Jun 13, 2017
There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content?
My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out.
Jay and I also talk how Jay approaches his speaking engagements and the importance of storytelling in business and presentations.
About my guest: Jay Acunzo is an award-winning show host and keynote speaker. Working as a digital media strategist at Google convinced him that the tried-and-true often leads to stale work. As head of content at HubSpot, he developed a passion to see marketing as a craft-driven profession. Now, as the host of the audio documentary series Unthinkable, Jay spends each week telling the stories of people and companies who break from the convention to do exceptional things.
Links:
Jay’s website and podcast "Unthinkable" = http://unthinkable.fm/
Jay’s Twitter = @JayAcunzo
Jay Acunzo on Mitch Joel's podcast Six Pixels of Separation.
A Well-Designed Business podcast episode 189 with Jan Bowen and LuAnn Nigara on intuition.
Article on thought leadership, sales, and content.
“Deep Work” book = https://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B00X47ZVXM/
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