Movement Marketing Advisor, Sustainability Consultant with 25 years of experience and extensive training in helping animal/nature organizations showcase their green initiatives and conservation efforts for the world to see, experience, and unite.

C S focuses on today’s strategies and tools to help youth map out a smart, actionable plan for saving species and improving our world. Her specialty is to help youth take charge of the “overwhelm” and manage effective campaigns. Plus, she provides organizations with engaging sessions that keep attendees coming back for more.

 

Highlights:

  • How your signature talk and business model are connected
  • Narrowing your niche and product offer
  • Using your signature talk outline for email sequences and sales conversations
  • Creating your dream list of where you want to speak
  • Strategies for connecting with event and conference organizers

 

Links:

Connect with C S on her website at http://thegreenupgirl.com/

Learn about the Green Up Kids Academy at http://www.greenupkids.org

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 15, 2017

Here’s the problem I see with many of the presentations and workshops I attend:

Too much impersonal information and data, not enough personal stories and connection.

Or, to put it even more simply:

Too much Wikipedia, not enough people.

In this episode, I share examples of how you can create presentations that are personal and memorable for your audience and how, by having a signature talk, you create consistency with your message.

I pulled the audio from the online training I recently did because I got such great feedback from the women who attended.

I talk about the 3 C’s of Stand-Out Speaking:

  • Consistency: Having a signature message and talk that you become known for
  • Connection: Making your talk personal and memorable for your audience
  • Context: Using story structure and the hero's journey so your presentation is relevant and relatable

Use the examples and strategies I share to make your presentations more impactful and get the results you're looking for.

 

Links:

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Get the details on my online group program at https://www.speakingyourbrand.com/signature-talk-group-program/

Replay of my online training: https://www.crowdcast.io/e/stand-out-speaker

My episode on the Biz Chix episode #278: http://www.bizchix.com/278

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 8, 2017

Are you spending time going to networking events and not feeling like you’re getting enough out of them?

There’s a way to approach networking that can get you better results and save you time.

In this on-air coaching episode, my guest Dr. Carmen Landrau and I strategize ways she can network more effectively, from which groups to attend to who to say yes to for coffee or lunch (and how to politely get out of the ones you don’t want to say yes to!).

We also talk about Carmen’s background as a medical doctor and how she learned to navigate a very male-dominated industry and now speaks to professional women to help them know their worth and ask for what they want.

About My Guest: Carmen W. Landrau, MD is a board certified physician who specializes in cardiology and is a professional keynote speaker who uses her experience navigating a male-dominated and hierarchical career to empower other women to obtain better life balance by sharing techniques that help them understand how to best use their skills, get support and manage their time efficiently.  Dr. Landrau completed her medical training at Ponce School of Medicine in Puerto Rico, followed by a residency in internal medicine and fellowship in cardiology at The University of Texas Medical School in Houston. Dr. Landrau has been featured in H Texas Magazine, recognized among Houston's Top Doctors, and is a contributor to online journals.

Highlights:

  • The challenges women who grow up in patriarchal cultures face
  • The importance of strong female role models
  • Networking strategies to save time and find speaking opportunities
  • Creating your own local group for women business owners
  • Finding conferences to speak at and tips for speaking proposals
  • And much more!

Links:

Carmen’s website = http://www.drlandrau.com

Connect with Carmen on LinkedIn, Instagram, Twitter

Puja Madan’s Spark event series for women business leaders

Episode 7 with Puja Madan on time and productivity

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Get the details on my online group program at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 1, 2017

As mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place.

But, what happens if the people you want to reach aren’t as convinced as you are?

You have a couple of options:

You can work really hard to educate your market, to convince them that what you’re offering is what they need, to get them to change their behavior in favor of what you’re proposing. (Spoiler: this rarely works and you’ll spend a lot of time and money on it.)

Or, you can give them what they want and shift your mission to align with that.

This is the point my guest Bruce Friedrich arrived at a few years ago, which we talk about in this episode.

This is also the point I see some of my clients at, as they struggle with communicating their message in a way that appeals to their potential customers where they’re at in their journey.

In this episode, Bruce and I also talk about the current state of food tech, what entices investors to invest in companies (market opportunity vs. values), the importance of in-person speaking and connections to reach your audience, and what happened to Bruce at age 12 that set him on his career path.

About my guest: Bruce Friedrich is Executive Director of the Good Food Institute, which works with scientists, investors, and entrepreneurs to make groundbreaking good food (clean meat and plant-based meat) a reality. Bruce graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College and also holds degrees from Johns Hopkins University and the London School of Economics. Bruce is a popular speaker on college campuses and has delivered presentations on food innovation at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce has co-authored two books, including the forthcoming Clean Protein: The Revolution That Will Reshape Your Body, Boost Your Energy - and Save Our Planet with New York Times bestselling author Kathy Freston, contributed chapters to five books, and authored seven law review articles.

 

Highlights:

  • Educating the market (demand-side) vs. giving your customers what they want (supply-side)
  • The current state of food tech (“nerds over cattle,” as Eric Schmidt of Google/Alphabet says)
  • What moves investors to invest (finances/market opportunity vs. values/impact)
  • What Good Food Institute does and how quickly it’s growing
  • The importance of in-person speaking and connections to reach your audience
  • What happened to Bruce at age 12 that set him on his career path
  • The risks and rewards of standing for something

 

Links:

Good Food Institute = http://www.gfi.org/

Follow Bruce on Twitter @BruceGFriedrich

Connect with Bruce on LinkedIn

Good Food Institute on Facebook and Twitter

Beyond Meat and Impossible Foods

Cowspiracy documentary

UN Report: Livestock’s Long Shadow

Influence book by Robert Cialdini

Clean Protein: The Revolution that Will Reshape Your Body, Boost Your Energy?and Save Our Planet book by Bruce Friedrich and Kathy Freston

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jul 25, 2017

How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad apps in 2010 and now has over 100 million monthly active users, it’s been central to their decision making and their success.

In this interview, I talk with Marci McCue, who heads up the company’s communications and content strategy, about the process she and Flipboard use to identify their values and embed them into the company culture (a very straightforward process that you can use, no matter the size of your company), the importance of civic engagement, and the power of stories.

Marci also shares how she prepares for speaking engagements and the vision curve she uses in her presentations to help brands assess where they’re at with their customers.

Did I also mention that she has hosted President Obama, Al Gore, and Steve Jobs, either at her home or at Flipboard headquarters? How cool is that!?!

This conversation will leave you excited and inspired to be engaged, to make decisions that align with your values, and to share the stories that matter.

As Marci says, “The decisions you make tell the world who you are.”

About My Guest: As a member of Flipboard’s founding team, Marci McCue has led the company’s communications and content strategy since the company launched in 2010 with the mission to be the world’s best social magazine, simplifying the way people discover and share stories around any passion. She is responsible for turning Flipboard (now with over 100 million monthly active users) into a globally recognized brand with accolades and awards from leading organizations and publications around the world.

Highlights:

  • What it was like to host President Obama at her house in 2013
  • The process Marci and Flipboard use to identify their values and embed them into the company culture
  • How to live your values in your company
  • Marci and Flipboard believe that “great stories will move our world forward”
  • The importance of civic engagement
  • Steve Jobs and Al Gore coming to Flipboard HQ to talk about the impact of technology as they were building their product
  • Content curation, fake news, the filter bubble, and the need to blend human editors with algorithms
  • What Marci’s passion has been since she was young and how it shows up in what she does today
  • How Marci prepares for her speaking engagements
  • The vision curve Marci uses in her presentations to help brands assess where they’re at with their customers
  • And much more!

Links:

Flipboard = https://flipboard.com/

Follow Marci on Twitter @marpmc

Download the free PDF to help you with your presentations: https://www.speakingyourbrand.com/27

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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