Oct 2, 2023
In the age of more & more content (whether human- or AI-created), your personal brand matters more than ever.
Potential clients and event organizers can easily find lots of experts in what you do.
What you want them to realize is what sets you apart and why they should pick you.
That’s where your personal brand and...
Jun 30, 2020
When my guest said this during our conversation, we both stopped to write it down because it was so good:
“You can’t attract the like-minded to you if you don’t speak your mind.”
Boom. Mic drop.
This is an incredible conversation, one you’re likely to listen to more than once.
Why do some brands resonate...
May 21, 2019
How does your website impact your speaking opportunities and the fees you can charge?
More than you may think.
If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that.
This includes your website, your marketing materials,...
Nov 7, 2017
What kind of content should you create when you want to start a movement (or launch a product)?
In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails.
Marnie’s been...
Mar 28, 2017
If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this.
We know that in our businesses and in our speeches, we can’t try to...