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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: April, 2019
Apr 30, 2019

In today’s episode, we’re talking about hitting a plateau, why it happens, the danger of staying there, and how to get past one. I’m going to be sharing some of my own experiences plus giving you specific strategies you can use.

The definition of plateau is to reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off (from Dictionary.com).

Notice the word “achievement”.

Just because you’re at a plateau doesn’t mean you’re not a good speaker - or entrepreneur or writer or podcaster. You’re achieving - getting speaking engagements, getting good feedback.

But, you’re not getting the same results you used to for the same effort.

You’re at a place where there’s little to no growth, you’re no longer progressing, you’ve hit a point that you’re not going beyond.

It’s ok to be here for a little while - sometimes we need to coast a little on our achievements, take a breather.

But, not for too long because we can lose momentum and motivation, get stagnant, and not achieve what IS possible for us.

In this episode, you’ll hear:

  • Why we plateau and get stuck
  • Times when I’ve reached a plateau
  • Strategies you can use to get past your plateau to uplevel your skillset and mindset
  • What I believe is necessary for us to shift to get past a plateau


How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

Get all the details and apply online at https://www.speakingyourbrand.com/mastery.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/118

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

 

Apr 23, 2019

How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course?

Much of the content from your presentation can be easily repurposed for a webinar, but there are some considerations and constraints when you have attendees online vs. in person.

Hosting a webinar before giving your presentation in person is also a great way to practice and get comfortable with the content and get feedback from a real audience.

In this episode, my guest Lorena Klingel of Learn to Flourish and I talk about how we approached repurposing her signature talk into a webinar to promote her online program, Video Fundamentals.

You’ll learn:

  • Why we started with her offer when deciding on the content for her signature talk
  • How and why we chose the opening of her presentation
  • The changes we made for the webinar version
  • The results Lorena got from the webinar she recently did

 

Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?

How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

I’m still working out all the details, but the program will start in May 2019.

Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.

About My Guest: Learn to Flourish was born from Lorena’s desire to share her enthusiasm for creating online courses that actually TEACH – a skill that she’s mastered after more than 20 years of experience in corporate learning. Now, Learn to Flourish is a team of eLearning and tech experts dedicated to taking your message to your audience in a way that is effective, engaging, innovative, and ultimately, successful.

About Lorena: When Lorena is not helping her clients create beautiful and engaging online courses and communication videos, she can also be found hitting the slopes, hiking the trails, finding her next favorite hand-pottered mug, or mothering her three girls.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links for Our Guest Lorena Klingel:

 

Links for Speaking Your Brand:

 

Related Podcast Episodes:

Apr 16, 2019

When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk.

Did you know that there are many more ways - 16 at least! - that you can use your signature talk?

Why can you use it in all these ways?

The work of creating your signature talk becomes the foundation on which everything else stands.

A signature talk is what you want to be known for, your area of expertise, and the insights you want to share.

Your talk reflects your beliefs and values, what you do or believe that’s different or that others aren’t seeing, as well as the way you work, your methodology, process, approach.

Not only do you have your presentation ready to go, but in the process you’ve identified and articulated your core message. You now have Clarity + Conviction + Confidence in your message.

If you want expert help to create your signature talk that you’ll be able to use for multiple purposes, check out our coaching packages at https://www.speakingyourbrand.com/coaching.

The framework I’ve developed that we use when we work with you takes classic 3-act story structure and the hero’s journey and infuses it with savvy marketing and sales techniques, so your signature talk is more than a presentation - it’s your core message: who you are, who you help, what they need, how you help them, and why it matters - both to you and to your audience/potential clients.

Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?

How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

I’m still working out all the details, but the program will start in May 2019.

Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/116

→ Get the FREE Strategic Speaking Guide and Visibility Framework at www.speakingyourbrand.com/strategic-speaking/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

People Mentioned:

1. Maelisa Hall - QA Prep: https://www.qaprep.com/

2.Blair Thielemier: 

Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier

3. Teresa McCloy: https://teresamccloy.com/

Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

4. Lisa Zawrotny: https://positivelyproductive.com/

Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching]

5. Sue Monhait: http://giftbizunwrapped.com/

Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait

6. Sheri Gazitt - Teenwise Seattle: https://www.teenwiseseattle.com/

7. Lorena Klingel: http://lorenaklingel.com/

8. Karen Corbin - Geeks that Speak: https://www.geeksthatspeak.com/

9. Amber De La Garza: https://amberdelagarza.com/

Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

10. Brenda Reiss - Forgiveness Coach: https://brendareisscoaching.com/

11. Karey Northington - Northington Fitness and Nutrition: https://www.northingtonfitnessandnutrition.com/

12. Maureen Taylor - The Photo Detective: https://maureentaylor.com/

13. Karen Briscoe - Five Minute Success / Flip Time" http://www.5minutesuccess.com/flip-time-love-life/

14. William Hung - Professional Speaker / Champion by Choice: https://www.willhung.com/speaking/


Related Podcast Episodes:

Apr 9, 2019

What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry?

You may be tempted to back off your visibility, thinking the organic growth will continue.

However, an even better strategy is to accelerate your visibility and go after bigger opportunities: TV, major publications, speaking at high-profile events.

My guest, Wendy Glaister, talks about why she decided to hire a PR firm to help her grow her visibility through TV appearances, speaking engagements, magazine features, Instagram takeovers, and more.

We also talk about why Wendy reached out to me a few months ago to help her create a talk. However, the talk wasn’t one about interior design (that one’s next), rather it’s related to a cause very close to Wendy that she wants to help other women with, which you’ll hear about in our conversation.

→ Get on the interest list for our brand new “Master Your Speaking” online group coaching + mastermind program, starting in mid-May 2019: https://www.speakingyourbrand.com/mastery.


About My Guest: Typically, the world of luxury interior design is associated with major urban centers and far off vacation destinations, but regional ASID President, interior designer and sought-after speaker, Wendy Glaister has thought fully carved her own niche and fostered a deep connection to California’s agriculturally rich Central Valley. Born and raised among sweeping farmlands and working ranches, Wendy understands families’ need for beautiful, quality design with practical functionality. Her design work is strikingly diverse, ranging from quintessential farmhouse to sleek contemporary honoring each client’s unique design aesthetic. Along with her many public and TV appearances, Wendy is a passionate champion to those suffering from domestic violence.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/115

Visit Wendy’s website at https://wendyglaisterinteriors.com/.

Connect with Wendy on Instagram @wendydesign

Wendy on “Good Day Sacramento” TV talking about wellness in design trends and showcasing a client’s home decorated for the holidays.

LuAnn Niagara’s podcast “A Well-Designed Business”:

  • Carol was on episodes 140 and 307
  • Wendy was on episode 386

 

Forgiveness Coach Brenda Reiss: https://brendareisscoaching.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for our brand new “Master Your Speaking” online group program: https://www.speakingyourbrand.com/mastery.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Apr 2, 2019

What are the elements of being a thought leader?

What does it mean to be a thought leader?

How can you build your thought leadership platform?

As a speaker, you are seen as a leader, an authority, an expert in your space, which is why many of us want to speak to share our big idea to larger audiences.

In this episode, my guest Lisa Zawrotny and I talk about how she’s going to be putting herself out there with her new message and signature talk, including in speaking engagements, workshops, webinars, a book, and potentially a TEDx talk.

Lisa is a holistic productivity coach, so you’ll also hear Lisa’s unique perspective, framework, and approach to decluttering and organization.  

→ Get the FREE Strategic Speaking Guide and Visibility Framework to help you start building your thought leadership platform at https://www.speakingyourbrand.com/strategic-speaking/.


About My Guest: Lisa Zawrotny created Positively Productive Systems after a deeply overwhelming time in her life juggling multiple roles as a caregiver for her Mom (who had Alzheimer’s) as well as wife, mother (to kids & cats) and as a business owner. After being trapped in her own clutter and chaos, she took back her health and sanity through a combination of renewed self-care, personal development, and a customized combination of organizing and productivity approaches. The process was so healing for her and her family, she knew immediately she wanted to guide others in the same way. As a holistic productivity coach certified in time management and life coaching, Lisa helps constantly multi-tasking, chronically overwhelmed clients embrace simplicity and find success by decluttering their lives (inside & out) and designing systems and habits that honor their personalities and values.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes and free Strategic Speaking Guide and Visibility Framework at https://www.speakingyourbrand.com/114

Visit Lisa’s website at https://positivelyproductive.com/.

Connect with Lisa on Facebook and Instagram.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

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