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Speaking Your Brand: A Public Speaking Podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand, a podcast about public speaking.
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Speaking Your Brand: A Public Speaking Podcast
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Jul 3, 2018

Do you feel like everything’s already been said about your topic and that your audience has heard it all before?

Let me assure you that sharing your own experiences, knowledge, and examples*will* set you apart.

The key is to have a unique angle and to align your presentation content with what you do in your business.

In this on-air coaching call, you’ll hear how my guest Regina Byrne and I find what she should center her presentation around.

Hands-on audience engagement activities end up being a big part of it, precisely so that the audience can get a sense of what it’s like for Regina to come to their organizations and provide them with training and coaching.

For your presentations, think about how you can involve the audience more and how your content leads to what you offer.

Need help? Let’s work together.

About My Guest: Regina Byrne is a leadership coach with a background in Human Services Management and the development of person-centered services. Having operated at Director level, Regina is a well-established professional with in-depth experience in strategic leadership, organisational change, and business development. She is a qualified coach, NLP practitioner and holds qualifications in Social Sciences, Management and Conflict resolution. Over her career, Regina has learned (often the hard way) that the key to success at work is clear, honest, open communication, what she calls real conversationsand she loves sharing those principles and practices in talks, workshops, team and individual coaching, to help create wonderful workplaces where people thrive, are valued and do great work.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.



Links:

Show notes at https://www.speakingyourbrand.com/75

Check out Regina’s website at https://www.reginabyrnecoaching.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews of the Scholarship Shark
  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this page
Jun 26, 2018

In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements.

My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals.

April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can.

We talk about:

  • How to make the audience feel comfortable and build trust when dealing with a vulnerable topic like money
  • The importance of including client stories and successes
  • Integrating April’s process/framework into her presentation
  • Using the story structure framework to outline the flow of her presentation
  • Being sure to give the audience next steps they can do
  • How to get more people to fill out the feedback form

 

About My Guest: April Caldwell is passionate about helping women manage their money. Personally, she saw the impact money had on the women in her life. She knows first hand what it is like to have been affluent and then to have lost everything due to poor financial planning. April rebuilt her finances through education and financial literacy which she now uses to help others to reach financial freedom. She has successfully built a community, the Trail Blazers network. Every month 40-50 women gather and April teaches them a financial concept to take and implement. April received an MBA from Franklin University and has over 20 years experience in the financial industry. April is an Army Veteran who served during Operation Enduring Freedom and a Jacksonville native.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/74

Check out April’s book and website at https://aprilcaldwell.me.

Connect with April on Instagram @TrailblazersRise and Twitter @AprilCaldwellFL.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

 

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this page
Jun 19, 2018

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation.

How can you pitch podcasters the right way so they want to have you on their show?

In this episode, I talk with Nicole Holland of Interviews That Convert on:

  • what to do and, just as importantly, what *not* to do in your podcast pitches
  • how to turn listeners into leads
  • specific tips on how to be a good podcast guest

Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/  

About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What *not* to do in your podcast pitches
  • The right way to pitch a podcaster
  • How to get on a podcaster’s radar
  • Permission-based pitching
  • Questions to ask yourself before pitching
  • Why being on a big podcast isn’t necessarily going to give you what you want
  • The importance of being part of a podcaster’s community
  • Converting listeners to leads
  • Specific tips on how to be a good podcast guest

 

Links:

Show notes at https://www.speakingyourbrand.com/73

Check out Nicole’s website at https://interviewsthatconvert.com/

Connect with Nicole on Twitter: @niczthename

Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall
Jun 12, 2018

Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals.

Have you been getting the results you want from the speaking engagements you’ve been doing?

What you need is a clear and intentional speaking strategy and a powerful signature talk.

Consider:

  • Are you speaking in front of the right audiences?
  • Are you talking in the right settings based on your natural and preferred communication style?
  • Are you sharing the right information based on the audience’s prior knowledge and worldview related to your topic?
  • Are you presenting the right offer for that audience?

What you’ll learn on this episode:

  • Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
  • How to identify the best speaking engagements - and which to say no to
  • How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals

You’ll hear success stories of other women speakers and how they’ve used speaking strategically to grow their business.

→ Download the free Speaking Strategy PDF workbook for this episode at https://www.speakingyourbrand.com/72.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
  • How to identify the best speaking engagements - and which to say no to
  • How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals
  • Success stories of other women speakers and how they’ve used speaking strategically to grow their business

 

Links:

Show notes and free PDF workbook at https://www.speakingyourbrand.com/72

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

  • Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
  • Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl of BizChix
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this episode
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known
  • Anna Seewald of Authentic Parenting
Jun 5, 2018

You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements.

I don’t mean you have to add a stand-up comedy routine to your presentations (leave that for the comedians!).

Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques:

  • Makes you more relatable to your audience
  • Allows you to be present and in the moment
  • Provides for a richer learning experience for the audience

The results?

  • You’re more confident and comfortable on stage.
  • The audience enjoys it (great reviews!).
  • Event organizers are more likely to ask you back and refer you to others.
  • You’re more likely to get paid speaking engagements.

Kathy and I have a fun, and at times deep, conversation about what practicing improv means not only for your presentations but also for your business and life, as well as what it’s going to take to get women speakers at parity with men (in numbers and in pay).

About My Guest: Kathy Klotz-Guest is a keynote speaker, author, workshop leader, and improv comedian. With an MBA and MA, she has 20 years in communication and innovation strategy and storytelling on business and comedy stages in the San Francisco Bay Area. Her career is a story of using play as creative fuel. How does your culture focus on making people’s lives better?  It can run like an improv group with a collaborative “yes and” mentality.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast (episode 65).

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has a hands-on workshop coming up June 21-23 in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to walk you step by step from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months!

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.


Links:

Show notes at https://www.speakingyourbrand.com/71

Check out Kathy’s website and speaker videos at https://www.keepingithuman.com/

Connect with Kathy on Twitter @KathyKlotzGuest

My appearance on Kathy’s show SHEnanigans: When brands get political

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 66: Mastering Your Speaking Style and Stage Presence
  • Episode 68: Getting Paid to Speak and Negotiating Speaker Fees
May 29, 2018

How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event?

My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe.

We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors.

Jennifer uses two words that are crucial for dressing to attract your ideal clients (and I love that they both start with “A” :-).

What do you like to wear when you speak? I’d love to see a photo - share in the Speaking Your Brand Facebook group. Not a member? It’s free - go to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999 to get access.

About My Guest:  Jennifer Mackey-Mary, founder Apple + Pear Wardrobe, is a wardrobe stylist who has a knack for helping entrepreneurs elevate their personal brand by curating a wardrobe that aligns with the personality and energy of their business. She has dressed thousands of women over the last 17 years, has held leadership positions with Chico's, South Moon Under, and Gap Maternity. Jennifer has worked with both business owners and high-level executives to help dress them in a way that reflects the level of success they are aiming to achieve, with pretty incredible results.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What you should and shouldn’t wear on stage
  • How you can use your business branding to decide what to wear
  • Whether or not to wear your brand colors
  • Two words that are crucial for dressing to attract your ideal clients
  • How to curate a good wardrobe
  • What your shoes say about you

 

Links:

Show notes at https://www.speakingyourbrand.com/70

Connect with Jennifer on her website at http://appleandpearwardrobe.com/

Get Jennifer’s free style guide at http://bit.ly/bossbabestyle

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

May 22, 2018

Do you have your eye on a conference or event that you really want to speak at? How can you get selected?

My guest today is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas.

We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker.

Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee.

This conversation was very eye-opening for me and you’ll walk away with a new understanding of how to get selected to speak.

About My Guest: Erin Smith is the founder of The Starters Club, a place for entrepreneurs and new business owners to get on their feet and start making sales. Erin runs the annual Entrepreneur Summit in Dallas, Texas, and is the host of the Epic Live Events podcast. Erin has successfully run and sold two businesses and bought and sold real estate all across the country. She also loves dogs and has rescued a number of them.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What running an event has done for Erin and her business
  • What to do - and what *not* to do - as a speaker for an event
  • What to include in your speaker submissions
  • How to get invited to be a speaker
  • How to get paid to speak and how to negotiate your fee

 

Links:

Show notes at https://www.speakingyourbrand.com/69

Check out Erin’s upcoming summit in Dallas on June 18-19, 2018: https://www.esummitevents.com/

Erin’s business The Starters Club: https://www.thestartersclub.com/

Erin’s podcast Epic Live Events: https://www.epicliveevents.co/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework or sizzle reel? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 61: Developing Your Own Framework
May 15, 2018

How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate?

In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement.

I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news.

There are lots of great reasons to speak for free and I speak for free several times a year for:

  • Brand awareness
  • Credibility builder
  • Lead generation
  • Networking
  • In-kind exchange (ticket to conference)
  • Practice
  • Enjoyment

 

However, it also feels really great to be paid to speak - plus it’s nice to have direct revenue for your time and effort.

As you listen to each speaker, see if you can spot the commonalities in their stories. I’ll share at the end what I see as the top takeaways.

You can connect with the women featured here in the free Speaking Your Brand community. You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Guests Featured:

 

Other Episodes Mentioned:

  • Episode 45: Your Visibility Roadmap
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known
  • Episode 2: [Coaching} Taking Your Speaking to the Next Level with Diane Diaz
  • Episode 14: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster
  • Episode 19: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen
  • Episode 28: [Coaching] Networking the Right Way to Find Speaking Opportunities with Carmen Landrau

 

Links:

Show notes at https://www.speakingyourbrand.com/68

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

May 8, 2018

If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results.

In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business.

If you’ve listened to episode 57 on my story structure framework, you’ll see it put into action here.

There’s a way of integrating what you do through your experiences, client stories, and framework that’s much more effective than “selling from the stage” and you’ll hear how we do that with Melissa’s content.

About My Guest: Melissa Bennett is a writer, artist, seeker, and coach. She lives at The Watershed Farm just outside of Chattanooga, Tennessee, with her two young, energetic, wide-eyed, adventuresome boys (+ another on the way!) & life partner on this incredible journey, her husband David. Alongside her wise herd of equine partners, Melissa supports & empowers women just like YOU to move through fear and live a life of confidence, courage, & creative expression. Melissa also carries this wisdom of the Horse and healing powers of the Earth into her online offerings, which includes a women's circle with highly personalized monthly gift boxes, ritual kits, group and private coaching, and spiritual guidance to women who are dedicated to showing up for themselves, owning their power, and playing bigger in their own lives and in their communities.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • How Melissa can open her presentation to create connection and trust with her audience
  • Understanding the obstacles or objections your audience may have
  • Finding your a-ha moment and teasing it at the beginning of your talk to keep your audience interested
  • Melissa explains her framework (You can see Melissa’s sketch of her framework in the Speaking Your Brand Facebook group at https://www.facebook.com/groups/speakingyourbrand/permalink/1769876323079328/. Not a member? Go to https://www.speakingyourbrand.com/join to get access.)
  • The importance of adding your stories and client examples into your presentations
  • Include the transformation that happens as a result of people working with you
  • What to do if no one in the audience wants to share


Links:

Show notes at https://www.speakingyourbrand.com/67

Connect with Melissa on her website and get her free gifts at http://thewatershedfarm.com/freegifts

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to improve your presentation or create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other episodes mentioned:

  • Episode 57: How to Use Simple Story Structure to Create Compelling Content - Includes the free Story Structure Framework you can download
  • Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead
  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 60: Finding Your Presentation's Spine and Why It Absolutely Needs One - Includes the free Feedback Form PDF you can download
May 2, 2018

I can remember talks I’ve given, especially ones on stages in front of large audiences, where it felt like an out of body experience. I gave my talk, it went really well, but it was a complete blur, like tunnel vision. It all happened so fast and I felt like I was observing myself rather than being truly present and a part of it.

Now, when I do a presentation, I’m in my comfort zone. I feel confident about my material and my stage presence.

That’s what I want for you too, which is what I’m sharing with you in this episode: specific techniques and strategies you can use when preparing for and delivering your talk, including what to do the day-of and on stage.

I also share a few personal stories of how I conquered my nerves and what happened to me in a dress rehearsal and why I’m really glad there weren't cell phone cameras back then.

Remember: Your audience doesn’t want you to be perfect; they want you to be present.

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

NEW! You can now listen to the Speaking Your Brand podcast directly on Amazon’s Echo / Alexa smart speakers. All you have to do is say: “Alexa, enable skill Speaking Your Brand.” After you’ve enabled the skill, you can then play the podcast any time by saying, “Alexa, play Speaking Your Brand.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What information to ask the event organizer ahead of time
  • What to wear and why
  • How to practice
  • What to do the day of when you arrive
  • How to reduce your nerves
  • Using your body, voice, and movement effectively
  • Feeding off the energy of the audience
  • What to do at the end of your presentation

 

Links:

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session to work on your speaking delivery and stage presence at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes and people mentioned:

Apr 24, 2018

Have you thought about writing a book, but you’re not  sure what’s involved or even if it’s worth it?

My guest today, Julie Broad of Book Launchers, answers the questions you have about the process of writing, publishing, and promoting a book.

You’ll hear towards the end of the episode what’s the best way to promote and sell your book - and it’s not social media.

We talk about:

  • The advantages of self-publishing vs. traditional publishing
  • The typical timeline of writing, publishing, and promoting a book
  • How having a book helps you as a speaker
  • How having a signature talk can become the backbone of your book
  • Why social media is *not* the way you’ll sell books - and what is
  • What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now

 

About My Guest: Julie Broad is the Founder of Book Launchers, which helps busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Julie is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. In 2017, she also became a new Mom and moved from Vancouver Island, Canada to Los Angeles, California.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • The advantages of self-publishing vs. traditional publishing
  • The typical timeline of writing, publishing, and promoting a book
  • The importance of pre-orders
  • How having a book helps you as a speaker
  • The emotional part of writing a book and getting back edits
  • How having a signature talk can become the backbone of your book
  • Why social media is *not* the way you’ll sell books - and what is
  • What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now
  • What it really takes to write a book

 

Links:

Show notes at https://www.speakingyourbrand.com/65

Connect with Julie on her website at https://booklaunchers.com/

Get the free ebook at https://booklaunchers.com/sellbooks

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Apr 17, 2018

Speaking at groups and conferences is one of the best ways to create awareness about what you do and how you help your clients.

The key is to show, through the examples and main points you include in your presentations, how what you do is different from others.

In prior episodes, I’ve talked about how to do this without “selling from the stage” (episode 59), using story structure to create compelling content (episode 57), and developing your own framework (episode 61).

Now, in this on-air coaching call, listen in as I coach entrepreneur Kimberley O’Brien on how she can show, not just tell, her audience how her approach is different and why her clients choose her.

You’ll hear how we take Kimberley’s presentation outline and make it more impactful and effective for both her audience and for her business, and strategies Kimberley can use to select  speaking engagements and make the most of the ones she says “yes” to.

Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/.

About My Guest: Kimberley O'Brien is one of Australia’s most trusted and renowned Child Psychologist with a knack for solving problems from the child’s perspective. With twelve years experience working around Australia and internationally, Kimberley is now Principal Psychologist at the Quirky Kid Clinic in Woollahra (Sydney) offering consultations, training, resources and immediate intervention ideas for parents, professionals and the media sector.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/64

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Apr 11, 2018

What opportunities are you missing out on because you don’t have a signature talk?

In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

With a signature talk, you become the go-to expert and thought leader for your topic and industry.

You establish your personal brand and business reputation.

You’re ready to accept speaking opportunities when they come your way, because you’re always prepared with a presentation that you can tweak and repurpose based on the particular audience, event, venue, and length of time.

When you sincerely and authentically empower others, they’ll want to share and refer you to others, and they will come to you to buy your product or service when they need help.

Having a signature talk, a presentation that you are comfortable with, that provides value to those in the audience, that you get better at each time you give it, will give you the confidence to get out there and share your message.

Highlights:

  • What a signature talk is and what it isn't
  • Why you need a signature talk for your business and your personal brand
  • How to figure out what your signature talk topic is
  • The difference between a training and a signature talk
  • Taking your personal story and universalizing it
  • Getting booked and paid to speak

Links:

Show notes at https://www.speakingyourbrand.com/25

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Apr 3, 2018

Have you been to conferences and events and, during sessions, you see lots of people in the audience on their phones? And not using their phones to take notes, but to do other things because they’re not engaged with the speaker.

How can you keep your audience interested and off their phones?

In this episode, I share 5 mistakes I see speakers make that turn off their audiences - and specific techniques you can use instead to keep your audience engaged and learning.

This applies no matter the audience size - whether 10 people, 100, 500, 1000, or more.

Download the free PDF for this episode that has the 5 mistakes: https://www.speakingyourbrand.com/63

I invite you to schedule a free discovery call with me so we can chat about working together to create your signature talk and framework. Email me at carol@speakingyourbrand.com or go to https://www.speakingyourbrand.com/contact to schedule a call.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/63.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Episodes mentioned:

  • Episode 60 On-Air Coaching Call on simplifying your presentation content
  • Episode 61 on Developing Your Own Framework
Mar 27, 2018

Ever since I started my first business over 15 years ago, I was told to make it a habit to ask for referrals: from my current clients, past clients, and network.

I never did make it a habit, but in all three of the businesses I’ve started, including Speaking Your Brand, referrals have been a key component of getting new clients.

My guest today, Stacey Brown Randall, believes we should *not* ask for referrals. Instead, she advocates a better way.

Listen in as Stacey and I talk about why she believes this, the system she teaches her clients for getting referrals (without asking!), and as speakers, how we can approach getting referrals for speaking engagements.

About My Guest: Stacey Brown Randall’s online programs and live coaching provide a blueprint to follow to take control of your referrals, your client experience, and your business.  Stacey is a contrarian when it comes to typical referral advice and believes the best way to unleash a referral explosion is to do it WITHOUT asking for referrals. Stacey is a three-time entrepreneur, author of Generating Business Referrals…Without Asking (Fall 2018 release date), certified productivity and time efficiency coach, and has a background in sales and marketing.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Stacey’s approach to referrals and what she teaches her clients
  • The importance of client experience lifecycle
  • As speakers, how we can approach getting referrals for other speaking engagements
  • The impact Stacey’s weekly Facebook Live video show has had on her business

 

Links:

Show notes at https://www.speakingyourbrand.com/62

Connect with Stacey on her Facebook page for her weekly show at https://www.facebook.com/StaceyBrownRandall/, her Facebook group at https://www.facebook.com/groups/referralswithoutasking/, and on her website at http://growthbyreferrals.com/ .

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Episodes mentioned:

Mar 20, 2018

Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

What is a framework, why do you need one,  and how can you find yours?

It’s not an internal system or process; it’s how you work with your clients to get them results.

Listen to this episode to learn how to identify your framework and how to use it in your presentations.

To see framework examples, visit the show notes page at https://www.speakingyourbrand.com/61.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What a framework is, including examples you’ll recognize
  • What kinds of businesses a framework is good for
  • How having a framework for your business and presentations can increase sales
  • How to identify your framework
  • How to use your framework in your presentations
  • The #1 thing your framework needs to convey

 

Links:

Show notes at https://www.speakingyourbrand.com/61

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Mar 13, 2018

Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it?

Or, are you afraid that you’re giving away too much valuable information?

In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s more useful for her audience AND gets her better results for her business.

Your presentation needs a spine, a clear focus that you can hang all of your points and examples onto. Otherwise, your audience can get confused and overwhelmed, leaving them less likely to want to buy from you.

Your presentation content - the spine - should reflect your unique approach and how you work with your clients.

Listen in to this coaching call as I dig into who Joanna’s clients are, what they need the most help with, and the a-ha moment when we identify her presentation’s spine.

Joanna is an expert at what she does and has a deep background in sales, so you’ll not only hear how we pinpoint exactly what she can center her presentation content around, but you’ll also get some sales tips you can use.

We’re doing something a little different with this coaching call episode. You’ll hear me pop in from time to time to point out key things you can do for your own presentations, so let me know what you think of this format.

About My Guest: Joanna Sapir has been a teacher and coach her whole life from the classroom to the gym floor and now to small businesses across the world as a Business Strategist and Coach. After founding, growing, and then selling a fitness and health coaching business, she shifted her focus to helping other service-providers - like consultants, coaches, and health/wellness professionals -  with the structure, support and actionable steps to build successful and sustainable businesses. She is a competitive Olympic-style Weightlifter, the mother of two redheaded teenagers, and lives in a co-housing community in Northern California.

 

→ Get the free PDF download with the sample feedback form you can use in your speaking engagements at https://www.speakingyourbrand.com/60.

 

Do you need help with your presentations and speaking questions? Sign up for a strategy session - it’s all focus, no fluff. As a client said to me, “I’ve done more in one session with you than I have by myself in the past year.” That’s how powerful it is to work out your ideas with someone else.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in your communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/60

Connect with Joanna at http://joannasapir.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Mar 6, 2018

Episode 59: Have you heard the phrase “sell from the stage”?

The idea is that you pitch your programs and products to the audience at the end of your presentations.

If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it.

However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach - and I’m going to explain why in this episode.

Many of my clients tell me that they don’t want to come across as salesy. It can feel especially icky if you’re not comfortable doing it and the audience can tell, so it’s not going to work that well. You’ll end up feeling awkward, your audience will feel awkward, and you’ll lose the opportunity to create a real connection.

On the other end of the spectrum, clients come to me who are scared of selling and end up including nothing in their presentations about what they do and how the audience can work with them, missing out on opportunities to get clients and referrals.

How can you find a happy medium between the awkward pitch and not selling at all?

In this episode, I’m sharing with you 5 things you can and should do in your presentations to get leads, clients, and referrals.

→ Get the free PDF that includes the key points and examples from this episode at https://www.speakingyourbrand.com/59.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What the phrase “sell from the stage” means
  • Why I believe it’s the wrong approach - any many event and conference organizers feel the same way
  • Finding the happy medium between the awkward pitch and not selling at all in your presentations
  • 5 key things you can and should do in your presentations to get leads, clients, and referrals.

 

Links:

Show notes at https://www.speakingyourbrand.com/59

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

 

People and episodes mentioned:

Feb 27, 2018

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be?

For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well.

The downside is that this is costing us - and in more ways than you may think.

In this episode, my guest Belinda Brown, an executive and leadership coach, shares how she helps her clients, many of whom are executives at large companies, reach their potential as individuals, as teams, and as an organization.

We take the three key areas Belinda focuses on - Uniqueness, Potential, and Equity - and apply it to you as a speaker and entrepreneur.

About My Guest: Belinda Brown brings extensive experience across multiple industries to her work in executive and leadership coaching. Her passion lies in empowering women and diverse leaders to BE who they are wherever they are so corporate cultures can shift and embrace feminine  leadership and diversity development as powerful skills. She also consults with companies in the areas of organizational development, talent development and diversity management. Prior to her coaching and consulting work, Belinda spent over 15 years in roles in management and leadership roles European and American multinational organizations such as Carrefour, Renault, Brambles and Walt Disney Worldwide.

 

Highlights:

  • Why Belinda decided she needed to create a signature talk for her business and why the VIP Day was a perfect fit for her personality
  • The challenges Belinda sees that entrepreneurs face, especially in today’s social media world
  • The pitfalls of focusing on trying to improve your weaknesses
  • Assessments you can take to identify your strengths and unique traits
  • Every person in a team and organization has a different potential level, but self-limitations often hold us back
  • What happens when we try to use someone else’s speaking style
  • If you would rate yourself as a 7 now for potential, what would it take to get to a 10: identify your goals, amplify your unique traits, be intentional, invest in improving your skills
  • The difference between equity and equality - and why one is better than the other
  • How you can get started today identifying your strengths and unique traits

 

Links:

Show notes at https://www.speakingyourbrand.com/58

Learn more about Belinda at http://www.belindamjbrown.com

Connect with Belinda on LinkedIn and Twitter

Belinda’s podcast “Planting the Seeds for Change”

Assessments you can take to identify your strengths and unique traits (some are free and some have a fee):

 

Diane Diaz of The Brand Teacher (personal branding services and assessments)

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 20, 2018

Why use story structure? Simple: It’s what makes us human.

You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.

Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies.

Like a good movie or book, the content we create should have a beginning, middle, and end that takes the audience from the setup of the situation with tension (Act I) to the big idea/angle/process/solution (Act II) and finally to the resolution, reward, and next steps (Act III).

The framework I’ve created and describe in this episode is based on classic 3-act story structure and the hero’s journey but - this is key - applied in a business and marketing context, so that your audience understands what’s in it for them and the transformation you can help them achieve.

You can use this framework when:

  • Outlining solo podcast episodes
  • Interviewing guests
  • Knowing which stories to share when you’re being interviewed
  • Speaking at groups, conferences, and workshops

 

→ Get the free PDF of the story structure framework at https://www.speakingyourbrand.com/57.

 

This episode also marks my 1-year anniversary podcasting! I’ve enjoyed it tremendously, greatly appreciate all of you listeners, and am excited to continue to provide you with interesting and relevant content to help you on your speaking journey.

 

Highlights:

  • A straightforward step-by-step framework on how to use 3-Act story structure in your presentations, podcast episodes, and interviews
  • How to select the best kinds of stories to share and to ask your guests
  • How to tell stories in a way that advance the content and the points you’re making
  • Understanding why it’s crucial to realize and convey that you are not the hero of the story
  • How to create a story bank

 

Links:

Show notes and PDF at https://www.speakingyourbrand.com/57

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 13, 2018

If you’ve been wanting to do a TEDx talk, this episode is perfect for you.

My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk and how to know if you have a TED-worthy idea (“an idea worth spreading”).

Tamsen was the Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world, so she shares how she found speakers and what she looked for in TEDx applications (this may surprise you!).

You definitely don’t have to be a professional speaker to be selected for TEDx, but you do need to have authority and passion.

About My Guest: Tamsen Webster is an acclaimed keynote speaker, “idea whisperer,” and message strategist. She combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world into a simple structure for understanding, talking about, and creating lasting change. As a result, she is an in-demand consultant on finding the ideas that move people to action.

The Speaking Your Brand podcast is hosted by Carol Cox.

 

Highlights:

  • The 3 key elements of a great TEDx talk
  • Examples of universalizing your personal story
  • How to know if you have a TED-worthy idea
  • What TEDx organizers look for in applications
  • How some TEDx organizers find speakers
  • Why you should not do a TEDx talk as a business booster or marketing effort
  • How to rehearse and the pros and cons of memorizing your talk

 

Links:

Show notes at https://www.speakingyourbrand.com/56

Visit Tamsen’s website at http://tamsenwebster.com/

Tammy Lally on What It Takes to Do a TEDx Talk - Episode 24

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk or TEDx talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 6, 2018

Should you give an instructional or an inspirational talk?

You probably think I’m going to say that the answer is “It depends,” but I’m not.

I think the real question behind this question is you want to know what kind of content to present to the audience.

You’re not sure if they want to learn specific strategies and tactics and how-to’s (instructional) or if they want what we would call a motivational speaker (inspirational).

You want to make sure the audience is happy and has their expectations met, and, yes, you need to provide relevant content that’s valuable to them.

But, I also want the speaking engagement to have an ROI for you - to clearly connect to your business so that the audience understands what you do, who you do it for, and how you help them get specific results.

In this episode, I share what many speakers and workshop facilitators are missing and how you can integrate this critical piece into your presentations.

I also explain 6 types of presentations and what goes into each one.

→ Get the free PDF with the step-by-step presentation guide with the overview of the 6 types of presentations at https://www.speakingyourbrand.com/55.  

The Speaking Your Brand podcast is hosted by Carol Cox. 

Links:

Show notes and free PDF guide at https://www.speakingyourbrand.com/55

Clients mentioned:

Other episodes mentioned:

  • Episode 50 on The 3 C's of Visibility: What It Takes to Get Known
  • Episode 30 on How to Become a Sought-After, Stand-Out Speaker
  • Episode 25 on Why You Need a Signature Talk for Your Business

Amy Cuddy’s TED Talk

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 30, 2018

When you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection?

It may seem like this could take days, weeks, or even months or years.

But, during a recent workshop I attended that was facilitated by today’s guest, I personally experienced a profound sense of connection with a group of strangers in a matter of 20 minutes. A connection deeper than one I’ve felt with people I’ve known for years.

How did this happen? My guest Dr. Laura Gallaher is on the podcast to talk about radical communication and the transformational change in people and culture that emerges from it.

The specific techniques we discuss are ones you can use in one-on-one conversations, when you’re facilitating workshops, and with your team.

About My Guest: Dr. Laura Gallaher is an Organizational Psychologist, Executive Coach, and Licensed Human Element Practitioner. Laura’s company, Gallaher Edge, works with executives who want an edge over their competition by looking inward, and pushing past the edge of their comfort zone in order to increase their awareness, alignment, and accountability. She helps executive teams have conversations they didn’t even know they needed to have. Organizations are just people. Gallaher Edge helps executives learn what it takes to be more profitable by truly putting people first. She began her career at NASA Kennedy Space Center. After the Space Shuttle Columbia exploded upon re-entry in 2003, killing everybody aboard, Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for 8 years with NASA to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center.

The Speaking Your Brand podcast is hosted by Carol Cox. 

Highlights:

  • The three ways we are destroying trust in the workplace
  • How choosing to be more open and honest with yourself will allow you to be more open and honest with your peers
  • How to recognize defense mechanisms and what to do instead in order to facilitate a productive conversation
  • Why creating a culture of psychological safety allows for stronger teams
  • Why feedback is critical among teams to produce higher quality products and catch potential mistakes
  • The importance of self accountability and why it is a choice we make
  • The beautiful thing that happens when you are vulnerable
  • How to apply these techniques at your next speaking engagement or workshop to create trust and connection with your audience

 

Links:

Show notes at https://www.speakingyourbrand.com/54

Visit Laura’s website at http://www.gallaheredge.com/

Laura’s podcast “Unlock Your Potential”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 23, 2018

What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media?

My guest is well-known fashion blogger Jeanette Johnson, who started her blog way back in 2010, before influencer marketing was a thing. Since then, her business and brand have skyrocketed and Jeanette has done lots for visibility: blogging, social media, TV, speaking, and now a book.

In this episode, we talk about the shifts in influencer marketing, how Jeanette makes decisions about what brands to work with, and what brands look for when partnering with someone.

Jeanette shares the online bullying she experienced in the first few years of her blog and how she dealt with it (it’s crazy to me how mean-spirited people can be!).

We also get into a discussion about the downsides of “fast fashion” and what good alternatives are if you want to make more conscious buying decisions while still enjoying clothes and fashion.

About My Guest: Jeanette Johnson is the creator of J's Everyday Fashion, a budget-friendly, down-to-earth style blog that encourages women to have fun with fashion! With more than one million readers annually, Johnson’s blog is the winner of ShopStyle's Best Everyday Style in 2016, and Sunshine Awards Orlando's Blog of the Year in 2013 and 2015. She regularly appears on national morning show Daytime and speaks at blogging conferences and events. She continues her quest to help women find freedom with both their inner and outer beauty with her new book “J’s Everyday Fashion & Faith: Personal Style with Purpose” (Waterfall Press), which was recently profiled by InStyle Magazine.

The Speaking Your Brand podcast is hosted by Carol Cox.  

Highlights:

  • How important authenticity is in order to be viewed as a leader in your industry
  • How our reputations become aligned with the brands and companies we choose to partner with
  • How being consistent with your social media posting creates trust with your audience
  • Why your blog is your portfolio and why it’s important to update it consistently to show you are committed and will deliver on promises you makes with brands or companies
  • The importance of video on Facebook and where to start if you aren’t ready to dive in with Facebook Live
  • Tips on what to wear for your presentations and speaking engagements

 

Links:

Show notes at https://www.speakingyourbrand.com/53

Visit Jeanette’s website at https://jseverydayfashion.com

Jeanette’s blog post on “Is This The Next Big Trend? Why Fast Fashion And Fair Trade Are Not Your Only Choices”

Follow Jeanette on Facebook, Instagram, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 16, 2018

Have you thought about creating and hosting your own in-person event, whether it’s a monthly meetup, a panel discussion related to your industry, or a full conference?

Or, if you’ve hosted your own event, but felt like your business and personal brand didn’t get as much exposure as you would have liked (probably because you were busy running around taking care of everything!), you’ll learn what to do instead.

My guest, Renee Warmack, and I talk about how to create an event that’s a win-win-win for everyone involved: the content provides value to the audience, the panelists/speakers are showcased, AND your message and brand come through too.

Renee is an expert at putting on live events, so we talk about coming up with a topic/theme, how to select good panelists and speakers, the structure/agenda of the event, and how to end the event strong (really important!).

Renee also shares with us her 4-step process for making big changes in your life.

About My Guest: Renee Warmack, MPA, is a producer, speaker and coach who creates positive change in the world through inspirational movies and events; motivational talks; and helping others claim their power and capture their dreams.

The Speaking Your Brand podcast is hosted by Carol Cox.   

Highlights:

  • How women can take action and claim their power
  • Strategies to produce live events and weave your services into that event
  • Why it’s important to prepare your speakers and how to communicate expectations
  • Best practices for vetting your speakers
  • The importance of connecting with your audience in person to supplement social spaces like Facebook groups

 

Links:

Show notes at https://www.speakingyourbrand.com/52

Visit Renee’s website at http://reneewarmackproductions.com/.

Listen to podcast episodes 45 and 50 on getting visibility for your business and brand.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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