Nov 6, 2018
One of the most popular episodes of this podcast is episode 61 on developing your own framework.
I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations.
Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.
In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business.
In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use!
About My Guest:
Jessica Korthuis is the founder of Sohuis (sō-house) and creator of
the Sohuis framework, an open-source communications framework that
uniquely combines a variety of modern business design tools with
tried-and-true marketing methods to help companies nail their value
propositions, build brand authority, and communicate seamlessly
across platforms. She is a dynamic marketing and communications
professional with a particular focus on brand strategy and value
proposition design, and she has extensive experience working with
design teams, technologists, senior-level leadership and founding
partners. Jessica has worked alongside many influential brands
including Red Bull, TedxWomen, Girls Who Code, Florida Institute of
Technology, the International Business Innovation Association, and
Stanford University. She is a lover of social enterprise, promoter
of women in business, a proud "mompreneur.”
The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.
Highlights:
Links:
Show notes at https://www.speakingyourbrand.com/93
Check out Jessica’s website at http://sohuis.com/ and her online course at
http://sohuis.com/startupblueprint/.
Slide deck software: https://www.beautiful.ai/
Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.
Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.
Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.
Say hi to me on Instagram and Twitter: @CarolMorganCox.
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