Feb 20, 2018
Why use story structure? Simple: It’s what makes us human.
You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.
Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies.
Like a good movie or book, the content we create should have a beginning, middle, and end that takes the audience from the setup of the situation with tension (Act I) to the big idea/angle/process/solution (Act II) and finally to the resolution, reward, and next steps (Act III).
The framework I’ve created and describe in this episode is based on classic 3-act story structure and the hero’s journey but - this is key - applied in a business and marketing context, so that your audience understands what’s in it for them and the transformation you can help them achieve.
You can use this framework when:
→ Get the free PDF of the story structure framework at https://www.speakingyourbrand.com/57.
This episode also marks my 1-year anniversary podcasting! I’ve enjoyed it tremendously, greatly appreciate all of you listeners, and am excited to continue to provide you with interesting and relevant content to help you on your speaking journey.
Highlights:
Links:
Show notes and PDF at https://www.speakingyourbrand.com/57
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Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.
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