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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Mar 13, 2018

Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it?

Or, are you afraid that you’re giving away too much valuable information?

In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s more useful for her audience AND gets her better results for her business.

Your presentation needs a spine, a clear focus that you can hang all of your points and examples onto. Otherwise, your audience can get confused and overwhelmed, leaving them less likely to want to buy from you.

Your presentation content - the spine - should reflect your unique approach and how you work with your clients.

Listen in to this coaching call as I dig into who Joanna’s clients are, what they need the most help with, and the a-ha moment when we identify her presentation’s spine.

Joanna is an expert at what she does and has a deep background in sales, so you’ll not only hear how we pinpoint exactly what she can center her presentation content around, but you’ll also get some sales tips you can use.

We’re doing something a little different with this coaching call episode. You’ll hear me pop in from time to time to point out key things you can do for your own presentations, so let me know what you think of this format.

About My Guest: Joanna Sapir has been a teacher and coach her whole life from the classroom to the gym floor and now to small businesses across the world as a Business Strategist and Coach. After founding, growing, and then selling a fitness and health coaching business, she shifted her focus to helping other service-providers - like consultants, coaches, and health/wellness professionals -  with the structure, support and actionable steps to build successful and sustainable businesses. She is a competitive Olympic-style Weightlifter, the mother of two redheaded teenagers, and lives in a co-housing community in Northern California.

 

→ Get the free PDF download with the sample feedback form you can use in your speaking engagements at https://www.speakingyourbrand.com/60.

 

Do you need help with your presentations and speaking questions? Sign up for a strategy session - it’s all focus, no fluff. As a client said to me, “I’ve done more in one session with you than I have by myself in the past year.” That’s how powerful it is to work out your ideas with someone else.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in your communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/60

Connect with Joanna at http://joannasapir.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Mar 6, 2018

Episode 59: Have you heard the phrase “sell from the stage”?

The idea is that you pitch your programs and products to the audience at the end of your presentations.

If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it.

However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach - and I’m going to explain why in this episode.

Many of my clients tell me that they don’t want to come across as salesy. It can feel especially icky if you’re not comfortable doing it and the audience can tell, so it’s not going to work that well. You’ll end up feeling awkward, your audience will feel awkward, and you’ll lose the opportunity to create a real connection.

On the other end of the spectrum, clients come to me who are scared of selling and end up including nothing in their presentations about what they do and how the audience can work with them, missing out on opportunities to get clients and referrals.

How can you find a happy medium between the awkward pitch and not selling at all?

In this episode, I’m sharing with you 5 things you can and should do in your presentations to get leads, clients, and referrals.

→ Get the free PDF that includes the key points and examples from this episode at https://www.speakingyourbrand.com/59.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What the phrase “sell from the stage” means
  • Why I believe it’s the wrong approach - any many event and conference organizers feel the same way
  • Finding the happy medium between the awkward pitch and not selling at all in your presentations
  • 5 key things you can and should do in your presentations to get leads, clients, and referrals.

 

Links:

Show notes at https://www.speakingyourbrand.com/59

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

 

People and episodes mentioned:

Feb 27, 2018

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be?

For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well.

The downside is that this is costing us - and in more ways than you may think.

In this episode, my guest Belinda Brown, an executive and leadership coach, shares how she helps her clients, many of whom are executives at large companies, reach their potential as individuals, as teams, and as an organization.

We take the three key areas Belinda focuses on - Uniqueness, Potential, and Equity - and apply it to you as a speaker and entrepreneur.

About My Guest: Belinda Brown brings extensive experience across multiple industries to her work in executive and leadership coaching. Her passion lies in empowering women and diverse leaders to BE who they are wherever they are so corporate cultures can shift and embrace feminine  leadership and diversity development as powerful skills. She also consults with companies in the areas of organizational development, talent development and diversity management. Prior to her coaching and consulting work, Belinda spent over 15 years in roles in management and leadership roles European and American multinational organizations such as Carrefour, Renault, Brambles and Walt Disney Worldwide.

 

Highlights:

  • Why Belinda decided she needed to create a signature talk for her business and why the VIP Day was a perfect fit for her personality
  • The challenges Belinda sees that entrepreneurs face, especially in today’s social media world
  • The pitfalls of focusing on trying to improve your weaknesses
  • Assessments you can take to identify your strengths and unique traits
  • Every person in a team and organization has a different potential level, but self-limitations often hold us back
  • What happens when we try to use someone else’s speaking style
  • If you would rate yourself as a 7 now for potential, what would it take to get to a 10: identify your goals, amplify your unique traits, be intentional, invest in improving your skills
  • The difference between equity and equality - and why one is better than the other
  • How you can get started today identifying your strengths and unique traits

 

Links:

Show notes at https://www.speakingyourbrand.com/58

Learn more about Belinda at http://www.belindamjbrown.com

Connect with Belinda on LinkedIn and Twitter

Belinda’s podcast “Planting the Seeds for Change”

Assessments you can take to identify your strengths and unique traits (some are free and some have a fee):

 

Diane Diaz of The Brand Teacher (personal branding services and assessments)

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 20, 2018

Why use story structure? Simple: It’s what makes us human.

You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.

Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies.

Like a good movie or book, the content we create should have a beginning, middle, and end that takes the audience from the setup of the situation with tension (Act I) to the big idea/angle/process/solution (Act II) and finally to the resolution, reward, and next steps (Act III).

The framework I’ve created and describe in this episode is based on classic 3-act story structure and the hero’s journey but - this is key - applied in a business and marketing context, so that your audience understands what’s in it for them and the transformation you can help them achieve.

You can use this framework when:

  • Outlining solo podcast episodes
  • Interviewing guests
  • Knowing which stories to share when you’re being interviewed
  • Speaking at groups, conferences, and workshops

 

→ Get the free PDF of the story structure framework at https://www.speakingyourbrand.com/57.

 

This episode also marks my 1-year anniversary podcasting! I’ve enjoyed it tremendously, greatly appreciate all of you listeners, and am excited to continue to provide you with interesting and relevant content to help you on your speaking journey.

 

Highlights:

  • A straightforward step-by-step framework on how to use 3-Act story structure in your presentations, podcast episodes, and interviews
  • How to select the best kinds of stories to share and to ask your guests
  • How to tell stories in a way that advance the content and the points you’re making
  • Understanding why it’s crucial to realize and convey that you are not the hero of the story
  • How to create a story bank

 

Links:

Show notes and PDF at https://www.speakingyourbrand.com/57

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 13, 2018

If you’ve been wanting to do a TEDx talk, this episode is perfect for you.

My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk and how to know if you have a TED-worthy idea (“an idea worth spreading”).

Tamsen was the Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world, so she shares how she found speakers and what she looked for in TEDx applications (this may surprise you!).

You definitely don’t have to be a professional speaker to be selected for TEDx, but you do need to have authority and passion.

About My Guest: Tamsen Webster is an acclaimed keynote speaker, “idea whisperer,” and message strategist. She combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world into a simple structure for understanding, talking about, and creating lasting change. As a result, she is an in-demand consultant on finding the ideas that move people to action.

The Speaking Your Brand podcast is hosted by Carol Cox.

 

Highlights:

  • The 3 key elements of a great TEDx talk
  • Examples of universalizing your personal story
  • How to know if you have a TED-worthy idea
  • What TEDx organizers look for in applications
  • How some TEDx organizers find speakers
  • Why you should not do a TEDx talk as a business booster or marketing effort
  • How to rehearse and the pros and cons of memorizing your talk

 

Links:

Show notes at https://www.speakingyourbrand.com/56

Visit Tamsen’s website at http://tamsenwebster.com/

Tammy Lally on What It Takes to Do a TEDx Talk - Episode 24

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk or TEDx talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 6, 2018

Should you give an instructional or an inspirational talk?

You probably think I’m going to say that the answer is “It depends,” but I’m not.

I think the real question behind this question is you want to know what kind of content to present to the audience.

You’re not sure if they want to learn specific strategies and tactics and how-to’s (instructional) or if they want what we would call a motivational speaker (inspirational).

You want to make sure the audience is happy and has their expectations met, and, yes, you need to provide relevant content that’s valuable to them.

But, I also want the speaking engagement to have an ROI for you - to clearly connect to your business so that the audience understands what you do, who you do it for, and how you help them get specific results.

In this episode, I share what many speakers and workshop facilitators are missing and how you can integrate this critical piece into your presentations.

I also explain 6 types of presentations and what goes into each one.

→ Get the free PDF with the step-by-step presentation guide with the overview of the 6 types of presentations at https://www.speakingyourbrand.com/55.  

The Speaking Your Brand podcast is hosted by Carol Cox. 

Links:

Show notes and free PDF guide at https://www.speakingyourbrand.com/55

Clients mentioned:

Other episodes mentioned:

  • Episode 50 on The 3 C's of Visibility: What It Takes to Get Known
  • Episode 30 on How to Become a Sought-After, Stand-Out Speaker
  • Episode 25 on Why You Need a Signature Talk for Your Business

Amy Cuddy’s TED Talk

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 30, 2018

When you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection?

It may seem like this could take days, weeks, or even months or years.

But, during a recent workshop I attended that was facilitated by today’s guest, I personally experienced a profound sense of connection with a group of strangers in a matter of 20 minutes. A connection deeper than one I’ve felt with people I’ve known for years.

How did this happen? My guest Dr. Laura Gallaher is on the podcast to talk about radical communication and the transformational change in people and culture that emerges from it.

The specific techniques we discuss are ones you can use in one-on-one conversations, when you’re facilitating workshops, and with your team.

About My Guest: Dr. Laura Gallaher is an Organizational Psychologist, Executive Coach, and Licensed Human Element Practitioner. Laura’s company, Gallaher Edge, works with executives who want an edge over their competition by looking inward, and pushing past the edge of their comfort zone in order to increase their awareness, alignment, and accountability. She helps executive teams have conversations they didn’t even know they needed to have. Organizations are just people. Gallaher Edge helps executives learn what it takes to be more profitable by truly putting people first. She began her career at NASA Kennedy Space Center. After the Space Shuttle Columbia exploded upon re-entry in 2003, killing everybody aboard, Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for 8 years with NASA to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center.

The Speaking Your Brand podcast is hosted by Carol Cox. 

Highlights:

  • The three ways we are destroying trust in the workplace
  • How choosing to be more open and honest with yourself will allow you to be more open and honest with your peers
  • How to recognize defense mechanisms and what to do instead in order to facilitate a productive conversation
  • Why creating a culture of psychological safety allows for stronger teams
  • Why feedback is critical among teams to produce higher quality products and catch potential mistakes
  • The importance of self accountability and why it is a choice we make
  • The beautiful thing that happens when you are vulnerable
  • How to apply these techniques at your next speaking engagement or workshop to create trust and connection with your audience

 

Links:

Show notes at https://www.speakingyourbrand.com/54

Visit Laura’s website at http://www.gallaheredge.com/

Laura’s podcast “Unlock Your Potential”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 23, 2018

What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media?

My guest is well-known fashion blogger Jeanette Johnson, who started her blog way back in 2010, before influencer marketing was a thing. Since then, her business and brand have skyrocketed and Jeanette has done lots for visibility: blogging, social media, TV, speaking, and now a book.

In this episode, we talk about the shifts in influencer marketing, how Jeanette makes decisions about what brands to work with, and what brands look for when partnering with someone.

Jeanette shares the online bullying she experienced in the first few years of her blog and how she dealt with it (it’s crazy to me how mean-spirited people can be!).

We also get into a discussion about the downsides of “fast fashion” and what good alternatives are if you want to make more conscious buying decisions while still enjoying clothes and fashion.

About My Guest: Jeanette Johnson is the creator of J's Everyday Fashion, a budget-friendly, down-to-earth style blog that encourages women to have fun with fashion! With more than one million readers annually, Johnson’s blog is the winner of ShopStyle's Best Everyday Style in 2016, and Sunshine Awards Orlando's Blog of the Year in 2013 and 2015. She regularly appears on national morning show Daytime and speaks at blogging conferences and events. She continues her quest to help women find freedom with both their inner and outer beauty with her new book “J’s Everyday Fashion & Faith: Personal Style with Purpose” (Waterfall Press), which was recently profiled by InStyle Magazine.

The Speaking Your Brand podcast is hosted by Carol Cox.  

Highlights:

  • How important authenticity is in order to be viewed as a leader in your industry
  • How our reputations become aligned with the brands and companies we choose to partner with
  • How being consistent with your social media posting creates trust with your audience
  • Why your blog is your portfolio and why it’s important to update it consistently to show you are committed and will deliver on promises you makes with brands or companies
  • The importance of video on Facebook and where to start if you aren’t ready to dive in with Facebook Live
  • Tips on what to wear for your presentations and speaking engagements

 

Links:

Show notes at https://www.speakingyourbrand.com/53

Visit Jeanette’s website at https://jseverydayfashion.com

Jeanette’s blog post on “Is This The Next Big Trend? Why Fast Fashion And Fair Trade Are Not Your Only Choices”

Follow Jeanette on Facebook, Instagram, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 16, 2018

Have you thought about creating and hosting your own in-person event, whether it’s a monthly meetup, a panel discussion related to your industry, or a full conference?

Or, if you’ve hosted your own event, but felt like your business and personal brand didn’t get as much exposure as you would have liked (probably because you were busy running around taking care of everything!), you’ll learn what to do instead.

My guest, Renee Warmack, and I talk about how to create an event that’s a win-win-win for everyone involved: the content provides value to the audience, the panelists/speakers are showcased, AND your message and brand come through too.

Renee is an expert at putting on live events, so we talk about coming up with a topic/theme, how to select good panelists and speakers, the structure/agenda of the event, and how to end the event strong (really important!).

Renee also shares with us her 4-step process for making big changes in your life.

About My Guest: Renee Warmack, MPA, is a producer, speaker and coach who creates positive change in the world through inspirational movies and events; motivational talks; and helping others claim their power and capture their dreams.

The Speaking Your Brand podcast is hosted by Carol Cox.   

Highlights:

  • How women can take action and claim their power
  • Strategies to produce live events and weave your services into that event
  • Why it’s important to prepare your speakers and how to communicate expectations
  • Best practices for vetting your speakers
  • The importance of connecting with your audience in person to supplement social spaces like Facebook groups

 

Links:

Show notes at https://www.speakingyourbrand.com/52

Visit Renee’s website at http://reneewarmackproductions.com/.

Listen to podcast episodes 45 and 50 on getting visibility for your business and brand.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 9, 2018

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did.

My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including:

  • how to market to cold audiences vs. warm ones;
  • the #1 reason to do Facebook Live videos (it’s probably not what you think);
  • the new Facebook Local (move over, Yelp!);
  • and more.

During our conversation, we hit upon what I believe is THE key to successful marketing nowadays. It’s something you can easily do in your videos, podcasts, interviews, webinars, blogs, and presentations. No fancy tech, no fancy graphics, no fancy lighting required.

Curious what it is? Listen in. :-)

Sandi and I also talk about ways you can practice your presentation and why you absolutely should before giving it “for real.”

About My Guest: Dr. Sandi Eveleth is an Optometrist, Eye Care Practice Consultant, and Digital Marketing Strategist. She loves helping eye care professionals grow their practices using the latest digital marketing and business development strategies. Sandi has been practicing Optometry for over 27 years in just about every setting possible — from owning a thriving private practice for more than 15 years to working inside corporate practices and working for Ophthalmologists. She holds a Doctor of Optometry degree from the New England College of Optometry, where she was the Valedictorian, and a Bachelor of Science degree from Boston College. In 2009, Sandi also founded KISS your Web, LLC (KISS stands for Keeping Internet Solutions Simple) as a web design and digital marketing firm. Sandi is also a WP Elevation Certified Digital Business Consultant.

The Speaking Your Brand podcast is hosted by Carol Cox.   

Highlights:

  • How to utilize webinars as a way to practice new material you will be presenting at a speaking engagement
  • Best practices for your webinar, and why Zoom is a great platform for hosting your webinars
  • How to gear your marketing to cold, warm, and hot audiences
  • The importance of installing the Facebook pixel on your website
  • Why Facebook Live is the most important thing you can be doing on the platform right now and information on the brand new Facebook Local
  • The two things you need to be thinking about now when marketing and speaking

 

Links:

Show notes at https://www.speakingyourbrand.com/51

If you would like to work with Sandi or if you know any eye care professionals that would like to increase their revenues, here is her special offer for listeners: http://www.drsandieveleth.com/specialoffer

Connect with Sandi on Twitter @SandiEveleth

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Jan 2, 2018

What does it take to get known? How can you become the “go to” person for what you do?

You know you need to be more visible in order to grow your business and network and to achieve your goals.

But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them.

What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plus a bonus 4th C).

I share with you the ways to be consistent for it to make an impact; why being an advocate and standing up can get you known (but why it’s scary to do so); and why having support can make all the difference, including places we need to show up where we might not be right now (hand raised).

I do get on a bit of a soap box about why, as a society, we need you as a woman to be more visible and why you’re not the only one who benefits when you do.

At the end of the episode, I share with you the key visibility areas for me that significantly grew my revenue last year.

I’d love to hear your thoughts on this episode and where you’re going to focus in 2018! Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

I encourage you to also listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in, to identify where you should focus your time and efforts.

The Speaking Your Brand podcast is hosted by Carol Cox.    

Highlights:

  • Why you need visibility for your business
  • 3 C’s of Visibility = Consistency, Courage, Community
  • 3 ways you need to be consistent
  • Examples from my own business about the impact of consistency
  • Why putting yourself out there and speaking up feels so vulnerable
  • The physiological effects of vulnerability
  • The ancestral memory we as women have of vulnerability
  • Why we need more women in positions of power and leadership
  • What those around you get from you being visible
  • Having allies and advocates
  • The 4th bonus C
  • The key visibility areas for me that significantly grew my revenue last year

 

Links:

Show notes at https://www.speakingyourbrand.com/50

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Other episodes mentioned:

Dec 26, 2017

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do.

It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath.

The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same.

More than simply helping to calm your nerves or speak more clearly (which it definitely does as well!), using your breath properly and intentionally can connect you on a deeper level with your audience and make your words more powerful and impactful.

My guest Janice Rous is an expert on the breath and the body. In this episode, she shares specific techniques you can use on the stage and in preparation to tune your breath and your body.

We also talk about why we’re often reluctant to have silence in our conversations and presentations, but why it’s crucial for our listeners.


About My Guest: Janice Stieber Rous has been dancing since she was five and attended the Martha Graham School until the age of 21. She graduated from the American Center of the Alexander Technique in 1981 and has been teaching classes in Stough Breathing Coordination, Yoga and the Alexander Technique in New York City, Orlando, Florida, Ireland and Israel ever since. She is a Sarah Lawrence College graduate and has a master’s degree from Bank St. College in museum leadership, education and administration. Janice created Body Dialogue because she was in search of a practice to integrate all of her different studies, thereby effectively combining Alexander Technique, breathing and yoga.

 

Highlights:

  • The importance of breath, tone, resonance, vibration, and grounding the body
  • How to let your breath guide the voice so your words are powerful and impactful
  • How pauses and silences are necessary so your audience see you as the authority on your topic
  • Techniques to invite your audience into your speech
  • The importance of physical and vocal warmups before a speaking engagement
  • The importance of oxygen for our thinking

 

Links:

Show notes at https://www.speakingyourbrand.com/49

Check out Janice’s website, workshops, and retreats at http://bodydialogues.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 19, 2017

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too.

You’ll learn the questions to ask yourself to determine where you should focus your time and energy.

Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the same people who would purchase her services - they are two very different types of customers. You may have the same thing in your business and not realize it.

I encourage you to go back and listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in.

About My Guest: Pam Andrews is a College Admissions Coach and Scholarship Strategist.  Pam helps high school students get into their dream college and secure scholarships that will pay for it. Pam is known for helping her son win over $700,000 in scholarship money that pays for his undergraduate and graduate school. More importantly, she has helped her clients win over $1,000,000 in scholarships.  Because of her success, Pam is often asked, “How do you do it?” To answer this question she launched, The Scholarship Shark, a coaching company that offers parents and students a roadmap to maximizing their efforts to getting into college as well as finding and winning scholarship money.

If you’d like to schedule a visibility strategy session with me to create your own personalized visibility roadmap and plan, go to https://www.speakingyourbrand.com/getvisible.

 

Highlights:

  • The two different types of customers Pam has and how this will influence the visibility areas to focus on
  • What Pam has been doing so far for visibility and the results she’s seen
  • Specific strategies - both online and offline - you can use to build awareness for what you do
  • The power of teaming up with complementary service providers
  • How often you should do public speaking and podcast interviews
  • How to put your visibility roadmap into action

 

Links:

Show notes at https://www.speakingyourbrand.com/48

Check out Pam’s website, books, and board game at https://www.thescholarshipshark.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 12, 2017

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning.

My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories and humor to flipcharts and breathing breaks, to engage adult learners.

We also talk about how to manage introverted and extroverted workshop participants, how Amy got her first speaking gigs when she was starting her business, and our mutual love for alliteration and acronyms.

This is a very lively conversation that I know you’ll enjoy!

About My Guest: A nationally-known sexuality educator, speaker and author, Amy Lang helps both parents and professionals who work with kids discover talking about sexuality, bodies and safety doesn’t have to be scary or overwhelming. Her engaging, humorous and inspiring style shows adults how to turn conversations and situations they dread into something they can handle like a pro. Her clients include the US Air Force Youth and Family Services programs, Boys & Girls Clubs and thousands of parents around the world. Amy holds an MA in Applied Behavioral Science and her focus was in adult education and group facilitation. She decided to combine her love of sex talking and her love of working with adults and started Birds & Bees & Kids in 2006.

 

Highlights:

  • Getting referrals from current and previous clients, and how important they are to grow your business
  • How to get your first speaking gigs
  • Keeping your presentation content fresh
  • Specific strategies for connecting with and engaging introverts AND extroverts in your audience
  • How to connect to your audience with real stories, humor, and wacky teaching styles
  • Holding space for your audience and being their guide
  • The importance of tweaking your content to different audiences so they are engaged and actively learning

 

Links:

Show notes at https://www.speakingyourbrand.com/47

Check out Amy’s website at http://birdsandbeesandkids.com/

Amy’s Facebook Group Birds and Bees and Kids

Find Amy’s book Dating Smarts on Amazon

Interested in working together to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 5, 2017

As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind).

How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing?

We need a wingwoman (or two or three)!

In this episode, my guest Mia Scharphie shares what she has named “the wingwoman effect” and how as women entrepreneurs and professionals we can use it to advocate for others, foster collaboration, and gain more visibility.

We talk about the difference between having a mentor and a sponsor, creating a recommendation circle, and a better approach to networking events.

We also need your input! During our conversation, we talk about how we all need to have a coach, a cheerleader, and a challenger in our lives. Mia came up with an idea for a fourth archetype and we need a good “C” name for it! (I love alliteration.) After you listen, pop into the Speaking Your Brand Facebook group and share with us your ideas.

About My Guest: Mia Scharphie is a creative agent of change, a do-er and big-picture thinker. She founded Build Yourself to help women in creative fields move past the obstacles that hold them back in the workplace, and to make those workplaces better places for their women’s often underutilized talent.

Mia is a trained facilitator and has worked on women’s advocacy for over fifteen years. She’s run a research effort on women in social impact design for the Harvard Business School, is a founding member of the Equity Roundtable at the Boston Society of Architects, and was named as one of Impact Design Hub’s Social Impact Design 40 under 40. She has spoken extensively across the country including at the Association of Community Designers, and A Better World by Design, as well as the University of Pennsylvania and UT Austin. Mia received degrees from the Harvard Graduate School of Design and Brown University. Her writings on issues of equity in design have been published in the Christian Science Monitor and GOOD.

 

Highlights:

  • How succeeding in school and the workplace are different, and what actions to take to make yourself memorable
  • Why hearing ‘no’ is sometimes a really good thing to hear
  • How people pleasing and needing approval hinder us from reaching our goals
  • The difference between having a mentor and a sponsor
  • How to start building your visibility today and why you shouldn’t wait to do it
  • The importance of collaboration over competition
  • What it means to have and to be a wingwoman
  • How to take advantage of the opportunities you have to be creative and stand out

 

Links:

Show notes at https://www.speakingyourbrand.com/46

Get Mia’s free brainstorming guide to help you create more unique content: http://www.buildyourselfworkshop.com/speakingyourbrand

Visit Mia’s website at http://buildyourselfworkshop.com/ and http://buildyourselfworkshop.com/double-vision-coming-soon/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 28, 2017

This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone.

I’m going to share with you 4 different roadmaps depending on where you’re at in your business and what your goals are.

Whether you want to do more public speaking, give a keynote, do a TEDx talk, create your own workshops or events, launch a podcast or video show or virtual summit, appear on TV, write a book, serve in a leadership position in a community or industry organization, or run for office, you need to identify the stepping stones to get you from where you are to where you want to be.

Get the free PDF download of the visibility roadmaps and additional resources at https://www.speakingyourbrand.com/45.

You’ll also hear about a recent tough decision I had to make about a visibility opportunity. I had to keep in mind what was going to grow my business vs. potentially derail it.

 

Highlights:

  • Visualizing where you want to be and what you want to do, whether it’s a keynote, TEDx talk, launching a podcast, hosting a live event, writing a book, going on TV, even running for office
  • What visibility gets you and your business
  • Identifying the stepping stones to get you from where you are to where you want to be.
  • Questions to consider when deciding what areas to focus on for visibility
  • The 4 Visibility Roadmaps - depending on what stage you’re at in your business and what your goals are

 

Links:

Get the show notes and free PDF download of the visibility roadmaps at https://www.speakingyourbrand.com/45

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 21, 2017

Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue.

My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018!

In this episode, we talk about the reasons to participate on a virtual summit, what you should know as a participant and the questions to ask the host, and whether you should host your own.

About My Guest: Jaime Slutzky was born a techie. She knew by the age of 7 that she wanted to spend her life working on computers. She obtained her Bachelor's in Computer Science, spent over a decade in corporate IT and then she started a WordPress freelancing business. Jaime is now the Principal at Virtual Summit TECH, a virtual summit production company. She and her team perform all the behind-the-scenes tech wizardry to deliver their clients content to their audience.

 

Highlights:

  • What exactly a virtual summit is, and how it can grow your business and connect you with other industry leaders
  • How participating in or hosting your own virtual summit can help you become an influencer in your field.
  • How long it takes to create a virtual summit and the three main components of one
  • Questions to ask yourself if you’re thinking of hosting your own virtual summit
  • How to make sure you’re getting the most out of the summit as an interviewee

 

Links:

Show notes at https://www.speakingyourbrand.com/44

Register for Jaime’s Biz BFF Summit: https://thebizbffsummit.com/

Learn about Jamie’s services at https://virtualsummittech.com/

Strong Jewish Women’s Summit hosted by Edie Berg: http://thestrongjewishwomenssummit.com/ . Edie was on the Speaking Your Brand podcast in episode 5.

Elevate Pharmacy Summit hosted by Blair Thielemier: https://elevatepharmacysummit.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 14, 2017

Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach  your goals and grow your business vs. derailing you.

My guest Amber De La Garza is a productivity specialist, so we also talk about productivity tips for us as speakers and entrepreneurs. I even ask her to help me with a productivity struggle - and you’ll be surprised by her recommendation (I was!).

Amber shares with us what the National Speakers Association does and how it has helped her in her speaking journey.

We also talk about what it takes to get paid big money for keynotes - and why you may not want to go down that path.

About My Guest: Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, and the host of the Productivity Straight Talk podcast. She helps entrepreneurs take consistent, massive, focused action in business and equips them with the specific techniques needed to reduce stress, increase profits, make more time for what matters most, and achieve their vision of success.

Highlights:

  • How you can reach your business goals without being a keynote speaker (and why it may even be better)
  • How being involved with her local chapter of the National Speakers Association has helped Amber on her speaking journey
  • Why content isn’t received the same way in all audiences and how important it is to know your audience
  • The difference between organization and productivity
  • How to create a calendar that supports natural energy flows for ultimate productivity
  • The right way to network at networking events to create opportunities (like being a podcast guest)
  • Productivity tips, and why it’s ok to say no

 

Links:

Show notes at https://www.speakingyourbrand.com/43

Amber’s website: http://www.theproductivityspecialist.com

Amber’s podcast: Productivity Straight Talk

Amber’s Facebook group: https://www.facebook.com/groups/ProductivityStraightTalk/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Nov 7, 2017

What kind of content should you create when you want to start a movement (or launch a product)?

In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails.

Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol.

We talk about what kinds of videos to create, who to target, and how she can incorporate her story into her content.

About My Guest: Marnie Clark is a business owner who has played an integral role for the past 27-years in the multi-million-dollar construction company that she has helped build alongside her husband. Marnie is also the founder of Marnie Rae, a lifestyle brand that spotlights handcrafted, soft cocktails. Nestled near Hood Canal in the beautiful Pacific Northwest, Marnie loves to enjoy the outdoors - hiking, running, paddle-boarding and boating. Traveling and family are high on her list but you can’t leave off the Seahawks or coffee! Being sober has led Marnie to explore a new passion and she is excited to share this with others. Marnie is recognized as a founder of the Dine and Dream Dinner and a past producer of The Inspired You Event.

Highlights:

  • How Marnie found her niche and is filling a void for her audience
  • How sharing your story is important because that’s what your audience will relate to
  • How large the market is for handcrafted non-alcoholic beverages
  • The importance of visual imagery when creating our content and user generated content
  • How working with local restaurants and TV channels can help spark a movement

Links:

Show notes at https://www.speakingyourbrand.com/42

Marnie’s website

Connect with Marnie on Instagram @MarnieRaeC

My interview on the Food Blogger Pro podcast #106

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 31, 2017

In this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs.

The title was “Your Visibility Roadmap: Growing Your Business, Brand, and Influence.”

I talk about how I created the presentation itself, an overview of the content, how I prepared, and the feedback and results I got.

You’ll hear about the nightmare I had 2 nights before I was to speak (and what I learned from it!).

You’ll also hear the feedback I received from one of the attendees that stopped me in my tracks - something you need to hear too.

In a future episode, I’ll go over the visibility roadmaps from this presentation, so be sure to subscribe to the podcast and share with a friend!

 

Highlights:

  • How I got this speaking opportunity
  • How I decided on the content for my talk and what to include in it
  • The process I went through to create my talk (that you can use too)
  • Slide designs
  • How I prepared
  • Getting to know the audience beforehand
  • The importance of feeling comfortable in the venue
  • Customizing the presentation for the audience
  • The feedback and results I received

 

Links:

Show notes at https://www.speakingyourbrand.com/41

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

BizChix podcast

My webinar on How to Become a Sought-After, Stand-Out Speaker at https://www.speakingyourbrand.com/training

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 24, 2017

Have you ever felt scared to say or publish something, but you knew you had to do it?

That’s what my guest Sophia Eng did a few months ago when she wrote and published Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if she wanted other women to speak up, she had to do it herself.

Sophia is a Growth Advisor and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been the driving force behind the revenue and user growth at Autodesk, Workday, and now InVision, as well as her own consulting agency using buyer psychology as the backbone of her strategies and insights.

Sophia champions female and minority inclusion in Silicon Valley, as one of the leaders of Women Supporting Women. Sophia has a special focus on empowering female entrepreneurs, as well as pushing the agenda for more in-depth studies on the unique psychology of female consumers.

In this episode, we talk about how men and women buy differently; what growth hacking is and how we can use it to grow our businesses; the need for more women to speak up in companies and on stages; finding allies; and much more.

Highlights:

  • How you should be targeting men and women customers differently
  • The importance of split testing your landing pages and Facebook ads for men and women
  • Tips for using growth hacking strategies, no matter what kind of business you have
  • How community is a key element of growth hacking and word of mouth is the best marketing
  • Finding allies to support you
  • The importance of speaking up, even if it’s frightening, in order to start a conversation that will elicit change

 

Links:

Sophia’s website

Join Sophia’s Facebook group “Women in Growth”

Connect with Sophia on Twitter

Sophia’s article Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities”

InVisionApp.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 17, 2017

What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to share something?

My guest Lisa Woodruff, founder of Organize 365, and I talk about how and why she shares personal stories on her podcast and blog and how that has impacted her business growth.

We also get into how Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media.

About My Guest: Lisa Woodruff is a home organization expert, productivity specialist and author of The Mindset of Organization, Take Back Your House One Phase at a Time, & How ADHD Affects Home Organization. Lisa believes organization is not a skill you are born with. It is a skill that is developed over time and changes with each season of life.  Lisa has helped thousands of women reclaim their homes and finally get organized with her practical tips, encouragement and humor through her blog and podcast at Organize365.com.

 

Highlights:

  • Why Lisa started her business Organize 365 in 2012
  • How Lisa uses personal stories in her business, blog, and podcast to connect with her audience
  • How Lisa handles the fear of sharing personal stories
  • How Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media

 

Links:

Lisa’s website Organize365.com

Lisa’s podcast Organize 365

Connect with Lisa on Facebook, Pinterest, Instagram, LinkedIn, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 10, 2017

Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further.

My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part of her business through local workshops, partnering with the chamber of commerce and SBA in her town.

We talk about how Valentina markets her workshops, how far in advance to advertise them, tips for effectively targeting Facebook ads, and using Twitter to connect with influencers and podcasters.

One of the workshops that Valentina offers is on social media for introverts. As an introvert and someone who doesn’t like to post a lot on social media, that really piqued my interest, so I have Valentina share some of her strategies with us.

About My Guest: Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement: Social Media Solutions in January 2012 and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing. Valentina regularly speaks to business groups, associations, and organizations on using social media effectively.

 

Highlights:

  • How to use Twitter and Instagram to connect with influencers and thought leaders in your field
  • How long your workshop should be
  • Importance of identifying your target market audience for workshops and Facebook ads
  • How much to spend on Facebook ads and when to start promoting your event
  • How local workshops can lead to higher paying on-site consultations
  • Importance of doing old school things like sending thank you cards, birthday cards, and presents to clients - keeps you in the front of their mind
  • Always be engaging with your current clients because most of your new clients will come from them

 

Links:

Valentina’s website = http://beyond-engagement.com/

Connect with Valentina on Twitter, Facebook, and LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Oct 3, 2017

We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!).

In this episode, I help professional makeup artist Samantha Agostino with the content of her webinar. We review her past webinar and how to improve it to make a stronger connection with her audience and get them interested in her program.

We talk about getting clear on your goal as well as the audience’s goal, how to structure your webinar content by focusing on 3 (yes, only 3!) main points and keeping them simple to understand, the power of sharing your personal stories and experiences as well as client examples, tips for engaging attendees, and how many slides to use.

About My Guest: Samantha Agostino is a professional makeup artist for high-end bridal and event clients. Samantha’s work has graced numerous covers such as IAN and NJ Bride and been featured by top publications including Grace Ormonde, Carats & Cake and The Knot. A celebrated bridal fashion specialist – she recently collaborated with international luxury wedding planner Jean-Charles Vaneck and Ellie Youseff Couture for The Villa Casa Casuarina in Miami – Samantha also regularly leads beauty teams for NY Fashion Week, where her work has been highlighted on WWD and Vogue Brazil pages. In addition, Samantha mentors and coaches other makeup artists who are building their businesses.

Highlights:

  • Getting clear on your goal - and your audience’s goal - for the webinar
  • Understanding the obstacles that are preventing your audience/target market from achieving their goal and how you help them
  • How to structure your webinar content
  • Why you should only have 3 main points and keep them simple, especially on a webinar
  • The power of sharing your personal stories and experiences and client examples
  • Tips for engaging your audience throughout the webinar
  • How many slides you may have for a webinar vs an in-person presentation
  • How much text to include on your slides

 

Links:

Learn more on Samantha’s website

Connect with Samantha on Instagram

Free PDF of my presentation framework you can use for your webinars

Watch my recent webinar or listen to episode 30 which is the audio from the webinar

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Sep 26, 2017

Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth.

That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she grew the organization from an idea to a seven-figure budget and she now coaches changemaking entrepreneurs. She was even mentioned (by name!) by Seth Godin in one of his TED talks.

In this episode, Geraldine and I discuss her background and early adventures traveling the world, the impetus for creating Climate Ride, the struggles she sees changemaking entrepreneurs go through, and much more.

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward.

Highlights:

  • Geraldine’s travels around the world
  • Trusting your idea as a pioneer
  • Needing a map to point you in the right direction for your business
  • The money blocks many socially-minded entrepreneurs face and what to do about it

Links:

Learn more on Geraldine’s website

Free PDF for listeners

Connect with Geraldine on Facebook and LinkedIn

Seth Godin TED talk “The tribes we lead”

Book “The Soul of Money”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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