Jan 23, 2018
What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media?
My guest is well-known fashion blogger Jeanette Johnson, who started her blog way back in 2010, before influencer marketing was a thing. Since then, her business and brand have skyrocketed and Jeanette has done lots for visibility: blogging, social media, TV, speaking, and now a book.
In this episode, we talk about the shifts in influencer marketing, how Jeanette makes decisions about what brands to work with, and what brands look for when partnering with someone.
Jeanette shares the online bullying she experienced in the first few years of her blog and how she dealt with it (it’s crazy to me how mean-spirited people can be!).
We also get into a discussion about the downsides of “fast fashion” and what good alternatives are if you want to make more conscious buying decisions while still enjoying clothes and fashion.
About My Guest: Jeanette Johnson is the creator of J's Everyday Fashion, a budget-friendly, down-to-earth style blog that encourages women to have fun with fashion! With more than one million readers annually, Johnson’s blog is the winner of ShopStyle's Best Everyday Style in 2016, and Sunshine Awards Orlando's Blog of the Year in 2013 and 2015. She regularly appears on national morning show Daytime and speaks at blogging conferences and events. She continues her quest to help women find freedom with both their inner and outer beauty with her new book “J’s Everyday Fashion & Faith: Personal Style with Purpose” (Waterfall Press), which was recently profiled by InStyle Magazine.
The Speaking Your Brand podcast is hosted by Carol Cox.
Highlights:
Links:
Show notes at https://www.speakingyourbrand.com/53
Visit Jeanette’s website at https://jseverydayfashion.com
Jeanette’s blog post on “Is This The Next Big Trend? Why Fast Fashion And Fair Trade Are Not Your Only Choices”
Follow Jeanette on Facebook, Instagram, and Twitter
Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.
Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.
Ready to create your signature talk? Email me at carol@speakingyourbrand.com.
Say hi to me on Twitter @CarolMorganCox
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