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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: Page 3
Sep 4, 2018

There are many, many ways you can get visibility for yourself and your business:

  • Speaking to local groups
  • Presenting at conferences
  • Being a member or officer of a local organization
  • Guesting on podcasts or hosting your own podcast
  • Doing Facebook Live and YouTube videos
  • Hosting webinars
  • Being active in Facebook groups and other online communities

 

But, you can’t do all of these at the same time.

You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. (Listen to Episode 45 on Your Visibility Roadmap: Build Your Business, Brand, and Influence for more.)

In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts.

Our conclusion: Less is more.


We also talk about the importance of having email opt-ins for tracking purposes, but why selling one-on-one services via email marketing doesn’t usually work and what to do instead once they’ve signed up for your list.

I’d love to hear from you! What’s been working for your visibility strategy?

Share in the *free* Speaking Your Brand Facebook group. Join by going to  https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

About My Guest: Wendy Zanders is Professional Home Organizer based in Maryland and the Founder of Functional Organizing with Wendy. Drawing upon her 17+ years as a Unit Supply Specialist and Unit Armorer in the United State Army and experiences as an Executive Assistant, Project Manager, and mother, Wendy has honed her organizational abilities and reclaimed her passion to help others by providing professional home organizing services to help professional moms, particularly those with ADD or depression, with their decluttering efforts, by involving the entire family. Wendy wants to give you time back so you can collect memories and not things.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/84

Visit Wendy’s website: https://www.functionalorganizingwithwendy.com/

Connect with Wendy on her Facebook page and Facebook group.

Book recommendation: “The Prosperous Coach”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.


Join our Monetize Your Speaking group coaching program at
https://www.speakingyourbrand.com/group


Sign up for a Strategy Session at
https://www.speakingyourbrand.com/strategy.


Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Related Podcast Episodes:

  • Episode 39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff
  • Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews
  • Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known


Aug 28, 2018

How can you expand your network and reach new people?

Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that.

But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain?

My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals.

In this episode, Baily and I talk about:

  • Tips for attending networking events, even if you’re an introvert
  • Specific strategies and examples you can use to identify partners and reach out to them
  • How to improve the likelihood that a potential partner will say “yes”
  • Ideas for doing promotional partnerships that benefit both of you AND both of your communities
  • The pros and cons (mostly cons) of being an affiliate for others
  • The 20 speaking gigs Baily has done this year - why she does them and what she gets out of them

 

You’ll love Baily’s obvious passion and energy for collaboration and you’ll learn exactly what to do to get started.


Your homework is to identify someone in your network you can collaborate with and reach out to them to get the conversation started.

 

I met Baily through a mutual friend, Mia Scharphie, who introduced us (the power of collaboration!). Mia was on the podcast in episode 46 (We All Need a Wingwoman), which is an excellent companion episode to this one.

About My Guest: Baily Hancock is a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals, whether that's making a career change or growing their business.  A natural-born connector, Baily has spent her career growing and nurturing her network and finding ways to collaborate along the way. She works with entrepreneurs to help them amplify their company's reach and influence with partnerships, and with professionals to help them find happiness and fulfillment in their careers. A self-described, "Type-A with a dash of woo", Baily is equal parts strategic and supportive. Whether you're coming to her in need of direction in your career or you're looking for ways to make more revenue in your business, she's got your back.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/83

Get the free Partnership Outreach Email Template.

Connect with Baily on her website, Instagram, and Facebook.

Check out Baily’s program at http://www.expertiseforexposure.com/

Listen to Baily’s podcast "The Baily Hancock Show".

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and People Mentioned:

Aug 21, 2018

How can you create an emotional connection with your audience?

Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in.

Creating an emotional connection:

  • Engages the audience and keeps them interested
  • Builds trust with you and with each other by being vulnerable and relatable
  • Helps them to remember what you’re teaching
  • Gives them a way to apply what you’re sharing to themselves

 

In this on-air coaching call, my guest Leanne Kabat and I brainstorm about how she can create an emotional connection with her audience in her presentations.

We also talk about:

  • What happened in 2006 when Leanne was given 5 years to live
  • Why Leanne needs to evolve her current business model to include speaking
  • How Leanne can use her new book at speaking engagements
  • Creating a story bank
  • Leanne’s “a-ha” moment during our conversation
  • Speaking packages and how to structure and price them
  • A must-have: Why you should provide your audience with a worksheet and feedback form

 

Get the free PDF download that has the story structure framework, sample workbook and feedback form I share with Leanne that she - and you - can use in your presentations.

About My Guest: Leanne Kabat is the CEO and Main Mama at MamaConnects and the award-winning conference for moms called MamaCon. Each year, MamaCon celebrates the journey of motherhood by offering community, inspiration and education at events around the Pacific Northwest. A strong community is a lifeline for women raising children and balancing the complexity of life, which Leanne knows too well as she faced a medical diagnosis that gave her five years to live in 2006. Through events and her podcast called MamaConnects, Leanne nurtures a strong and vibrant community of women who support each other as they stand strong, rise up and take on life’s challenges together. Leanne’s forthcoming book is called “The 5 Seasons of Connection for Parents.”

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Why and how to create an emotional connection with your audience
  • What happened in 2006 when Leanne was given 5 years to live
  • Why Leanne needs to evolve her current business model to include speaking
  • How Leanne can use her new book at speaking engagements
  • Creating a story bank
  • Leanne’s “a-ha” moment during our conversation
  • Speaking packages and how to structure and price them
  • A must-have: Why you provide your audience with a worksheet and feedback form

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/82

Leanne’s website: http://www.mamaconnects.com/

Leanne’s podcast “MamaConnects”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts and Episodes Mentioned:

Aug 14, 2018

What separates a great speaker from a so-so one and how can you be a great one?

I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations.

Although it was a conference for podcasters, this episode is not about podcasting - it’s about how you can be a better speaker and presenter. (But, if you are a podcaster, it will help with that too!)

You’ll learn:

  • Top takeaways from watching presenters at Podcast Movement that you can apply to your own presentations
  • What the best speakers had in common
  • What Pat Flynn did in his opening keynote
  • The worst session I attended - what went wrong and how it could have been better
  • The best sessions I attended - and what the speakers did well
  • How a panel was structured as a 3-person presentation: Did it work?
  • What Terry Gross of NPR’s Fresh Air did in her closing keynote that was incredibly brave

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/81

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts, People, and Episodes Mentioned:

Aug 7, 2018

Do you know what makes your approach and process unique?

As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do.

In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client.

We go deep to dig out what’s important to Anne and to find her why, which carries over into the work she does with her clients and why her clients like working with her.

You’ll hear us brainstorm to come up with Anne’s brand statement: “I help [target audience] do [this] so they can [get these results].”

As you listen, think about your why and what your brand statement could be.

Need help clarifying your message and brand statement? Book a strategy session with me at https://www.speakingyourbrand.com/strategy.

 

About My Guest: After completing her first triathlon as a way to improve her health, Coach Anne Torrez was hooked for the long haul. Finding a sport she was passionate about changed not only Anne’s physical health, but also drastically improved her mental and emotional outlook. Today, Anne helps runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne loves working with both beginners to help them enter the racing world confidently, as well as with experienced athletes who want to achieve the next level of competitive performance. As a wife, mom of two young kids, athlete and business owner, Anne understands how to juggle serious training with a busy lifestyle and works with each athlete to create an individualized program that will bring success in the context of real life.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/80

Anne’s website = https://www.triityourway.com/

Connect with Anne on Instagram @triityourway and Facebook and Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and Podcasts Mentioned:

Jul 31, 2018

In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations.

In episode 61, you learned how developing your own framework can be a game changer for not only your presentations but also your business.

Many listeners have told me how impactful that episode was for them. They’ve even shared sketches of their frameworks in the Speaking Your Brand Facebook group (get access at https://www.speakingyourbrand.com/join).

In this episode, you are truly a fly on the wall as you’ll hear Coryne and I brainstorm what her framework should look like (a circle, triangle, rectangle, etc.) based on how she helps her coaching clients. We come up with a really unique shape that at a glance shows the key elements and outcomes.

Want to know what her framework ends up looking like? Listen until the end!

Need help developing your framework? This is part of what we work on together when creating your signature talk. Get the details, sign up, or schedule a free consult call with me at https://www.speakingyourbrand.com/coaching.

 

About My Guest: Coryne Forest is the Deputy Director for Organization Development for an Army R&D Center and the owner of Forest Leadership Solutions. She is a writer, speaker, workshop facilitator and coach for women with STEM careers. With over 30 years of tech and leadership experience, Coryne’s vision is to change the technical landscape the technical landscape so that there are more women in senior leadership positions that are rockin’ it in all aspects of their life.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/79

Coryne’s website = https://coryneforest.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework

Jul 24, 2018

What is it like to travel around the world, from Europe to China, to speak - and get paid for it?

My guest is Annie Mori, a licensed pediatric occupational therapist and founder of playSense, based in California.

Annie is paid to travel internationally several times a year to conduct trainings and workshops and to be a keynote speaker at conferences.

In this episode, Annie and I talk about:

  • How she became an international speaker
  • How she negotiates contracts with conferences and organizations
  • Challenges with speaking to an international audience, including language and cultural differences
  • What happens when things don’t go as planned
  • How she balances travel, business, and family
  • Her tips for becoming a paid speaker

 

About My Guest: As a licensed pediatric occupational therapist and founder of playSense, Dr. Annie Mori has led individual and group sessions in a variety of settings including clinics, preschools, schools (K – 12th grade), homes and in the community. In 2000, she earned her Doctoral and Master’s degrees in Occupational Therapy at the University of Southern California. She further pursued advanced training in sensory integration, which she uses to guide her therapeutic approach and treatment planning. When not treating children and adolescents, Annie lectures, nationally and internationally, on topics related to theory and application of sensory integration.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/78

Annie’s website = https://www.playsensekids.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

  • Episode 68: Getting Paid to Speak and Negotiating Speaker Fees
Jul 17, 2018

In this on-air coaching call, you’ll hear how to distinguish and balance the WHAT, the WHY, and the HOW of what you teach related to your business and your offer.

My guest is Libby Rothschild, a registered dietitian who helps other registered dietitians build their businesses and use social media, especially Instagram, effectively. With her partner, Libby offers an online course and masterminds.

We talk about how she can tweak the content of her presentation to focus on the WHAT and WHY so that people in the audience are interested in taking her course or mastermind for the HOW.

We also brainstorm audience engagement activities, whether the audience is 60-70 people to audiences of 300-500.

About My Guest: Libby Rothschild, MS, RD, CDN, is a social media influencer and academic content creator. Libby creates an authentic and highly engaging dialogue on social media reaching more than 12 thousand individuals, mainly registered dietitians and nutrition students, as well as creates content for health-care settings and corporate wellness institutions. She monetizes her brand by coaching, speaking and creating online courses which are approved for Continuing Education. Libby co-created an online course and she co-facilitates a regular mastermind with a focus on Instagram. Libby received her Masters of Science in Clinical Nutrition at New York University and Bachelor of Science in Nutrition at Hunter College.  


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/77

Libby’s websites = https://www.libbyrothschild.com/ and https://www.nutritionmasterminds.com/.

Connect with Libby on Instagram: @nutrition_business

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this episode
Jul 10, 2018

I’ve talked before about how sharing stories in your talks helps the audience to better understand and remember what you’re teaching.

In this episode, we’re going deeper into why stories matter - not just for our presentations, but for understanding ourselves, our place in the world, and our identity - who gets included and who is excluded in the stories we hear and the stories we tell.

My guest is Leena Nasser, who is Executive Director of The Chopra Institute in NYC.

Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior.

I met Leena this past March when I was in NYC. We hit it off immediately - Leena is incredibly smart and passionate and I knew I had to invite her on the podcast to share some of the research she’s done, including when she was in graduate school at Harvard.

About My Guest: Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior. She is the Executive Director of The Chopra Institute, a global social enterprise aiming to build the next wave of preventative health care. Prior to this role, Leena served as one of two experts in the education sector of the global consulting firm Boston Consulting Group (BCG).

Leena has a graduate degree in Mind Brain and Education from the Harvard Graduate School of Education. Her research explored how the design of informal and formal learning spaces contribute to sense of identity and residual mind brain lifelong impact. Leena was specifically investigating the power of stories—told explicitly through words, or implicitly through orchestrated spaces--on the brain and behavior. Leena remains currently involved in this research, specifically looking at less represented communities and the impact of empowering identity stories on performance, societal contribution and health and wellbeing. Leena is fluent in Arabic and English and was born and raised in Saudi Arabia, while spending much of her time in Syria. Leena now lives in New York City.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/76

The Chopra Foundation

Check out Debbie Gonzalez and her upcoming book “Girls with Guts: The Road to Breaking Barriers and Bashing Records”.

Carol Cox on the BizChix podcast #323: How to Create a High End Offer/VIP Day.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Jul 3, 2018

Do you feel like everything’s already been said about your topic and that your audience has heard it all before?

Let me assure you that sharing your own experiences, knowledge, and examples*will* set you apart.

The key is to have a unique angle and to align your presentation content with what you do in your business.

In this on-air coaching call, you’ll hear how my guest Regina Byrne and I find what she should center her presentation around.

Hands-on audience engagement activities end up being a big part of it, precisely so that the audience can get a sense of what it’s like for Regina to come to their organizations and provide them with training and coaching.

For your presentations, think about how you can involve the audience more and how your content leads to what you offer.

Need help? Let’s work together.

About My Guest: Regina Byrne is a leadership coach with a background in Human Services Management and the development of person-centered services. Having operated at Director level, Regina is a well-established professional with in-depth experience in strategic leadership, organisational change, and business development. She is a qualified coach, NLP practitioner and holds qualifications in Social Sciences, Management and Conflict resolution. Over her career, Regina has learned (often the hard way) that the key to success at work is clear, honest, open communication, what she calls real conversationsand she loves sharing those principles and practices in talks, workshops, team and individual coaching, to help create wonderful workplaces where people thrive, are valued and do great work.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.



Links:

Show notes at https://www.speakingyourbrand.com/75

Check out Regina’s website at https://www.reginabyrnecoaching.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews of the Scholarship Shark
  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this page
Jun 26, 2018

In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements.

My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals.

April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can.

We talk about:

  • How to make the audience feel comfortable and build trust when dealing with a vulnerable topic like money
  • The importance of including client stories and successes
  • Integrating April’s process/framework into her presentation
  • Using the story structure framework to outline the flow of her presentation
  • Being sure to give the audience next steps they can do
  • How to get more people to fill out the feedback form

 

About My Guest: April Caldwell is passionate about helping women manage their money. Personally, she saw the impact money had on the women in her life. She knows first hand what it is like to have been affluent and then to have lost everything due to poor financial planning. April rebuilt her finances through education and financial literacy which she now uses to help others to reach financial freedom. She has successfully built a community, the Trail Blazers network. Every month 40-50 women gather and April teaches them a financial concept to take and implement. April received an MBA from Franklin University and has over 20 years experience in the financial industry. April is an Army Veteran who served during Operation Enduring Freedom and a Jacksonville native.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/74

Check out April’s book and website at https://aprilcaldwell.me.

Connect with April on Instagram @TrailblazersRise and Twitter @AprilCaldwellFL.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

 

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this page
Jun 19, 2018

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation.

How can you pitch podcasters the right way so they want to have you on their show?

In this episode, I talk with Nicole Holland of Interviews That Convert on:

  • what to do and, just as importantly, what *not* to do in your podcast pitches
  • how to turn listeners into leads
  • specific tips on how to be a good podcast guest

Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/  

About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What *not* to do in your podcast pitches
  • The right way to pitch a podcaster
  • How to get on a podcaster’s radar
  • Permission-based pitching
  • Questions to ask yourself before pitching
  • Why being on a big podcast isn’t necessarily going to give you what you want
  • The importance of being part of a podcaster’s community
  • Converting listeners to leads
  • Specific tips on how to be a good podcast guest

 

Links:

Show notes at https://www.speakingyourbrand.com/73

Check out Nicole’s website at https://interviewsthatconvert.com/

Connect with Nicole on Twitter: @niczthename

Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall
Jun 12, 2018

Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals.

Have you been getting the results you want from the speaking engagements you’ve been doing?

What you need is a clear and intentional speaking strategy and a powerful signature talk.

Consider:

  • Are you speaking in front of the right audiences?
  • Are you talking in the right settings based on your natural and preferred communication style?
  • Are you sharing the right information based on the audience’s prior knowledge and worldview related to your topic?
  • Are you presenting the right offer for that audience?

What you’ll learn on this episode:

  • Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
  • How to identify the best speaking engagements - and which to say no to
  • How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals

You’ll hear success stories of other women speakers and how they’ve used speaking strategically to grow their business.

→ Download the free Speaking Strategy PDF workbook for this episode at https://www.speakingyourbrand.com/72.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one
  • How to identify the best speaking engagements - and which to say no to
  • How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals
  • Success stories of other women speakers and how they’ve used speaking strategically to grow their business

 

Links:

Show notes and free PDF workbook at https://www.speakingyourbrand.com/72

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

  • Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally
  • Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl of BizChix
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
    • You can get the Feedback Form template in the download on this episode
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known
  • Anna Seewald of Authentic Parenting
Jun 5, 2018

You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements.

I don’t mean you have to add a stand-up comedy routine to your presentations (leave that for the comedians!).

Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques:

  • Makes you more relatable to your audience
  • Allows you to be present and in the moment
  • Provides for a richer learning experience for the audience

The results?

  • You’re more confident and comfortable on stage.
  • The audience enjoys it (great reviews!).
  • Event organizers are more likely to ask you back and refer you to others.
  • You’re more likely to get paid speaking engagements.

Kathy and I have a fun, and at times deep, conversation about what practicing improv means not only for your presentations but also for your business and life, as well as what it’s going to take to get women speakers at parity with men (in numbers and in pay).

About My Guest: Kathy Klotz-Guest is a keynote speaker, author, workshop leader, and improv comedian. With an MBA and MA, she has 20 years in communication and innovation strategy and storytelling on business and comedy stages in the San Francisco Bay Area. Her career is a story of using play as creative fuel. How does your culture focus on making people’s lives better?  It can run like an improv group with a collaborative “yes and” mentality.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast (episode 65).

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has a hands-on workshop coming up June 21-23 in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to walk you step by step from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months!

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.


Links:

Show notes at https://www.speakingyourbrand.com/71

Check out Kathy’s website and speaker videos at https://www.keepingithuman.com/

Connect with Kathy on Twitter @KathyKlotzGuest

My appearance on Kathy’s show SHEnanigans: When brands get political

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 66: Mastering Your Speaking Style and Stage Presence
  • Episode 68: Getting Paid to Speak and Negotiating Speaker Fees
May 29, 2018

How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event?

My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe.

We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors.

Jennifer uses two words that are crucial for dressing to attract your ideal clients (and I love that they both start with “A” :-).

What do you like to wear when you speak? I’d love to see a photo - share in the Speaking Your Brand Facebook group. Not a member? It’s free - go to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999 to get access.

About My Guest:  Jennifer Mackey-Mary, founder Apple + Pear Wardrobe, is a wardrobe stylist who has a knack for helping entrepreneurs elevate their personal brand by curating a wardrobe that aligns with the personality and energy of their business. She has dressed thousands of women over the last 17 years, has held leadership positions with Chico's, South Moon Under, and Gap Maternity. Jennifer has worked with both business owners and high-level executives to help dress them in a way that reflects the level of success they are aiming to achieve, with pretty incredible results.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What you should and shouldn’t wear on stage
  • How you can use your business branding to decide what to wear
  • Whether or not to wear your brand colors
  • Two words that are crucial for dressing to attract your ideal clients
  • How to curate a good wardrobe
  • What your shoes say about you

 

Links:

Show notes at https://www.speakingyourbrand.com/70

Connect with Jennifer on her website at http://appleandpearwardrobe.com/

Get Jennifer’s free style guide at http://bit.ly/bossbabestyle

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

May 22, 2018

Do you have your eye on a conference or event that you really want to speak at? How can you get selected?

My guest today is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas.

We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker.

Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee.

This conversation was very eye-opening for me and you’ll walk away with a new understanding of how to get selected to speak.

About My Guest: Erin Smith is the founder of The Starters Club, a place for entrepreneurs and new business owners to get on their feet and start making sales. Erin runs the annual Entrepreneur Summit in Dallas, Texas, and is the host of the Epic Live Events podcast. Erin has successfully run and sold two businesses and bought and sold real estate all across the country. She also loves dogs and has rescued a number of them.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What running an event has done for Erin and her business
  • What to do - and what *not* to do - as a speaker for an event
  • What to include in your speaker submissions
  • How to get invited to be a speaker
  • How to get paid to speak and how to negotiate your fee

 

Links:

Show notes at https://www.speakingyourbrand.com/69

Check out Erin’s upcoming summit in Dallas on June 18-19, 2018: https://www.esummitevents.com/

Erin’s business The Starters Club: https://www.thestartersclub.com/

Erin’s podcast Epic Live Events: https://www.epicliveevents.co/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework or sizzle reel? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

  • Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 61: Developing Your Own Framework
May 15, 2018

How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate?

In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement.

I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news.

There are lots of great reasons to speak for free and I speak for free several times a year for:

  • Brand awareness
  • Credibility builder
  • Lead generation
  • Networking
  • In-kind exchange (ticket to conference)
  • Practice
  • Enjoyment

 

However, it also feels really great to be paid to speak - plus it’s nice to have direct revenue for your time and effort.

As you listen to each speaker, see if you can spot the commonalities in their stories. I’ll share at the end what I see as the top takeaways.

You can connect with the women featured here in the free Speaking Your Brand community. You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Guests Featured:

 

Other Episodes Mentioned:

  • Episode 45: Your Visibility Roadmap
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known
  • Episode 2: [Coaching} Taking Your Speaking to the Next Level with Diane Diaz
  • Episode 14: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster
  • Episode 19: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen
  • Episode 28: [Coaching] Networking the Right Way to Find Speaking Opportunities with Carmen Landrau

 

Links:

Show notes at https://www.speakingyourbrand.com/68

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

May 8, 2018

If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results.

In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business.

If you’ve listened to episode 57 on my story structure framework, you’ll see it put into action here.

There’s a way of integrating what you do through your experiences, client stories, and framework that’s much more effective than “selling from the stage” and you’ll hear how we do that with Melissa’s content.

About My Guest: Melissa Bennett is a writer, artist, seeker, and coach. She lives at The Watershed Farm just outside of Chattanooga, Tennessee, with her two young, energetic, wide-eyed, adventuresome boys (+ another on the way!) & life partner on this incredible journey, her husband David. Alongside her wise herd of equine partners, Melissa supports & empowers women just like YOU to move through fear and live a life of confidence, courage, & creative expression. Melissa also carries this wisdom of the Horse and healing powers of the Earth into her online offerings, which includes a women's circle with highly personalized monthly gift boxes, ritual kits, group and private coaching, and spiritual guidance to women who are dedicated to showing up for themselves, owning their power, and playing bigger in their own lives and in their communities.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • How Melissa can open her presentation to create connection and trust with her audience
  • Understanding the obstacles or objections your audience may have
  • Finding your a-ha moment and teasing it at the beginning of your talk to keep your audience interested
  • Melissa explains her framework (You can see Melissa’s sketch of her framework in the Speaking Your Brand Facebook group at https://www.facebook.com/groups/speakingyourbrand/permalink/1769876323079328/. Not a member? Go to https://www.speakingyourbrand.com/join to get access.)
  • The importance of adding your stories and client examples into your presentations
  • Include the transformation that happens as a result of people working with you
  • What to do if no one in the audience wants to share


Links:

Show notes at https://www.speakingyourbrand.com/67

Connect with Melissa on her website and get her free gifts at http://thewatershedfarm.com/freegifts

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to improve your presentation or create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other episodes mentioned:

  • Episode 57: How to Use Simple Story Structure to Create Compelling Content - Includes the free Story Structure Framework you can download
  • Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead
  • Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
  • Episode 60: Finding Your Presentation's Spine and Why It Absolutely Needs One - Includes the free Feedback Form PDF you can download
May 2, 2018

I can remember talks I’ve given, especially ones on stages in front of large audiences, where it felt like an out of body experience. I gave my talk, it went really well, but it was a complete blur, like tunnel vision. It all happened so fast and I felt like I was observing myself rather than being truly present and a part of it.

Now, when I do a presentation, I’m in my comfort zone. I feel confident about my material and my stage presence.

That’s what I want for you too, which is what I’m sharing with you in this episode: specific techniques and strategies you can use when preparing for and delivering your talk, including what to do the day-of and on stage.

I also share a few personal stories of how I conquered my nerves and what happened to me in a dress rehearsal and why I’m really glad there weren't cell phone cameras back then.

Remember: Your audience doesn’t want you to be perfect; they want you to be present.

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

NEW! You can now listen to the Speaking Your Brand podcast directly on Amazon’s Echo / Alexa smart speakers. All you have to do is say: “Alexa, enable skill Speaking Your Brand.” After you’ve enabled the skill, you can then play the podcast any time by saying, “Alexa, play Speaking Your Brand.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What information to ask the event organizer ahead of time
  • What to wear and why
  • How to practice
  • What to do the day of when you arrive
  • How to reduce your nerves
  • Using your body, voice, and movement effectively
  • Feeding off the energy of the audience
  • What to do at the end of your presentation

 

Links:

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session to work on your speaking delivery and stage presence at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes and people mentioned:

Apr 24, 2018

Have you thought about writing a book, but you’re not  sure what’s involved or even if it’s worth it?

My guest today, Julie Broad of Book Launchers, answers the questions you have about the process of writing, publishing, and promoting a book.

You’ll hear towards the end of the episode what’s the best way to promote and sell your book - and it’s not social media.

We talk about:

  • The advantages of self-publishing vs. traditional publishing
  • The typical timeline of writing, publishing, and promoting a book
  • How having a book helps you as a speaker
  • How having a signature talk can become the backbone of your book
  • Why social media is *not* the way you’ll sell books - and what is
  • What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now

 

About My Guest: Julie Broad is the Founder of Book Launchers, which helps busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Julie is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. In 2017, she also became a new Mom and moved from Vancouver Island, Canada to Los Angeles, California.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • The advantages of self-publishing vs. traditional publishing
  • The typical timeline of writing, publishing, and promoting a book
  • The importance of pre-orders
  • How having a book helps you as a speaker
  • The emotional part of writing a book and getting back edits
  • How having a signature talk can become the backbone of your book
  • Why social media is *not* the way you’ll sell books - and what is
  • What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now
  • What it really takes to write a book

 

Links:

Show notes at https://www.speakingyourbrand.com/65

Connect with Julie on her website at https://booklaunchers.com/

Get the free ebook at https://booklaunchers.com/sellbooks

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Apr 17, 2018

Speaking at groups and conferences is one of the best ways to create awareness about what you do and how you help your clients.

The key is to show, through the examples and main points you include in your presentations, how what you do is different from others.

In prior episodes, I’ve talked about how to do this without “selling from the stage” (episode 59), using story structure to create compelling content (episode 57), and developing your own framework (episode 61).

Now, in this on-air coaching call, listen in as I coach entrepreneur Kimberley O’Brien on how she can show, not just tell, her audience how her approach is different and why her clients choose her.

You’ll hear how we take Kimberley’s presentation outline and make it more impactful and effective for both her audience and for her business, and strategies Kimberley can use to select  speaking engagements and make the most of the ones she says “yes” to.

Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/.

About My Guest: Kimberley O'Brien is one of Australia’s most trusted and renowned Child Psychologist with a knack for solving problems from the child’s perspective. With twelve years experience working around Australia and internationally, Kimberley is now Principal Psychologist at the Quirky Kid Clinic in Woollahra (Sydney) offering consultations, training, resources and immediate intervention ideas for parents, professionals and the media sector.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/64

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Apr 11, 2018

What opportunities are you missing out on because you don’t have a signature talk?

In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

With a signature talk, you become the go-to expert and thought leader for your topic and industry.

You establish your personal brand and business reputation.

You’re ready to accept speaking opportunities when they come your way, because you’re always prepared with a presentation that you can tweak and repurpose based on the particular audience, event, venue, and length of time.

When you sincerely and authentically empower others, they’ll want to share and refer you to others, and they will come to you to buy your product or service when they need help.

Having a signature talk, a presentation that you are comfortable with, that provides value to those in the audience, that you get better at each time you give it, will give you the confidence to get out there and share your message.

Highlights:

  • What a signature talk is and what it isn't
  • Why you need a signature talk for your business and your personal brand
  • How to figure out what your signature talk topic is
  • The difference between a training and a signature talk
  • Taking your personal story and universalizing it
  • Getting booked and paid to speak

Links:

Show notes at https://www.speakingyourbrand.com/25

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Apr 3, 2018

Have you been to conferences and events and, during sessions, you see lots of people in the audience on their phones? And not using their phones to take notes, but to do other things because they’re not engaged with the speaker.

How can you keep your audience interested and off their phones?

In this episode, I share 5 mistakes I see speakers make that turn off their audiences - and specific techniques you can use instead to keep your audience engaged and learning.

This applies no matter the audience size - whether 10 people, 100, 500, 1000, or more.

Download the free PDF for this episode that has the 5 mistakes: https://www.speakingyourbrand.com/63

I invite you to schedule a free discovery call with me so we can chat about working together to create your signature talk and framework. Email me at carol@speakingyourbrand.com or go to https://www.speakingyourbrand.com/contact to schedule a call.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/63.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Episodes mentioned:

  • Episode 60 On-Air Coaching Call on simplifying your presentation content
  • Episode 61 on Developing Your Own Framework
Mar 27, 2018

Ever since I started my first business over 15 years ago, I was told to make it a habit to ask for referrals: from my current clients, past clients, and network.

I never did make it a habit, but in all three of the businesses I’ve started, including Speaking Your Brand, referrals have been a key component of getting new clients.

My guest today, Stacey Brown Randall, believes we should *not* ask for referrals. Instead, she advocates a better way.

Listen in as Stacey and I talk about why she believes this, the system she teaches her clients for getting referrals (without asking!), and as speakers, how we can approach getting referrals for speaking engagements.

About My Guest: Stacey Brown Randall’s online programs and live coaching provide a blueprint to follow to take control of your referrals, your client experience, and your business.  Stacey is a contrarian when it comes to typical referral advice and believes the best way to unleash a referral explosion is to do it WITHOUT asking for referrals. Stacey is a three-time entrepreneur, author of Generating Business Referrals…Without Asking (Fall 2018 release date), certified productivity and time efficiency coach, and has a background in sales and marketing.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • Stacey’s approach to referrals and what she teaches her clients
  • The importance of client experience lifecycle
  • As speakers, how we can approach getting referrals for other speaking engagements
  • The impact Stacey’s weekly Facebook Live video show has had on her business

 

Links:

Show notes at https://www.speakingyourbrand.com/62

Connect with Stacey on her Facebook page for her weekly show at https://www.facebook.com/StaceyBrownRandall/, her Facebook group at https://www.facebook.com/groups/referralswithoutasking/, and on her website at http://growthbyreferrals.com/ .

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Episodes mentioned:

Mar 20, 2018

Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

What is a framework, why do you need one,  and how can you find yours?

It’s not an internal system or process; it’s how you work with your clients to get them results.

Listen to this episode to learn how to identify your framework and how to use it in your presentations.

To see framework examples, visit the show notes page at https://www.speakingyourbrand.com/61.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

  • What a framework is, including examples you’ll recognize
  • What kinds of businesses a framework is good for
  • How having a framework for your business and presentations can increase sales
  • How to identify your framework
  • How to use your framework in your presentations
  • The #1 thing your framework needs to convey

 

Links:

Show notes at https://www.speakingyourbrand.com/61

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

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