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Speaking Your Brand

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.
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Now displaying: April, 2017
Apr 25, 2017

If you’ve been giving presentations for awhile that are the typical 30-60 minutes in length, but you’re curious as to how to condense your idea into a speech that’s less than 10 minutes (it is possible!), you’re going to learn a lot in this episode.

My guest, Tara Lynn Foster, is a leadership speaker and coach for women professionals and entrepreneurs. She spent her career in corporate America, dutifully climbing the ladder, until she realized she was on the wrong ladder.

Earlier this year, Tara was invited to give a TED-style lightning talk at a conference for women entrepreneurs in Denver, so in this episode, I help Tara with putting that together. Since this call was recorded, Tara delivered her speech and I just watched the video. She did great, as I knew she would!

We cover how to open and close the speech, what to cut to stay on theme with an 8-minute speech, what slides Tara should use, and how to prepare.

I also go over my presentation framework and how it relates to Tara’s talk. You can download the free PDF by going to https://www.speakingyourbrand.com/framework/.

If you’d like to hear more episodes on creating presentations, be sure to listen to episode 11 on creating and preparing for a keynote, and episode 3, where I deconstruct a short speech I gave at a conference.

Highlights:

  • Who Tara works with and the speaking engagements she’s been doing
  • Shifting your presentation from practical to inspirational, from trainer to thought leader
  • How to grab the audience at the beginning
  • Have to stay on theme and cut everything that’s not on theme, especially for short speeches
  • How to end the speech
  • An overview of my presentation framework and how Tara’s speech fits into it
  • What slides Tara should have
  • How to write the speech, memorize it, and prepare for it

 

Links:

Connect with Tara on her website: http://www.taralynnfoster.com/

Facebook = https://www.facebook.com/taralynnfosterllc

Instagram = @TaraLynnFoster

Twitter = @TaraLynnFoster

Download the free PDF of my presentation framework I describe in the podcast: https://www.speakingyourbrand.com/framework/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 18, 2017

How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing.

My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

Christina now has her own company called Media Maven and helps businesses with their marketing, PR, and publicity, through consulting as well as by teaching business owners how to do it themselves through her online course.

Highlights:

  • What got Christina interested in being a TV reporter and how she got started
  • What to put in your demo reel
  • The reasons to start small and local before looking for national media coverage
  • How to get more comfortable talking about your business and your message
  • Common mistakes business owners make when trying to get media coverage
  • What to put in your pitches
  • How to show that you are an expert
  • How the media landscape is changing
  • Whether it’s better for a pitch to come from the business owner or a publicist

Links:

Connect with Christina on her website: http://www.mediamavenandmore.com/

Facebook = https://www.facebook.com/mediamavenandmore/

Instagram = https://www.instagram.com/christinaallday/

Twitter = @ChristinaAllDay

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 11, 2017

How many of us wouldn't rather market and grow our businesses with heart rather than hustle?

It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.

But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead.

The place to start is by defining your value proposition: the unique combination of your attributes, your values, and the outcomes you get for your clients. Listen in for some examples of good and not-so-good value propositions.

Let me tell you about my guest Lisa Princic: I know Lisa because she was my business coach. I hired her back in 2015 when I was starting Speaking Your Brand and needed to make sense of and prioritize all of the ideas I had. As I tell people, you can’t do this all in your own head. Even though I teach entrepreneurship, business models, and marketing and started my first business 15 years ago, I realized I needed someone else to verbalize my thoughts to and get feedback to keep me moving forward. Lisa helped me to articulate the value I bring to my clients.

Through her one-on-one coaching and group programs, Lisa helps impact-driven business owners dive deep into their truth and unique value and build a highly compelling brand around it so they can attract their best clients, create more powerful offers, and build more profit into their business models. She does this in a way that allows them to meet their growth goals with more heart than hustle.

In this episode, Lisa and I talk about the importance of having a clear value proposition and a business model that works for you, so you can be intentional with your marketing to get better results.

 

Highlights:

  • What exactly is a business model and how it’s different from a business plan
  • Why having a skill set is not necessarily enough to have a business
  • The core of a business model is the value proposition
  • Why “hoping for the best and hustling” is not a sustainable business model
  • Lisa’s business model evolving from exclusively one-on-one coaching to adding group programs
  • The benefits of doing a small pilot program first
  • Your value proposition is a combination of your personality and the outcomes you can get for people
  • Making your outcomes tangible (buy now) combined with visionary goals (buy in)
  • Nurture your current and past clients - see how you can serve them again
  • Focus first on the marketing strategies that are already working for you

 

Links:

Connect with Lisa on her website: https://lisaprincic.com/speaking-your-brand/

Facebook = https://www.facebook.com/groups/soulstrategy/

Twitter = @LisaPrincic

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 4, 2017

We're going behind-the-scenes to look at what it’s really like to prepare and deliver a keynote.

Keynotes are meant to be inspirational and aspirational, which is different from a standard business presentation or breakout session where you’re sharing tactical, step-by-step things that people can do.

In a keynote, you want to take the audience on a journey, weaving in your own stories and experiences, and sharing with them your big idea.

In this episode, I talk with one of my clients, LuAnn Nigara, and we do a debrief of the keynote she recently gave at a large industry conference.

You’ll hear about the process we went through to create the speech, how LuAnn felt on stage, and LuAnn shares with us some things she would do differently. I knew she would nail her keynote - and she did!

You’ll love LuAnn’s energy - she was a lot of fun to work with and to have on the show.

Let me tell you about LuAnn’s background: She is an award-winning window treatment authority, host of one of the most popular podcasts for the design industry, A Well-Designed Business, and overall business dynamo. She has a multi-million-dollar window treatment business in New Jersey, which has serviced over 24,000 customers over the past 35 years.

Be sure to subscribe to the show if you haven’t already. I have more training and coaching calls coming up, including on TEDx talks and pitching the media, so this way you’ll automatically get the new episodes.

And share this episode with a friend, especially if you know someone who will be doing a keynote or wants to in the future.

Highlights:

  • Why LuAnn was invited to do a keynote
  • How LuAnn prepared for the keynote, starting 3 months ahead of time until a few days before
  • What LuAnn felt like she needed the most help
  • How LuAnn and I worked together to create her message and keynote speech
  • How LuAnn decided to start her keynote
  • Lessons she learned and what she would do differently next time
  • LuAnn’s decision to memorize her talk and how she went about doing that
  • The importance of really knowing your transitions between sections
  • The feedback she received after her keynote
  • The core message from LuAnn’s keynote

 

Links:

Connect with LuAnn on her website at http://windowworks-nj.com

LuAnn’s podcast A Well-Designed Business = http://windowworks-nj.com/podcasts/

Instagram = https://www.instagram.com/luannnigara/

Twitter = https://twitter.com/WindowWorks_NJ  

I was on LuAnn’s podcast, A Well-Designed Business, in episode 140, to celebrate her 1 year podcast anniversary: http://windowworks-nj.com/luann-nigara-2/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

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