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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: Page 5
Sep 20, 2017

Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an expert and you get to know and network with the other panelists.

But, as the moderator if you’re not careful, panels can quickly become unruly or go off on tangents or end up with one person dominating the conversation.

My guest Natalie Eckdahl has moderated several high-profile panels over the past year, including at Social Media Marketing World and Podcast Movement. Along the way, she’s learned strategies and lessons that she shares in this episode.

We also talk about her decision to create her own live event, coming up in mid-October in Southern California, as she saw how much she connected with others at conferences she was attending.

About My Guest: Natalie Eckdahl is a Business Strategist and High Performance Coach, who helps high-achieving women entrepreneurs across industries and time zones build, grow, and scale their business while avoiding overwhelm. She’s the Founder of the BizChix Community and Podcast, and has been recognized as “One of the Top Women in Business to Listen to.” She has also been featured in Inc, Fast Company, Huffington Post and Entrepreneur.

 

Highlights:

  • How Natalie got to be a panel moderator
  • How to select good panelists
  • How to steer the conversation
  • How to get panelists to bond with each other beforehand
  • Checking out the room beforehand and how panelists should sit
  • Introducing panelists
  • Why attending conferences has become key to increasing Natalie's visibility
  • Why host your own live event

 

Links:

Natalie’s website and podcast Biz Chix

Biz Chix Live event

Connect with Natalie on Facebook, Instagram, LinkedIn, and Twitter

My recent episode on the Biz Chix Podcast #278

High-quality royalty-free music at premiumbeat.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 12, 2017

How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say?

In this mini-training, my guest Nikki Rausch, founder of the Sales Maven, walks us through how to do the sales process, from prospecting to closing, in a way that feels good for both you and the other person and builds a relationship, not a transaction.

We talk about what to say so you can get to the next step with a prospect, why you need to take the lead, and why you should offer clients several options for your product or service (you’ll hear why this works so well!).

About My Guest: Sales Maven founder and bestselling author, Nikki Rausch, is an award-winning sales executive with 23+ years of sales experience selling to organizations such as Bill & Melinda Gates Foundation, Johnson & Johnson, Hewlett Packard, Seattle Public Schools, & NASA. By combining her sales experience with her master certification in Neuro-Linguistic Programming, Nikki teaches simple, yet powerful techniques anyone can use. Entrepreneurs hire Nikki to learn how to sell in an authentic way without being pushy so they build relationships and close more deals. Her two books, Six-Word Lessons on Influencing with Grace: 100 Lessons to Genuinely Connect with Colleagues, Friends, Family, and Lovers and Buying Signals, How To Spot The Green Light & Increase Your Sales are both available on Amazon.

Highlights:

  • Why many of us don’t like selling
  • A better way of looking at selling
  • Prospecting and setting up the first call
  • Phone vs video vs in-person
  • Getting to the next step with the prospect
  • Ways to close without feeling icky
  • Why you need to take the lead in the sales process

 

Links:

Sign up for Nikki’s newsletter (it’s one of my favorites) at http://yoursalesmaven.com/sales-resources/

Connect with Nikki on Twitter, LinkedIn, and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 5, 2017

Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone.

But, there’s a catch. Interns come with responsibilities for you as the business owner (as well as legal regulations).

My guest Isabella Johnston is known as the “intern whisperer.” She has trained dozens of interns in her company and is now getting ready to release a software program that will make it easier for businesses to find interns and for interns to find opportunities.

What should you look for in an intern? What are realistic expectations? What do you as the business owner need to have in place before you’re ready for an intern? Isabella and I talk all about this and more in this podcast episode.

About My Guest: Isabella Johnston owns Pivot Business Consulting where she consults in process innovation and improvement, onboarding, and servant leadership. She facilitates workshops and training in leadership, team building and 360 communication. She is called the intern whisperer because of the customized intern programs that help businesses and nonprofits bridge their process gaps.  She is the creator of Intern Pursuit, a software program that is an end-to-end recruitment and management program to help business owners manage the intern process with ease.

Highlights:

  • Paid vs unpaid interns
  • What you need to have as a business owner before you bring on an intern
  • What you can realistically expect interns to be able to do
  • Your role as a mentor
  • The differences between an intern and a virtual assistant (VA)

 

Links:

Isabella’s website = https://www.pivotbusinessconsulting.com/

Intern Pursuit software platform = http://www.internpursuit.com

Connect with Isabella on LinkedIn and Twitter

Isabella’s articles on LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 29, 2017

Your signature talk needs to be useful, interesting, and relatable to your audience - and it needs to be original and uniquely yours.

In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go over key parts of her presentation storyboard.

We also talk the groups Adrienne should reach out to for speaking engagements based on who her target clients are.

Adrienne shares fantastic style and shopping tips and the importance of making conscious choices when we buy.

About My Guest: Adrienne Borgersen is a 25 year veteran of the music industry, a Fashion Institute of Technology certified Image Consultant and a Main Street Vegan Academy Master Certified Vegan Lifestyle Coach & Educator. Wanting to help people thrive no matter what their lifestyle, Adrienne uses her vast experience in marketing A-list recording artists around the world, along with her FIT training, to coach and educate clients on creating their personal style and personal brand.

As a vegan, she wanted to find a way to incorporate her awareness of the plight of animals in the fashion industry, into her work. She began to speak and write about the issues and the solutions, to encourage people to consider compassionate and cruelty-free choices. She is also the co-founder and editor-in-chief of the online magazine La Fashionista Compassionista.

Highlights:

  • What an image consultant does
  • Why Adrienne decided to create a magazine
  • Finding your signature talk topic and angle or hook
  • Integrating your personal story and experience into your presentation
  • How your image ties to your identity and authenticity
  • Adrienne’s style and shopping tips
  • Making conscious choices about what we buy
  • The groups Adrienne should reach out to for speaking engagements based on who her target clients are

 

Links:

Adrienne’s website = http://itfactorimage.nyc/

La Fashionista Compassionista magazine = http://lafcnyc.com/

Connect with Adrienne on Facebook, Instagram, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 22, 2017

Creating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marketing messaging, and speaking strategy.

In this on-air coaching call, I talk with my client C S Wurzberger about how our work together to create her signature talk (using my storyboard method) helped her narrow her niche, design her business model, and align her product offerings with what she is most passionate about: empowering kids who love animals to create real-world projects that make a difference and teach them valuable skills.

About My Guest: C S Wurzberger, The Green Up Girl is a Podcaster, Green Movement Marketing Advisor, Sustainability Consultant with 25 years of experience and extensive training in helping animal/nature organizations showcase their green initiatives and conservation efforts for the world to see, experience, and unite.

C S focuses on today’s strategies and tools to help youth map out a smart, actionable plan for saving species and improving our world. Her specialty is to help youth take charge of the “overwhelm” and manage effective campaigns. Plus, she provides organizations with engaging sessions that keep attendees coming back for more.

 

Highlights:

  • How your signature talk and business model are connected
  • Narrowing your niche and product offer
  • Using your signature talk outline for email sequences and sales conversations
  • Creating your dream list of where you want to speak
  • Strategies for connecting with event and conference organizers

 

Links:

Connect with C S on her website at http://thegreenupgirl.com/

Learn about the Green Up Kids Academy at http://www.greenupkids.org

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 15, 2017

Here’s the problem I see with many of the presentations and workshops I attend:

Too much impersonal information and data, not enough personal stories and connection.

Or, to put it even more simply:

Too much Wikipedia, not enough people.

In this episode, I share examples of how you can create presentations that are personal and memorable for your audience and how, by having a signature talk, you create consistency with your message.

I pulled the audio from the online training I recently did because I got such great feedback from the women who attended.

I talk about the 3 C’s of Stand-Out Speaking:

  • Consistency: Having a signature message and talk that you become known for
  • Connection: Making your talk personal and memorable for your audience
  • Context: Using story structure and the hero's journey so your presentation is relevant and relatable

Use the examples and strategies I share to make your presentations more impactful and get the results you're looking for.

 

Links:

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Get the details on my online group program at https://www.speakingyourbrand.com/signature-talk-group-program/

Replay of my online training: https://www.crowdcast.io/e/stand-out-speaker

My episode on the Biz Chix episode #278: http://www.bizchix.com/278

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 8, 2017

Are you spending time going to networking events and not feeling like you’re getting enough out of them?

There’s a way to approach networking that can get you better results and save you time.

In this on-air coaching episode, my guest Dr. Carmen Landrau and I strategize ways she can network more effectively, from which groups to attend to who to say yes to for coffee or lunch (and how to politely get out of the ones you don’t want to say yes to!).

We also talk about Carmen’s background as a medical doctor and how she learned to navigate a very male-dominated industry and now speaks to professional women to help them know their worth and ask for what they want.

About My Guest: Carmen W. Landrau, MD is a board certified physician who specializes in cardiology and is a professional keynote speaker who uses her experience navigating a male-dominated and hierarchical career to empower other women to obtain better life balance by sharing techniques that help them understand how to best use their skills, get support and manage their time efficiently.  Dr. Landrau completed her medical training at Ponce School of Medicine in Puerto Rico, followed by a residency in internal medicine and fellowship in cardiology at The University of Texas Medical School in Houston. Dr. Landrau has been featured in H Texas Magazine, recognized among Houston's Top Doctors, and is a contributor to online journals.

Highlights:

  • The challenges women who grow up in patriarchal cultures face
  • The importance of strong female role models
  • Networking strategies to save time and find speaking opportunities
  • Creating your own local group for women business owners
  • Finding conferences to speak at and tips for speaking proposals
  • And much more!

Links:

Carmen’s website = http://www.drlandrau.com

Connect with Carmen on LinkedIn, Instagram, Twitter

Puja Madan’s Spark event series for women business leaders

Episode 7 with Puja Madan on time and productivity

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Get the details on my online group program at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Aug 1, 2017

As mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place.

But, what happens if the people you want to reach aren’t as convinced as you are?

You have a couple of options:

You can work really hard to educate your market, to convince them that what you’re offering is what they need, to get them to change their behavior in favor of what you’re proposing. (Spoiler: this rarely works and you’ll spend a lot of time and money on it.)

Or, you can give them what they want and shift your mission to align with that.

This is the point my guest Bruce Friedrich arrived at a few years ago, which we talk about in this episode.

This is also the point I see some of my clients at, as they struggle with communicating their message in a way that appeals to their potential customers where they’re at in their journey.

In this episode, Bruce and I also talk about the current state of food tech, what entices investors to invest in companies (market opportunity vs. values), the importance of in-person speaking and connections to reach your audience, and what happened to Bruce at age 12 that set him on his career path.

About my guest: Bruce Friedrich is Executive Director of the Good Food Institute, which works with scientists, investors, and entrepreneurs to make groundbreaking good food (clean meat and plant-based meat) a reality. Bruce graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College and also holds degrees from Johns Hopkins University and the London School of Economics. Bruce is a popular speaker on college campuses and has delivered presentations on food innovation at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce has co-authored two books, including the forthcoming Clean Protein: The Revolution That Will Reshape Your Body, Boost Your Energy - and Save Our Planet with New York Times bestselling author Kathy Freston, contributed chapters to five books, and authored seven law review articles.

 

Highlights:

  • Educating the market (demand-side) vs. giving your customers what they want (supply-side)
  • The current state of food tech (“nerds over cattle,” as Eric Schmidt of Google/Alphabet says)
  • What moves investors to invest (finances/market opportunity vs. values/impact)
  • What Good Food Institute does and how quickly it’s growing
  • The importance of in-person speaking and connections to reach your audience
  • What happened to Bruce at age 12 that set him on his career path
  • The risks and rewards of standing for something

 

Links:

Good Food Institute = http://www.gfi.org/

Follow Bruce on Twitter @BruceGFriedrich

Connect with Bruce on LinkedIn

Good Food Institute on Facebook and Twitter

Beyond Meat and Impossible Foods

Cowspiracy documentary

UN Report: Livestock’s Long Shadow

Influence book by Robert Cialdini

Clean Protein: The Revolution that Will Reshape Your Body, Boost Your Energy?and Save Our Planet book by Bruce Friedrich and Kathy Freston

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jul 25, 2017

How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad apps in 2010 and now has over 100 million monthly active users, it’s been central to their decision making and their success.

In this interview, I talk with Marci McCue, who heads up the company’s communications and content strategy, about the process she and Flipboard use to identify their values and embed them into the company culture (a very straightforward process that you can use, no matter the size of your company), the importance of civic engagement, and the power of stories.

Marci also shares how she prepares for speaking engagements and the vision curve she uses in her presentations to help brands assess where they’re at with their customers.

Did I also mention that she has hosted President Obama, Al Gore, and Steve Jobs, either at her home or at Flipboard headquarters? How cool is that!?!

This conversation will leave you excited and inspired to be engaged, to make decisions that align with your values, and to share the stories that matter.

As Marci says, “The decisions you make tell the world who you are.”

About My Guest: As a member of Flipboard’s founding team, Marci McCue has led the company’s communications and content strategy since the company launched in 2010 with the mission to be the world’s best social magazine, simplifying the way people discover and share stories around any passion. She is responsible for turning Flipboard (now with over 100 million monthly active users) into a globally recognized brand with accolades and awards from leading organizations and publications around the world.

Highlights:

  • What it was like to host President Obama at her house in 2013
  • The process Marci and Flipboard use to identify their values and embed them into the company culture
  • How to live your values in your company
  • Marci and Flipboard believe that “great stories will move our world forward”
  • The importance of civic engagement
  • Steve Jobs and Al Gore coming to Flipboard HQ to talk about the impact of technology as they were building their product
  • Content curation, fake news, the filter bubble, and the need to blend human editors with algorithms
  • What Marci’s passion has been since she was young and how it shows up in what she does today
  • How Marci prepares for her speaking engagements
  • The vision curve Marci uses in her presentations to help brands assess where they’re at with their customers
  • And much more!

Links:

Flipboard = https://flipboard.com/

Follow Marci on Twitter @marpmc

Download the free PDF to help you with your presentations: https://www.speakingyourbrand.com/27

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jul 18, 2017

We’re back with a coaching episode, so you can take the strategies we talk about and apply them to your own presentations.

My guest Jodi Flynn of Women Taking the Lead and I go over an upcoming presentation she has, including why your presentation should only have 3 key points (less is more!), how to poll the audience so you can tailor your content and examples, how to transition between points, and rituals to help you before and after you go on stage.

Jodi is already an accomplished speaker and podcaster, and with this presentation she’s melding her core message for type A entrepreneurial women (hand raised!) with a podcasting topic for a more general audience. Listen in to see how she’s going about doing that.

About My Guest: Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with Type-A women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients to see how extraordinary they are and then set priorities, get organized, in action so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to Doing.

Highlights:

  • How Jodi used her coaching system for type A entrepreneurial women for the content of her book and her presentations
  • Finding the right audience
  • How to test your ideas
  • The virtuous circle of podcasting, book writing, and speaking to grow your business
  • The importance of having a specific niche and one core message
  • Why your presentation should only have 3 key points (less is more!)
  • Engaging and polling the audience so you can tailor your content and examples
  • Transitions between points in your presentation
  • Rituals before and after going on stage
  • Integrating your offer into your presentation (without “selling from the stage”)

Links:

Connect with Jodi on her website and podcast “Women Taking the Lead” at https://womentakingthelead.com

My interview on Jodi’s podcast (episode 189): https://womentakingthelead.com/carol-cox/

Jodi’s networking tips episode: https://womentakingthelead.com/networkingtips/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jul 12, 2017

What opportunities are you missing out on because you don’t have a signature talk?

In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

With a signature talk, you become the go-to expert and thought leader for your topic and industry.

You establish your personal brand and business reputation.

You’re ready to accept speaking opportunities when they come your way, because you’re always prepared with a presentation that you can tweak and repurpose based on the particular audience, event, venue, and length of time.

When you sincerely and authentically empower others, they’ll want to share and refer you to others, and they will come to you to buy your product or service when they need help.

Having a signature talk, a presentation that you are comfortable with, that provides value to those in the audience, that you get better at each time you give it, will give you the confidence to get out there and share your message.

 

Highlights:

  • What a signature talk is and what it isn't
  • Why you need a signature talk for your business and your personal brand
  • How to figure out what your signature talk topic is
  • The difference between a training and a signature talk
  • Taking your personal story and universalizing it
  • Getting booked and paid to speak

 

Links:

Download the free PDF guide to start creating your signature talk: https://www.speakingyourbrand.com/25

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jul 5, 2017

What does it take to do a TEDx talk? In short, a lot of work!

But, as my guest and client Tammy Lally talks about in this episode, the process was tremendously rewarding and transformational.

Tammy and I talk about the process we went through to create the talk, how she prepared for it, what it was like to be on the TEDx stage, what she learned about herself, how she opened the talk, and much more.

About My Guest: In her work as a Certified Money Coach and Financial Planner, Tammy Lally helps couples and individuals achieve financial health and freedom. Since 2009, her ability to help clients succeed is based on her leading edge knowledge and unique approach. She assists them in digging in, questioning, and owning their money beliefs and behaviors and the impact they have on their financial, social, emotional and spiritual well-being.

 

Highlights:

  • Tammy had the intention to do a TEDx talk in 2017
  • The importance of finding a good coach
  • Determining what part of your story to tell
  • Learning about yourself through the preparation process
  • Tammy’s opening line and powerful story
  • How your money autobiography determines your spending habits
  • The benefits of meditation
  • The process of preparation
  • What it feels like to deliver a TEDx talk

 

Links:

Tammy’s website = http://tammylally.com/

Connect with Tammy on LinkedIn and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in working together on your signature talk or TEDx talk? Visit www.speakingyourbrand.com and contact me. I would love to hear from you.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jun 28, 2017

If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss.

I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training.

In this episode, Kerry and I talk about how she got started speaking, how she approaches creating her presentations and engaging the audience, what makes a great podcast guest, and much more.

About my guest: Kerry Gorgone is the host of the Marketing Smarts podcast and Director of Product Strategy for Training at MarketingProfs. She trained as a lawyer and is now a speaker, educator, and contributing writer to Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

 

Highlights:

  • Repurposing content from Q&A sessions at speaking engagements
  • The value of meeting people in person to build relationships
  • The process Kerry took to get speaking engagements in the beginning
  • Tailoring your presentation for the audience
  • The kinds of stories Kerry uses in her presentations
  • Tips for engaging the audience
  • What to put on your slides and what to include in handouts
  • How showing up at conferences can lead to speaking engagements
  • What makes a great podcast guest
  • What to put in your podcast pitch email
  • What Kerry sees companies doing that they shouldn’t regarding content marketing
  • Marketing trends, including marketing automation and personalization

 

Links:

Connect with Kerry on LinkedIn

Kerry’s Twitter = @KerryGorgone

Marketing Smarts podcast hosted by Kerry

StitchFix

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jun 20, 2017

Community has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a part of to local women’s business groups I’ve joined.

In this episode, my guest Kat Mendenhall shares how community and mentors have been instrumental in helping her with her businesses.

We also talk about how to turn passion into a profitable business (and what the key ingredient is).

Kat is the creator of a company that makes gorgeous cruelty-free cowboy boots and she recently opened a boutique in Dallas called Mend RT vegan retail therapy.

Highlights:

  • Turning passion into a profitable business
  • The value of taking risks
  • Saying yes to everything
  • The different types of mentors you should have
  • The importance of knowing your values and standards 

Links:

Kat's website = http://katmendenhall.com

Kat's Instagram = @KatMendenhallBoots

Kat's Twitter = @KickButtVegan

Main Street Vegan Academy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jun 13, 2017

There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content?

My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out.

Jay and I also talk how Jay approaches his speaking engagements and the importance of storytelling in business and presentations. 

About my guest: Jay Acunzo is an award-winning show host and keynote speaker. Working as a digital media strategist at Google convinced him that the tried-and-true often leads to stale work. As head of content at HubSpot, he developed a passion to see marketing as a craft-driven profession. Now, as the host of the audio documentary series Unthinkable, Jay spends each week telling the stories of people and companies who break from the convention to do exceptional things.

Links:

Jay’s website and podcast "Unthinkable" = http://unthinkable.fm/

Jay’s Twitter = @JayAcunzo

Jay Acunzo on Mitch Joel's podcast Six Pixels of Separation.

A Well-Designed Business podcast episode 189 with Jan Bowen and LuAnn Nigara on intuition.

Article on thought leadership, sales, and content.

“Deep Work” book = https://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B00X47ZVXM/

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

Jun 6, 2017

What’s wrong with being a good girl? What does striving for perfectionism and people pleasing cost us as women in leadership? How does it affect our message and our ability to have a greater impact?

In this episode, my guest Regena Garrepy shares with us her journey to reclaim her essence - and the gremlins that keep us from doing the valuable work we should be doing.

We also talk about the process Regena and I used to create her new presentation and when you need to mature your message to have a greater impact.

I’ve gotten to know Regena over the past year as we’ve worked together on two of her presentations and she is a truly beautiful soul. I admire and respect her tremendously and love the power of her story and her message.

About my guest: Regena Garrepy is a mentor for messengers, transformational facilitator, superwoman sanity saver and leadership coach. After working with hundreds of women and leading over 30 transformational events, she mentors and empowers women to reclaim, embody and express their essence and become the red hot leader of their lives and businesses without guilt or apology. Regena leads her signature 9-month transformational program called Red Hot Visionista Sacred Circle and now leads the 10-month Leadership level.   

In this episode, we talk about:

  • Perfectionism, the archetype of the good girl, and how it affects women as leaders
  • The sisterhood wound and why we both crave it and resist it
  • Regena’s journey and the cost of not claiming our essence
  • The gremlins that keep us from doing the valuable work we should be doing
  • The process Regena and I used to create her new presentation
  • When you need to mature your message to have a greater impact
  • Keeping your presentation spacious and focusing on a single theme
  • How Regena prepared for her presentation
  • The importance of having fun on stage
  • What the olive has to do with your message
  • Regena’s programs and retreats and how she structures them as a hybrid of both online and in person

Links:

Connect with Regena on her websites and learn about her programs = http://regenagarrepy.com/ and http://byebyegoodgirlgetaway.com/

Regena’s Facebook = https://www.facebook.com/regena.garrepy

Regena’s Instagram = @RegenaGarrepy

Regena’s Twitter = @RegenaGarrepy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.  

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

May 30, 2017

Have you thought about writing a book to boost your personal brand, your business, or your speaking career (or probably all three!)? I know I have, which is why I got a lot out of my conversation with author, executive coach, and keynote speaker Jan Bowen.

In this episode, we talk about why Jan chose to write her book "It’s Not That Complicated", how she selected her publisher, what hybrid publishing is, and whether the book has helped Jan’s speaking opportunities.

We also get into a meaningful discussion about Jan’s signature talk topic and what happens when we don’t live our life purpose. As Jan says, "If we deny what we’re born to do, we just won’t thrive."

I’ve gotten to know Jan over the past year and really admire her wisdom and focus and her authentic desire to spotlight the work that others do. Check out her Instagram and YouTube videos to see what I mean.

Jan has been a high-level consultant and coach since 2003, leveraging her experience, skills, and knowledge to help executives and enterprises transform their businesses. As founder and principal of Strategic Solutions Services, LLC, Jan has leveraged her over 30 years of corporate and personal experience, skills, and knowledge to help leaders reach the next level of their creative aspirations.

Highlights:

  • The genesis of Jan’s book
  • The importance of having a methodology when working with clients
  • Process of writing her book
  • Why Jan chose not to self-publish her book
  • What hybrid publishing is and how it works
  • How having a book has impacted Jan’s speaking opportunities
  • The importance of your book being meaningful and authentic
  • What Jan’s book is about and what her life purpose is
  • The difference between your life purpose, vision, mission, and values
  • Jan’s signature talk topic
  • What happens when we don’t live our life purpose and what we can do about it

Links:

Connect with Jan on her website = https://janlbowen.com/

Jan’s book “It’s Not That Complicated” = https://www.amazon.com/Its-Not-That-Complicated-Personalized/dp/1599326582/

Jan’s writings = https://janlbowen.com/private-musings/

Jan’s Instagram = @JLBowen13

Jan’s Twitter = @JanLBowen

Advantage Media/Book Publishing = http://advantagefamily.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

May 23, 2017

As solopreneurs and small business owners, we often get stuck doing tasks that we really need to delegate or hire someone else to do. We tell ourselves that it only takes a few minutes, or we don’t have time to train someone, or we’ll do it later. The problem is that a bottleneck occurs (us!) that limits our business growth. As the business owner, we should be focusing on doing the activities that drive revenue.  

My guest, Jamara Wilson, has a great insight into this and helps me through some of my own thinking on this topic.

Jamara is CEO & President of Tuxedo Impressions LLC, a company whose mission is to help small businesses create efficiency in their daily operations to sustain growth by using technology that will support your company values and culture.

In this episode, we talk about:

  • When businesses come to Jamara (what are they facing)
  • Symptoms vs problems in your business (this is a really key point)
  • Resistance to change
  • Finding the time to create processes
  • As business owners, we need to focus on what we do that drives revenue
  • Technology isn’t enough
  • Hiring VA’s and other team members
  • The software and apps Jamara uses in her own business and why she chose them

 

Apps we mention:

 

Links:

Jamara's website = https://www.tuxedoimpressions.com/

Jamara's Instagram = @JamaraWilson

Jamara's Twitter = @TrulyJamara

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

May 16, 2017

If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me.

My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs and digital presence through email marketing, SEO, content marketing, ecommerce, and online advertising to amplify their message, reach more of their customers, and sell more of their products.

In this episode, you get a peek inside the marketing and technology I’m currently using for my business and for this podcast, and Carolyn asks me insightful questions that you should be asking yourself and gives recommendations you can use as well.

Highlights:

  • The danger of the DIY entrepreneurial movement in technology and marketing
  • Being intentional about technology and making sure it’s the right tool for what you need
  • Working in your zone of genius and hiring experts to work in theirs
  • Carolyn asks me what lights me up in my business, the outcomes my clients get, and who my target audience is
  • The technology I’m currently using for my online group program
  • How I’m using my Facebook group, what social media platforms I use, and what SEO and online advertising I’ve done
  • The value of testing hypotheses and assumptions in our marketing
  • The pros and cons of automated posting to social media
  • What is the ROI we’re getting from social media - know your goal and the results you’re getting
  • What has been working for me to get clients
  • Content I should add to my website for SEO
  • How Carolyn works with her clients for their marketing and technology

How you can support this podcast:

  • Share it with a friend
  • Leave a review on iTunes (this is how iTunes knows that people like this podcast and will show it to others when people search, plus it’s nice to know that you’re listening and enjoying the content!)
  • Click on the Subscribe button in iTunes or Stitcher (this is also how podcasts are ranked, so this helps more people find the podcast, plus you’ll automatically see new episodes in your podcast queue)

Links:

Carolyn’s website = http://www.ourcraft.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

May 9, 2017

This idea of empathy and sharing our stories, especially our deep and vulnerable ones, has been coming up a lot for me lately, from panel discussions on politics and social media I’ve participated in to podcasts I’ve been on talking about the power of public speaking to build trust and empathy.

Empathy is defined as the ability to understand and share the feelings of another. I would add to that not just feelings, but their life situation and what brought them to where they are today.

My guest today is Karen Millsap, the founder of The Grief Consultant, which helps organizations implement practical empathy in the workplace to strengthen engagement and improve overall performance.

In this episode, we talk about:

  1. Why Karen started her company
  2. The impact of vulnerability in sharing your story
  3. What kinds of speaking engagements Karen has done and how she’s used them to build her business and network
  4. How Karen has gotten speaking engagements
  5. Her new podcast Invest Human and how she sees it aligning with her business goals
  6. What it’s like to be a woman in her field
  7. What she wants to be known for

Karen also founded Well Now Global Retreats, wellness-inspired retreats to help you navigate complex or suppressed emotional baggage and also teach you how to implement simple healthy habits that will change, and can often save, your life.

Karen has a book coming out soon called “Now What?”, in which Karen shares her journey of healing and personal development and gives you guidance on how to pick yourself up, grow through any hardship, and ultimately unleash the best version of yourself.

Links:

Karen’s website = http://www.karenmillsap.com/

Karen’s podcast Invest Human = https://www.investhuman.co/

Karen’s book = http://www.karenmillsap.com/nowwhat

Sheryl Sandberg article = http://time.com/sheryl-sandberg-option-b/

Main Street Vegan podcast I was recently on = http://mainstreetvegan.net/msv-show-notes-april-19-2017-romance-vegans-speaking-cause/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

May 3, 2017

As speakers, we want to use our voices effectively, feel confident, and project confidence on stage. In this episode, professional singer and vocal coach Freya Casey shares exercises we can do to improve and warm up our voices and how to reduce stage fright and project confidence.

What I love about Freya is that she helps people discover the awesomeness in their voice and that she emphasizes mindset and personality as much as physiology and technique.

We talk about using the energy of the audience, the benefits of being an introvert as a performer and speaker, what to do if we think our voices are too high pitched or low pitched, and much more.

About my guest: Freya Casey is a professional singer and vocal coach from Germany. She studied opera at Southern Methodist University and at the Musikhochschule Stuttgart in Germany, has performed lead roles in opera productions in the United States and Europe, and has been a performing artist on cruise ships all around the world. Freya is also a composer and songwriter and has produced music for commercials, movies, and CD productions.

Besides having a very active career on stage, Freya has a passion for helping other singers find the beauty in their voice. With her tutorials on YouTube, Freya has reached tens of thousands of people and enjoys creating opportunities for ambitious singers to work with her. In her weekly podcast "Freya's Singing Tips", she gives valuable advice for anyone who wants to learn how to use their voice in a healthy way for the rest of their lives.

Freya has an online course called "Conquer Your Stage Fright", which is for singers and speakers alike, anyone who presents on stage.

Highlights:

  • Freya's background as a performer and singer
  • The benefits of being an introvert as a performer and speaker
  • Using the energy of the audience
  • What to do if you have a higher or lower pitched voice (can you change it?)
  • Symptoms of vocal fatigue and what to do about it
  • Vocal exercises to do to warm up your voice
  • How to reduce stage fright and dry mouth
  • The importance of projecting confidence as a speaker

 

Links:

Connect with Freya on her website: http://www.freyas-singing-tips.com/

Freya's online course = http://freyas-singing-tips.thinkific.com/courses/conquer-your-stage-fright

Facebook = https://www.facebook.com/Freya-Casey-Singer-Vocal-Coach-235591456456207

YouTube = https://www.youtube.com/user/foundmydestiny74

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 25, 2017

If you’ve been giving presentations for awhile that are the typical 30-60 minutes in length, but you’re curious as to how to condense your idea into a speech that’s less than 10 minutes (it is possible!), you’re going to learn a lot in this episode.

My guest, Tara Lynn Foster, is a leadership speaker and coach for women professionals and entrepreneurs. She spent her career in corporate America, dutifully climbing the ladder, until she realized she was on the wrong ladder.

Earlier this year, Tara was invited to give a TED-style lightning talk at a conference for women entrepreneurs in Denver, so in this episode, I help Tara with putting that together. Since this call was recorded, Tara delivered her speech and I just watched the video. She did great, as I knew she would!

We cover how to open and close the speech, what to cut to stay on theme with an 8-minute speech, what slides Tara should use, and how to prepare.

I also go over my presentation framework and how it relates to Tara’s talk. You can download the free PDF by going to https://www.speakingyourbrand.com/framework/.

If you’d like to hear more episodes on creating presentations, be sure to listen to episode 11 on creating and preparing for a keynote, and episode 3, where I deconstruct a short speech I gave at a conference.

Highlights:

  • Who Tara works with and the speaking engagements she’s been doing
  • Shifting your presentation from practical to inspirational, from trainer to thought leader
  • How to grab the audience at the beginning
  • Have to stay on theme and cut everything that’s not on theme, especially for short speeches
  • How to end the speech
  • An overview of my presentation framework and how Tara’s speech fits into it
  • What slides Tara should have
  • How to write the speech, memorize it, and prepare for it

 

Links:

Connect with Tara on her website: http://www.taralynnfoster.com/

Facebook = https://www.facebook.com/taralynnfosterllc

Instagram = @TaraLynnFoster

Twitter = @TaraLynnFoster

Download the free PDF of my presentation framework I describe in the podcast: https://www.speakingyourbrand.com/framework/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 18, 2017

How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing.

My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

Christina now has her own company called Media Maven and helps businesses with their marketing, PR, and publicity, through consulting as well as by teaching business owners how to do it themselves through her online course.

Highlights:

  • What got Christina interested in being a TV reporter and how she got started
  • What to put in your demo reel
  • The reasons to start small and local before looking for national media coverage
  • How to get more comfortable talking about your business and your message
  • Common mistakes business owners make when trying to get media coverage
  • What to put in your pitches
  • How to show that you are an expert
  • How the media landscape is changing
  • Whether it’s better for a pitch to come from the business owner or a publicist

Links:

Connect with Christina on her website: http://www.mediamavenandmore.com/

Facebook = https://www.facebook.com/mediamavenandmore/

Instagram = https://www.instagram.com/christinaallday/

Twitter = @ChristinaAllDay

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 11, 2017

How many of us wouldn't rather market and grow our businesses with heart rather than hustle?

It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.

But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead.

The place to start is by defining your value proposition: the unique combination of your attributes, your values, and the outcomes you get for your clients. Listen in for some examples of good and not-so-good value propositions.

Let me tell you about my guest Lisa Princic: I know Lisa because she was my business coach. I hired her back in 2015 when I was starting Speaking Your Brand and needed to make sense of and prioritize all of the ideas I had. As I tell people, you can’t do this all in your own head. Even though I teach entrepreneurship, business models, and marketing and started my first business 15 years ago, I realized I needed someone else to verbalize my thoughts to and get feedback to keep me moving forward. Lisa helped me to articulate the value I bring to my clients.

Through her one-on-one coaching and group programs, Lisa helps impact-driven business owners dive deep into their truth and unique value and build a highly compelling brand around it so they can attract their best clients, create more powerful offers, and build more profit into their business models. She does this in a way that allows them to meet their growth goals with more heart than hustle.

In this episode, Lisa and I talk about the importance of having a clear value proposition and a business model that works for you, so you can be intentional with your marketing to get better results.

 

Highlights:

  • What exactly is a business model and how it’s different from a business plan
  • Why having a skill set is not necessarily enough to have a business
  • The core of a business model is the value proposition
  • Why “hoping for the best and hustling” is not a sustainable business model
  • Lisa’s business model evolving from exclusively one-on-one coaching to adding group programs
  • The benefits of doing a small pilot program first
  • Your value proposition is a combination of your personality and the outcomes you can get for people
  • Making your outcomes tangible (buy now) combined with visionary goals (buy in)
  • Nurture your current and past clients - see how you can serve them again
  • Focus first on the marketing strategies that are already working for you

 

Links:

Connect with Lisa on her website: https://lisaprincic.com/speaking-your-brand/

Facebook = https://www.facebook.com/groups/soulstrategy/

Twitter = @LisaPrincic

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 4, 2017

We're going behind-the-scenes to look at what it’s really like to prepare and deliver a keynote.

Keynotes are meant to be inspirational and aspirational, which is different from a standard business presentation or breakout session where you’re sharing tactical, step-by-step things that people can do.

In a keynote, you want to take the audience on a journey, weaving in your own stories and experiences, and sharing with them your big idea.

In this episode, I talk with one of my clients, LuAnn Nigara, and we do a debrief of the keynote she recently gave at a large industry conference.

You’ll hear about the process we went through to create the speech, how LuAnn felt on stage, and LuAnn shares with us some things she would do differently. I knew she would nail her keynote - and she did!

You’ll love LuAnn’s energy - she was a lot of fun to work with and to have on the show.

Let me tell you about LuAnn’s background: She is an award-winning window treatment authority, host of one of the most popular podcasts for the design industry, A Well-Designed Business, and overall business dynamo. She has a multi-million-dollar window treatment business in New Jersey, which has serviced over 24,000 customers over the past 35 years.

Be sure to subscribe to the show if you haven’t already. I have more training and coaching calls coming up, including on TEDx talks and pitching the media, so this way you’ll automatically get the new episodes.

And share this episode with a friend, especially if you know someone who will be doing a keynote or wants to in the future.

Highlights:

  • Why LuAnn was invited to do a keynote
  • How LuAnn prepared for the keynote, starting 3 months ahead of time until a few days before
  • What LuAnn felt like she needed the most help
  • How LuAnn and I worked together to create her message and keynote speech
  • How LuAnn decided to start her keynote
  • Lessons she learned and what she would do differently next time
  • LuAnn’s decision to memorize her talk and how she went about doing that
  • The importance of really knowing your transitions between sections
  • The feedback she received after her keynote
  • The core message from LuAnn’s keynote

 

Links:

Connect with LuAnn on her website at http://windowworks-nj.com

LuAnn’s podcast A Well-Designed Business = http://windowworks-nj.com/podcasts/

Instagram = https://www.instagram.com/luannnigara/

Twitter = https://twitter.com/WindowWorks_NJ  

I was on LuAnn’s podcast, A Well-Designed Business, in episode 140, to celebrate her 1 year podcast anniversary: http://windowworks-nj.com/luann-nigara-2/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

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